10 Best 40 Inch Smart Tv in The UK

Last updated on 16/07/2025

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Panasonic TV-40S55AEY, S55 Series 40 inch Full HD LED Smart TV, 2024, Fire TV, HD Colour Engine, HDR, Alexa Voice Control, Media Player, For An Exceptional Visual Experience

9% OffFree Shipping

Why We Love It

HD Colour Engine delivers vibrancy.
Instant access with Fire TV.
Alexa Voice Control included.

Main Highlights

HD COLOUR ENGINE: Experience vibrant visuals with this LED TV's HD Colour Engine processing chip, delivering natural colours and breathtaking content across TV shows, movies and games
HIGH CONTRAST IMAGES: Enjoy a rich, high contrast picture with High Dynamic Range (HDR) technology, producing deeper blacks and brighter whites for an elevated viewing experience
WITH FIRE TV BUILT-IN: Access your content instantly with Fire TV's intuitive, personalised main home screen, while the system also allows you to control compatible smart home devices, lighting, and more directly from your Full HD TV
ALEXA VOICE CONTROL: Control your Smart TV with Alexa on the Voice Remote, making it simple to change channels, launch apps and manage compatible smart home devices using just your voice
GAME MODE: Level up your gaming with the dedicated Game Mode, specially designed to reduce input lag and ensure a smooth gaming experience for all your favourite titles
MEDIA PLAYER: Connect USB drives with ease to access all your personal music, videos, and photos through the built-in Media Player, making this HDR TV ideal for family entertainment
CONNECTIVITY: HDMI x 1 (side) x 1 (back), HDMI 1.4 Support Feature, Ethernet x 1 (back), USB 2.0 x 1 (side), ARC (2 inputs, rear), Headphone Output x 1 (side), Digital Audio Output x 1 (rear)

Panasonic TB-40S45AEY, S45 Series 40 inch Full HD LED Smart TV, 2024, TiVo, Google & Alexa Voice Control, Media Player, HDR, HDMI, For An Exceptional Visual Experience

Free Shipping

Why We Love It

Crisp, realistic visuals with HDR.
Personalised Smart TV experience.
Effortless hands-free voice control.

Main Highlights

FULL HD PICTURE PERFORMANCE: Elevate your viewing with this LED TV's High Definition resolution and HD Colour Engine, delivering crisp, realistic visuals and natural colours that make shows, movies and games come to life
TIVO SMART TV: Discover new favourites with a personalised Smart TV experience powered by TiVo, offering access to streaming apps, and tailored recommendations based on your unique taste profile
VOICE CONTROL: Experience effortless hands-free control with Google and Alexa voice control support, perfect for changing channels, adjusting the volume or turning the power on or off, all without reaching for the remote
GAME MODE: Dive into the action with this Full HD TV's dedicated Game Mode, optimised for low latency and smooth gaming performance, ensuring you enjoy every session to the fullest
FLEXIBLE VIEWING OPTIONS: Enjoy versatile viewing in any room, with the HD Triple Tuner, plus WLAN and HDMI, and easy access to personal content via the USB Media Player, making this HDR TV the ideal entertainment hub
HIGH CONTRAST IMAGES: Immerse yourself in rich visuals, deeper blacks, brighter whites and an expanded colour palette with High Dynamic Range (HDR) technology
CONNECTIVITY: HDMI x 1 (side) x 1 (back), HDMI 1.4 Support Feature, Ethernet x 1 (back), USB 2.0 x 1 (side), ARC (2 inputs, rear), Headphone Output x 1 (side), Digital Audio Output x 1 (rear)

SHARP 40GD2225K 40" Full HD Roku Smart TV – Frameless LED with HDR10, Active Motion 200, Freeview Play, 3x HDMI, USB Media Playback, Dolby Audio, Wi-Fi & Ethernet – Black

5% OffFree Shipping

Why We Love It

Stunning HDR10 picture quality.
Sleek frameless modern design.
Great connectivity with 3 HDMI.

Main Highlights

𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 𝟰𝟬" 𝗙𝘂𝗹𝗹 𝗛𝗗 𝗟𝗘𝗗 𝗦𝗰𝗿𝗲𝗲𝗻 𝘄𝗶𝘁𝗵 𝗙𝗿𝗮𝗺𝗲𝗹𝗲𝘀𝘀 𝗗𝗲𝘀𝗶𝗴𝗻 - Enjoy sharp, detailed images in 1080p Full HD on a sleek, frameless LED display that brings modern style and maximised screen real estate to any room.
𝗦𝗺𝗼𝗼𝘁𝗵𝗲𝗿 𝗠𝗼𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗔𝗰𝘁𝗶𝘃𝗲 𝗠𝗼𝘁𝗶𝗼𝗻 𝟮𝟬𝟬 𝗣𝗶𝗰𝘁𝘂𝗿𝗲 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 - Experience improved picture clarity in fast-paced scenes like sports or action films, thanks to Sharp’s Active Motion 200 for reduced blur and smoother visuals.
𝗥𝗼𝗸𝘂 𝗦𝗺𝗮𝗿𝘁 𝗧𝗩 𝘄𝗶𝘁𝗵 𝗙𝗿𝗲𝗲𝘃𝗶𝗲𝘄 𝗣𝗹𝗮𝘆 – 𝗔𝗹𝗹 𝗬𝗼𝘂𝗿 𝗔𝗽𝗽𝘀 𝗶𝗻 𝗢𝗻𝗲 𝗣𝗹𝗮𝗰𝗲 - Access top streaming services including Netflix, Disney+, Apple TV, BBC iPlayer and more via the intuitive Roku interface. Freeview Play brings together live TV and catch-up seamlessly.
𝗙𝗹𝗲𝘅𝗶𝗯𝗹𝗲 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝘃𝗶𝘁𝘆: 𝟯𝘅 𝗛𝗗𝗠𝗜, 𝗨𝗦𝗕 𝗣𝗹𝗮𝘆𝗯𝗮𝗰𝗸, 𝗪𝗶-𝗙𝗶 & 𝗘𝘁𝗵𝗲𝗿𝗻𝗲𝘁 - Connect set-top boxes, consoles and soundbars via three HDMI ports, enjoy video or photo playback via USB, and choose between Wi-Fi or wired internet connections.
𝗖𝗶𝗻𝗲𝗺𝗮𝘁𝗶𝗰 𝗔𝘂𝗱𝗶𝗼 𝘄𝗶𝘁𝗵 𝗗𝗼𝗹𝗯𝘆 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗹𝘂𝘀 & 𝗘𝗤 𝗦𝗲𝘁𝘁𝗶𝗻𝗴𝘀 - Feel fully immersed in your shows and films with 2 x 8W speakers enhanced by Dolby Digital Plus, and fine-tune the sound with built-in equaliser modes.

LG 32LQ63806LC 32inch LED Full HD Smart TV, Model 2024

30% OffFree Shipping

Why We Love It

Incredible Full HD visual experience.
Immersive AI sound enhancement.
Ultimate gaming with Optimiser.

Main Highlights

Sharp Full HD viewing with intelligent processor for a vibrant picture
Immersive sound quality with AI Sound
webOS smart platform with Freeview Play, Netflix, Disney+ and more
Superb movie experience with HDR
Enhance your gaming experience with built in Game Optimiser

LG LED UR78 43" 4K Smart TV, 2023 [Energy Class G]

30% Off

Why We Love It

Stunning 4K Ultra HD visuals.
Sleek, modern design aesthetic.
Enhanced gaming with optimisers.

Main Highlights

Sharp 4K Ultra HD picture & AI Sound, driven by the smart α5 AI processor
Sleek and slim design
webOS smart platform with Freeview Play, Netflix, Disney+ and more
Instant movie theatre with FILMMAKER mode and HDR
Enhance your gaming experience with built in Game Optimiser & ALLM

PHILIPS 40PFS6000 2K HD LED Smart TV - 40 Inch Display with Pixel Plus, Titan OS Platform and Dolby Digital Sound, Works with Alexa and Google Voice Assistant

Free Shipping

Why We Love It

Compact and stylish design.
Ultra-sharp, vibrant picture quality.
Enhanced sound with vocal boost.

Main Highlights

COMPACT DESIGN Sleek, lightweight, and space-saving, this smart TV fits effortlessly into bedrooms, kitchens, and small living spaces. Its modern design blends seamlessly with any decor while delivering stunning visuals
ULTRA-SHARP PICTURE: Love everything you watch on this HD LED Ambilight TV. Philips Pixel Precise HD engine optimises picture quality to deliver ultra-sharp images, rich colours and smooth motion
SUPPORTS HDR10: Experience vivid tones and brighter colours with High Dynamic Range (HDR10) and HLG. Enjoy enhanced contrast, from the darkest shadows to the brightest highlights, delivering stunning clarity and exceptional visual detail
DOLBY AUDIO WITH VOCAL BOOST: Enjoy crystal-clear Dolby Audio, from action scenes to nature visuals. Vocal Boost enhances dialogue, letting you adjust speech volume without affecting background sound so you never miss a word
TITAN OS PLATFORM: Seamless access to top streaming apps & hundreds of channels. Enjoy an intuitive interface, personalised homepage & advanced search, making it easier than ever to find & discover your favourite content

Samsung DU8070 Crystal UHD 4K 43" Smart TV, With Object Tracking Sound Lite, AirSlim, Gaming Hub, Crystal Processor 4K, Smart TV powered by Tizen, UE43DU8070UXXU, English Model (2024)

17% OffFree Shipping

Why We Love It

Stunning clarity with 4K processor.
Fascinating AirSlim, sleek design.
Smart TV, Gaming hub.

Main Highlights

Samsung Smart TV with Dynamic Crystal Colour: Everything you watch comes to life in over a billion colours, 64x more than conventional LED TVs
Experience Pristine Clarity: Enhance your experience and upgrade your picture and sound quality, with a powerful 4K processor
Fascinating AirSlim design: A stunningly slim and sleek design, from every angle
Samsung Smart & Gaming Hub: All your favourite smart TV and gaming apps in one place, Play the latest games from Xbox, Blacknut, Nvidia and more, straight from your TV. No console required.¹
Scope of delivery: 1 x Samsung 43" DU8070 Crystal UHD, Object Tracking Sound Lite, AirSlim, Gaming Hub, Crystal Processor 4K, Smart TV powered by Tizen, UE43DU8070UXXU, English Model (2024)

LG 43NANO82T6B 43-Inch Nanocell AI 4K UHD Smart TV, (α5 AI Processor Gen7, Freeview Play and Amazon Alexa, 60Hz), Ashed Blue [Model 2024]

7% OffFree Shipping

Why We Love It

Pure colours, Ultra HD picture.
Smart processor upscales 4K content.
Immersive cinema experience at home.

Main Highlights

LG NanoCell technology for pure colours and sharp 4K Ultra HD picture
Smart processor with 4K Upscaling and more
Smart webOS platform with Freeview Play, Netflix, Disney+ and more, plus supreme connectivity
Stylish design
Immersive cinema experience with Filmmaker Mode and HDR

Philips 40PHS6009 Full HD LED Smart TV - 40 Inch Display with Pixel Plus, Titan OS Platform and Dolby Digital Sound, Works with Alexa and Google Voice Assistant - Matt Black

Why We Love It

Sharp, optimized picture quality.
Immersive Dolby Audio experience.
Eco-friendly, sustainable materials.

Main Highlights

SHARP PICTURE: Love everything you watch on this HD LED TV. Philips Pixel Plus engine optimizes picture quality to deliver sharp images, rich colours, and smooth motion. You get the best possibleviewing experience every time.
TITAN OS PLATFORM: Find what you love with our TITAN OS smart TV platform. Enjoying a series? Continue watching straight from the home screen. Looking for something new? Browse categories and see suggestions from top streaming services in one place.
DOLBY AUDIO: Be immersed in your favorite shows and movies. This LED smart TV supports Dolby Audio for crisper, clearer sound. Whatever you love to watch, youll hear it better.
SUSTAINABLE MATERIALS: With its almost bezel-free screen, this sleek 4K UHD TV looks great in any room. The TV remote uses recycled plastic, our packaging uses FSC-certified recycled cardboard, and inserts are printed on recycled paper.
AI VOICE CONTROL: You can ask Alexa to control the TV via Alexa-enabled devices, or you can control your TV via Google smart speakers.Use your voice to find movies and shows, get recommendations, and more.

LG LED LQ60 43" FHD Smart TV, 2023

28% Off

Why We Love It

Stereo audio enhances viewing pleasure.
Voice-controlled for added convenience.
Wi-Fi connectivity boosts versatility.

Main Highlights

Sharp Full HD resolution.
Smart α5 AI Processor Gen5 for optimised images.
Smart connectivity including AirPlay.
webOS with built-in streaming apps.
Game Optimiser for enhanced gaming.

8.7

Excellent

Save 28%

We scanned 216 products

We reviewed these offers relevant to the 40 Inch Smart Tv within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Panasonic, SHARP, LG, PHILIPS, Samsung, Philips, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best 40 Inch Smart Tv in the market, we considered we took a deep dive into 1081 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Panasonic TV-40S55AEY, S55 Series 40 inch Full HD LED Smart TV, 2024, Fire TV, HD Colour Engine, HDR, Alexa Voice Control, Media Player, For An Exceptional Visual Experience. We love many things about this product by Panasonic. What sets it apart from the competition is HD Colour Engine delivers vibrancy, Instant access with Fire TV, Alexa Voice Control included.
The best value product for most shoppers and where user satisfaction is continuously the highest is Panasonic TB-40S45AEY, S45 Series 40 inch Full HD LED Smart TV, 2024, TiVo, Google & Alexa Voice Control, Media Player, HDR, HDMI, For An Exceptional Visual Experience by Panasonic based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for 40 Inch Smart Tv and the best cost-to-value ratio is LG LED UR78 43" 4K Smart TV, 2023 [Energy Class G]at LG with a 30% discount.
Our list of the best 40 Inch Smart Tv is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best 40 Inch Smart Tv in The UK

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We scanned 216 products

We concluded that: