Best 40 Inch Smart Tv of 2025

Last updated on 29/09/2025

Advertising disclosure

Most Relevant

Most Relevant

Best Choice

Panasonic TV-40S55AEY, S55 Series 40 inch Full HD LED Smart TV, 2024, Fire TV, HD Colour Engine, HDR, Alexa Voice Control, Media Player, For An Exceptional Visual Experience

Panasonic TV-40S55AEY, S55 Series 40 inch Full HD LED Smart TV, 2024, Fire TV, HD Colour Engine, HDR, Alexa Voice Control, Media Player, For An Exceptional Visual Experience

Panasonic

Why we love it

HD Colour Engine delivers vibrancy.
Instant access with Fire TV.
Alexa Voice Control included.

Main Highlights

HD COLOUR ENGINE: Experience vibrant visuals with this LED TV's HD Colour Engine processing chip, delivering natural colours and breathtaking content across TV shows, movies and games
HIGH CONTRAST IMAGES: Enjoy a rich, high contrast picture with High Dynamic Range (HDR) technology, producing deeper blacks and brighter whites for an elevated viewing experience
WITH FIRE TV BUILT-IN: Access your content instantly with Fire TV's intuitive, personalised main home screen, while the system also allows you to control compatible smart home devices, lighting, and more directly from your Full HD TV
ALEXA VOICE CONTROL: Control your Smart TV with Alexa on the Voice Remote, making it simple to change channels, launch apps and manage compatible smart home devices using just your voice
GAME MODE: Level up your gaming with the dedicated Game Mode, specially designed to reduce input lag and ensure a smooth gaming experience for all your favourite titles
MEDIA PLAYER: Connect USB drives with ease to access all your personal music, videos, and photos through the built-in Media Player, making this HDR TV ideal for family entertainment
CONNECTIVITY: HDMI x 1 (side) x 1 (back), HDMI 1.4 Support Feature, Ethernet x 1 (back), USB 2.0 x 1 (side), ARC (2 inputs, rear), Headphone Output x 1 (side), Digital Audio Output x 1 (rear)

9.8

Exceptional

9.8

Exceptional

Panasonic

Panasonic TV-40S55AEY, S55 Series 40 inch Full HD LED Smart TV, 2024, Fire TV, HD Colour Engine, HDR, Alexa Voice Control, Media Player, For An Exceptional Visual Experience

Why we love it

HD Colour Engine delivers vibrancy.
Instant access with Fire TV.
Alexa Voice Control included.

Main Highlights

HD COLOUR ENGINE: Experience vibrant visuals with this LED TV's HD Colour Engine processing chip, delivering natural colours and breathtaking content across TV shows, movies and games
HIGH CONTRAST IMAGES: Enjoy a rich, high contrast picture with High Dynamic Range (HDR) technology, producing deeper blacks and brighter whites for an elevated viewing experience
WITH FIRE TV BUILT-IN: Access your content instantly with Fire TV's intuitive, personalised main home screen, while the system also allows you to control compatible smart home devices, lighting, and more directly from your Full HD TV
ALEXA VOICE CONTROL: Control your Smart TV with Alexa on the Voice Remote, making it simple to change channels, launch apps and manage compatible smart home devices using just your voice
GAME MODE: Level up your gaming with the dedicated Game Mode, specially designed to reduce input lag and ensure a smooth gaming experience for all your favourite titles
MEDIA PLAYER: Connect USB drives with ease to access all your personal music, videos, and photos through the built-in Media Player, making this HDR TV ideal for family entertainment
CONNECTIVITY: HDMI x 1 (side) x 1 (back), HDMI 1.4 Support Feature, Ethernet x 1 (back), USB 2.0 x 1 (side), ARC (2 inputs, rear), Headphone Output x 1 (side), Digital Audio Output x 1 (rear)

Value for Money

Panasonic TB-40S45AEY, S45 Series 40 inch Full HD LED Smart TV, 2024, TiVo, Google & Alexa Voice Control, Media Player, HDR, HDMI, For An Exceptional Visual Experience

Panasonic TB-40S45AEY, S45 Series 40 inch Full HD LED Smart TV, 2024, TiVo, Google & Alexa Voice Control, Media Player, HDR, HDMI, For An Exceptional Visual Experience

Panasonic

Free Shipping

Why we love it

Crisp, realistic visuals with HDR.
Personalised Smart TV experience.
Effortless hands-free voice control.

Main Highlights

FULL HD PICTURE PERFORMANCE: Elevate your viewing with this LED TV's High Definition resolution and HD Colour Engine, delivering crisp, realistic visuals and natural colours that make shows, movies and games come to life
TIVO SMART TV: Discover new favourites with a personalised Smart TV experience powered by TiVo, offering access to streaming apps, and tailored recommendations based on your unique taste profile
VOICE CONTROL: Experience effortless hands-free control with Google and Alexa voice control support, perfect for changing channels, adjusting the volume or turning the power on or off, all without reaching for the remote
GAME MODE: Dive into the action with this Full HD TV's dedicated Game Mode, optimised for low latency and smooth gaming performance, ensuring you enjoy every session to the fullest
FLEXIBLE VIEWING OPTIONS: Enjoy versatile viewing in any room, with the HD Triple Tuner, plus WLAN and HDMI, and easy access to personal content via the USB Media Player, making this HDR TV the ideal entertainment hub
HIGH CONTRAST IMAGES: Immerse yourself in rich visuals, deeper blacks, brighter whites and an expanded colour palette with High Dynamic Range (HDR) technology
CONNECTIVITY: HDMI x 1 (side) x 1 (back), HDMI 1.4 Support Feature, Ethernet x 1 (back), USB 2.0 x 1 (side), ARC (2 inputs, rear), Headphone Output x 1 (side), Digital Audio Output x 1 (rear)

Panasonic TB-40S45AEY, S45 Series 40 inch Full HD LED Smart TV, 2024, TiVo, Google & Alexa Voice Control, Media Player, HDR, HDMI, For An Exceptional Visual Experience

Free Shipping

Why we love it

Crisp, realistic visuals with HDR.
Personalised Smart TV experience.
Effortless hands-free voice control.

Main Highlights

FULL HD PICTURE PERFORMANCE: Elevate your viewing with this LED TV's High Definition resolution and HD Colour Engine, delivering crisp, realistic visuals and natural colours that make shows, movies and games come to life
TIVO SMART TV: Discover new favourites with a personalised Smart TV experience powered by TiVo, offering access to streaming apps, and tailored recommendations based on your unique taste profile
VOICE CONTROL: Experience effortless hands-free control with Google and Alexa voice control support, perfect for changing channels, adjusting the volume or turning the power on or off, all without reaching for the remote
GAME MODE: Dive into the action with this Full HD TV's dedicated Game Mode, optimised for low latency and smooth gaming performance, ensuring you enjoy every session to the fullest
FLEXIBLE VIEWING OPTIONS: Enjoy versatile viewing in any room, with the HD Triple Tuner, plus WLAN and HDMI, and easy access to personal content via the USB Media Player, making this HDR TV the ideal entertainment hub
HIGH CONTRAST IMAGES: Immerse yourself in rich visuals, deeper blacks, brighter whites and an expanded colour palette with High Dynamic Range (HDR) technology
CONNECTIVITY: HDMI x 1 (side) x 1 (back), HDMI 1.4 Support Feature, Ethernet x 1 (back), USB 2.0 x 1 (side), ARC (2 inputs, rear), Headphone Output x 1 (side), Digital Audio Output x 1 (rear)

Amazon Fire TV 40-inch 2-Series (Newest gen) | 1080p HD smart TV

Amazon Fire TV 40-inch 2-Series (Newest gen) | 1080p HD smart TV

Amazon

30% OffFree Shipping

Why we love it

Unrivaled entertainment access.
Stunning HD picture quality.
Innovative voice control features.

Main Highlights

High definition TV: bring films and TV series to life in HD 1080p resolution, with support for HDR 10, HLG and Dolby Digital Audio.
All your entertainment in one place: Fire TV gives you quick access to live TV, video games and music. You can stream over a hundred thousand films and TV programmes with subscriptions to Netflix, Prime Video, Disney+ and more.
Stream for free: watch free films and TV episodes with apps, such as YouTube, Pluto TV, Tubi and more.
Watch from room to room: All of your films and series from Fire TV devices will stay in sync, for a seamless viewing experience from one room to the next.
Smart and always getting smarter: Fire TV adds new Alexa skills, features, smart home capabilities and voice functionality all the time.
Press and ask Alexa: use the Fire TV Alexa Voice Remote to find your favourite content, get sports updates, control smart home devices and more.
Connect all your devices: use the 2 standard HDMI inputs to connect to satellite TV and video game consoles. Use the HDMI ARC to input audio equipment for enhanced sound.
Wireless Bluetooth listening: connect Bluetooth headphones for private listening to watch TV without disturbing those around you.
Games on Fire TV: discover, explore and play games from the Amazon Appstore, Luna and Twitch.

Amazon Fire TV 40-inch 2-Series (Newest gen) | 1080p HD smart TV

30% OffFree Shipping

Why we love it

Unrivaled entertainment access.
Stunning HD picture quality.
Innovative voice control features.

Main Highlights

High definition TV: bring films and TV series to life in HD 1080p resolution, with support for HDR 10, HLG and Dolby Digital Audio.
All your entertainment in one place: Fire TV gives you quick access to live TV, video games and music. You can stream over a hundred thousand films and TV programmes with subscriptions to Netflix, Prime Video, Disney+ and more.
Stream for free: watch free films and TV episodes with apps, such as YouTube, Pluto TV, Tubi and more.
Watch from room to room: All of your films and series from Fire TV devices will stay in sync, for a seamless viewing experience from one room to the next.
Smart and always getting smarter: Fire TV adds new Alexa skills, features, smart home capabilities and voice functionality all the time.
Press and ask Alexa: use the Fire TV Alexa Voice Remote to find your favourite content, get sports updates, control smart home devices and more.
Connect all your devices: use the 2 standard HDMI inputs to connect to satellite TV and video game consoles. Use the HDMI ARC to input audio equipment for enhanced sound.
Wireless Bluetooth listening: connect Bluetooth headphones for private listening to watch TV without disturbing those around you.
Games on Fire TV: discover, explore and play games from the Amazon Appstore, Luna and Twitch.

Panasonic TB-43W60AEY, W60 Series 43 inch 4K Ultra HD LED Smart TV, 2024, Freely, TiVo, 4K Colour Engine, Dolby Vision & Atmos, For An Exceptional Visual Experience

Panasonic TB-43W60AEY, W60 Series 43 inch 4K Ultra HD LED Smart TV, 2024, Freely, TiVo, 4K Colour Engine, Dolby Vision & Atmos, For An Exceptional Visual Experience

Panasonic

Free Shipping

Why we love it

Personalised content recommendations with TiVo.
Stunning 4K picture quality.
Immersive Dolby Atmos sound.

Main Highlights

TIVO SMART TV: Easily choose and find content with voice control, access major content apps, including Freely, and enjoy truly personalised recommendations, all thanks to intuitive TiVo Smart TV integration
4K COLOUR ENGINE: Enjoy incredible picture performance with this LED TV's 4K Colour Engine featuring HDR technology, delivering bright colours, sharp contrast and precise detail for an enhanced viewing and gaming experience
FREELY: Stream your favourite live and on-demand TV, all in one place, all for free. You can find everything from all the big channels, including BBC, ITV, Channel 4, and Channel 5. All you need is Wi-Fi, so no need for a dish, box, or aerial.
DOLBY VISION & MULTI HDR: Experience life-like colours and higher contrast and brightness levels with the Dolby Vision, HDR10, and HLG support on this 4K TV, for truly immersive viewing
DOLBY ATMOS & GAME MODE PLUS: Immerse yourself in premium Dolby Atmos surround sound, enhancing every movie, show and game, coupled with Game Mode Plus for ultra-responsive gameplay, low latency, and minimal input lag
FRAMELESS DESIGN: Enhance your living room with this UHD TV's sleek, frameless design, blending smart, professional elegance with superb picture and sound quality
GOOGLE & ALEXA VOICE CONTROL: Control your TV with just your voice, with Google and Alexa support to manage channels, volume, and power without a remote
CONNECTIVITY: HDMI x 2 (side) x 1 (back), HDMI 2.1 Support Feature, Ethernet x 1 (back), USB 2.0 x 2 (side), eARC x 2, ALLM (All Inputs), Headphone Out x 1 (back), Digital Audio Out x 1 (back)

Panasonic TB-43W60AEY, W60 Series 43 inch 4K Ultra HD LED Smart TV, 2024, Freely, TiVo, 4K Colour Engine, Dolby Vision & Atmos, For An Exceptional Visual Experience

Free Shipping

Why we love it

Personalised content recommendations with TiVo.
Stunning 4K picture quality.
Immersive Dolby Atmos sound.

Main Highlights

TIVO SMART TV: Easily choose and find content with voice control, access major content apps, including Freely, and enjoy truly personalised recommendations, all thanks to intuitive TiVo Smart TV integration
4K COLOUR ENGINE: Enjoy incredible picture performance with this LED TV's 4K Colour Engine featuring HDR technology, delivering bright colours, sharp contrast and precise detail for an enhanced viewing and gaming experience
FREELY: Stream your favourite live and on-demand TV, all in one place, all for free. You can find everything from all the big channels, including BBC, ITV, Channel 4, and Channel 5. All you need is Wi-Fi, so no need for a dish, box, or aerial.
DOLBY VISION & MULTI HDR: Experience life-like colours and higher contrast and brightness levels with the Dolby Vision, HDR10, and HLG support on this 4K TV, for truly immersive viewing
DOLBY ATMOS & GAME MODE PLUS: Immerse yourself in premium Dolby Atmos surround sound, enhancing every movie, show and game, coupled with Game Mode Plus for ultra-responsive gameplay, low latency, and minimal input lag
FRAMELESS DESIGN: Enhance your living room with this UHD TV's sleek, frameless design, blending smart, professional elegance with superb picture and sound quality
GOOGLE & ALEXA VOICE CONTROL: Control your TV with just your voice, with Google and Alexa support to manage channels, volume, and power without a remote
CONNECTIVITY: HDMI x 2 (side) x 1 (back), HDMI 2.1 Support Feature, Ethernet x 1 (back), USB 2.0 x 2 (side), eARC x 2, ALLM (All Inputs), Headphone Out x 1 (back), Digital Audio Out x 1 (back)

HYE 40 Inch TV Full HD Smart Television with Frameless Design, Bluetooth TV with Voice Control, Freeview, Wi-Fi, HDMI & USB Ports, Gaming Hub – 40FHDS1008 [2025]

HYE 40 Inch TV Full HD Smart Television with Frameless Design, Bluetooth TV with Voice Control, Freeview, Wi-Fi, HDMI & USB Ports, Gaming Hub – 40FHDS1008 [2025]

HYE

Free Shipping

Why we love it

Stunning Full HD visuals.
Instant access to streaming services.
Sleek design fits any space.

Main Highlights

Adjustable Feet for Flexible Positioning – Customise your setup with adjustable feet that let you change the height or angle of the screen. Ideal for centring your view around furniture or tailoring the TV to your room layout.
Stunning 40" Full HD Visuals – Watch films, sport, and gaming in sharp 1920 × 1080 resolution with vibrant colours and crisp detail. The frameless 40 inch LED TV design maximises screen space while keeping a sleek, modern look that suits any room.
All Your Favourites in One Place – Powered by Samsung’s Tizen OS, this smart TV offers instant access to Netflix, Prime Video, YouTube, Disney+, BBC iPlayer and more. Enjoy live TV, catch-up, and on-demand content with smooth streaming and quick navigation.
Sleek, Connected & Wireless Freedom – With an ultra-thin profile, built-in WiFi, and Bluetooth TV support, this smart LED TV blends seamlessly into any décor. Connect headphones or speakers wirelessly and enjoy streaming without clutter or cables.
Fits Any Space, Works Anywhere – Slim and lightweight, this 40 inch television is VESA wall-mount compatible for a minimalist look, or can sit neatly on its stand. Perfect for living rooms, bedrooms, or smaller spaces where flexibility matters.
Built for Gaming & Versatile Use – Equipped with three HDMI ports, two USB inputs, and a sharp LED panel, this flat screen TV delivers smooth performance for films and fast-action games. Samsung Gaming Hub brings cloud gaming support, while voice control adds hands-free convenience.

HYE 40 Inch TV Full HD Smart Television with Frameless Design, Bluetooth TV with Voice Control, Freeview, Wi-Fi, HDMI & USB Ports, Gaming Hub – 40FHDS1008 [2025]

Free Shipping

Why we love it

Stunning Full HD visuals.
Instant access to streaming services.
Sleek design fits any space.

Main Highlights

Adjustable Feet for Flexible Positioning – Customise your setup with adjustable feet that let you change the height or angle of the screen. Ideal for centring your view around furniture or tailoring the TV to your room layout.
Stunning 40" Full HD Visuals – Watch films, sport, and gaming in sharp 1920 × 1080 resolution with vibrant colours and crisp detail. The frameless 40 inch LED TV design maximises screen space while keeping a sleek, modern look that suits any room.
All Your Favourites in One Place – Powered by Samsung’s Tizen OS, this smart TV offers instant access to Netflix, Prime Video, YouTube, Disney+, BBC iPlayer and more. Enjoy live TV, catch-up, and on-demand content with smooth streaming and quick navigation.
Sleek, Connected & Wireless Freedom – With an ultra-thin profile, built-in WiFi, and Bluetooth TV support, this smart LED TV blends seamlessly into any décor. Connect headphones or speakers wirelessly and enjoy streaming without clutter or cables.
Fits Any Space, Works Anywhere – Slim and lightweight, this 40 inch television is VESA wall-mount compatible for a minimalist look, or can sit neatly on its stand. Perfect for living rooms, bedrooms, or smaller spaces where flexibility matters.
Built for Gaming & Versatile Use – Equipped with three HDMI ports, two USB inputs, and a sharp LED panel, this flat screen TV delivers smooth performance for films and fast-action games. Samsung Gaming Hub brings cloud gaming support, while voice control adds hands-free convenience.

RCA Roku TV 40" FHD Smart TV, RK40FQ1 40 Inch TV with Apple TV+ BBC Netflix Freeview, HDR Dolby Audio HDMI USB Port, Large Screen TV for Living Room

RCA Roku TV 40" FHD Smart TV, RK40FQ1 40 Inch TV with Apple TV+ BBC Netflix Freeview, HDR Dolby Audio HDMI USB Port, Large Screen TV for Living Room

RCA

Free Shipping

Why we love it

Space-saving sleek design.
Roku provides rich content.
HDR for detailed images.

Main Highlights

RCA 40" Smart TV: Your RCA 40" FHD LED TV has a slim and lightweight design that saves you space and is perfect for your living room, home, meeting room.
Roku Smart TV: Your RCA TV is equipped with Roku operating system, which provides rich content. With built-in apps like BBC, Netflix, Freeview Play, Disney+, you can explore your favorite shows and movies.
HDR Technology: HDR technology enables an ultra-wide color space to display images with a high dynamic range, allowing you to enjoy more picture detail.
High Quality Sound System: Dolby Audio and DTS Studio Sound on your RCA TV simulates surround sound without additional loudspeakers, allowing you to enjoy rich stereo sound and immersive virtual surround sound.
Various Extension Interfaces: This compact and portable RCA TV has 2 x HDMI port, 2 x USB port, 1 x RF Input, 1 x RJ45, 1 x Optical. Various interfaces allow you to expand more devices on this TV.

RCA Roku TV 40" FHD Smart TV, RK40FQ1 40 Inch TV with Apple TV+ BBC Netflix Freeview, HDR Dolby Audio HDMI USB Port, Large Screen TV for Living Room

Free Shipping

Why we love it

Space-saving sleek design.
Roku provides rich content.
HDR for detailed images.

Main Highlights

RCA 40" Smart TV: Your RCA 40" FHD LED TV has a slim and lightweight design that saves you space and is perfect for your living room, home, meeting room.
Roku Smart TV: Your RCA TV is equipped with Roku operating system, which provides rich content. With built-in apps like BBC, Netflix, Freeview Play, Disney+, you can explore your favorite shows and movies.
HDR Technology: HDR technology enables an ultra-wide color space to display images with a high dynamic range, allowing you to enjoy more picture detail.
High Quality Sound System: Dolby Audio and DTS Studio Sound on your RCA TV simulates surround sound without additional loudspeakers, allowing you to enjoy rich stereo sound and immersive virtual surround sound.
Various Extension Interfaces: This compact and portable RCA TV has 2 x HDMI port, 2 x USB port, 1 x RF Input, 1 x RJ45, 1 x Optical. Various interfaces allow you to expand more devices on this TV.

TCL 40SF540K 40-inch FHD Smart Television - HDR & HLG-Dolby Audio-DTS Virtual X/DTS-HD-Metal Bezel-less-Dual-band Wifi 5-with Fire OS 7 system

TCL 40SF540K 40-inch FHD Smart Television - HDR & HLG-Dolby Audio-DTS Virtual X/DTS-HD-Metal Bezel-less-Dual-band Wifi 5-with Fire OS 7 system

TCL

Free Shipping

Why we love it

Stunning Full High Definition display.
Endless entertainment with Fire TV.
Immersive surround sound experience.

Main Highlights

See every detail with FHD: Compared to high definition screens, full high definition screen can present you with twice the real and detailed picture. Sit still and enjoy incredible picture details as the film makers intended.
Endless entertainment: With Fire TV built-in, enjoy endless entertainment on thousands of apps and channels, including BBC iPlayer, Netflix, Prime Video, YouTube, Disney+, NOW, Freeview play and many more. (subscription fees may apply)
Theatrical Sound Enjoyment: Inserted Dolby Decoder, giving you a memorable viewing experience with a pure, deep and impactful surround sound. DTS Virtual X /DTS-HD makes an enveloping sound that appears to emerge above, besides, and behind you, providing an immersive experience in any space.
Smart voice control: Control the Smart TV easily with the included Voice Remote with Alexa. Change channels, adjust volume, open apps and much more. You can also operate other compatible smart home devices in your household with your voice.
Mira Cast & Airplay 2 : Smart Cast helps you to gain considerable comfort by viewing and playing the media assets contained on your Android, iOS and Mac devices via Miracast and AirPlay.

TCL 40SF540K 40-inch FHD Smart Television - HDR & HLG-Dolby Audio-DTS Virtual X/DTS-HD-Metal Bezel-less-Dual-band Wifi 5-with Fire OS 7 system

Free Shipping

Why we love it

Stunning Full High Definition display.
Endless entertainment with Fire TV.
Immersive surround sound experience.

Main Highlights

See every detail with FHD: Compared to high definition screens, full high definition screen can present you with twice the real and detailed picture. Sit still and enjoy incredible picture details as the film makers intended.
Endless entertainment: With Fire TV built-in, enjoy endless entertainment on thousands of apps and channels, including BBC iPlayer, Netflix, Prime Video, YouTube, Disney+, NOW, Freeview play and many more. (subscription fees may apply)
Theatrical Sound Enjoyment: Inserted Dolby Decoder, giving you a memorable viewing experience with a pure, deep and impactful surround sound. DTS Virtual X /DTS-HD makes an enveloping sound that appears to emerge above, besides, and behind you, providing an immersive experience in any space.
Smart voice control: Control the Smart TV easily with the included Voice Remote with Alexa. Change channels, adjust volume, open apps and much more. You can also operate other compatible smart home devices in your household with your voice.
Mira Cast & Airplay 2 : Smart Cast helps you to gain considerable comfort by viewing and playing the media assets contained on your Android, iOS and Mac devices via Miracast and AirPlay.

Toshiba 40" LV2553DB Full HD Smart VIDAA TV, HDR, Freely, Disney plus, Prime Video, Netflix, Dolby Audio, Works with Alexa, Works with Google Assistant, VIDAA Voice 2025

Toshiba 40" LV2553DB Full HD Smart VIDAA TV, HDR, Freely, Disney plus, Prime Video, Netflix, Dolby Audio, Works with Alexa, Works with Google Assistant, VIDAA Voice 2025

Toshiba

20% Off

Why we love it

High-resolution image enhancement.
Crystal clear Dolby Audio.
Effortless access to entertainment.

Main Highlights

TRU Resolution upscales a range of non-HD content to create a more high-resolution image, drawing you into a truly vivid experience.
Dial up the impact of your entertainment with the enhanced sound of Dolby Audio. It delivers crystal clarity, easy-to-hear dialogue, great detail, and realistic surround sound to make the entertainment you love even better.
VIDAA tv is a new way to enjoy your favorite TV shows - live TV and streaming channels together on your TV's programming guide. Its live TV! Choose what you want to watch from the guide and channel list, alongside digital, cable, or satellite TV programming. VIDAA tv features movies, TV shows, cooking shows, music, documentaries, and so much more. No login required and no app download. VIDAA tv is 100% free.
Make your TV experience effortless with your preferred voice assistant. From TV search to navigation, Alexa, Google Home, or VIDAA Voice ensures easy access to your favorite TV entertainment and smart home control. With VIDAA, you have a choice.
Just press the Freely button on your remote control and stream your favourite live and on demand TV. All for free. No dish, no box, no need for an aerial. All you need is WiFi.

Toshiba 40" LV2553DB Full HD Smart VIDAA TV, HDR, Freely, Disney plus, Prime Video, Netflix, Dolby Audio, Works with Alexa, Works with Google Assistant, VIDAA Voice 2025

20% Off

Why we love it

High-resolution image enhancement.
Crystal clear Dolby Audio.
Effortless access to entertainment.

Main Highlights

TRU Resolution upscales a range of non-HD content to create a more high-resolution image, drawing you into a truly vivid experience.
Dial up the impact of your entertainment with the enhanced sound of Dolby Audio. It delivers crystal clarity, easy-to-hear dialogue, great detail, and realistic surround sound to make the entertainment you love even better.
VIDAA tv is a new way to enjoy your favorite TV shows - live TV and streaming channels together on your TV's programming guide. Its live TV! Choose what you want to watch from the guide and channel list, alongside digital, cable, or satellite TV programming. VIDAA tv features movies, TV shows, cooking shows, music, documentaries, and so much more. No login required and no app download. VIDAA tv is 100% free.
Make your TV experience effortless with your preferred voice assistant. From TV search to navigation, Alexa, Google Home, or VIDAA Voice ensures easy access to your favorite TV entertainment and smart home control. With VIDAA, you have a choice.
Just press the Freely button on your remote control and stream your favourite live and on demand TV. All for free. No dish, no box, no need for an aerial. All you need is WiFi.

Hisense 40" 40A4QTUK FHD LED TV with Freely - Direct Lit LED, Dolby Audio, Natural Colour Enhancer, Games Mode, Sports Mode with Freely, Disney +, YouTube, Netflix

Hisense 40" 40A4QTUK FHD LED TV with Freely - Direct Lit LED, Dolby Audio, Natural Colour Enhancer, Games Mode, Sports Mode with Freely, Disney +, YouTube, Netflix

Hisense

40% OffFree Shipping

Why we love it

Bright and vibrant display.
Enhanced natural color accuracy.
Immersive sound experience.

Main Highlights

Direct Lit LED: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
Natural Colour Enhancer: maximises your TV’s colour reproduction to ensuring your content is enhanced showcasing true-to-life colours – the way they were meant to be seen.
Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
Dolby Audio & DTS: Hisense TV's feature DTS Virtual X and Dolby Audio technology guaranteeing superior sound quality, placing you at the centre of the action every time.
Wide Viewing Angle: Forget the Friday night fight for the best seat in the house. Our TV's wide viewing angle means everyone has prime position, you'll enjoy vivid colours day or night.

Hisense 40" 40A4QTUK FHD LED TV with Freely - Direct Lit LED, Dolby Audio, Natural Colour Enhancer, Games Mode, Sports Mode with Freely, Disney +, YouTube, Netflix

40% OffFree Shipping

Why we love it

Bright and vibrant display.
Enhanced natural color accuracy.
Immersive sound experience.

Main Highlights

Direct Lit LED: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
Natural Colour Enhancer: maximises your TV’s colour reproduction to ensuring your content is enhanced showcasing true-to-life colours – the way they were meant to be seen.
Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
Dolby Audio & DTS: Hisense TV's feature DTS Virtual X and Dolby Audio technology guaranteeing superior sound quality, placing you at the centre of the action every time.
Wide Viewing Angle: Forget the Friday night fight for the best seat in the house. Our TV's wide viewing angle means everyone has prime position, you'll enjoy vivid colours day or night.

Finlux MF24F 40 inch FHD, Smart, Fire TV, HDR10, Dolby Audio, DTS Virtual X, DTS HD

Finlux MF24F 40 inch FHD, Smart, Fire TV, HDR10, Dolby Audio, DTS Virtual X, DTS HD

Finlux

20% OffFree Shipping

Why we love it

Full HD with enhanced clarity.
Vibrant colors with HDR10.
Crystal clear Dolby Audio.

Main Highlights

Enjoy all the content you love in Full HD with enhanced clarity and detail.
Watch TV shows and films in enhanced contrast, higher brightness levels, and a broader colour spectrum with HDR10.
Dolby Audio delivers clear, rich sound, providing a crystal clear listening experience.
DTS Virtual:X paired with DTS-HD technology creates a cinematic experience, transforming your favourite movies and shows with lifelike surround sound.
Get right to your good stuff - Fire TV is designed for TV watchers. With all of your favourite films, TV shows, apps, and other content in one place, you can access whatever you’re in the mood for.

Finlux MF24F 40 inch FHD, Smart, Fire TV, HDR10, Dolby Audio, DTS Virtual X, DTS HD

20% OffFree Shipping

Why we love it

Full HD with enhanced clarity.
Vibrant colors with HDR10.
Crystal clear Dolby Audio.

Main Highlights

Enjoy all the content you love in Full HD with enhanced clarity and detail.
Watch TV shows and films in enhanced contrast, higher brightness levels, and a broader colour spectrum with HDR10.
Dolby Audio delivers clear, rich sound, providing a crystal clear listening experience.
DTS Virtual:X paired with DTS-HD technology creates a cinematic experience, transforming your favourite movies and shows with lifelike surround sound.
Get right to your good stuff - Fire TV is designed for TV watchers. With all of your favourite films, TV shows, apps, and other content in one place, you can access whatever you’re in the mood for.

We scanned 216 products

We reviewed these offers relevant to the 40 Inch Smart Tv within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Panasonic, Amazon, HYE, RCA, TCL, Toshiba, Hisense, Finlux, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best 40 Inch Smart Tv in the market, we considered we took a deep dive into 1081 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Panasonic TV-40S55AEY, S55 Series 40 inch Full HD LED Smart TV, 2024, Fire TV, HD Colour Engine, HDR, Alexa Voice Control, Media Player, For An Exceptional Visual Experience. We love many things about this product by Panasonic. What sets it apart from the competition is HD Colour Engine delivers vibrancy, Instant access with Fire TV, Alexa Voice Control included.
The best value product for most shoppers and where user satisfaction is continuously the highest is Panasonic TB-40S45AEY, S45 Series 40 inch Full HD LED Smart TV, 2024, TiVo, Google & Alexa Voice Control, Media Player, HDR, HDMI, For An Exceptional Visual Experience by Panasonic based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for 40 Inch Smart Tv and the best cost-to-value ratio is Hisense 40" 40A4QTUK FHD LED TV with Freely - Direct Lit LED, Dolby Audio, Natural Colour Enhancer, Games Mode, Sports Mode with Freely, Disney +, YouTube, Netflixat Hisense with a 40% discount.
Our list of the best 40 Inch Smart Tv is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.