10 Best Baby Toothpaste in The UK

Last updated on 16/08/2025

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Jack N' Jill Natural Certified Toothpaste - Baby & Toddler Toothpaste, Fluoride-Free, 40% Xylitol, Sugar-Free, Safe for 6 Months and Up, Makes Tooth Brushing Fun, Organic Blueberry Flavour, 2 x 50g

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Why We Love It

Kids love the tasty flavor.
Fluoride-free for safe brushing.
Natural ingredients for healthy smiles.

Main Highlights

MAKES KIDS WANT TO BRUSH: Expertly formulated with organic fruit flavouring to be safe if swallowed. Our sugar-free toothpaste tastes so good, babies and kids will actually want to brush their teeth
SUITABLE FROM 6 MONTHS: Our fluoride free toothpaste contains natural ingredients, such as xylitol and calendula, to help prevent cavities, soothe gums, and fight tooth decay. It's a choice parents and kids can feel good about
FLUORIDE-FREE & ORGANIC: Made with organic fruit flavourings, natural ingredients, and 40% xylitol, our toddler and baby toothpaste has no fluoride, sugar, and artificial additives. It’s safe even if your child swallows it
NATURAL & SAFE: We believe that businesses have an obligation to the environment, that's why we formulated our products to be natural, hypoallergenic, fluoride-free, and made with organic ingredients
FROM AUSTRALIA WITH LOVE: Our goal is to make brushing a fun routine for young ones. We are an Australian family-owned business founded in 1949. Jack N’ Jill was created from our search for oral care products kids will love

Brush-Baby - Gentle Applemint Baby Toothpaste, 3 x 50ml Tubes - for Ages 0-3 - with Xylitol & Fluoride - Supports Healthy Teeth & Gums - Gentle, Safe if Swallowed - Vegan Formula

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Why We Love It

Babies love the applemint flavor.
Reduces sugar acids effectively.
Free from harmful ingredients.

Main Highlights

DELICIOUS APPLE MINT FLAVOUR - Gentle apple mint toothpaste that babies will love! Perfect for ages 0 to 3, it helps make brushing easy and pleasant, turning brushing time into a positive part of their day.
SUPPORTS HEALTHY LITTLE TEETH - This toothpaste contains a safe level of fluoride to strengthen early enamel, and xylitol to help protect against sugar acids, keeping baby teeth clean, healthy, and cavity-free.
GENTLE ON DELICATE GUMS - SLS-free and non-foaming, this smooth-textured toothpaste is kind to sensitive gums and safe if swallowed. Perfect for introducing little ones to brushing with adult supervision.
CLEAN & SAFE INGREDIENTS - Made without artificial colours, flavours, gluten, dairy, soya, palm oil, or parabens. This vegan-friendly toothpaste is designed for babies and toddlers and trusted by parents every day.
SPECIALISTS IN EARLY ORAL CARE - Inspired by real parenting challenges, Brush-Baby creates thoughtfully designed products that support babies’ and toddlers’ dental development for healthy, happy smiles.

Colgate Kids Toothpaste Set 0-2 Years - 2x First Smiles Toothpaste 50ml & 4x Kids Toothbrushes - Protects Milk Teeth - Dentist Recommended Level of Fluoride

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Why We Love It

Protects baby's milk teeth.
Dentist-recommended fluoride level.
Gentle, extra soft bristles.

Main Highlights

LOOK AFTER FIRST SMILES: With 2x Colgate First Smiles 0-2 Years Toothpaste & 4x Colgate Kids Toothbrushes 0-2 Years you can give the best start to your little one’s smile!
PROTECTS MILK TEETH: Our milk teeth toothpaste 0-2 years has been specially designed to gently protect your baby’s new milk teeth with their naturally thinner, softer enamel.
RECOMMENDED FLUORIDE LEVEL: Our milk teeth toothpaste 0-2 also contains the dentist recommended level of fluoride, so you know you’re doing a good job for your little one’s smile.
STRAWBERRY FLAVOUR: This children’s toothpaste comes in a strawberry flavour your little ones will love.
EXTRA SOFT BRISTLES: Our baby toothbrush has been specially designed with extra soft bristles for an effective, gentle clean of your little one’s very first teeth.
SMALL BRUSH HEAD: The extra soft toothbrush for kids has a small head that’s created for little mouths and comes with a non-slip handle that’s perfect for tiny hands to hold when they’re ready.
TOOTHPASTE GUIDE: With inner blue coloured bristles to show you how much toothpaste to put on this infant toothbrush, you can be confident you’re doing a great job for little teeth.

Dr. Brown's HG025-P4 Toothpaste

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Why We Love It

Fluoride-free for safer brushing.
Xylitol supports healthy teeth.
Natural ingredients if swallowed.

Main Highlights

Fluoride free perfect for parents who prefer a fluoride-free option to clean their little one's teeth and gums
With xylitol, which helps prevent caries and remineralises teeth
Safe if swallowed with completely natural ingredients and without artificial flavours or colours or preservatives.
0-3 years old
Soft and fresh pear and apple flavour

OralB Pro Kids 0-6 Years Mild Flavor Fluoride Toothpaste, 100ml (2 x 50ml)

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Why We Love It

Fluoride protection prevents cavities.
Age-appropriate for young children.
Kid-friendly taste encourages brushing.

Main Highlights

Pack of 2 for Convenience: Includes two 50ml tubes of fluoride toothpaste, perfect for consistent oral care at home or on the go.
Fluoride Protection for Healthy Teeth: Clinically proven formula strengthens enamel and helps prevent cavities for long-term oral health.
Gentle and Kid-Friendly: Specially designed for children aged 0-6 years with a mild flavour to encourage regular brushing.
Recommended by Dentists: Developed with dentists’ expertise to provide trusted and safe oral care for young children.
Eco-Friendly Packaging: Recyclable packaging for a more sustainable oral care choice.

Brush-Baby Teething Toothpaste for Babies & Toddlers | Stage 2-Teething | 0-2 Years | Applemint Flavour. Xylitol & Fluoride for Strong Teeth, Healthy Gums & Fresh Breath | 50ml

Why We Love It

Babies love the gentle taste.
Natural ingredients promote healthy smiles.
Safe for little ones to swallow.

Main Highlights

✅ BABIES AND TODDLERS LOVE THE TASTE OF THIS TOOTHPASTE! An ideal first toothpaste or an alternative for little ones who are picky or don’t like minty flavours. Specially formulated for the teething stage, with a gentle applemint flavour that tiny tastebuds will love. The gentle fruity flavour and soothing formulation are the ideal way to encourage your little one if they are reluctant to brush!
✅ CREATE LOVELY SWEET-SMELLING KISSES! Suitable from birth, this toothpaste is rich in Xylitol - a natural ingredient which reduces sugar acids that can cause tooth decay, morning breath and dummy breath. The enamel of baby teeth tends to be thinner and needs extra protection. Brush-Baby Teething Toothpaste is lower in fluoride (500 ppmF) to help strengthen baby tooth enamel whilst being safer for your little one if swallowed. Use a smear on a Brush-Baby manual electric or Chewable toothbrush.
✅ NATURAL RELIEF FROM TEETHING. Brush-Baby Teething toothpaste is also SLS-free and non-foaming, Paraben-free, Dairy-free, Cruelty-free, Glitter-free, Microbead-free, and suitable for Vegans and Vegetarians. The tube has a safety seal and an easy to open and close flip-top cap. Product packaging material is recyclable.
✅ GIVE YOUR CHILDREN’S TEETH THE BEST START. Suitable from 0 - 24 months. Oral care starts on day one and you should clean your newborn baby's mouth, gums and tongue every day. Keeping teething gums clean can help to avoid gum inflammation and pain during teething. When baby teeth start to come through, it’s important to brush from the first tooth. Cleaning your little one’s teeth twice a day with a toothbrush and a small amount of age-appropriate toothpaste helps remove bacteria, keep their mou
✅ KEEPING YOUR LITTLE ONE'S SMILES HAPPY AND HEALTHY. Brush-Baby was inspired by a little girl who chewed her toothbrush! We know what it takes to give your babies, toddlers, young children and older kids the best start with their oral health and encourage them to develop healthy brushing habits.

Colgate Original Baby Toothpaste 0-2 Years Natural Fruit Flavour 50ml | Pack of 3

Why We Love It

Fruity flavor delights tiny tongues.
Negates artificial ingredients completely.
Safeguards precious baby gums.

Main Highlights

Colgate Original Baby Toothpaste 0-2 Years Natural Fruit Flavour 50ml | Pack of 3
0% Artificial Flavours, Sweetners Or Colours
Gently Cleans Teeth And Protects Gums

ATTITUDE Baby & Child Fluoride-Free Training Toothpaste, Natural, Vegan, EWG Verified, Strawberry, 75 Grams

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Why We Love It

Fluoride-free and worry-free.
Encourages children's oral hygiene.
Cruelty-free and vegan certified.

Main Highlights

EWG VERIFIED: This baby toothpaste is certified EWG Verified and made with clean ingredients that meet the Environmental Working Group's strict health and safety standards so you can feel confident that it does not contain any potentially concerning ingredients.
CLEAN FORMULA: This training toothpaste is made with clean ingredients, is free from fluoride, SLS, dyes, artificial sweeteners, and artificial flavors for a worry-free experience.
GENTLE AND HIGH PERFORMANCE: This baby toothpaste for babies 6 to 12 months contains papaya leaf extract for a feeling of freshness. Its gel texture and delicious strawberry flavor makes it ideal to teach kids to care for their dental hygiene.
DELICIOUS STRAWBERRY FLAVOR: The fruity flavor of this training toothpaste makes brushing a fun habit and helps kids develop good brushing patterns.
VEGAN & SUSTAINABLE : This baby toothpaste fluoride free is vegan and dermatologically tested. The packaging is made from a highly recyclable HDPE plastic for a more sustainable home.

Curaprox Children's Strawberry Toothpaste - Zero Fluoride, SLS & Microplastic Free for Kids 2+ Years, 60ml

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Why We Love It

Safe for young children.
Delicious strawberry flavor.
Vegan and plastic-free.

Main Highlights

Curaprox Children's Toothpaste Strawberry, 60ml - Fruity Strawberry Flavoured Toothpaste for Kids 2 Years +.
Flouride-Free / No Flouride Toothpaste for kids - With no fluoride, this toothpaste is suitable for young children aged 2 Years +.
Curaprox CS Kids Toothpaste is suitable for sensitive teeth, is Vegan Friendly, SLS Free, Triclosan Free, Plastic Free & Microplastic Free.
Non-mint Toothpaste flavoured with natural sweeteners Sorbitol & Xylitol, the sweet Strawberry flavour makes brushing much more enjoyable, is safe if swallowed, protects against acidic foods & tooth decay.
Bye-bye plaque and bacteria, hello healthy teeth and gums – and all it takes is a couple of minutes.

Colgate Kids Toothpaste Multipack 0-2 Years – gentle milk teeth toothpaste – contains dentist-recommended level of fluoride – 0% artificial colourants, flavours and sweeteners

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Why We Love It

Gentle for delicate milk teeth.
No harmful additives included.
Recommended fluoride level ensures safety.

Main Highlights

LOOKS AFTER FIRST SMILES: Our milk teeth toothpaste nurtures your baby's teeth for big, bright smiles
STRAWBERRY FLAVOUR: Our kids strawberry toothpaste has a delicate flavour your little one will love
GENTLE ON THEIR ENAMEL: Our kids toothpaste 0-2 years helps to gently protect your baby’s naturally thinner, softer enamel
RECOMMENDED FLUORIDE LEVEL: Our specially formulated kids toothpaste is made with the dentist-recommended level of fluoride to help protect little mouths
0% ARTIFICIAL SWEETENERS: Our gentle children's toothpaste is made with 0% artificial colourants, flavours and sweeteners
CARES FOR MILK TEETH: Our gentle formula is specially designed to care for your baby's new milk teeth

8.7

Excellent

We scanned 1067 products

We reviewed these offers relevant to the Baby Toothpaste within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Jack N' Jill, Brush-Baby, COLGATE, Dr. Brown's, The London Finery, Colgate, ATTITUDE, Curaprox, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best Baby Toothpaste in the market, we considered we took a deep dive into 5336 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Jack N' Jill Natural Certified Toothpaste - Baby & Toddler Toothpaste, Fluoride-Free, 40% Xylitol, Sugar-Free, Safe for 6 Months and Up, Makes Tooth Brushing Fun, Organic Blueberry Flavour, 2 x 50g. We love many things about this product by Jack N' Jill. What sets it apart from the competition is Kids love the tasty flavor. , Fluoride-free for safe brushing. , Natural ingredients for healthy smiles. .
The best value product for most shoppers and where user satisfaction is continuously the highest is Brush-Baby - Gentle Applemint Baby Toothpaste, 3 x 50ml Tubes - for Ages 0-3 - with Xylitol & Fluoride - Supports Healthy Teeth & Gums - Gentle, Safe if Swallowed - Vegan Formula by Brush-Baby based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for Baby Toothpaste and the best cost-to-value ratio is ATTITUDE Baby & Child Fluoride-Free Training Toothpaste, Natural, Vegan, EWG Verified, Strawberry, 75 Gramsat ATTITUDE with a 12% discount.
Our list of the best Baby Toothpaste is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best Baby Toothpaste in The UK

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We scanned 1067 products

We concluded that: