10 Best Fabric Softener in The UK

Last updated on 29/06/2025

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Comfort Fresh Blue Skies Fabric Conditioner Softener with Motion-Activated Fragrance Technology 100 Days of Freshness 160 washes (4.8 L)

5% Off

Why We Love It

Ensures 100 days of freshness.
Locks in sensational fragrances.
Smoothens and softens fibres.

Main Highlights

Next Level Fresh: Introducing Comfort Fresh Blue Skies Fabric Conditioner for multisensory freshness and softness
100 Days of Freshness*: This laundry softener features Comfort’s motion-activated fragrance technology, delivering a long-lasting scent with every move
Blue Skies Fragrance: Let the outdoor-inspired freshness of Comfort washing conditioner take you to a happy place
Effective in Short and Cold Cycles: Our laundry softener delivers excellent results in various washing conditions
Ultimate Combo: Use this fabric conditioner together with Persil Bio for a next level fresh experience
Tip for 10x More Freshness**: Pour Comfort bead-infused scent booster elixir on top of your Comfort laundry conditioner

Ecover Fabric Softener Refill, Fabric Conditioner to Soften Your Clothes, Fresh Apple Blossom & Almond Scent 1 x 166 Washes, 1 x 5L

10% OffFree Shipping

Why We Love It

Apple Blossom & Almond Fragrance.
Uses 27% Less Plastic.
Plant-Based and Mineral Ingredients.

Main Highlights

FABRIC SOFTENER - Achieve outstanding washing results with our environmentally friendly liquid detergent, effective even at low temperatures. Keep your whites brilliantly bright and protect your colors from fading with our advanced colorfast technology.
FABRIC SOFTENER - Our versatile fabric softener is perfect for all your washing needs—delicate, sensitive skin, sports gear, industrial cleaning, work clothes, and more. We've got you covered!
BURST OF FRAGRANCE - Elevate your laundry experience with our fabric softener that delivers a delightful burst of refreshing scent, leaving your clothes smelling fabulous and revitalised after every wash.
HOW TO USE - Store between 5°C and 25°C. Not suitable for silk. Don’t use on flame-retardant textiles. Don’t pour directly onto textile. 1 cap = 40ml Standard load (4-5kg) Soft = 30ml. Extra-soft = 60mL (2 x 30ml)
MISSION STATEMENT - At Ecover, we have been pioneering green science for ever 30 years to bring you effective, naturally-derived cleaners

Comfort Pure Sensitive Fabric Conditioner dermatologically tested gentle next to sensitive skin 160 washes (4.8 L)

11% OffFree Shipping

Why We Love It

Gentle on sensitive skin.
Long-lasting, delicate fragrance.
Suitable for whole family.

Main Highlights

Comfort Pure is our no. 1 fabric conditioner for sensitive skin* and this XXL mega pack lasts for 160 washes in total
This fabric softener is hypoallergenic, dermatologically tested and gentle next to sensitive skin
Comfort’s skincare research is recognised by the British Skin Foundation, so you can rest assured that this fabric conditioner will not cause irritation
This gentle yet effective fabric softener helps to smooth the fibres in your clothes and keep them soft
Comfort Pure Sensitive Fabric Conditioner is Mumsnet Rated** and suitable for the whole family
Add this gentle fabric conditioner to your wash, along with Persil Non Bio laundry detergent to leave your clothes fresh, soft and with a delicate, long-lasting fragrance

Lenor Outdoorable Fabric Conditioner 480 Washes (8x60), Summer Breeze - Ultra Concentrated Freshness

40% OffFree Shipping

Why We Love It

Freshness of outdoor drying.
Odour defence keeps clothes fresh.
Eco-friendly recycled plastic bottle.

Main Highlights

Fabric Conditioner that lets you experience the freshness of drying outside, even when drying inside
With musty odour defence
Your favourite fabric conditioner with a blend of refreshing summer notes
Recycled plastic bottle excl. cap, spout and sleeve
Our SolarDryTM technology gives your laundry the freshness of drying outside wherever you dry

Wilton London Eco-Friendly Fabric Conditioner 40 Washes - Plant-based and Biodegradable Fabric Softner - Packed with Essential Oils - Fresh and Longlasting Jasmine Scent - 1 Litre

Free Shipping

Why We Love It

Biodegradable and eco-friendly formula.
Fluffs and softens laundry.
Economical with 40 washes.

Main Highlights

CARBON NEUTRAL
It will fluff-up your laundry, take the edge off the ironing (win) and help care for your clothes - it's even kind to the environment because our formula is biodegradable
40 WASHES: Our Fabric Conditioner was designed to provide an economical high-quality wash. Even at low temperatures, it’ll soften your laundry, take the edge off the ironing and help care for your clothes.

Comfort Ultimate Care Fuchsia Passion Ultra-Concentrated Fabric Conditioner bottle made of 100% recycled plastic* for complete clothes protection 58 washes (870 ml)

25% OffFree Shipping

Why We Love It

Complete clothes protection guaranteed.
Revolutionary PRO-FIBRE technology.
Long-lasting, gorgeous fragrance.

Main Highlights

Comfort Ultimate Care Fuchsia Passion Ultra-Concentrated Fabric Conditioner provides complete clothes protection
Our Ultimate Care fabric conditioner contains a revolutionary PRO-FIBRE technology which penetrates deep down between the fibres of your clothes and helps protect them from damage caused by washing
Comfort Fabric Conditioner helps to protect fibres, lock colours and retain shape in your clothes
This Fuchsia Passion Fabric Softener leaves your clothes with a gorgeous long-lasting fragrance, combining red fruit, sweet jasmine blossoms and vanilla notes
The bottle of this Comfort fabric conditioner is made of 100% recycled plastic*
Comfort Ultimate Care Fuchsia Passion Fabric Conditioner is ultra concentrated – this means you only need a small dose of this fabric softener to help protect your clothes

Comfort Blue Skies Fabric Conditioner with Stay Fresh technology for 100 days of freshness + fragrance* 83 washes (2.49 L)

27% OffFree Shipping

Why We Love It

Locks fragrance for 100 days.
Extra soft, smooth clothes.
Transporting, long-lasting fresh scents.

Main Highlights

Enjoy 100 days of freshness + fragrance* with Comfort Blue Skies Fabric Conditioner
Comfort features Stay Fresh technology which is designed to lock in fragrance, giving clothes 100 days of freshness*
Our Blue Skies fabric softener leaves your clothes smelling fresh with the sensational long-lasting fragrance of zesty citrus and floral rose with a sandalwood base
With our fabric conditioner, let your favourite jeans fly you away to a fresh meadow with a bright blue sky – breathe in the fresh air, freshly cut grass and summer floral scents any time of year
Comfort Fabric Conditioner helps to smooth the fibres of your clothes, making them feel extra soft, and it comes in a recyclable bottle**
Let the fresh fragrance bursts of Comfort Fabric Conditioner take you to a happy place because when your clothes smell good, you feel good – all day long

Comfort Botanical First Blooms Fabric Conditioner softener with CrystalFresh transparent formula blooms in freshness, inspired by nature 960 ml (64 washes)

25% OffFree Shipping

Why We Love It

CrystalFresh transparent formula magic.
Nature-inspired uplifting fragrance.
Dermatologically tested with fewer ingredients.

Main Highlights

Comfort Botanical First Blooms Fabric Conditioner features our first-ever CrystalFresh transparent formula and is effective in short and cold cycles
Freshness inspired by nature; enjoy an uplifting fragrance with notes of rose petals, bergamot and lily of the valley
Featuring Crystal Fresh transparent technology, 40% fewer ingredients* and no artificial dyes, our fabric softener is dermatologically tested and pairs well with Comfort Botanical scent boosters
This fabric softener is designed to be used across many different types of fabric, including sportswear, jeans and towels+
Embark on a multi-sensory journey with Comfort Botanical conditioner, infusing your clothes with freshness inspired by nature
With 40% fewer ingredients* and no artificial dyes, Comfort Botanical fabric conditioners are dermatologically tested and pair well with Comfort Botanical scent boosters for next-level freshness

by Amazon Fresh Fabric Conditioner, 80 washes

Free Shipping

Why We Love It

Long-lasting clean, fresh fragrance.
Smoother, softer clothes guaranteed.
Easy ironing with every wash.

Main Highlights

1 x 2 litre bottle (80 washes)
Specially formulated to leave clothes smelling fresh and feeling soft
Smooths and softens the fibres in clothes for easy ironing
Refreshing citrus and bergamot blend with lavender, patchouli and woody undertones for a long-lasting clean, fresh fragrance
Fragrance release technology keeps clothes smelling fresher for longer

Comfort Pure Heaven Scent Fabric Conditioner Softener with CrystalFresh Technology for Sensitive Skin 38 washes (570 ml)

Free Shipping

Why We Love It

Gentle on Sensitive Skin.
Versatile for Various Fabrics.
Long Lasting Delicate Fragrance.

Main Highlights

Gentle next to Sensitive Skin: Comfort Pure Heaven Scent Fabric Conditioner is dermatologist-recommended through the Skin Health Alliance
Suitable across fabrics: Our laundry softener can be be used on different fabrics including towels, blankets and sportswear
Delicate, Long Lasting Fragrance: Blends the comforting warmth of white musk, the earthy elegance of patchouli and the gentle, romantic notes of soft rose
Effective in Short and Cold Cycles: Our formula delivers excellent results in various washing conditions
It’s Transparent: Thanks to our CrystalFresh technology, this laundry conditioner improves the breathability of your fabrics+
For Perfect Results: Use this fabric conditioner together with Comfort Pure Heaven Scent Booster Elixir for next level delicate freshness

8.7

Excellent

We scanned 966 products

We reviewed these offers relevant to the Fabric Softener within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Comfort, Ecover, Lenor, Wilton London, by Amazon, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best Fabric Softener in the market, we considered we took a deep dive into 4831 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Comfort Fresh Blue Skies Fabric Conditioner Softener with Motion-Activated Fragrance Technology 100 Days of Freshness 160 washes (4.8 L). We love many things about this product by Comfort. What sets it apart from the competition is Ensures 100 days of freshness, Locks in sensational fragrances, Smoothens and softens fibres.
The best value product for most shoppers and where user satisfaction is continuously the highest is Ecover Fabric Softener Refill, Fabric Conditioner to Soften Your Clothes, Fresh Apple Blossom & Almond Scent 1 x 166 Washes, 1 x 5L by Ecover based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for Fabric Softener and the best cost-to-value ratio is Lenor Outdoorable Fabric Conditioner 480 Washes (8x60), Summer Breeze - Ultra Concentrated Freshnessat Lenor with a 40% discount.
Our list of the best Fabric Softener is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best Fabric Softener in The UK

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We scanned 966 products

We concluded that: