10 Best 28 Inch Smart Tv in The UK

Last updated on 25/07/2025

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Samsung 32 Inch, 720p, T4300 LED HDR Smart TV With Contrast Enhancer, Ultra Clean View & Purcolour Image Technology Built-In, HDMI, USB, Easy To Set Up, App Connectivity

19% Off

Why We Love It

Smart TV with diverse content.
Excellent picture quality guaranteed.
Effortless setup, app compatible.

Main Highlights

All Your Favourite Content In One Place - Our 32 Inch T4300 Samsung TV comes with Smart TV by Tizen built-in so you can enjoy Netflix, BBC iPlayer, ITV Hub, Amazon Prime and all your favourite movies and sport from the comfort of your own home.
Dazzling, Clear Picture Every Time - The Samsung 32 Inch T4300 is designed to provide a cutting edge image. With Purcolour and Ultra Clear View, experience vibrant, sharp and dazzling picture quality no matter what you are watching.
Compact, Slim Designed TV That Can Double As A Monitor - With full HD ready capability, a slim design and Ultra Clear View, this Smart 32 Inch TV doubles as a bedroom monitor and can deliver as a gaming TV with HDMI and USB connection.
Easy To Set Up & App Compatible - Our 32 Inch Samsung T4300 Smart TV is designed to be effortless to set up and has HDMI inputs. You can also connect via the Samsung Smart Things app for even more connectivity.
Start Experiencing Samsung TVs - We believe a TV is more than something you watch. It should inspire, amaze, envelop and immerse you. From quality picture, to elegant design, our TVs push the boundaries of what is possible and what a TV can be.

Amazon Fire TV 32-inch 2-Series (Newest gen) | 720p HD smart TV

32% OffFree Shipping

Why We Love It

High Definition viewing experience.
Access entertainment instantly.
Free content availability.

Main Highlights

High definition TV: bring films and TV series to life in HD 720p resolution, with support for HDR 10, HLG and Dolby Digital Audio.
All your entertainment in one place: Fire TV gives you quick access to live TV, video games and music. You can stream over a hundred thousand films and TV programmes with subscriptions to Netflix, Prime Video, Disney+ and more.
Stream for free: watch free films and TV episodes with apps, such as YouTube, Pluto TV, Tubi and more.
Watch from room to room: All of your films and series from Fire TV devices will stay in sync, for a seamless viewing experience from one room to the next.
Smart and always getting smarter: Fire TV adds new Alexa skills, features, smart home capabilities and voice functionality all the time.
Press and ask Alexa: use the Fire TV Alexa Voice Remote to find your favourite content, get sports updates, control smart home devices and more.
Connect all your devices: use the 2 standard HDMI inputs to connect to satellite TV and video game consoles. Use the HDMI ARC to input audio equipment for enhanced sound.
Wireless Bluetooth listening: connect Bluetooth headphones for private listening to watch TV without disturbing those around you.
Games on Fire TV: discover, explore and play games from the Amazon Appstore, Luna and Twitch.

PHILIPS 24PHS6000 2K HD LED Smart TV - 24 Inch Display with Pixel Plus, Titan OS Platform and Dolby Digital Sound, Works with Alexa and Google Voice Assistant

Free Shipping

Why We Love It

Sleek design fits any space.
Ultra-sharp picture quality guaranteed.
Dolby Audio enhances your experience.

Main Highlights

COMPACT DESIGN Sleek, lightweight, and space-saving, this smart TV fits effortlessly into bedrooms, kitchens, and small living spaces. Its modern design blends seamlessly with any decor while delivering stunning visuals
ULTRA-SHARP PICTURE: Love everything you watch on this HD LED Ambilight TV. Philips Pixel Precise HD engine optimises picture quality to deliver ultra-sharp images, rich colours and smooth motion
SUPPORTS HDR10: Experience vivid tones and brighter colours with High Dynamic Range (HDR10) and HLG. Enjoy enhanced contrast, from the darkest shadows to the brightest highlights, delivering stunning clarity and exceptional visual detail
DOLBY AUDIO WITH VOCAL BOOST: Enjoy crystal-clear Dolby Audio, from action scenes to nature visuals. Vocal Boost enhances dialogue, letting you adjust speech volume without affecting background sound so you never miss a word
TITAN OS PLATFORM: Seamless access to top streaming apps & hundreds of channels. Enjoy an intuitive interface, personalised homepage & advanced search, making it easier than ever to find & discover your favourite content

RCA 32 Inch 720P TV, Freeview HD Dolby Digital Audio DVB T2/S2 HD LED Backlighting Display TV, HDMI USB Earphone Output Media Player Monitor PS5 Xbox, Small TV for Bedroom Kitchen Black

Free Shipping

Why We Love It

Superior sound with Dolby technology.
Outstanding picture with MACE Engine.
Versatile interfaces for device connectivity.

Main Highlights

The RCA 32 inch TV is a great choice for those who want a basic, nonsmart TV. This TV offers the same quality picture as a Smart TV, but without all the bells and whistles. It's also more affordable than a Smart TV, and you don't have to worry about being overwhelmed by complicated technology. Plus, it has enough ports and connectors to support your basic cable and streaming needs. So if you're looking for a reliable, affordable television for your British home, this TV is the perfect choice.
The RB32HD1 nonsmart TV is the perfect choice for those who want to enjoy the best of British TV. With freeview, you can access over 70 digital channels and 25 radio stations, letting you stay up to date with the latest news, sports, and entertainment.
RCA 32" TV: Your RCA 32 inch TV provides you with stunning visual effects, vibrant colors, crystal clear audio and eye-catching slim designs. With its lightweight design, it is perfect for your living room, home or conference room.
Dolby Sound System: This RCA 32-inch nonsmart TV comes with Dolby sound, providing you with a superior sound quality experience. With its advanced audio technology, it offers a cinematic experience with deep bass and clear highs, allowing you to enjoy every moment of your entertainment.
MACE Color Engine and Triple Noise Reduction: The RCA 32 inch TV comes with the MACE Color Engine feature, providing excellent picture quality. Its color engine technology can bring out lifelike colors and an accurate contrast, making every scene come alive. It also features a noise reduction function that reduces picture noise for a more immersive experience. With this feature, you can enjoy the best possible picture quality.
Various Interfaces: Your RCA TV with multiple ports such as HDMI, USB and AV, this TV is perfect for connecting to various devices. It also supports direct connection to laptops, gaming consoles, SKY box, Virgin box and other devices. With the RCA 32-inch non-smart TV, you can enjoy a truly immersive experience with all your favorite devices.

TeeView 25 inch Full HD/FHD 1080P Smart TV Tizen OS TV with Netflix Disney+ Gaming Hub Dolby Audio, Made in the UK

16% OffFree Shipping

Why We Love It

Vibrant, crystal-clear visuals amaze.
Lightning-fast gaming access thrills.
True-to-life colours enhance experience.

Main Highlights

Full HD: Dive into vibrant, crystal-clear visuals that make every scene pop!
Gaming Hub: Level up your game with lightning-fast access to all your favourites.
Colour Enhancement: Unleash true-to-life colours that bring your binge sessions to life.
Tizen OS: Stream, scroll, and swipe with the smart system that just gets you.
Movie Night Ready: All the latest apps and streaming content, from Netflix, Disney+, Prime video and YouTube
TV Plus: Binge unlimited, free TV channels—no strings, no stress.

Toshiba 32WF2F53DB HD Ready Smart Fire TV

Free Shipping

Why We Love It

Enhanced clarity for immersive action.
Unprecedented brightness and contrast.
Easy-to-navigate content with Alexa.

Main Highlights

Step into the action with increased clarity and detail.
Upscales a wide variety of non-HD content and delivers a more refined image, enhancing your viewing experience.
High Dynamic Range offers better contrast, greater brightness levels and a wider colour palette. Films and TV shows will look more life-like with supported content.
Combining the latest sound technology of Dolby Audio Processing with enhancements of DTS Virtual X, this small TV provides a captivating cinema viewing experience, so your favourite films and TV feel more life-like.
Fire TV makes it easy with all your favourite content on one easy-to-navigate home screen. Press and ask Alexa to discover new content, adjust the volume, change channels or even control smart home devices.

Toshiba 24WF2F53DB 24 Inch HD Ready Smart TV, TRU Resolution, TRU Micro Dimming, HDR10, Dolby Audio

16% Off

Why We Love It

Enhanced contrast with TRU Microdimming.
Crystal clear sound quality.
Wide color palette, life-like.

Main Highlights

TRU Micro Dimming improves contrast, focussing on all the different regions of the image. TRU Resolution upscales a wide variety of non-HD content, delivering a more refined image that feels fully immersive.
Dial up the impact of your entertainment with the enhanced sound of Dolby Audio. It delivers crystal clarity, easy-to-hear dialogue, great detail, and realistic surround sound to make the entertainment you love even better.
Step into the action with increased clarity and detail.
High Dynamic Range offers better contrast, greater brightness levels and a wider colour palette. Films and TV shows will look more life-like with supported content.
Get right to your good stuff - Fire TV is designed for TV watchers. With all of your favourite films, TV shows, apps, and other content in one place, you can access whatever you’re in the mood for.

Hisense 32 Inch Smart TV 32E4NTUK - HD Resolution, Natural Colour Enhancer, DTS Virtual:X & Dolby Audio, AI Sports Mode, VIDAA OS with Youtube, Netflix and Disney+ and Freeview Play (2024 Model)

13% OffFree Shipping

Why We Love It

Immersive DTS HD decoding.
Vibrant HD resolution viewing.
Noise Reduction for clarity.

Main Highlights

[VIDAA TV] Welcome to the future of TV! Our state-of-the-art operating system seamlessly unifies your favorite international and local content, tailored to your unique preferences and easy to find. Immerse yourself in a world of endless entertainment, featuring top-rated shows, blockbuster movies, and more - all personalized and conveniently accessible. Upgrade your viewing experience today and take control of your entertainment options!
"[Natural Colour Enhancer] Ever noticed how lifeless nature looks on TV? With Natural Colour Enhancer, witness grass at its greenest and wildflowers in vibrant bloom. Experience nature, on screen as in real life. "
[AI Sports Mode] Tired of muffled commentary and blurry action? AI Sports Mode leaps to the rescue. Automatically detecting the game, enhances visuals and audio for a stadium feel. Now, enjoy every match, every play, flawlessly.
[DTS Virtual:X and Dolby Audio] Movies, TV shows, sports, music—the entertainment you love is even better when you hear it on Hisense TV with DTS Virtual:X and Dolby Audio. Its crystal clarity, easy-to-hear dialogue, great detail, and realistic surround sound effects all come together to dial up the impact of your favorite scenes and events.
[Share to TVl] Switching between devices is old school. Hisense's Share-to-TV beams your favorite content from your device straight to your TV. Mirror or just share—it’s your choice, and it's hassle-free.

TCL 32SF540K 32-inch FHD Smart Television - HDR & HLG-Dolby Audio-DTS Virtual X/DTS-HD-Metal Bezel-less-Dual-band Wifi 5-with Fire OS 7 system

Free Shipping

Why We Love It

See every sharp detail.
Enjoy endless entertainment options.
Experience theatrical sound.

Main Highlights

See every detail with FHD: Compared to high definition screens, full high definition screen can present you with twice the real and detailed picture. Sit still and enjoy incredible picture details as the film makers intended.
Endless entertainment: With Fire TV built-in, enjoy endless entertainment on thousands of apps and channels, including BBC iPlayer, Netflix, Prime Video, YouTube, Disney+, NOW, Freeview play and many more. (subscription fees may apply)
Theatrical Sound Enjoyment: Inserted Dolby Decoder, giving you a memorable viewing experience with a pure, deep and impactful surround sound. DTS Virtual X /DTS-HD makes an enveloping sound that appears to emerge above, besides, and behind you, providing an immersive experience in any space.
Smart voice control: Control the Smart TV easily with the included Voice Remote with Alexa. Change channels, adjust volume, open apps and much more. You can also operate other compatible smart home devices in your household with your voice.
Mira Cast & Airplay 2 : Smart Cast helps you to gain considerable comfort by viewing and playing the media assets contained on your Android, iOS and Mac devices via Miracast and AirPlay.

Antteq 32 Inch TV FHD Smart WebOS Television, 1080P MagiQ 32" with Full HD ThinQ AI, Voice Magic Remote Airplay, Apple TV+, Netflix, Freeview, YouTube, WiFi, 2025 Black Televisions

Free Shipping

Why We Love It

User-friendly Linux-based interface.
Effortless control with gestures.
Optimized gaming experience tailored.

Main Highlights

[WebOS TV] WebOS by LG is a user-friendly Linux-based OS for smart TVs, offering familiar, accessible, and immersive experiences. Design your TV to reflect your preferences easily with built-in resources.
[Magic Remote] Experience effortless entertainment control with LG Magic Remotes. Navigate with ease by clicking or scrolling, and select features with simple gestures like waving your hand or using the scroll wheel. Point and select on your Smart TV just like using a computer mouse.
[Game Optimiser] Enhance your gaming experience with Game Optimiser. Streamline controls with the Game Dashboard, allowing effortless optimization of visuals tailored to your favorite game genres and gaming environment.

8.7

Excellent

We scanned 1907 products

We reviewed these offers relevant to the 28 Inch Smart Tv within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Samsung, Amazon, PHILIPS, RCA, TeeView, Toshiba, Hisense, TCL, Antteq, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best 28 Inch Smart Tv in the market, we considered we took a deep dive into 9536 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Samsung 32 Inch, 720p, T4300 LED HDR Smart TV With Contrast Enhancer, Ultra Clean View & Purcolour Image Technology Built-In, HDMI, USB, Easy To Set Up, App Connectivity. We love many things about this product by Samsung. What sets it apart from the competition is Smart TV with diverse content, Excellent picture quality guaranteed, Effortless setup, app compatible.
The best value product for most shoppers and where user satisfaction is continuously the highest is Amazon Fire TV 32-inch 2-Series (Newest gen) | 720p HD smart TV by Amazon based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for 28 Inch Smart Tv and the best cost-to-value ratio is Amazon Fire TV 32-inch 2-Series (Newest gen) | 720p HD smart TVat Amazon with a 32% discount.
Our list of the best 28 Inch Smart Tv is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best 28 Inch Smart Tv in The UK

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We scanned 1907 products

We concluded that: