10 Best 40 Inch 4k Tv in The UK

Last updated on 18/07/2025

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Panasonic TB-43W60AEY, W60 Series 43 inch 4K Ultra HD LED Smart TV, 2024, Freely, TiVo, 4K Colour Engine, Dolby Vision & Atmos, For An Exceptional Visual Experience

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Why We Love It

Personalised content recommendations with TiVo.
Stunning 4K picture quality.
Immersive Dolby Atmos sound.

Main Highlights

TIVO SMART TV: Easily choose and find content with voice control, access major content apps, including Freely, and enjoy truly personalised recommendations, all thanks to intuitive TiVo Smart TV integration
4K COLOUR ENGINE: Enjoy incredible picture performance with this LED TV's 4K Colour Engine featuring HDR technology, delivering bright colours, sharp contrast and precise detail for an enhanced viewing and gaming experience
FREELY: Stream your favourite live and on-demand TV, all in one place, all for free. You can find everything from all the big channels, including BBC, ITV, Channel 4, and Channel 5. All you need is Wi-Fi, so no need for a dish, box, or aerial.
DOLBY VISION & MULTI HDR: Experience life-like colours and higher contrast and brightness levels with the Dolby Vision, HDR10, and HLG support on this 4K TV, for truly immersive viewing
DOLBY ATMOS & GAME MODE PLUS: Immerse yourself in premium Dolby Atmos surround sound, enhancing every movie, show and game, coupled with Game Mode Plus for ultra-responsive gameplay, low latency, and minimal input lag
FRAMELESS DESIGN: Enhance your living room with this UHD TV's sleek, frameless design, blending smart, professional elegance with superb picture and sound quality
GOOGLE & ALEXA VOICE CONTROL: Control your TV with just your voice, with Google and Alexa support to manage channels, volume, and power without a remote
CONNECTIVITY: HDMI x 2 (side) x 1 (back), HDMI 2.1 Support Feature, Ethernet x 1 (back), USB 2.0 x 2 (side), eARC x 2, ALLM (All Inputs), Headphone Out x 1 (back), Digital Audio Out x 1 (back)

LG 43NANO82T6B 43-Inch Nanocell AI 4K UHD Smart TV, (α5 AI Processor Gen7, Freeview Play and Amazon Alexa, 60Hz), Ashed Blue [Model 2024]

7% OffFree Shipping

Why We Love It

Pure colours, Ultra HD picture.
Smart processor upscales 4K content.
Immersive cinema experience at home.

Main Highlights

LG NanoCell technology for pure colours and sharp 4K Ultra HD picture
Smart processor with 4K Upscaling and more
Smart webOS platform with Freeview Play, Netflix, Disney+ and more, plus supreme connectivity
Stylish design
Immersive cinema experience with Filmmaker Mode and HDR

Philips 43PUS7009 4K LED Smart TV - 43 Inch Display with Pixel Precise Ultra HD, Titan OS Platform and Dolby Atmos Sound, Works with Alexa and Google Voice Assistant - Matt Black

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Why We Love It

Sharp 4K picture quality.
Amazing Dolby Atmos sound.
Eco-friendly materials used.

Main Highlights

SHARP PICTURE: Love everything you watch on this 4K UHD LED TV. Philips Pixel Precise Ultra HD engine optimizes picture quality to deliver sharp images, rich colours, and smooth motion. You get the best possible viewing experience every time
TITAN OS PLATFORM: Find what you love with our TITAN OS smart TV platform. Enjoying a series? Continue watching straight from the home screen. Looking for something new? Browse categories and see suggestions from top streaming services in one place
DOLBY ATMOS: Pulls you in deeper by placing sound effects in the space around and above you. Whether it's spaceships flying overhead or quiet footsteps sneaking up from behind, you'll feel like you're right in the middle of the action
SUSTAINABLE MATERIALS: With its almost bezel-free screen, this sleek 4K UHD TV looks great in any room. The TV remote uses recycled plastic, our packaging uses FSC-certified recycled cardboard, and inserts are printed on recycled paper
AI VOICE CONTROL: You can ask Alexa to control the TV via Alexa-enabled devices, or you can control your TV via Google smart speakers.Use your voice to find movies and shows, get recommendations, and more

Panasonic TV-40S55AEY, S55 Series 40 inch Full HD LED Smart TV, 2024, Fire TV, HD Colour Engine, HDR, Alexa Voice Control, Media Player, For An Exceptional Visual Experience

9% OffFree Shipping

Why We Love It

HD Colour Engine delivers vibrancy.
Instant access with Fire TV.
Alexa Voice Control included.

Main Highlights

HD COLOUR ENGINE: Experience vibrant visuals with this LED TV's HD Colour Engine processing chip, delivering natural colours and breathtaking content across TV shows, movies and games
HIGH CONTRAST IMAGES: Enjoy a rich, high contrast picture with High Dynamic Range (HDR) technology, producing deeper blacks and brighter whites for an elevated viewing experience
WITH FIRE TV BUILT-IN: Access your content instantly with Fire TV's intuitive, personalised main home screen, while the system also allows you to control compatible smart home devices, lighting, and more directly from your Full HD TV
ALEXA VOICE CONTROL: Control your Smart TV with Alexa on the Voice Remote, making it simple to change channels, launch apps and manage compatible smart home devices using just your voice
GAME MODE: Level up your gaming with the dedicated Game Mode, specially designed to reduce input lag and ensure a smooth gaming experience for all your favourite titles
MEDIA PLAYER: Connect USB drives with ease to access all your personal music, videos, and photos through the built-in Media Player, making this HDR TV ideal for family entertainment
CONNECTIVITY: HDMI x 1 (side) x 1 (back), HDMI 1.4 Support Feature, Ethernet x 1 (back), USB 2.0 x 1 (side), ARC (2 inputs, rear), Headphone Output x 1 (side), Digital Audio Output x 1 (rear)

Panasonic TB-40S45AEY, S45 Series 40 inch Full HD LED Smart TV, 2024, TiVo, Google & Alexa Voice Control, Media Player, HDR, HDMI, For An Exceptional Visual Experience

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Why We Love It

Crisp, realistic visuals with HDR.
Personalised Smart TV experience.
Effortless hands-free voice control.

Main Highlights

FULL HD PICTURE PERFORMANCE: Elevate your viewing with this LED TV's High Definition resolution and HD Colour Engine, delivering crisp, realistic visuals and natural colours that make shows, movies and games come to life
TIVO SMART TV: Discover new favourites with a personalised Smart TV experience powered by TiVo, offering access to streaming apps, and tailored recommendations based on your unique taste profile
VOICE CONTROL: Experience effortless hands-free control with Google and Alexa voice control support, perfect for changing channels, adjusting the volume or turning the power on or off, all without reaching for the remote
GAME MODE: Dive into the action with this Full HD TV's dedicated Game Mode, optimised for low latency and smooth gaming performance, ensuring you enjoy every session to the fullest
FLEXIBLE VIEWING OPTIONS: Enjoy versatile viewing in any room, with the HD Triple Tuner, plus WLAN and HDMI, and easy access to personal content via the USB Media Player, making this HDR TV the ideal entertainment hub
HIGH CONTRAST IMAGES: Immerse yourself in rich visuals, deeper blacks, brighter whites and an expanded colour palette with High Dynamic Range (HDR) technology
CONNECTIVITY: HDMI x 1 (side) x 1 (back), HDMI 1.4 Support Feature, Ethernet x 1 (back), USB 2.0 x 1 (side), ARC (2 inputs, rear), Headphone Output x 1 (side), Digital Audio Output x 1 (rear)

Samsung 43 Inch CU7100 UHD HDR Smart TV (2023) - 4K Crystal Processor, Adaptive Sound Audio, PurColour, Built In Gaming TV Hub, Streaming & Video Call Apps And Image Contrast Enhancer

Why We Love It

Stunning 4K visual experience.
Built-in streaming and gaming.
Adaptive, immersive sound technology.

Main Highlights

Watch Television In Stunning 4K Definition - Our Crystal UHD HDR Smart TV uses a 4K Processor that upscales the content you are watching to stunning 4K for a brilliant picture with sharp focus, dazzling colours and jaw dropping contrast.
Stream What You Want & Enjoy Console Free Gaming - Our Samsung TV has BBC iPlayer, Prime Video, ITV Player, Netflix & many more all built in as well as digital channels and a built-in gaming TV hub for console free Xbox, Ge-Force & Nvidia Gaming.
Sound That Suits You With Adaptive Sound - Our 4K TV works to match sound to your favourite content. Adaptive Sound tweaks the volume and settings based on the content so you get the perfect sound every time. Add a Samsung Soundbar for Q-Symphony.
Smart Things & Video Call Apps - Our Crystal Ultra HD 4K Samsung TV gives you even more connectivity. Smart Things allows your Samsung devices to network and you can control your home from your phone, and video calling makes conversations more comfortable.
Start Experiencing Samsung TVs - We believe a TV is more than something you watch. It should inspire, amaze, envelop and immerse you. From quality picture, to elegant design, our TVs push the boundaries of what is possible and what a TV can be.

Hisense 43 Inch 4K QLED Smart TV 43E77NQTUK - Quantum Dot Colour, 4K AI Processor, Dolby Vision Atmos, Smooth Motion, Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ (2024 Model)

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Why We Love It

Incredible colour with Quantum Dot.
Superb brightness via Full Array.
Immersive sound with Dolby Atmos.

Main Highlights

Picture Quality: Quantum Dot Technology | 4K Ultra HD 3840×2160 | 60Hz Refresh Rate | Dolby Vision | HDR 10 | HDR 10+ Decoding | MEMC | ALLM | VRR
Sound: 14Watts Speakers | DTS Virtual: X | Dolby Atmos
Connectivity: Dual Band Wifi (2.4G and 5G) | Bluetooth 5.0 | Airplay 2 | Share to TV | 2 x USB 2.0 Ports to connect hard drives and other USB devices | 3 * HDMI 2.1 compliant (eARC, ALLM, VRR) to connect latest gaming consoles, set top box, Blu-ray Players
Smart TV Features: VIDAA U7.6 OS | Alexa Built-in | Voice Remote | Apple Home | Work with Google Home | Supported Apps: Freely, Netflix, Youtube, Apple TV, Disney+, Paramount Plus, NOW TV, Prime Video, BBC iPlayer, ITVX, All 4, My5, UKTV, Britbox, Channel 4, BBC News, BBC Sport, Rakuten TV, UEFA TV, Redbull TV, Chili, Plex, NBA etc.
Design: Dual Stand | Bezelless Design
AI Features: AI Sports Mode | AI Picture | AI Adaptive Depth
Certification: 4K HDR Immersive | TÜV Rheinland Certified Low Blue Light | TÜV Rheinland Certified Protected Privacy
ESG Features: Green Packaging | Energy Saving Mode | Energy Saving Light Sensor
Warranty Information: 2 year warranty provided by Hisense

Toshiba 43QF5D53DB QLED 4K Smart Fire TV, TRU Picture Engine, Ultra HD, HDR10, Freeview, Disney+, Prime, Netflix, Dolby Vision & Atmos, Sound by Onkyo, Alexa, HDMI 2.1, Bluetooth, Airplay

26% OffFree Shipping

Why We Love It

Experience immersive true colour precision.
Enjoy remarkably detailed 4K viewing.
Navigate content with Alexa's help.

Main Highlights

Experience true colour, QLED offers a range of 1 billion colour shades for picture precision like never before.
Cinematic resolution. Get a TRU-ly smooth, upscaled and more detailed viewing thanks to our TRU picture engine technology.
Enjoy picture perfect, 4K HDR content like no other. Combined with Dolby Vision, experience highlights up to 40 times brighter than standard, and blacks that are 10 times darker.
Everything you need to create an epic sound experience. Seamlessly combining Dolby Atmos, internal subwoofer (internal subwoofer available on 50" + screen sizes) and speakers, designed by Onkyo.
Fire TV makes it easy with all your favourite content on one easy-to-navigate home screen.
Sit back, relax, and enjoy your favourites from BBC iPlayer, Netflix, Prime Video, Now, Disney+ and more.
Press and ask Alexa to discover new content, adjust the volume, change channels or even control compatible smart home devices. Connect compatible smart home devices to your Fire TV and ask Alexa to turn off the lights, adjust the temperature, or use picture-in-picture to see who’s at the front door.
An account is required for full use of all functions. Additional costs for subscriptions may apply when using streaming services.

Hisense 43 Inch 4K Smart TV 43E6NTUK - Dolby Vision, Game Mode PLUS with 60Hz VRR ALLM, Smooth Motion, AI Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ & Now TV (2024 Model)

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Why We Love It

Direct Full Array offers precision.
Dolby Vision enhances viewing experience.
Share-to-TV ensures seamless connectivity.

Main Highlights

Picture Quality: 4K Ultra HD 3840×2160 | 60Hz Refresh Rate | Dolby Vision | HDR 10 | HDR 10+ Decoding | MEMC | ALLM | VRR
Sound: 14Watts Speakers | DTS Virtual: X
Connectivity: Dual Band Wifi (2.4G and 5G) | Bluetooth 5.0 | Airplay 2 | Share to TV | 2 x USB 2.0 Ports to connect hard drives and other USB devices | 3 * HDMI 2.1 compliant (eARC, ALLM, VRR) to connect latest gaming consoles, set top box, Blu-ray Players
Smart TV Features: VIDAA U7.6 OS | Alexa Built-in | Voice Remote | Apple Home | Work with Google Home | Supported Apps: Freely, Netflix, Youtube, Apple TV, Disney+, Paramount Plus, NOW TV, Prime Video, BBC iPlayer, ITVX, All 4, My5, UKTV, Britbox, Channel 4, BBC News, BBC Sport, Rakuten TV, UEFA TV, Redbull TV, Chili, Plex, NBA etc.
Design: Dual Stand | Bezelless Design
AI Features: AI Sports Mode | AI Picture | AI Adaptive Depth
Certification: TÜV Rheinland Certified Low Blue Light | TÜV Rheinland Certified Protected Privacy
ESG Features: Green Packaging | Energy Saving Mode | Energy Saving Light Sensor
Warranty Information: 2 year warranty provided by Hisense

LG LED UR78 43" 4K Smart TV, 2023 [Energy Class G]

32% Off

Why We Love It

Stunning 4K Ultra HD visuals.
Sleek, modern design aesthetic.
Enhanced gaming with optimisers.

Main Highlights

Sharp 4K Ultra HD picture & AI Sound, driven by the smart α5 AI processor
Sleek and slim design
webOS smart platform with Freeview Play, Netflix, Disney+ and more
Instant movie theatre with FILMMAKER mode and HDR
Enhance your gaming experience with built in Game Optimiser & ALLM

8.7

Excellent

Save 32%

We scanned 1515 products

We reviewed these offers relevant to the 40 Inch 4k Tv within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Panasonic, LG, Philips, Samsung, Hisense, Toshiba, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best 40 Inch 4k Tv in the market, we considered we took a deep dive into 7576 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Panasonic TB-43W60AEY, W60 Series 43 inch 4K Ultra HD LED Smart TV, 2024, Freely, TiVo, 4K Colour Engine, Dolby Vision & Atmos, For An Exceptional Visual Experience. We love many things about this product by Panasonic. What sets it apart from the competition is Personalised content recommendations with TiVo, Stunning 4K picture quality, Immersive Dolby Atmos sound.
The best value product for most shoppers and where user satisfaction is continuously the highest is LG 43NANO82T6B 43-Inch Nanocell AI 4K UHD Smart TV, (α5 AI Processor Gen7, Freeview Play and Amazon Alexa, 60Hz), Ashed Blue [Model 2024] by LG based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for 40 Inch 4k Tv and the best cost-to-value ratio is LG LED UR78 43" 4K Smart TV, 2023 [Energy Class G]at LG with a 32% discount.
Our list of the best 40 Inch 4k Tv is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best 40 Inch 4k Tv in The UK

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Philips 40PHS6009 Full HD LED Smart TV - 40 Inch Display with Pixel Plus, Titan OS Platform and Dolby Digital Sound, Works with Alexa and Google Voice Assistant - Matt Black

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We scanned 1515 products

We concluded that: