10 Best 4k Tv 40 Inch in The UK

Last updated on 20/08/2025

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Panasonic TV-40S55AEY, S55 Series 40 inch Full HD LED Smart TV, 2024, Fire TV, HD Colour Engine, HDR, Alexa Voice Control, Media Player, For An Exceptional Visual Experience

Why We Love It

HD Colour Engine delivers vibrancy.
Instant access with Fire TV.
Alexa Voice Control included.

Main Highlights

HD COLOUR ENGINE: Experience vibrant visuals with this LED TV's HD Colour Engine processing chip, delivering natural colours and breathtaking content across TV shows, movies and games
HIGH CONTRAST IMAGES: Enjoy a rich, high contrast picture with High Dynamic Range (HDR) technology, producing deeper blacks and brighter whites for an elevated viewing experience
WITH FIRE TV BUILT-IN: Access your content instantly with Fire TV's intuitive, personalised main home screen, while the system also allows you to control compatible smart home devices, lighting, and more directly from your Full HD TV
ALEXA VOICE CONTROL: Control your Smart TV with Alexa on the Voice Remote, making it simple to change channels, launch apps and manage compatible smart home devices using just your voice
GAME MODE: Level up your gaming with the dedicated Game Mode, specially designed to reduce input lag and ensure a smooth gaming experience for all your favourite titles
MEDIA PLAYER: Connect USB drives with ease to access all your personal music, videos, and photos through the built-in Media Player, making this HDR TV ideal for family entertainment
CONNECTIVITY: HDMI x 1 (side) x 1 (back), HDMI 1.4 Support Feature, Ethernet x 1 (back), USB 2.0 x 1 (side), ARC (2 inputs, rear), Headphone Output x 1 (side), Digital Audio Output x 1 (rear)

Panasonic TB-40S45AEY, S45 Series 40 inch Full HD LED Smart TV, 2024, TiVo, Google & Alexa Voice Control, Media Player, HDR, HDMI, For An Exceptional Visual Experience

Free Shipping

Why We Love It

Crisp, realistic visuals with HDR.
Personalised Smart TV experience.
Effortless hands-free voice control.

Main Highlights

FULL HD PICTURE PERFORMANCE: Elevate your viewing with this LED TV's High Definition resolution and HD Colour Engine, delivering crisp, realistic visuals and natural colours that make shows, movies and games come to life
TIVO SMART TV: Discover new favourites with a personalised Smart TV experience powered by TiVo, offering access to streaming apps, and tailored recommendations based on your unique taste profile
VOICE CONTROL: Experience effortless hands-free control with Google and Alexa voice control support, perfect for changing channels, adjusting the volume or turning the power on or off, all without reaching for the remote
GAME MODE: Dive into the action with this Full HD TV's dedicated Game Mode, optimised for low latency and smooth gaming performance, ensuring you enjoy every session to the fullest
FLEXIBLE VIEWING OPTIONS: Enjoy versatile viewing in any room, with the HD Triple Tuner, plus WLAN and HDMI, and easy access to personal content via the USB Media Player, making this HDR TV the ideal entertainment hub
HIGH CONTRAST IMAGES: Immerse yourself in rich visuals, deeper blacks, brighter whites and an expanded colour palette with High Dynamic Range (HDR) technology
CONNECTIVITY: HDMI x 1 (side) x 1 (back), HDMI 1.4 Support Feature, Ethernet x 1 (back), USB 2.0 x 1 (side), ARC (2 inputs, rear), Headphone Output x 1 (side), Digital Audio Output x 1 (rear)

LG LED UR78 43" 4K Smart TV, 2023 [Energy Class G]

25% OffFree Shipping

Why We Love It

Stunning 4K Ultra HD visuals.
Sleek, modern design aesthetic.
Enhanced gaming with optimisers.

Main Highlights

Sharp 4K Ultra HD picture & AI Sound, driven by the smart α5 AI processor
Sleek and slim design
webOS smart platform with Freeview Play, Netflix, Disney+ and more
Instant movie theatre with FILMMAKER mode and HDR
Enhance your gaming experience with built in Game Optimiser & ALLM

Hisense 43 Inch 4K QLED Smart TV 43A7NQTUK - Quantum Dot Colour, 4K AI Processor, Dolby Vision Atmos, Smooth Motion, Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ (2024 Model)

4% OffFree Shipping

Why We Love It

Vibrant, precise colors with Quantum Dot.
Exceptional brightness and contrast.
Immersive, lifelike Dolby Atmos sound.

Main Highlights

Picture Quality: Quantum Dot Technology | 4K Ultra HD 3840×2160 | 60Hz Refresh Rate | Dolby Vision | HDR 10 | HDR 10+ Decoding | MEMC | ALLM | VRR
Sound: 14Watts Speakers | DTS Virtual: X | Dolby Atmos
Connectivity: Dual Band Wifi (2.4G and 5G) | Bluetooth 5.0 | Airplay 2 | Share to TV | 2 x USB 2.0 Ports to connect hard drives and other USB devices | 3 * HDMI 2.1 compliant (eARC, ALLM, VRR) to connect latest gaming consoles, set top box, Blu-ray Players
Smart TV Features: VIDAA U7.6 OS| Alexa Built-in | Voice Remote | Apple Home | Work with Google Home | Supported Apps: Freely, Netflix, Youtube, Apple TV, Disney+, Paramount Plus, NOW TV, Prime Video, BBC iPlayer, ITVX, All 4, My5, UKTV, Britbox, Channel 4, BBC News, BBC Sport, Rakuten TV, UEFA TV, Redbull TV, Chili, Plex, NBA etc.
Design: Dual Stand | Cable Solution | Bezelless Design
AI Features: AI Sports Mode | AI Picture | AI Adaptive Depth
Certification: 4K HDR Immersive | TÜV Rheinland Certified Low Blue Light | TÜV Rheinland Certified Protected Privacy
ESG Features: Green Packaging | Energy Saving Mode | Energy Saving Light Sensor
Warranty Information: 2 year warranty provided by Hisense

Samsung 43 Inch CU7100 UHD HDR Smart TV (2023) - 4K Crystal Processor, Adaptive Sound Audio, PurColour, Built In Gaming TV Hub, Streaming & Video Call Apps And Image Contrast Enhancer

Why We Love It

Stunning 4K visual experience.
Built-in streaming and gaming.
Adaptive, immersive sound technology.

Main Highlights

Watch Television In Stunning 4K Definition - Our Crystal UHD HDR Smart TV uses a 4K Processor that upscales the content you are watching to stunning 4K for a brilliant picture with sharp focus, dazzling colours and jaw dropping contrast.
Stream What You Want & Enjoy Console Free Gaming - Our Samsung TV has BBC iPlayer, Prime Video, ITV Player, Netflix & many more all built in as well as digital channels and a built-in gaming TV hub for console free Xbox, Ge-Force & Nvidia Gaming.
Sound That Suits You With Adaptive Sound - Our 4K TV works to match sound to your favourite content. Adaptive Sound tweaks the volume and settings based on the content so you get the perfect sound every time. Add a Samsung Soundbar for Q-Symphony.
Smart Things & Video Call Apps - Our Crystal Ultra HD 4K Samsung TV gives you even more connectivity. Smart Things allows your Samsung devices to network and you can control your home from your phone, and video calling makes conversations more comfortable.
Start Experiencing Samsung TVs - We believe a TV is more than something you watch. It should inspire, amaze, envelop and immerse you. From quality picture, to elegant design, our TVs push the boundaries of what is possible and what a TV can be.

Toshiba 43UV2F53DBU 4K Smart VIDAA TV, Ultra HD, HDR10, Freely, Disney+, Prime Video, Netflix, Dolby Atmos, Dolby Vision, Sound by Onkyo, Works with Alexa, Works with Google Assistant, VIDAA Voice

8% Off

Why We Love It

Eliminates image judder seamlessly.
Ultra-vivid 4K HDR viewing.
Cinematic Dolby Atmos sound.

Main Highlights

TRU Flow reduces image judder, even during rapid cuts and fast-moving scenes. Plus, TRU Resolution upscales a range of non-4K content to create a more high-resolution image, drawing you into a truly vivid experience.
Enjoy a 4K HDR experience like no other. With Dolby Vision HDR, your viewing is enhanced with ultra-vivid picture quality. Dolby Vision features colours never before seen, highlights up to 40 times brighter than standard, and blacks 10 times darker. All of this combines to give you the best possible viewing experience.
With Dolby Atmos, immersive sound waves flow around you and the room, creating a truly cinematic experience Combined with Sound by Onkyo, you'll have everything you need for an unforgettable sound experience.
VIDAA tv is a new way to enjoy your favorite TV shows - live TV and streaming channels together on your TV's programming guide. Its live TV! Choose what you want to watch from the guide and channel list, alongside digital, cable, or satellite TV programming. VIDAA tv features movies, TV shows, cooking shows, music, documentaries, and so much more. No login required and no app download. VIDAA tv is 100% free.
Make your TV experience effortless with your preferred voice assistant. From TV search to navigation, Alexa, Google Home, or VIDAA Voice ensures easy access to your favorite TV entertainment and smart home control. With VIDAA, you have a choice.

LG 43NANO82T6B 43-Inch Nanocell AI 4K UHD Smart TV, (α5 AI Processor Gen7, Freeview Play and Amazon Alexa, 60Hz), Ashed Blue [Model 2024]

Free Shipping

Why We Love It

Pure colours, Ultra HD picture.
Smart processor upscales 4K content.
Immersive cinema experience at home.

Main Highlights

LG NanoCell technology for pure colours and sharp 4K Ultra HD picture
Smart processor with 4K Upscaling and more
Smart webOS platform with Freeview Play, Netflix, Disney+ and more, plus supreme connectivity
Stylish design
Immersive cinema experience with Filmmaker Mode and HDR

Amazon Fire TV 40-inch 2-Series (Newest gen) | 1080p HD smart TV

30% OffFree Shipping

Why We Love It

Unrivaled entertainment access.
Stunning HD picture quality.
Innovative voice control features.

Main Highlights

High definition TV: bring films and TV series to life in HD 1080p resolution, with support for HDR 10, HLG and Dolby Digital Audio.
All your entertainment in one place: Fire TV gives you quick access to live TV, video games and music. You can stream over a hundred thousand films and TV programmes with subscriptions to Netflix, Prime Video, Disney+ and more.
Stream for free: watch free films and TV episodes with apps, such as YouTube, Pluto TV, Tubi and more.
Watch from room to room: All of your films and series from Fire TV devices will stay in sync, for a seamless viewing experience from one room to the next.
Smart and always getting smarter: Fire TV adds new Alexa skills, features, smart home capabilities and voice functionality all the time.
Press and ask Alexa: use the Fire TV Alexa Voice Remote to find your favourite content, get sports updates, control smart home devices and more.
Connect all your devices: use the 2 standard HDMI inputs to connect to satellite TV and video game consoles. Use the HDMI ARC to input audio equipment for enhanced sound.
Wireless Bluetooth listening: connect Bluetooth headphones for private listening to watch TV without disturbing those around you.
Games on Fire TV: discover, explore and play games from the Amazon Appstore, Luna and Twitch.

Panasonic TB-43W60AEY, W60 Series 43 inch 4K Ultra HD LED Smart TV, 2024, Freely, TiVo, 4K Colour Engine, Dolby Vision & Atmos, For An Exceptional Visual Experience

Free Shipping

Why We Love It

Personalised content recommendations with TiVo.
Stunning 4K picture quality.
Immersive Dolby Atmos sound.

Main Highlights

TIVO SMART TV: Easily choose and find content with voice control, access major content apps, including Freely, and enjoy truly personalised recommendations, all thanks to intuitive TiVo Smart TV integration
4K COLOUR ENGINE: Enjoy incredible picture performance with this LED TV's 4K Colour Engine featuring HDR technology, delivering bright colours, sharp contrast and precise detail for an enhanced viewing and gaming experience
FREELY: Stream your favourite live and on-demand TV, all in one place, all for free. You can find everything from all the big channels, including BBC, ITV, Channel 4, and Channel 5. All you need is Wi-Fi, so no need for a dish, box, or aerial.
DOLBY VISION & MULTI HDR: Experience life-like colours and higher contrast and brightness levels with the Dolby Vision, HDR10, and HLG support on this 4K TV, for truly immersive viewing
DOLBY ATMOS & GAME MODE PLUS: Immerse yourself in premium Dolby Atmos surround sound, enhancing every movie, show and game, coupled with Game Mode Plus for ultra-responsive gameplay, low latency, and minimal input lag
FRAMELESS DESIGN: Enhance your living room with this UHD TV's sleek, frameless design, blending smart, professional elegance with superb picture and sound quality
GOOGLE & ALEXA VOICE CONTROL: Control your TV with just your voice, with Google and Alexa support to manage channels, volume, and power without a remote
CONNECTIVITY: HDMI x 2 (side) x 1 (back), HDMI 2.1 Support Feature, Ethernet x 1 (back), USB 2.0 x 2 (side), eARC x 2, ALLM (All Inputs), Headphone Out x 1 (back), Digital Audio Out x 1 (back)

Philips 40PHS6009 Full HD LED Smart TV - 40 Inch Display with Pixel Plus, Titan OS Platform and Dolby Digital Sound, Works with Alexa and Google Voice Assistant - Matt Black

Free Shipping

Why We Love It

Sharp, optimized picture quality.
Immersive Dolby Audio experience.
Eco-friendly, sustainable materials.

Main Highlights

SHARP PICTURE: Love everything you watch on this HD LED TV. Philips Pixel Plus engine optimizes picture quality to deliver sharp images, rich colours, and smooth motion. You get the best possibleviewing experience every time.
TITAN OS PLATFORM: Find what you love with our TITAN OS smart TV platform. Enjoying a series? Continue watching straight from the home screen. Looking for something new? Browse categories and see suggestions from top streaming services in one place.
DOLBY AUDIO: Be immersed in your favorite shows and movies. This LED smart TV supports Dolby Audio for crisper, clearer sound. Whatever you love to watch, youll hear it better.
SUSTAINABLE MATERIALS: With its almost bezel-free screen, this sleek 4K UHD TV looks great in any room. The TV remote uses recycled plastic, our packaging uses FSC-certified recycled cardboard, and inserts are printed on recycled paper.
AI VOICE CONTROL: You can ask Alexa to control the TV via Alexa-enabled devices, or you can control your TV via Google smart speakers.Use your voice to find movies and shows, get recommendations, and more.

8.7

Excellent

We scanned 216 products

We reviewed these offers relevant to the 4k Tv 40 Inch within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Panasonic, LG, Hisense, Samsung, Toshiba, Amazon, Philips, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best 4k Tv 40 Inch in the market, we considered we took a deep dive into 1081 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Panasonic TV-40S55AEY, S55 Series 40 inch Full HD LED Smart TV, 2024, Fire TV, HD Colour Engine, HDR, Alexa Voice Control, Media Player, For An Exceptional Visual Experience. We love many things about this product by Panasonic. What sets it apart from the competition is HD Colour Engine delivers vibrancy, Instant access with Fire TV, Alexa Voice Control included.
The best value product for most shoppers and where user satisfaction is continuously the highest is Panasonic TB-40S45AEY, S45 Series 40 inch Full HD LED Smart TV, 2024, TiVo, Google & Alexa Voice Control, Media Player, HDR, HDMI, For An Exceptional Visual Experience by Panasonic based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for 4k Tv 40 Inch and the best cost-to-value ratio is Amazon Fire TV 40-inch 2-Series (Newest gen) | 1080p HD smart TVat Amazon with a 30% discount.
Our list of the best 4k Tv 40 Inch is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best 4k Tv 40 Inch in The UK

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We scanned 216 products

We concluded that: