10 Best 48 Inch Smart Tv in The UK

Last updated on 06/07/2025

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LG evo OLED48C44LA 48-Inch 4K UHD Smart TV, (α9 AI Processor Gen7, Dolby Atmos, Freeview Play and Amazon Alexa, 120Hz), Umber Brown [Model 2024]

Why We Love It

Exceptional contrast and colour accuracy.
Exclusive α9 AI processor.
Supreme connectivity and slim design.

Main Highlights

4K OLED evo technology with self-lit pixels for perfect contrast and 100% colour accuracy
Advanced α9 AI processor for stunning pictures and sound – Designed for and exclusive to LG OLED
Smart webOS platform with Freeview Play, Netflix, Disney+ and more, plus supreme connectivity
Ultra Slim Design – sharp profile, narrow bezels and premium stand
Immersive entertainment with Dolby Atmos & Vision, VRR, G-sync, and Freesync

Samsung 48" S90D OLED 4K, OLED HDR+, LaserSlim Design, Dolby Atmos, Motion Xcelerator 144Hz, NQ4 AI Gen2 Processor

11% Off

Why We Love It

Lifelike picture with OLED.
Stunning minimal TV design.
Immersive sound experience guaranteed.

Main Highlights

OLED HDR+: Powerful HDR OLED brightness for lifelike picture detail
LaserSlim Design: An elegantly minimal TV design that’s gorgeous to look at, from all sides.
Object Tracking Sound Lite & Dolby Atmos: Experience sound that moves with the action on-screen
Motion Xcelerator 144Hz: Experience ultra-smooth TV gaming with up to 4K 144Hz motion*
NQ4 AI Gen2 Processor: Brightness, colour and detail boosted by our most intelligent 4K AI processor

Panasonic TX-48MZ700B, 48 Inch 4K Ultra HD OLED Smart TV, High Dynamic Range (HDR), Dolby Atmos & Dolby Vision, Android TV, Google Assistant, Chromecast, 2 Feet Pedestal, Black

33% OffFree Shipping

Why We Love It

Stunning visuals deliver lifelike colours.
Integrated Android TV enhances convenience.
Optimal gaming with lag-free experience.

Main Highlights

STUNNING VISUALS: The 4K OLED panel delivers vibrant colours, brilliant contrast and deep blacks, while the 4K Colour Engine PRO optimises dark and bright areas for lifelike colours and upscales HD/FHD content to crisp 4K.
ANDROID TV: With Android built-in, enjoy Disney+, Netflix, Amazon Prime, YouTube and Google Play, control your TV with your voice with Google Assistant and cast from smart devices via Chromecast. Software should be updated to 25.20 Version for best performance.
MULTI HDR SUPPORT: With HDR support for Dolby Vision, HDR10 and HLG, this 4K OLED TV delivers ultra-realistic colours and superior contrast and brightness for truly cinematic visuals.
DOLBY ATMOS SOUND: High-quality integrated 20W speakers and Dolby Atmos technology produce astonishing clarity, richness and depth for an immersive, cinematic audio experience at home.
OPTIMAL GAMING: This Smart TV features HDMI 2.1 Auto Low Latency Mode and VRR support, for smooth, lag-free gaming, while you can also play or stream all your top games via the Twitch app.
ELEGANT DESIGN: This UHD TV has an elegant borderless design to match any interior, while the 2 feet pedestal stand and wall-mount option make it easy to set up wherever you want.
CONNECTIVITY: HDMI x 2 (side) x 1 (back), HDMI 2.1 Support Feature, Ethernet x 1 (back), USB 2.0 x 2 (side), eARC x 2, ALLM (All Inputs), Headphone Out x 1 (side), Digital Audio Out x 1 (side)

LG OLED48C45LA 48-Inch OLED Evo 4K UHD Smart TV, (α9 AI Processor Gen7, Dolby Atmos, Freeview Play and Amazon Alexa, 120Hz), Umber Brown [Model 2024]

6% OffFree Shipping

Why We Love It

Perfect contrast, color accuracy.
Stunning visuals and sound.
Supreme connectivity and entertainment.

Main Highlights

4K OLED evo technology with self-lit pixels for perfect contrast and 100% colour accuracy
Advanced α9 AI processor for stunning pictures and sound – Designed for and exclusive to LG OLED
Smart webOS platform with Freeview Play, Netflix, Disney+ and more, plus supreme connectivity
Incredible brightness with Brightness Booster
Ultra Slim Design – sharp profile, narrow bezels and premium stand

Hisense 50 Inch 4K Smart TV 50E6NTUK - Dolby Vision, Game Mode PLUS with 60Hz VRR ALLM, Smooth Motion, AI Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ & Now TV (2024 Model)

LG LED UR78 50" 4K Smart TV, 2023

Free Shipping

Why We Love It

Incredible 4K Ultra HD visuals.
Sleek, slim, attractive design.
Enhances gaming and viewing experiences.

Main Highlights

Sharp 4K Ultra HD picture & AI Sound, driven by the smart α5 AI processor
Sleek and slim design
webOS smart platform with Freeview Play, Netflix, Disney+ and more
Instant movie theatre with FILMMAKER mode and HDR
Enhance your gaming experience with built in Game Optimiser & ALLM

Toshiba 50”UV2F53DBU 4K Smart VIDAA TV, Ultra HD, HDR10, Freely, Disney+, Prime Video, Netflix, Dolby Atmos, Dolby Vision, Sound by Onkyo, Works with Alexa, Works with Google Assistant, VIDAA Voice

13% OffFree Shipping

Why We Love It

Ultra-vivid picture quality guaranteed.
Immersive sound experience promised.
Effortless voice command access.

Main Highlights

TRU Flow reduces image judder, even during rapid cuts and fast-moving scenes. Plus, TRU Resolution upscales a range of non-4K content to create a more high-resolution image, drawing you into a truly vivid experience.
Enjoy a 4K HDR experience like no other. With Dolby Vision HDR, your viewing is enhanced with ultra-vivid picture quality. Dolby Vision features colours never before seen, highlights up to 40 times brighter than standard, and blacks 10 times darker. All of this combines to give you the best possible viewing experience.
With Dolby Atmos, immersive sound waves flow around you and the room, creating a truly cinematic experience Combined with Sound by Onkyo, you'll have everything you need for an unforgettable sound experience.
VIDAA tv is a new way to enjoy your favorite TV shows - live TV and streaming channels together on your TV's programming guide. Its live TV! Choose what you want to watch from the guide and channel list, alongside digital, cable, or satellite TV programming. VIDAA tv features movies, TV shows, cooking shows, music, documentaries, and so much more. No login required and no app download. VIDAA tv is 100% free.
Make your TV experience effortless with your preferred voice assistant. From TV search to navigation, Alexa, Google Home, or VIDAA Voice ensures easy access to your favorite TV entertainment and smart home control. With VIDAA, you have a choice.

TCL 50PF650K 50-inch 4K Ultra HD, HDR TV, Smart LED Fire TV (Dolby Vision, Dolby Atmos, DTS, HDR 10, Alexa built-in, Airplay2, Miracast)

5% OffFree Shipping

Why We Love It

Personalized recommendations with Alexa.
Stunning 4K HDR visuals.
Immersive Dolby Atmos audio.

Main Highlights

【Fire TV】Get right to your good stuff. Fire TV brings everything together in one place. Sit back, relax, and enjoy your favourites from Netflix, Prime Video, YouTube, Apple TV+, Disney+, Spotify, Freely and more. Can’t decide what to watch? Get personalised recommendations or simply ask Alexa to find new content.
【4K HDR】Enhanced contrast, colours and details. The latest standard for 4K UHD content is High Dynamic Range. It expands the range of both contrast and colours significantly . HDR reproduces accurately light and dark shades with precise colours and dazzling detail images.
【Alexa Built in】Say it, Alexa will play it. No more endless scrolling. Simply press the Alexa button and use your voice to discover new content, adjust the volume, change channels, or even control your smart home devices.
【Dolby Vision】Brighter brights, deeper darks and a wider range of colours. Dolby Vision is a powerful cinema technology that transforms your TV experience. It brings entertainment to life with dramatic imaging, incredible brightness, colour, contrast, detail and dimensionality.
【Dolby Atmos】Immersive, moving audio flows all around you. Sound has never sounded this good. Feel a deeper connection to the stories and music you love with sound that moves all around you with breathkaing realism.

Sony BRAVIA, KD-43X75WL, 43 Inch, LED, Smart TV, 4K HDR, Google TV, ECO PACK, BRAVIA CORE, Narrow Bezel Design

43% OffFree Shipping

Why We Love It

Stunning, real-time picture quality.
Astonishing, deep sound experience.
Enhanced, smooth gaming features.

Main Highlights

STUNNING PICTURE QUALITY: The X1 Processor is the power behind these bright, colourful pictures, analysing content in real-time, and, paired with Dolby Vision, enhancing everything you watch
ASTONISHING SOUND QUALITY: Unique X-Balanced Speaker Unit delivers ideal quality sound and powerful bass for a richer, deeper, and more rewarding audio experience
DESIGN: The TV has been designed in our signature, minimalistic style to keep your focus on what's important - the picture. With a Hairline Finish and Slim Blade fixed Stand, the X75WL will suit any interior.
GAMING FEATURES: An ideal gaming TV, the X75WL features Auto Low Latency Mode in HDMI 2.1 for smooth, responsive gameplay, as well as Auto HDR Tone Mapping to reveal crucial details in the darkest and brightest parts of the screen, there's even a dedicated Gaming Menu that includes the brand-new Crosshair and Custom Screen features they could be the secret to your next win
APPS AND FEATURES: You will access 700,000+ movies and TV episodes from across your streaming services on this Google TV, and everything is organised to suit your personal interests

Hisense 43 Inch 4K QLED Smart TV 43A7NQTUK - Quantum Dot Colour, 4K AI Processor, Dolby Vision Atmos, Smooth Motion, Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ (2024 Model)

6% Off

Why We Love It

Vibrant, precise colors with Quantum Dot.
Exceptional brightness and contrast.
Immersive, lifelike Dolby Atmos sound.

Main Highlights

Picture Quality: Quantum Dot Technology | 4K Ultra HD 3840×2160 | 60Hz Refresh Rate | Dolby Vision | HDR 10 | HDR 10+ Decoding | MEMC | ALLM | VRR
Sound: 14Watts Speakers | DTS Virtual: X | Dolby Atmos
Connectivity: Dual Band Wifi (2.4G and 5G) | Bluetooth 5.0 | Airplay 2 | Share to TV | 2 x USB 2.0 Ports to connect hard drives and other USB devices | 3 * HDMI 2.1 compliant (eARC, ALLM, VRR) to connect latest gaming consoles, set top box, Blu-ray Players
Smart TV Features: VIDAA U7.6 OS| Alexa Built-in | Voice Remote | Apple Home | Work with Google Home | Supported Apps: Freely, Netflix, Youtube, Apple TV, Disney+, Paramount Plus, NOW TV, Prime Video, BBC iPlayer, ITVX, All 4, My5, UKTV, Britbox, Channel 4, BBC News, BBC Sport, Rakuten TV, UEFA TV, Redbull TV, Chili, Plex, NBA etc.
Design: Dual Stand | Cable Solution | Bezelless Design
AI Features: AI Sports Mode | AI Picture | AI Adaptive Depth
Certification: 4K HDR Immersive | TÜV Rheinland Certified Low Blue Light | TÜV Rheinland Certified Protected Privacy
ESG Features: Green Packaging | Energy Saving Mode | Energy Saving Light Sensor
Warranty Information: 2 year warranty provided by Hisense

8.7

Excellent

Save 6%

We scanned 1108 products

We reviewed these offers relevant to the 48 Inch Smart Tv within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like LG, Samsung, Panasonic, Hisense, Toshiba, TCL, Sony, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best 48 Inch Smart Tv in the market, we considered we took a deep dive into 5541 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is LG evo OLED48C44LA 48-Inch 4K UHD Smart TV, (α9 AI Processor Gen7, Dolby Atmos, Freeview Play and Amazon Alexa, 120Hz), Umber Brown [Model 2024]. We love many things about this product by LG. What sets it apart from the competition is Exceptional contrast and colour accuracy, Exclusive α9 AI processor, Supreme connectivity and slim design.
The best value product for most shoppers and where user satisfaction is continuously the highest is Samsung 48" S90D OLED 4K, OLED HDR+, LaserSlim Design, Dolby Atmos, Motion Xcelerator 144Hz, NQ4 AI Gen2 Processor by Samsung based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for 48 Inch Smart Tv and the best cost-to-value ratio is Sony BRAVIA, KD-43X75WL, 43 Inch, LED, Smart TV, 4K HDR, Google TV, ECO PACK, BRAVIA CORE, Narrow Bezel Designat Sony with a 43% discount.
Our list of the best 48 Inch Smart Tv is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best 48 Inch Smart Tv in The UK

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Philips 50PUS7009 4K LED Smart TV - 50 Inch Display with Pixel Precise Ultra HD Titan OS Platform and Dolby Atmos Sound, Works with Alexa and Google Voice Assistant - Black

LG LED LQ60 43" FHD Smart TV, 2023

Samsung DU7110 50" Crystal UHD SmartTV, With Crystal Processor 4K, PurColour, Object Tracking Sound Lite, Gaming Hub, Smart TV powered by Tizen, UE50DU7110KXXU, English Model (2024)

Hisense 43 Inch 4K QLED Smart TV 43E77NQTUK - Quantum Dot Colour, 4K AI Processor, Dolby Vision Atmos, Smooth Motion, Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ (2024 Model)

Hisense 50 Inch 4K QLED Smart TV 50A7NQTUK - Quantum Dot Colour, 4K AI Processor, Dolby Vision Atmos, Smooth Motion, Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ (2024 Model)

Toshiba 43LF2F53DB 43 Inch Full HD Fire TV, TRU Resolution, HDR10, Dolby Audio Processing

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Panasonic TB-43W60AEY, W60 Series 43 inch 4K Ultra HD LED Smart TV, 2024, Freely, TiVo, 4K Colour Engine, Dolby Vision & Atmos, For An Exceptional Visual Experience

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We scanned 1108 products

We concluded that: