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Best 77 Inch Oled Tv of 2026
Last updated on 01/04/2026
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1
Sony BRAVIA XR, XR-77A95L, 77 Inch, QD-OLED, Smart TV, 4K HDR, Google TV, ECO PACK, BRAVIA CORE, Perfect for PlayStation5, Seamless Edge Design, 5 Year Warranty
Sony
Why we love it
Unrivalled picture quality experience.
Transforms screen into speaker.
Optimized for smooth gameplay.
Main Highlights
APPS AND FEATURES: Access 700,000+ movies and TV episodes from across your streaming services on this Google TV, with everything organised to suit your personal interests, you can even set aside your remote and go hands-free with Voice Search
DYNAMIC PICTURE DESIGN: OLED is often considered the pinnacle of television picture quality; our new and improved QD-OLED panel propels it into a whole other realm, in fact, this A95L QD-OLED TV delivers approx, 200 Percent more brightness than a conventional OLED TV
QUALITY AUDIO: Our Acoustic Surface Audio + technology makes everything more immersive by turning the A95L screen into a speaker just like a cinema screen, large actuators invisibly vibrate the TV screen to create powerful acoustics that move with the action, whilst left and right built-in subwoofers boost bass
SLEEK DESIGN: Ultra-slim with a smooth Aluminium Seamless Edge Bezel, premium, signature design will feel at home within any interior, the 3-way aluminium TV stand offers ultimate convenience; choose the standard position for larger surfaces, the narrow position if your furniture is smaller, or the soundbar position if you want to slide your soundbar neatly underneath
GAMING FEATURES: Ideal for PlayStation 5, the A95L features Auto Low Latency Mode in HDMI 2.1 for smooth, responsive gameplay, as well as Auto HDR Tone Mapping to reveal crucial details in the darkest and brightest parts of the screen, there's even a dedicated Gaming Menu that includes the brand-new Crosshair and Screen Size features they could be the secret to your next win
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9.8
Exceptional
Check Price
9.8
Exceptional
Sony
Sony BRAVIA XR, XR-77A95L, 77 Inch, QD-OLED, Smart TV, 4K HDR, Google TV, ECO PACK, BRAVIA CORE, Perfect for PlayStation5, Seamless Edge Design, 5 Year Warranty
Check Price
Show More
Why we love it
Unrivalled picture quality experience.
Transforms screen into speaker.
Optimized for smooth gameplay.
Main Highlights
APPS AND FEATURES: Access 700,000+ movies and TV episodes from across your streaming services on this Google TV, with everything organised to suit your personal interests, you can even set aside your remote and go hands-free with Voice Search
DYNAMIC PICTURE DESIGN: OLED is often considered the pinnacle of television picture quality; our new and improved QD-OLED panel propels it into a whole other realm, in fact, this A95L QD-OLED TV delivers approx, 200 Percent more brightness than a conventional OLED TV
QUALITY AUDIO: Our Acoustic Surface Audio + technology makes everything more immersive by turning the A95L screen into a speaker just like a cinema screen, large actuators invisibly vibrate the TV screen to create powerful acoustics that move with the action, whilst left and right built-in subwoofers boost bass
SLEEK DESIGN: Ultra-slim with a smooth Aluminium Seamless Edge Bezel, premium, signature design will feel at home within any interior, the 3-way aluminium TV stand offers ultimate convenience; choose the standard position for larger surfaces, the narrow position if your furniture is smaller, or the soundbar position if you want to slide your soundbar neatly underneath
GAMING FEATURES: Ideal for PlayStation 5, the A95L features Auto Low Latency Mode in HDMI 2.1 for smooth, responsive gameplay, as well as Auto HDR Tone Mapping to reveal crucial details in the darkest and brightest parts of the screen, there's even a dedicated Gaming Menu that includes the brand-new Crosshair and Screen Size features they could be the secret to your next win
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Value for Money
2
Sony BRAVIA 8 OLED, K77XR80, 77 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz, 5 Year Warranty
Sony
Why we love it
Exceptional self-illuminating pixel picture precision.
Screen speaker for cinematic sound.
Elegantly harmonious home theatre design.
Main Highlights
PICTURE QUALITY: The pinnacle of picture precision, our bright OLED panel features 8+ million self-illuminating pixels, XR Contrast Booster delivers true-to-life contrast, just as the movie creators intended, Five year warranty available via redemption
SOUND QUALITY: On the BRAVIA 8, the screen is the speaker - just like a cinema screen, Voice Zoom 3 enhances dialogue and 3D Surround Upscaling gives everything the surround sound treatment
TV & SOUNDBAR: Turn your home into a BRAVIA Theatre, Sony soundbars with 360 Spatial Sound Mapping create phantom speakers in a cinematic layout; Acoustic Center Sync delivers immersive audio-visual alignment
DESIGN: Designed to take centre stage, the BRAVIA 8 harmoniously blends with home interiors and accessories, The 4-way stand provides real flexibility, The rechargeable Eco Remote is backlit for movie nights
UX: Over 10,000 apps and games are available on this Google TV, along with Voice Search, Apple AirPlay 2, and Chromecast built-in, You could save up to £237 on your energy bills with this television
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9.7
Exceptional
Check Price
9.7
Exceptional
Sony
Sony BRAVIA 8 OLED, K77XR80, 77 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz, 5 Year Warranty
Check Price
Show More
Why we love it
Exceptional self-illuminating pixel picture precision.
Screen speaker for cinematic sound.
Elegantly harmonious home theatre design.
Main Highlights
PICTURE QUALITY: The pinnacle of picture precision, our bright OLED panel features 8+ million self-illuminating pixels, XR Contrast Booster delivers true-to-life contrast, just as the movie creators intended, Five year warranty available via redemption
SOUND QUALITY: On the BRAVIA 8, the screen is the speaker - just like a cinema screen, Voice Zoom 3 enhances dialogue and 3D Surround Upscaling gives everything the surround sound treatment
TV & SOUNDBAR: Turn your home into a BRAVIA Theatre, Sony soundbars with 360 Spatial Sound Mapping create phantom speakers in a cinematic layout; Acoustic Center Sync delivers immersive audio-visual alignment
DESIGN: Designed to take centre stage, the BRAVIA 8 harmoniously blends with home interiors and accessories, The 4-way stand provides real flexibility, The rechargeable Eco Remote is backlit for movie nights
UX: Over 10,000 apps and games are available on this Google TV, along with Voice Search, Apple AirPlay 2, and Chromecast built-in, You could save up to £237 on your energy bills with this television
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3
LG OLED77C55LA 77-Inch OLEDevo 4K UHD Smart TV, (α9 AI Processor Gen7, Dolby Atmos, Freeview Play and Amazon Alexa, 120Hz) [Model 2025]
LG
4% Off
Why we love it
Stunning pictures and sound.
Incredible brightness enhancement.
Infinite contrast with self-lit pixels.
Main Highlights
Advanced α9 AI processor for stunning pictures and sound – Designed for and exclusive to LG OLED
Incredible brightness with Brightness Booster
Perfect Black – self-lit pixels provide infinite contrast
Smart webOS platform with advanced AI functionality plus all your favourite streaming services
Ultra Slim Design – sharp profile, narrow bezels and premium stand
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9.6
Superb
Check Price
9.6
Superb
LG
LG OLED77C55LA 77-Inch OLEDevo 4K UHD Smart TV, (α9 AI Processor Gen7, Dolby Atmos, Freeview Play and Amazon Alexa, 120Hz) [Model 2025]
4% Off
Check Price
Show More
Why we love it
Stunning pictures and sound.
Incredible brightness enhancement.
Infinite contrast with self-lit pixels.
Main Highlights
Advanced α9 AI processor for stunning pictures and sound – Designed for and exclusive to LG OLED
Incredible brightness with Brightness Booster
Perfect Black – self-lit pixels provide infinite contrast
Smart webOS platform with advanced AI functionality plus all your favourite streaming services
Ultra Slim Design – sharp profile, narrow bezels and premium stand
Show More
4
LG evo OLED77C45LA 77-Inch 4K UHD Smart TVwith US40TR Bluetooth Soundbar with Wireless Subwoofer
LG
2% Off
Why we love it
Stunning 4K OLED picture quality.
Immersive surround sound experience.
Easy access to streaming apps.
Main Highlights
4K OLED evo technology with self-lit pixels for perfect contrast and 100% colour accuracy
Advanced α9 AI processor for stunning pictures and sound – Designed for and exclusive to LG OLED
Smart webOS platform with Freeview Play, Netflix, Disney+ and more, plus supreme connectivity
4.1ch Surround Sound - Feel the impact of an audio panorama with captivating sound all around - Elevate your LG TV with 400W 4.1ch surround sound, wireless subwoofer & rear speakers
2ch Rear Speakers - Rear speakers embrace wireless freedom - Install the Rear Speakers anywhere in your space without worrying about wires, thanks to the built-in Wireless Receiver.
WOW Interface - Simplicity is right at your fingertips - Access WOW Interface through your LG TV for clear and simple soundbar control, like changing sound modes, profiles, and accessing other handy features
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9.4
Superb
Check Price
9.4
Superb
LG
LG evo OLED77C45LA 77-Inch 4K UHD Smart TVwith US40TR Bluetooth Soundbar with Wireless Subwoofer
2% Off
Check Price
Show More
Why we love it
Stunning 4K OLED picture quality.
Immersive surround sound experience.
Easy access to streaming apps.
Main Highlights
4K OLED evo technology with self-lit pixels for perfect contrast and 100% colour accuracy
Advanced α9 AI processor for stunning pictures and sound – Designed for and exclusive to LG OLED
Smart webOS platform with Freeview Play, Netflix, Disney+ and more, plus supreme connectivity
4.1ch Surround Sound - Feel the impact of an audio panorama with captivating sound all around - Elevate your LG TV with 400W 4.1ch surround sound, wireless subwoofer & rear speakers
2ch Rear Speakers - Rear speakers embrace wireless freedom - Install the Rear Speakers anywhere in your space without worrying about wires, thanks to the built-in Wireless Receiver.
WOW Interface - Simplicity is right at your fingertips - Access WOW Interface through your LG TV for clear and simple soundbar control, like changing sound modes, profiles, and accessing other handy features
Show More
5
Sony BRAVIA 8A OLED 77 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Google Cast, Apple AirPlay, 120Hz 77XR8A
Sony
Why we love it
Stunning OLED picture quality.
Immersive cinematic sound experience.
Perfect for gaming enthusiasts.
Main Highlights
PICTURE QUALITY: The pinnacle of picture precision, our bright OLED panel features 8+ million self-illuminating pixels! XR Contrast Booster delivers true-to-life contrast, just as the movie creators intended.
SOUND QUALITY: On the BRAVIA 8A, the screen is the speaker - just like a cinema screen! Voice Zoom 3(1) enhances dialogue and 3D Surround Upscaling gives everything the surround sound treatment.
TV + SOUNDBAR: Turn your home into a BRAVIA Theatre! Sony soundbars with 360 Spatial Sound Mapping(1) create phantom speakers in a cinematic layout; Acoustic Center Sync(2) delivers immersive audio-visual alignment.
DESIGN: Designed to take centre stage, the BRAVIA 8A harmoniously blends with home interiors and accessories. The 4-way stand provides real flexibility.
GAMING: HDMI 2.1 gaming features are included (4K/120fps, VRR, ALLM)(1) and our Game Menu 2(5) puts all essentials in one place. PS5 users will unlock extra gaming features. PS Remote Play(4) lets you play from anywhere.
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9.2
Superb
Check Price
9.2
Superb
Sony
Sony BRAVIA 8A OLED 77 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Google Cast, Apple AirPlay, 120Hz 77XR8A
Check Price
Show More
Why we love it
Stunning OLED picture quality.
Immersive cinematic sound experience.
Perfect for gaming enthusiasts.
Main Highlights
PICTURE QUALITY: The pinnacle of picture precision, our bright OLED panel features 8+ million self-illuminating pixels! XR Contrast Booster delivers true-to-life contrast, just as the movie creators intended.
SOUND QUALITY: On the BRAVIA 8A, the screen is the speaker - just like a cinema screen! Voice Zoom 3(1) enhances dialogue and 3D Surround Upscaling gives everything the surround sound treatment.
TV + SOUNDBAR: Turn your home into a BRAVIA Theatre! Sony soundbars with 360 Spatial Sound Mapping(1) create phantom speakers in a cinematic layout; Acoustic Center Sync(2) delivers immersive audio-visual alignment.
DESIGN: Designed to take centre stage, the BRAVIA 8A harmoniously blends with home interiors and accessories. The 4-way stand provides real flexibility.
GAMING: HDMI 2.1 gaming features are included (4K/120fps, VRR, ALLM)(1) and our Game Menu 2(5) puts all essentials in one place. PS5 users will unlock extra gaming features. PS Remote Play(4) lets you play from anywhere.
Show More
6
LG OLED77B46LA 77-Inch 4K UHD Smart TV, (α8 AI Processor, Dolby Atmos, Freeview Play and Amazon Alexa, 120Hz), Black [Model 2024]
LG
Why we love it
Unbeatable contrast with self-lit pixels.
AI-powered Super Upscaling enhances imagery.
Responsive gaming with advanced features.
Main Highlights
4K OLED technology with self-lit pixels for perfect contrast and 100% colour accuracy
Intelligent α8 processor with AI Super Upscaling
Smart webOS platform with Freeview Play, Netflix, Disney+ and more, plus supreme connectivity
Dolby Vision with Filmmaker mode for true-to-cinema pictures
Responsive gaming – advanced features for next-gen consoles
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9.0
Superb
Check Price
9.0
Superb
LG
LG OLED77B46LA 77-Inch 4K UHD Smart TV, (α8 AI Processor, Dolby Atmos, Freeview Play and Amazon Alexa, 120Hz), Black [Model 2024]
Check Price
Show More
Why we love it
Unbeatable contrast with self-lit pixels.
AI-powered Super Upscaling enhances imagery.
Responsive gaming with advanced features.
Main Highlights
4K OLED technology with self-lit pixels for perfect contrast and 100% colour accuracy
Intelligent α8 processor with AI Super Upscaling
Smart webOS platform with Freeview Play, Netflix, Disney+ and more, plus supreme connectivity
Dolby Vision with Filmmaker mode for true-to-cinema pictures
Responsive gaming – advanced features for next-gen consoles
Show More
7
LG OLED evo C3 77" 4K Smart TV
LG
Why we love it
Unmatched 4K Ultra HD display.
Smart and user-friendly interface.
Vibrant HDR OLED picture.
Main Highlights
Advanced OLED α9 AI processor with AI Super Upscaling and picture optimisation
Incredible brightness with Brightness Booster
LG SELF-LIT OLED evo for extraordinary detail and contrast
Ultra Slim Design – sharp profile and narrow bezels
Smart platform with Freeview Play, Netflix, Disney+ and more
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8.8
Excellent
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8.8
Excellent
LG
LG OLED evo C3 77" 4K Smart TV
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Why we love it
Unmatched 4K Ultra HD display.
Smart and user-friendly interface.
Vibrant HDR OLED picture.
Main Highlights
Advanced OLED α9 AI processor with AI Super Upscaling and picture optimisation
Incredible brightness with Brightness Booster
LG SELF-LIT OLED evo for extraordinary detail and contrast
Ultra Slim Design – sharp profile and narrow bezels
Smart platform with Freeview Play, Netflix, Disney+ and more
Show More
8
77 inch evo C4 4K OLED Smart TV 2024
LG
Why we love it
Powerful 40 Watts Output.
Convenient Bluetooth Connectivity.
Pixel Dimming Technology.
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8.8
Excellent
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8.8
Excellent
LG
77 inch evo C4 4K OLED Smart TV 2024
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Why we love it
Powerful 40 Watts Output.
Convenient Bluetooth Connectivity.
Pixel Dimming Technology.
Show More
9
LG OLED77B56LA - 77" OLED 4K Smart TV AI B5, WebOS 25, Super Upscaling, Dolby Vision and Dolby Atmos, AMD FreeSync, Alexa/Google Assistant, Black
LG
Why we love it
Unmatched pure black and white.
Advanced AI for optimal performance.
Ultimate gaming experience with low latency.
Main Highlights
The true OLED experience is only brought to you by the creators of the only pure black, now with the only pure white, as we have developed the technology that takes the enjoyment of your content to the next level: LG OLED panel, custom smart TV and intelligent processor.
Enjoy maximum realism thanks to the infinite contrast of pure black and unique pure white with the exclusive white sub-pixel of the LG OLED panel. Immerse yourself in every scene with the best Dolby Vision image quality and the best Dolby Atmos surround sound.
Smart TV webOS 25 that evolves at its best every year by renewing your TV and incorporating new AI features and is ready for the next DTT outages. Smarter for advanced home customization and control: voice recognition, content recommendation, picture and sound setup, virtual assistant and Magic Remote with wireless pointer.
The high-power processor, now 1.7 times smarter (4K α8 Gen2), ready to incorporate the latest in AI. Maximizes image and sound quality, working on the 33 million independent light points thanks to artificial intelligence.
The perfect gaming smart TV and ideal for any content: Enjoy the best gaming pro experience from LG OLED with a 0.1m response, high flow VRR (120Hz), compatible and certified with nVidia G-sync/AMD Freesync Premium and Cloud Gaming. Experience the movie as the director imagined with Filmmaker mode, and don't miss anything with sports alerts. Creative
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8.7
Excellent
Check Price
8.7
Excellent
LG
LG OLED77B56LA - 77" OLED 4K Smart TV AI B5, WebOS 25, Super Upscaling, Dolby Vision and Dolby Atmos, AMD FreeSync, Alexa/Google Assistant, Black
Check Price
Show More
Why we love it
Unmatched pure black and white.
Advanced AI for optimal performance.
Ultimate gaming experience with low latency.
Main Highlights
The true OLED experience is only brought to you by the creators of the only pure black, now with the only pure white, as we have developed the technology that takes the enjoyment of your content to the next level: LG OLED panel, custom smart TV and intelligent processor.
Enjoy maximum realism thanks to the infinite contrast of pure black and unique pure white with the exclusive white sub-pixel of the LG OLED panel. Immerse yourself in every scene with the best Dolby Vision image quality and the best Dolby Atmos surround sound.
Smart TV webOS 25 that evolves at its best every year by renewing your TV and incorporating new AI features and is ready for the next DTT outages. Smarter for advanced home customization and control: voice recognition, content recommendation, picture and sound setup, virtual assistant and Magic Remote with wireless pointer.
The high-power processor, now 1.7 times smarter (4K α8 Gen2), ready to incorporate the latest in AI. Maximizes image and sound quality, working on the 33 million independent light points thanks to artificial intelligence.
The perfect gaming smart TV and ideal for any content: Enjoy the best gaming pro experience from LG OLED with a 0.1m response, high flow VRR (120Hz), compatible and certified with nVidia G-sync/AMD Freesync Premium and Cloud Gaming. Experience the movie as the director imagined with Filmmaker mode, and don't miss anything with sports alerts. Creative
Show More
10
Samsung 77" S90F, NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR+, Motion Xcelerator 144Hz, Samsung Vision AI, 2025
Samsung
Why we love it
Stunning picture quality guaranteed.
Immersive sound for every scene.
Sleek design fits any space.
Main Highlights
4K AI Upscaling Pro & NQ4 AI Gen3 Processor : Our best 4K AI processor optimises picture and sound for our ultimate 4K viewing
OLED Technology with OLED HDR+*: Pure blacks and vivid colour expertly balanced for cinematic viewing
AI Motion Enhancer Pro and Motion Xcelerator 144Hz: AI delivers ultra-smooth motion and virtually no lag or blur for sports and gaming
Dolby Atmos with Object Tracking Sound Lite: Immersive surround sound that flows with every action
LaserSlim Design: An elegantly minimal TV design that’s gorgeous to look at, from all sides
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8.7
Excellent
Check Price
8.7
Excellent
Samsung
Samsung 77" S90F, NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR+, Motion Xcelerator 144Hz, Samsung Vision AI, 2025
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Show More
Why we love it
Stunning picture quality guaranteed.
Immersive sound for every scene.
Sleek design fits any space.
Main Highlights
4K AI Upscaling Pro & NQ4 AI Gen3 Processor : Our best 4K AI processor optimises picture and sound for our ultimate 4K viewing
OLED Technology with OLED HDR+*: Pure blacks and vivid colour expertly balanced for cinematic viewing
AI Motion Enhancer Pro and Motion Xcelerator 144Hz: AI delivers ultra-smooth motion and virtually no lag or blur for sports and gaming
Dolby Atmos with Object Tracking Sound Lite: Immersive surround sound that flows with every action
LaserSlim Design: An elegantly minimal TV design that’s gorgeous to look at, from all sides
Show More
![LG OLED77C55LA 77-Inch OLEDevo 4K UHD Smart TV, (α9 AI Processor Gen7, Dolby Atmos, Freeview Play and Amazon Alexa, 120Hz) [Model 2025]](https://m.media-amazon.com/images/I/41-skKw9VEL._SL160_.jpg)
![LG OLED77B46LA 77-Inch 4K UHD Smart TV, (α8 AI Processor, Dolby Atmos, Freeview Play and Amazon Alexa, 120Hz), Black [Model 2024]](https://m.media-amazon.com/images/I/41dFipD6AmL._SL160_.jpg)
