10 Best Apple Watch in The UK

Last updated on 16/07/2025

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Apple Watch Ultra 2 GPS + Cellular 49mm Smartwatch, Sports Watch with Black Rugged Titanium Case with Black Trail Loop - M/L. Fitness Tracker, Precision GPS, Extra-Long Battery Life, Carbon Neutral

6% OffFree Shipping

Why We Love It

Exceptional durability for outdoor activities.
Advanced metrics enhance training performance.
Freedom to connect without iPhone.

Main Highlights

WHY APPLE WATCH ULTRA 2 — Meet the ultimate sports and adventure watch. Advanced features for runners, cyclists, swimmers, hikers, divers and more. Rugged titanium case, now available in satin black. Super-bright Always-On Retina display. Incredibly accurate precision dual-frequency GPS.* Powerful health, safety and connectivity features.* And up to 36 hours of battery life for normal use and 72 hours in Low Power Mode.*
EXTREMELY RUGGED, INCREDIBLY CAPABLE — 49mm corrosion-resistant titanium case. Sapphire front crystal. Large Digital Crown and customisable Action button for instant control over a variety of functions. Tested to MIL-STD 810H.* Water resistance 100m.*
THE FREEDOM OF CELLULAR — With a mobile service plan you can call and text without your iPhone nearby.* Stream your favourite music and podcasts. Get directions with Maps.
MAXIMISE YOUR TRAINING — Advanced metrics, views and experiences in the Workout app, including Heart Rate Zones, custom workouts and training load, which can provide insights as to the impact your workouts have on your body over time.
FOR RUNNERS — Precision dual-frequency GPS for incredible accuracy.* Automatic track detection. Advanced running form metrics to help understand how efficiently you run. Customisable workouts that can include warm ups, recovery intervals and time to cool down.
FOR CYCLISTS — Powerful metrics take your cycling to the next level. See your speed, heart rate and elevation in workout views. Start a cycling workout from your watch and it will automatically appear as a Live Activity on your iPhone, making it easier to see. Connect directly to Bluetooth accessories like power meters so you can see Functional Threshold Power and cadence.
FOR HIKERS — Offline maps let you navigate with just your Apple Watch. And the Compass app is packed with essential navigation tools like current heading, elevation, longitude and latitude. Find the last place where you had mobile reception. Mark your location with Compass Waypoints. Use Backtrack to map where you’ve been and retrace your steps.
FOR SWIMMERS — Automatic stroke detection, length count, splits, sets and custom workouts for pool swimmers. Open water swimmers can view a route map in their workout summary. See tide conditions at over 115,000 beaches worldwide with the Tides app.
FOR DIVERS — Full dive computer capabilities with the Oceanic+ app.* Senses depth to 40 metres along with water temperature. Certified EN13319.
* LEGAL DISCLAIMERS — This is a summary of the main product features.

Apple Watch Series 10 GPS 46 mm Smartwatch with Jet Black Aluminium Case with Black Sport Band - M/L. Fitness Tracker, ECG App, Always-On Retina Display, Water Resistant

17% OffFree Shipping

Why We Love It

Bigger display and thinner design.
Advanced health and fitness insights.
Innovative safety features included.

Main Highlights

WHY APPLE WATCH SERIES 10 — Bigger display with up to 30 per cent more screen area.* A thinner, lighter and more comfortable design.* Advanced health and fitness features provide invaluable insights.* Safety features connect you to help when you need it.* Faster charging gives you 80 per cent battery in about 30 minutes.*
ADVANCED HEALTH INSIGHTS — Take an ECG at any time.* Get notifications if you have high or low heart rate or an irregular heart rhythm.* Understand your menstrual cycle and get retrospective ovulation estimates.* See overnight health metrics like heart rate, respiratory rate and more with the Vitals app.* Track sleep and get notifications if Apple Watch detects signs of sleep apnoea.*
A POWERFUL FITNESS PARTNER — Measure all the ways you move with Activity Rings, which are customisable to match your lifestyle. Get advanced metrics for a range of workouts with the Workout app. Track the intensity of your workouts with training load. Use depth and water temperature sensors for your aquatic adventures. And Apple Watch comes with three months of Apple Fitness+ free.*
STAY CONNECTED — Send a text, take a call, listen to music and podcasts, use Siri and get notifications on the go. Apple Watch Series 10 (GPS) works with your iPhone or Wi-Fi to keep you connected.
INNOVATIVE SAFETY FEATURES — Fall Detection and Crash Detection can connect you with emergency services in the event of a hard fall or a serious car crash. Emergency SOS lets you call for help with the press of a button.* Check In automatically notifies a loved one when you’ve arrived at your destination.
INCREDIBLE DURABILITY — Crack resistant and IP6X-certified dust resistant. With 50m water resistance.*
CARBON NEUTRAL — Apple Watch Series 10 is carbon neutral when paired with select straps. Learn more about Apple’s commitment to the environment at apple.com/uk/2030.
SIMPLY COMPATIBLE — It works seamlessly with your Apple devices and services.* Unlock your Mac automatically. Get approximate distance and directions to your iPhone with Precision Finding on supported iPhone models.* Pay and send money with Apple Pay.
EASILY CUSTOMISABLE — With watch straps in a range of styles, materials and colours and fully customisable watch faces, you can change your watch to fit your mood or the moment.
* LEGAL DISCLAIMERS — This is a summary of the main product features.

Apple Watch SE (2nd Gen) GPS + Cellular 40mm Smartwatch with Starlight Aluminium Case with Starlight Sport Band - S/M. Fitness and Sleep Trackers, Crash Detection, Heart Rate Monitor, Retina Display

Free Shipping

Why We Love It

Health tracking and safety features.
Customizable look and style.
Cellular connectivity for independence.

Main Highlights

WHY APPLE WATCH SE — All the essentials to help you be motivated and active, keep connected, track your health and stay safe. watchOS 11 brings more intelligence, personalisation and connectivity. With features like Fall Detection and enhanced workout metrics, Apple Watch SE is an incredible price.
CELLULAR CONNECTIVITY — Add a mobile plan to stay connected in more places than ever. Send a text, make a call and stream music and podcasts without your iPhone nearby.*
HEALTH AND SAFETY FEATURES — Get insights into your health, including notifications if you have an irregular heart rhythm* or an unusually high or low heart rate. Get help when you need it with Fall Detection, Crash Detection and Emergency SOS.* Automatically notify loved ones when you arrive at your destination with Check In.
SIMPLY COMPATIBLE — It works seamlessly with your Apple devices and services.* Unlock your Mac automatically. Find your devices easily. Pay and send money with Apple Pay.
SWIMPROOF AND FASHIONABLE — 50m water resistance.* Three finishes. And a colour-matched back case made with a production process that reduces its carbon emissions.
EASILY CUSTOMISABLE — With watch straps in a range of styles, materials and colours and fully customisable watch faces, you can change your watch to fit your mood or the moment.
A GREAT FITNESS PARTNER — The Workout app gives you a range of ways to train plus advanced metrics for more insights into your workout performance. And Apple Watch comes with three months of Apple Fitness+ free.*
FAMILY SETUP — Set up Apple Watch for those who don’t yet have their own iPhone, so everyone can stay connected, active, healthy and safe.*
CARBON NEUTRAL — Apple Watch SE (2nd generation) is carbon neutral when paired with select straps. Learn more about Apple’s commitment to the environment at apple.com/uk/2030.
* LEGAL DISCLAIMERS — This is a summary of the main product features. See below to learn more.

Apple Watch Series 10 [GPS, 42mm] - Midnight Aluminium Case with Black Sport Band (Renewed)

Why We Love It

Professionally inspected and tested.
No visible cosmetic damage.
One-year replacement or refund.

Main Highlights

This pre-owned product is not Apple certified, but has been professionally inspected, tested and cleaned by Amazon-qualified suppliers.
No signs of cosmetic damage (scratches, dents, etc.) will be visible when the product is held 30 centimeters away.
This product will have a battery that exceeds 80% capacity relative to new.
Accessories may not be original, but will be compatible and fully functional. Product may come in generic box.
This product is eligible for a replacement or refund within 1-Year of receipt if it does not look like new or work as expected.

Apple Watch SE (2nd Gen) GPS 40mm Smartwatch with Midnight Aluminium Case with Midnight Sport Band - M/L. Fitness and Sleep Trackers, Crash Detection, Heart Rate Monitor, Retina Display

5% OffFree Shipping

Why We Love It

Motivates and keeps you active.
Tracks health and safety.
Seamlessly compatible with devices.

Main Highlights

WHY APPLE WATCH SE — All the essentials to help you be motivated and active, keep connected, track your health and stay safe. watchOS 11 brings more intelligence, personalisation and connectivity. With features like Fall Detection and enhanced workout metrics, Apple Watch SE is an incredible price.
STAY CONNECTED — Send a text, take a call, listen to music and podcasts, use Siri or call for help with Emergency SOS.* Apple Watch SE (GPS) works with your iPhone or Wi-Fi to keep you connected.
HEALTH AND SAFETY FEATURES — Get insights into your health, including notifications if you have an irregular heart rhythm* or an unusually high or low heart rate. Get help when you need it with Fall Detection, Crash Detection and Emergency SOS.* Automatically notify loved ones when you arrive at your destination with Check In.
SIMPLY COMPATIBLE — It works seamlessly with your Apple devices and services.* Unlock your Mac automatically. Find your devices easily. Pay and send money with Apple Pay.
SWIMPROOF AND FASHIONABLE — 50m water resistance.* Three finishes. And a colour-matched back case made with a production process that reduces its carbon emissions.
EASILY CUSTOMISABLE — With watch straps in a range of styles, materials and colours and fully customisable watch faces, you can change your watch to fit your mood or the moment.
A GREAT FITNESS PARTNER — The Workout app gives you a range of ways to train plus advanced metrics for more insights into your workout performance. And Apple Watch comes with three months of Apple Fitness+ free.*
FAMILY SETUP — Set up Apple Watch for those who don’t yet have their own iPhone, so everyone can stay connected, active, healthy and safe.*
CARBON NEUTRAL — Apple Watch SE (2nd generation) is carbon neutral when paired with select straps. Learn more about Apple’s commitment to the environment at apple.com/uk/2030.
* LEGAL DISCLAIMERS — This is a summary of the main product features. See below to learn more.

Apple Watch Series 6 (GPS, 40mm) Gold Aluminium Case with Pink Sand Sport Band (Renewed)

Why We Love It

Convenient call and message features.
Advanced health tracking capabilities.
Enhanced performance and speed.

Main Highlights

With the GPS model, you can answer calls and answer messages from your wrist
Measure your blood oxygen with a new sensor and app
Check your heart rhythm with the ECG app
The Always On Retina display is 2.5x brighter when your wrist is down
S6 SiP is up to 20% faster than series 5.5GHz WiFi and U1 Ultra broadband chip. Track your daily activities on Apple Watch and see your trends in the fitness app on iPhone. Measure workouts such as running, hiking, cycling, yoga, swimming and dancing. Floatproof Design Sync your favorite music, podcasts and audiobooks

Apple Watch Series 7 (GPS, 41MM) - Starlight Aluminium Case with Starlight Sport Band (Renewed)

Why We Love It

Calls and texts from wrist.
Increased screen area, easier use.
Resistant design, swim and dustproof.

Main Highlights

GPS model lets you take calls and reply to texts from your wrist
Always-on Retina display has nearly 20% more screen area than Series 6, making everything easier to see and use
The most crack-resistant front crystal yet on an Apple Watch, IP6X dust resistance, and swimproof design
Measure your blood oxygen with a powerful sensor and app
Take an ECG anytime, anywhere
Get high and low heart rate, and irregular heart rhythm notifications
Track new tai chi and pilates workouts, in addition to favorites like running, yoga, swimming, and dance
Track your daily activity on Apple Watch, and see your trends in the Fitness app on iPhone
Pay instantly and securely from your wrist with Apple Pay

Apple Watch Series 5 (GPS, 40mm) Silver Aluminium Case with White Sport Band (satellite) (Renewed)

Why We Love It

Sleek silver design shines.
Built-in GPS navigation.
Brilliant OLED display quality.

Main Highlights

Apple Watch Series 5 smartwatch Silver OLED GPS (satellite)
0190199265875
MWV62NF/A
Smartwatches

Apple Watch Series 5 (GPS, 40mm) - Space Grey Aluminium Case with Black Sport Band (Renewed)

Why We Love It

Always-On Retina for convenience.
Swimproof for athletic users.
Emergency SOS increases safety.

Main Highlights

GPS
Always-On Retina display
30% larger screen
Swimproof
ECG app
Electrical and optical heart sensors
Built-in compass
Elevation
Emergency SOS
Fall Detection

Apple Watch Series 5 (GPS, 40mm) - Gold Aluminium Case with Pink Sand Sport Band (Renewed)

Why We Love It

Latest model from Apple Watch.
Features watchOS operating system.
Bluetooth connectivity available.

Main Highlights

Apple Watch (Series 5) September 2019
Year of publication: 2019
Operating system: WatchOS
Bluetooth: Yes
Model: Apple Watch Series 5

8.7

Excellent

We scanned 1209 products

We reviewed these offers relevant to the Apple Watch within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Apple, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best Apple Watch in the market, we considered we took a deep dive into 6046 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Apple Watch Ultra 2 GPS + Cellular 49mm Smartwatch, Sports Watch with Black Rugged Titanium Case with Black Trail Loop - M/L. Fitness Tracker, Precision GPS, Extra-Long Battery Life, Carbon Neutral. We love many things about this product by Apple. What sets it apart from the competition is Exceptional durability for outdoor activities. , Advanced metrics enhance training performance. , Freedom to connect without iPhone. .
The best value product for most shoppers and where user satisfaction is continuously the highest is Apple Watch Series 10 GPS 46 mm Smartwatch with Jet Black Aluminium Case with Black Sport Band - M/L. Fitness Tracker, ECG App, Always-On Retina Display, Water Resistant by Apple based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for Apple Watch and the best cost-to-value ratio is Apple Watch Series 10 GPS 46 mm Smartwatch with Jet Black Aluminium Case with Black Sport Band - M/L. Fitness Tracker, ECG App, Always-On Retina Display, Water Resistantat Apple with a 17% discount.
Our list of the best Apple Watch is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best Apple Watch in The UK

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Apple Watch Series 4 (GPS, 40mm) - Gold Aluminium Case with Pink Sand Sport Band (Renewed)

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We scanned 1209 products

We concluded that: