10 Best 40 Inch Smart Tv in The UK

Last updated on 06/06/2025

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Panasonic TV-40S55AEY, S55 Series 40 inch Full HD LED Smart TV, 2024, Fire TV, HD Colour Engine, HDR, Alexa Voice Control, Media Player, For An Exceptional Visual Experience

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Why We Love It

HD Colour Engine delivers vibrancy.
Instant access with Fire TV.
Alexa Voice Control included.

Main Highlights

HD COLOUR ENGINE: Experience vibrant visuals with this LED TV's HD Colour Engine processing chip, delivering natural colours and breathtaking content across TV shows, movies and games
HIGH CONTRAST IMAGES: Enjoy a rich, high contrast picture with High Dynamic Range (HDR) technology, producing deeper blacks and brighter whites for an elevated viewing experience
WITH FIRE TV BUILT-IN: Access your content instantly with Fire TV's intuitive, personalised main home screen, while the system also allows you to control compatible smart home devices, lighting, and more directly from your Full HD TV
ALEXA VOICE CONTROL: Control your Smart TV with Alexa on the Voice Remote, making it simple to change channels, launch apps and manage compatible smart home devices using just your voice
GAME MODE: Level up your gaming with the dedicated Game Mode, specially designed to reduce input lag and ensure a smooth gaming experience for all your favourite titles
MEDIA PLAYER: Connect USB drives with ease to access all your personal music, videos, and photos through the built-in Media Player, making this HDR TV ideal for family entertainment
CONNECTIVITY: HDMI x 1 (side) x 1 (back), HDMI 1.4 Support Feature, Ethernet x 1 (back), USB 2.0 x 1 (side), ARC (2 inputs, rear), Headphone Output x 1 (side), Digital Audio Output x 1 (rear)

Panasonic TB-40S45AEY, S45 Series 40 inch Full HD LED Smart TV, 2024, TiVo, Google & Alexa Voice Control, Media Player, HDR, HDMI, For An Exceptional Visual Experience

7% OffFree Shipping

Why We Love It

Crisp, realistic visuals with HDR.
Personalised Smart TV experience.
Effortless hands-free voice control.

Main Highlights

FULL HD PICTURE PERFORMANCE: Elevate your viewing with this LED TV's High Definition resolution and HD Colour Engine, delivering crisp, realistic visuals and natural colours that make shows, movies and games come to life
TIVO SMART TV: Discover new favourites with a personalised Smart TV experience powered by TiVo, offering access to streaming apps, and tailored recommendations based on your unique taste profile
VOICE CONTROL: Experience effortless hands-free control with Google and Alexa voice control support, perfect for changing channels, adjusting the volume or turning the power on or off, all without reaching for the remote
GAME MODE: Dive into the action with this Full HD TV's dedicated Game Mode, optimised for low latency and smooth gaming performance, ensuring you enjoy every session to the fullest
FLEXIBLE VIEWING OPTIONS: Enjoy versatile viewing in any room, with the HD Triple Tuner, plus WLAN and HDMI, and easy access to personal content via the USB Media Player, making this HDR TV the ideal entertainment hub
HIGH CONTRAST IMAGES: Immerse yourself in rich visuals, deeper blacks, brighter whites and an expanded colour palette with High Dynamic Range (HDR) technology
CONNECTIVITY: HDMI x 1 (side) x 1 (back), HDMI 1.4 Support Feature, Ethernet x 1 (back), USB 2.0 x 1 (side), ARC (2 inputs, rear), Headphone Output x 1 (side), Digital Audio Output x 1 (rear)

Amazon Fire TV 40-inch 2-Series (Newest gen) | 1080p HD smart TV

30% OffFree Shipping

Why We Love It

Unrivaled entertainment access.
Stunning HD picture quality.
Innovative voice control features.

Main Highlights

High definition TV: bring films and TV series to life in HD 1080p resolution, with support for HDR 10, HLG and Dolby Digital Audio.
All your entertainment in one place: Fire TV gives you quick access to live TV, video games and music. You can stream over a hundred thousand films and TV programmes with subscriptions to Netflix, Prime Video, Disney+ and more.
Stream for free: watch free films and TV episodes with apps, such as YouTube, Pluto TV, Tubi and more.
Watch from room to room: All of your films and series from Fire TV devices will stay in sync, for a seamless viewing experience from one room to the next.
Smart and always getting smarter: Fire TV adds new Alexa skills, features, smart home capabilities and voice functionality all the time.
Press and ask Alexa: use the Fire TV Alexa Voice Remote to find your favourite content, get sports updates, control smart home devices and more.
Connect all your devices: use the 2 standard HDMI inputs to connect to satellite TV and video game consoles. Use the HDMI ARC to input audio equipment for enhanced sound.
Wireless Bluetooth listening: connect Bluetooth headphones for private listening to watch TV without disturbing those around you.
Games on Fire TV: discover, explore and play games from the Amazon Appstore, Luna and Twitch.

EMtronics EM40ROK Roku TV 40" Inch Full HD 1080p Smart with Netflix, Disney+, BBC, Freeview Play, Dolby Audio, Mobile Control and 3 x HDMI, USB - Black (2024 Model)

Why We Love It

Infinite Entertainment with Roku Platform.
Smart Device Compatibility enhances usability.
Vivid 40' Full HD Display.

Main Highlights

Roku Smart Platform: The EMtronics 40 inch Roku Smart TV allows you to access over 150,000 Movies, Tv Episodes and Hundreds of Apps in one simple to use platform
Hundreds of Apps: With the EMtronics Roku TV, you have access to Roku's wide range of in home entertainment. This includes Disney+, BBC, Netflix and many more of your favourites.
Easy to Use Remote and Roku Mobile App: You can use either the remote supplied with the TV or use the Roku mobile App to control your TV, simply select what you want to watch and sit back and relax.
Works with Smart devices: Our TV works with your smart home devices, including Alexa, Google Home and AirPlay, just ask your smart speaker to play something on the TV.
Vivid 40 Inch Display and Sound: This 40 inch Full HD Display is perfect for any Bedroom, Kitchen or lounge, bringing those movies and TV shows to life.

Samsung LS43DM702UUXXU 43" 4K Ultra HD HDR10 Smart Monitor with Speakers - 3840x2160, USB-C, HDMI, WiFi, Bluetooth, Smart Hub for TV streaming, Catch Up Apps and Gaming Hub

22% OffFree Shipping

Why We Love It

4K UHD clarity, vivid details.
Zero cost for live TV.
Ultimate home for gaming.

Main Highlights

Watch, Play, Work in Style - A Monitor and Streaming TV All in One Place
4K UHD resolution brings your content to life as intended, making worlds feel more real with vivid clarity. Lose yourself while exploring nuanced settings with incredible detail
Stream OTT content directly from the monitor, or tune into Samsung TV Plus to get live TV channels and on-demand content at zero cost
Connect easily and create your customized set up using USB-C, HDMI and USB-A ports without any adapters
Samsung Gaming Hub is the ultimate home for gaming. Instantly play the biggest games from top streaming partners, with no PC or console needed

Samsung Scope of delivery CU7020 Crystal UHD 4K 43" Smart TV, With Object Tracking Sound Lite, Gaming Hub, Crystal Processor 4K, Smart TV powered by Tizen, UE43CU7020KXXU, English Model (2024)

13% OffFree Shipping

Why We Love It

Clear colour every time.
Powerful 4K processor upgrade.
Sound moves with action.

Main Highlights

Samsung Smart TV with PurColour: Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your contents true colours.
Experience Pristine Clarity: Enhance your experience and upgrade your picture and sound quality, with a powerful 4K processor
Boundless Screen: The near bezel-less screen design gives you less frame and more picture, creating a more immersive viewing experience.
Samsung Smart & Gaming Hub: All your favourite smart TV and gaming apps in one place, Play the latest games from Xbox, Blacknut, Nvidia and more, straight from your TV. No console required.¹
Scope of delivery: Samsung CU7020 Crystal UHD 4K 43" Smart TV, With Object Tracking Sound Lite, Gaming Hub, Crystal Processor 4K, Smart TV powered by Tizen, UE43CU7020KXXU, English Model (2024)

Hisense 40 Inch Smart TV 40A4NTUK - FHD Resolution, Natural Colour Enhancer, DTS Virtual:X & Dolby Audio, AI Sports Mode, VIDAA OS with Youtube, Netflix and Disney+ and Freeview Play (2024 Model)

Why We Love It

FHD resolution enhances viewing pleasure.
High Contrast boosts visual depth.
Color and Depth Enhancers impress.

Main Highlights

Picture Quality: Full HD (1920x1080) | Refresh Rate: 60 hertz | 178 wide viewing angle | AI Sports Mode
Sound: 14 Watts Speakers | DTS Virtual: X
Connectivity: WiFi Built-in| Screen Mirroring |2 x USB 2.0 Ports to connect hard drives and other USB devices | 2 x HDMI 1.4 (HDMI 1 eARC supported) to connect latest gaming consoles, set-top box, Blu-ray Players | Ethernet | 3.5mm earphone Jack
Design: Dual Stand | Bezelless Design
Smart TV Features: VIDAA U7 OS| Supported Apps: Freeview Play, Netflix, Youtube, Apple TV, Disney+, Paramount Plus, NOW TV, Prime Video, BBC iPlayer, ITVX, All 4, My5, UKTV, Britbox, Channel 4, BBC News, BBC Sport, Rakuten TV, UEFA TV, Redbull TV, Chili, Plex, NBA etc.
Warranty Information: 2 year warranty provided by Hisense
ESG Features: Green Packaging

TCL 40SF540K 40-inch FHD Smart Television - HDR & HLG-Dolby Audio-DTS Virtual X/DTS-HD-Metal Bezel-less-Dual-band Wifi 5-with Fire OS 7 system

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Why We Love It

Stunning Full High Definition display.
Endless entertainment with Fire TV.
Immersive surround sound experience.

Main Highlights

See every detail with FHD: Compared to high definition screens, full high definition screen can present you with twice the real and detailed picture. Sit still and enjoy incredible picture details as the film makers intended.
Endless entertainment: With Fire TV built-in, enjoy endless entertainment on thousands of apps and channels, including BBC iPlayer, Netflix, Prime Video, YouTube, Disney+, NOW, Freeview play and many more. (subscription fees may apply)
Theatrical Sound Enjoyment: Inserted Dolby Decoder, giving you a memorable viewing experience with a pure, deep and impactful surround sound. DTS Virtual X /DTS-HD makes an enveloping sound that appears to emerge above, besides, and behind you, providing an immersive experience in any space.
Smart voice control: Control the Smart TV easily with the included Voice Remote with Alexa. Change channels, adjust volume, open apps and much more. You can also operate other compatible smart home devices in your household with your voice.
Mira Cast & Airplay 2 : Smart Cast helps you to gain considerable comfort by viewing and playing the media assets contained on your Android, iOS and Mac devices via Miracast and AirPlay.

RCA Roku TV 40" FHD Smart TV, RK40FQ1 40 Inch TV with Apple TV+ BBC Netflix Freeview, HDR Dolby Audio HDMI USB Port, Large Screen TV for Living Room

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Why We Love It

Space-saving sleek design.
Roku provides rich content.
HDR for detailed images.

Main Highlights

RCA 40" Smart TV: Your RCA 40" FHD LED TV has a slim and lightweight design that saves you space and is perfect for your living room, home, meeting room.
Roku Smart TV: Your RCA TV is equipped with Roku operating system, which provides rich content. With built-in apps like BBC, Netflix, Freeview Play, Disney+, you can explore your favorite shows and movies.
HDR Technology: HDR technology enables an ultra-wide color space to display images with a high dynamic range, allowing you to enjoy more picture detail.
High Quality Sound System: Dolby Audio and DTS Studio Sound on your RCA TV simulates surround sound without additional loudspeakers, allowing you to enjoy rich stereo sound and immersive virtual surround sound.
Various Extension Interfaces: This compact and portable RCA TV has 2 x HDMI port, 2 x USB port, 1 x RF Input, 1 x RJ45, 1 x Optical. Various interfaces allow you to expand more devices on this TV.

Philips 40PHS6009 Full HD LED Smart TV - 40 Inch Display with Pixel Plus, Titan OS Platform and Dolby Digital Sound, Works with Alexa and Google Voice Assistant - Matt Black

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Why We Love It

Sharp, optimized picture quality.
Immersive Dolby Audio experience.
Eco-friendly, sustainable materials.

Main Highlights

SHARP PICTURE: Love everything you watch on this HD LED TV. Philips Pixel Plus engine optimizes picture quality to deliver sharp images, rich colours, and smooth motion. You get the best possibleviewing experience every time.
TITAN OS PLATFORM: Find what you love with our TITAN OS smart TV platform. Enjoying a series? Continue watching straight from the home screen. Looking for something new? Browse categories and see suggestions from top streaming services in one place.
DOLBY AUDIO: Be immersed in your favorite shows and movies. This LED smart TV supports Dolby Audio for crisper, clearer sound. Whatever you love to watch, youll hear it better.
SUSTAINABLE MATERIALS: With its almost bezel-free screen, this sleek 4K UHD TV looks great in any room. The TV remote uses recycled plastic, our packaging uses FSC-certified recycled cardboard, and inserts are printed on recycled paper.
AI VOICE CONTROL: You can ask Alexa to control the TV via Alexa-enabled devices, or you can control your TV via Google smart speakers.Use your voice to find movies and shows, get recommendations, and more.

8.7

Excellent

We scanned 216 products

We reviewed these offers relevant to the 40 Inch Smart Tv within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Panasonic, Amazon, EMtronics, Samsung, Hisense, TCL, RCA, Philips, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best 40 Inch Smart Tv in the market, we considered we took a deep dive into 1081 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Panasonic TV-40S55AEY, S55 Series 40 inch Full HD LED Smart TV, 2024, Fire TV, HD Colour Engine, HDR, Alexa Voice Control, Media Player, For An Exceptional Visual Experience. We love many things about this product by Panasonic. What sets it apart from the competition is HD Colour Engine delivers vibrancy, Instant access with Fire TV, Alexa Voice Control included.
The best value product for most shoppers and where user satisfaction is continuously the highest is Panasonic TB-40S45AEY, S45 Series 40 inch Full HD LED Smart TV, 2024, TiVo, Google & Alexa Voice Control, Media Player, HDR, HDMI, For An Exceptional Visual Experience by Panasonic based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for 40 Inch Smart Tv and the best cost-to-value ratio is Amazon Fire TV 40-inch 2-Series (Newest gen) | 1080p HD smart TVat Amazon with a 30% discount.
Our list of the best 40 Inch Smart Tv is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best 40 Inch Smart Tv in The UK

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SHARP 40GD2225K 40" Full HD Roku Smart TV – Frameless LED with HDR10, Active Motion 200, Freeview Play, 3x HDMI, USB Media Playback, Dolby Audio, Wi-Fi & Ethernet – Black

We scanned 216 products

We concluded that: