10 Best 40 Inch 4k Tv in The UK

Last updated on 13/06/2025

Advertising disclosure

Best Choice

9.9

Exceptional

Save 35%

Amazon

Amazon Fire TV 43" 4-Series 4K UHD smart TV, stream live TV, 2024 release

35% OffFree Shipping

Why We Love It

Ultra-slim bezel design.
Bright and vibrant colors.
Alexa Voice Remote Enhanced.

Main Highlights

The popular Amazon Fire TV 4-Series – now even better: A new ultra-slim bezel puts your entertainment front and centre, while vivid 4K Ultra HD, HDR 10, HLG and Dolby Digital Plus bring scenes to life.
Built by Amazon, the Fire TV 4-Series brings crisp picture quality, superior streaming and the magic of Alexa to everyday entertainment.
4K Ultra HD, HDR 10 and HLG deliver a clearer and more vibrant picture with brighter colours compared to 1080p Full HD.
Use the Alexa Voice Remote Enhanced to easily find, launch and control your content. You can even check the weather, sports scores and more.
Stream over a hundred thousand films and TV programmes. Watch favourites with subscriptions to Netflix, Prime Video, Disney+ and more. Subscription fees may apply.
Watch live and free TV, play video games and stream music.
Fire TV adds new Alexa skills all the time, like dimming the lights or viewing your camera. Use AirPlay to share videos, photos and more from compatible devices (sold separately) to your TV.
Use the 4 HDMI inputs to connect all your compatible gaming, cable and audio equipment.
Pair Bluetooth-compatible headphones to your TV for a private listening experience.

Panasonic TB-43W60AEY, W60 Series 43 inch 4K Ultra HD LED Smart TV, 2024, Freely, TiVo, 4K Colour Engine, Dolby Vision & Atmos, For An Exceptional Visual Experience

8% OffFree Shipping

Why We Love It

Personalised content recommendations with TiVo.
Stunning 4K picture quality.
Immersive Dolby Atmos sound.

Main Highlights

TIVO SMART TV: Easily choose and find content with voice control, access major content apps, including Freely, and enjoy truly personalised recommendations, all thanks to intuitive TiVo Smart TV integration
4K COLOUR ENGINE: Enjoy incredible picture performance with this LED TV's 4K Colour Engine featuring HDR technology, delivering bright colours, sharp contrast and precise detail for an enhanced viewing and gaming experience
FREELY: Stream your favourite live and on-demand TV, all in one place, all for free. You can find everything from all the big channels, including BBC, ITV, Channel 4, and Channel 5. All you need is Wi-Fi, so no need for a dish, box, or aerial.
DOLBY VISION & MULTI HDR: Experience life-like colours and higher contrast and brightness levels with the Dolby Vision, HDR10, and HLG support on this 4K TV, for truly immersive viewing
DOLBY ATMOS & GAME MODE PLUS: Immerse yourself in premium Dolby Atmos surround sound, enhancing every movie, show and game, coupled with Game Mode Plus for ultra-responsive gameplay, low latency, and minimal input lag
FRAMELESS DESIGN: Enhance your living room with this UHD TV's sleek, frameless design, blending smart, professional elegance with superb picture and sound quality
GOOGLE & ALEXA VOICE CONTROL: Control your TV with just your voice, with Google and Alexa support to manage channels, volume, and power without a remote
CONNECTIVITY: HDMI x 2 (side) x 1 (back), HDMI 2.1 Support Feature, Ethernet x 1 (back), USB 2.0 x 2 (side), eARC x 2, ALLM (All Inputs), Headphone Out x 1 (back), Digital Audio Out x 1 (back)

Panasonic TB-40S45AEY, S45 Series 40 inch Full HD LED Smart TV, 2024, TiVo, Google & Alexa Voice Control, Media Player, HDR, HDMI, For An Exceptional Visual Experience

7% OffFree Shipping

Why We Love It

Crisp, realistic visuals with HDR.
Personalised Smart TV experience.
Effortless hands-free voice control.

Main Highlights

FULL HD PICTURE PERFORMANCE: Elevate your viewing with this LED TV's High Definition resolution and HD Colour Engine, delivering crisp, realistic visuals and natural colours that make shows, movies and games come to life
TIVO SMART TV: Discover new favourites with a personalised Smart TV experience powered by TiVo, offering access to streaming apps, and tailored recommendations based on your unique taste profile
VOICE CONTROL: Experience effortless hands-free control with Google and Alexa voice control support, perfect for changing channels, adjusting the volume or turning the power on or off, all without reaching for the remote
GAME MODE: Dive into the action with this Full HD TV's dedicated Game Mode, optimised for low latency and smooth gaming performance, ensuring you enjoy every session to the fullest
FLEXIBLE VIEWING OPTIONS: Enjoy versatile viewing in any room, with the HD Triple Tuner, plus WLAN and HDMI, and easy access to personal content via the USB Media Player, making this HDR TV the ideal entertainment hub
HIGH CONTRAST IMAGES: Immerse yourself in rich visuals, deeper blacks, brighter whites and an expanded colour palette with High Dynamic Range (HDR) technology
CONNECTIVITY: HDMI x 1 (side) x 1 (back), HDMI 1.4 Support Feature, Ethernet x 1 (back), USB 2.0 x 1 (side), ARC (2 inputs, rear), Headphone Output x 1 (side), Digital Audio Output x 1 (rear)

Samsung 43" Q60D QLED 4K, Powered by Quantum Dot, Quantum HDR, Object Tracking Sound Lit, Gaming Hub, DUAL LED

Free Shipping

Why We Love It

Vibrant colours with Quantum Dot.
Incredibly detailed with Quantum HDR.
Captivating audio with OTS Lite.

Main Highlights

100% Colour Volume* with Quantum Dot: A naturally bright and colourful picture with 100% colour volume
Quantum HDR: Open up previously hidden depth and detail
Object Tracking Sound Lite: Experience sound that moves with the action on-screen
Gaming Hub: Play the latest games from Xbox, Blacknut, Nvidia and more straight from your TV. No console required*.
Dual LED: Warm and cool LEDs create beautifully balanced and lifelike colour with bold contrast

Toshiba 43”UV2363DB 4K Smart VIDAA TV, Ultra HD, HDR10, Freeview Play, Disney+, Prime Video, Netflix, Dolby Audio, Works with Alexa, Works with Google Assistant, VIDAA Voice

Free Shipping

Why We Love It

Enhanced contrast with Micro Dimming.
Upscaled, immersive 4K content.
Crystal clear Dolby Audio sound.

Main Highlights

TRU Micro Dimming improves contrast, focussing on all the different regions of the image. TRU Resolution upscales a wide variety of non-4K content, delivering a more refined image that feels fully immersive.
Enjoy a 4K HDR10 experience like no other. Your augmented ultra vivid viewing experience at home.
Dial up the impact of your entertainment with the enhanced sound of Dolby Audio. It delivers crystal clarity, easy-to-hear dialogue, great detail, and realistic surround sound to make the entertainment you love even better.
VIDAA TV combines live TV and streaming channels on your programming guide. Enjoy movies, shows, music, and more!
Easily search, navigate, and control your smart home with Alexa, Google Home, or VIDAA Voice. With VIDAA, you have a choice.
Say goodbye to infinite scrolling and hello to endless entertainment with VIDAA's universal search! Find your favorite shows, blockbuster movies, and more in a personalized curated experience. Upgrade your TV experience with VIDAA.

Hisense 43 Inch 4K Smart TV 43E6NTUK - Dolby Vision, Game Mode PLUS with 60Hz VRR ALLM, Smooth Motion, AI Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ & Now TV (2024 Model)

5% OffFree Shipping

Why We Love It

Direct Full Array offers precision.
Dolby Vision enhances viewing experience.
Share-to-TV ensures seamless connectivity.

Main Highlights

Picture Quality: 4K Ultra HD 3840×2160 | 60Hz Refresh Rate | Dolby Vision | HDR 10 | HDR 10+ Decoding | MEMC | ALLM | VRR
Sound: 14Watts Speakers | DTS Virtual: X
Connectivity: Dual Band Wifi (2.4G and 5G) | Bluetooth 5.0 | Airplay 2 | Share to TV | 2 x USB 2.0 Ports to connect hard drives and other USB devices | 3 * HDMI 2.1 compliant (eARC, ALLM, VRR) to connect latest gaming consoles, set top box, Blu-ray Players
Smart TV Features: VIDAA U7.6 OS | Alexa Built-in | Voice Remote | Apple Home | Work with Google Home | Supported Apps: Freely, Netflix, Youtube, Apple TV, Disney+, Paramount Plus, NOW TV, Prime Video, BBC iPlayer, ITVX, All 4, My5, UKTV, Britbox, Channel 4, BBC News, BBC Sport, Rakuten TV, UEFA TV, Redbull TV, Chili, Plex, NBA etc.
Design: Dual Stand | Bezelless Design
AI Features: AI Sports Mode | AI Picture | AI Adaptive Depth
Certification: TÜV Rheinland Certified Low Blue Light | TÜV Rheinland Certified Protected Privacy
ESG Features: Green Packaging | Energy Saving Mode | Energy Saving Light Sensor
Warranty Information: 2 year warranty provided by Hisense

TCL 40SF540K 40-inch FHD Smart Television - HDR & HLG-Dolby Audio-DTS Virtual X/DTS-HD-Metal Bezel-less-Dual-band Wifi 5-with Fire OS 7 system

Free Shipping

Why We Love It

Stunning Full High Definition display.
Endless entertainment with Fire TV.
Immersive surround sound experience.

Main Highlights

See every detail with FHD: Compared to high definition screens, full high definition screen can present you with twice the real and detailed picture. Sit still and enjoy incredible picture details as the film makers intended.
Endless entertainment: With Fire TV built-in, enjoy endless entertainment on thousands of apps and channels, including BBC iPlayer, Netflix, Prime Video, YouTube, Disney+, NOW, Freeview play and many more. (subscription fees may apply)
Theatrical Sound Enjoyment: Inserted Dolby Decoder, giving you a memorable viewing experience with a pure, deep and impactful surround sound. DTS Virtual X /DTS-HD makes an enveloping sound that appears to emerge above, besides, and behind you, providing an immersive experience in any space.
Smart voice control: Control the Smart TV easily with the included Voice Remote with Alexa. Change channels, adjust volume, open apps and much more. You can also operate other compatible smart home devices in your household with your voice.
Mira Cast & Airplay 2 : Smart Cast helps you to gain considerable comfort by viewing and playing the media assets contained on your Android, iOS and Mac devices via Miracast and AirPlay.

LG 43UT73006LA 43-Inch 4K UHD Smart TV, α5 AI Processor Gen7, Freeview Play and Amazon Alexa, 60Hz, Ashed Blue [Model 2024]

40% OffFree Shipping

Why We Love It

Ultra HD for vivid viewing.
Smart processor boosts content quality.
Built-in Game Optimiser enhances gameplay.

Main Highlights

Sharp 4K Ultra HD picture
Smart processor with 4K Upscaling and more
webOS smart platform with Freeview Play, Netflix, Disney+ and more
Instant movie theatre with FILMMAKER mode and HDR
Enhance your gaming experience with built in Game Optimiser & ALLM

Hisense 40 inch Full HD QLED Smart TV 40A5NQTUK - Quantum Dot Colour, Natural Enhancer,HDR & HLG-Dolby Atoms, HDMI, Share to TV, and Youtube, Freeview Play, Netflix and Disney+ (2024 Model)

8% Off

Why We Love It

Quantum Dot delivers precise colors.
Enjoy seamless Type-C connectivity.
Dual Position offers mobility.

Main Highlights

Picture Quality: Quantum Dot Technology | Full HD (1920x1080) | Refresh Rate: 60 hertz | 178 wide viewing angle | AI Sports Mode
Sound: 16 Watts Speakers | DTS Virtual: X | Dolby Atmos
Connectivity: WiFi Built-in| Screen Mirroring |2 x USB 2.0 Ports to connect hard drives and other USB devices | 2 x HDMI 1.4 (HDMI 1 eARC supported) to connect latest gaming consoles, set-top box, Blu-ray Players | Ethernet | 3.5mm earphone Jack
Design: Double Stand | Adjustable Stand Width | Bezelless Design
Smart TV Features: VIDAA U7 OS| Supported Apps: Freeview Play, Netflix, Youtube, Apple TV, Disney+, Paramount Plus, NOW TV, Prime Video, BBC iPlayer, ITVX, All 4, My5, UKTV, Britbox, Channel 4, BBC News, BBC Sport, Rakuten TV, UEFA TV, Redbull TV, Chili, Plex, NBA etc.
Warranty Information: 2 year warranty provided by Hisense

Hisense 43 Inch 4K Smart TV 43A6NTUK - Dolby Vision, Game Mode PLUS with 60Hz VRR ALLM, Smooth Motion, AI Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ & Now TV (2024 Model)

5% OffFree Shipping

Why We Love It

Superior visuals with Direct Full Array.
Enhanced viewing experience with Dolby Vision.
Seamless navigation with VIDAA TV.

Main Highlights

Picture Quality: 4K Ultra HD 3840×2160 | 60Hz Refresh Rate | Dolby Vision | HDR 10 | MEMC | ALLM | VRR
Sound: 14Watts Speakers | DTS Virtual: X
Connectivity: Dual Band Wifi (2.4G and 5G) | Bluetooth 5.0 | Airplay 2 | Share to TV | 2 x USB 2.0 Ports to connect hard drives and other USB devices | 3 * HDMI 2.1 compliant (eARC, ALLM, VRR) to connect latest gaming consoles, set top box, Blu-ray Players
Smart TV Features: VIDAA U7.6 OS| Alexa Built-in | Voice Remote | Apple Home | Work with Google Home | Supported Apps: Freely, Netflix, Youtube, Apple TV, Disney+, Paramount Plus, NOW TV, Prime Video, BBC iPlayer, ITVX, All 4, My5, UKTV, Britbox, Channel 4, BBC News, BBC Sport, Rakuten TV, UEFA TV, Redbull TV, Chili, Plex, NBA etc.
Design: Dual Stand | Bezelless Design
ESG Features: Green Packaging | Energy Saving Mode | Energy Saving Light Sensor
Warranty Information: 2 year warranty provided by Hisense

8.7

Excellent

Save 5%

We scanned 903 products

We reviewed these offers relevant to the 40 Inch 4k Tv within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Amazon, Panasonic, Samsung, Toshiba, Hisense, TCL, LG, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best 40 Inch 4k Tv in the market, we considered we took a deep dive into 4516 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Amazon Fire TV 43" 4-Series 4K UHD smart TV, stream live TV, 2024 release. We love many things about this product by Amazon. What sets it apart from the competition is Ultra-slim bezel design. , Bright and vibrant colors. , Alexa Voice Remote Enhanced.
The best value product for most shoppers and where user satisfaction is continuously the highest is Panasonic TB-43W60AEY, W60 Series 43 inch 4K Ultra HD LED Smart TV, 2024, Freely, TiVo, 4K Colour Engine, Dolby Vision & Atmos, For An Exceptional Visual Experience by Panasonic based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for 40 Inch 4k Tv and the best cost-to-value ratio is LG 43UT73006LA 43-Inch 4K UHD Smart TV, α5 AI Processor Gen7, Freeview Play and Amazon Alexa, 60Hz, Ashed Blue [Model 2024]at LG with a 40% discount.
Our list of the best 40 Inch 4k Tv is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best 40 Inch 4k Tv in The UK

Related Deals You Might Like for 40 Inch 4k Tv

Samsung Scope of delivery CU7020 Crystal UHD 4K 43" Smart TV, With Object Tracking Sound Lite, Gaming Hub, Crystal Processor 4K, Smart TV powered by Tizen, UE43CU7020KXXU, English Model (2024)

RCA Roku TV 40" FHD Smart TV, RK40FQ1 40 Inch TV with Apple TV+ BBC Netflix Freeview, HDR Dolby Audio HDMI USB Port, Large Screen TV for Living Room

Toshiba 40LF2F53DB, 40 Inch Full HD Fire TV, TRU Resolution, TRU Micro Dimming, HDR10, Dolby Audio

CHiQ ROKU TV L40G5NK, 40 Inch Smart TV, FHD, HDR10, Dolby Audio, Mobile Control, Voice Assistant, BBC, Disney+, 2.4&5G WiFi, USB 2.0, 2023

Toshiba 43UV2F53DBU 4K Smart VIDAA TV, Ultra HD, HDR10, Freely, Disney+, Prime Video, Netflix, Dolby Atmos, Dolby Vision, Sound by Onkyo, Works with Alexa, Works with Google Assistant, VIDAA Voice

Amazon Fire TV 40-inch 2-Series (Newest gen) | 1080p HD smart TV

Philips 40PHS6009 Full HD LED Smart TV - 40 Inch Display with Pixel Plus, Titan OS Platform and Dolby Digital Sound, Works with Alexa and Google Voice Assistant - Matt Black

TCL 40S5400AK 40-inch Television, HDR, FHD, Smart TV Powered by Android TV, Bezeless design (Kids Mode, Dolby Audio, compatible with Google assistant)

Samsung DU7110 43" Crystal UHD SmartTV, With Crystal Processor 4K, PurColour, Object Tracking Sound Lite, Gaming Hub, Smart TV powered by Tizen, UE43DU7110KXXU, English Model (2024)

TCL 43RC650K 43-inch QLED Pro Television, 4K Ultra HD, Roku TV (Smart TV with Dolby Vision & Audio, HDR 10+, compatible with Google assistant & Alexa)

We scanned 903 products

We concluded that: