10 Best Face Serums in The UK

Last updated on 28/08/2025

Advertising disclosure

Age Defying Serum 3 Pack with Vitamin C, Retinol and Hyaluronic Acid - Boost Skin Collagen,Hydrate & Plump Skin, Anti Aging & Wrinkle Facial Serum

Free Shipping

Why We Love It

Fights wrinkles and spots effectively.
Packed with powerful antioxidants.
Guarantees complexion satisfaction.

Main Highlights

Anti-Aging Vitamin C Serum For Face - As you grow older, the skin loses its vitality, leaving it dull, dry and dehydrated. Vitamin C Serum contains Hyaluronic Acid and botanical blend that helps fight against wrinkles and spots. Including Vitamin C Serum in your daily skin care, helps add moisture on face and skin, nourishes the skin and helps to retain its natural glow.
Hyaluronic Acid Serum - Lightweight, hydrating serum with a smooth, serum texture.Hyaluronic acid is paired with eye cream for powerful antioxidants to protect skin, allow to fully absorb into skin before applying additional products.
Retinol Protection - Our Retinol Serum protects your skin from the signs of ageing. This powerful serum helps eliminate and reduce wrinkles, fine lines, and sun damage. Retinol Face Serum works on a extreme level to repair skin and stimulate collagen, which then results in firmer, smoother, wrinkle-free skin.
Effectively Cleanse and Moisturize Your Skin - During the day with Vitamin C serum followed by Hyaluronic Acid,At night after cleansing your face, apply retinol serum and follow with Hyaluronic Acid Serum works on a extreme level to repair skin and stimulate collagen, which then results in firmer, smoother, wrinkle-free skin.
SATISFACTION GUARANTEE - You can get 3 * 30ml ELBBUB Face Serum. 24 Hrs customer service support. If you have any question with this product, please feel free contact us and we’d right here to solve your issue

COSRX Advanced Snail 96 Mucin Power Essence 100ml, Skin Repair & Hydrating Serum, Snail Secretion Filtrate 96% & Hyaluronic acid, Korean Skincare, Animal testing free

34% OffFree Shipping

Why We Love It

Locks in moisture effectively.
Boosts saggy skin vitality.
Calms irritated skin wonderfully.

Main Highlights

The Real Snail Essence: Formulated with 96.3% Snail Secretion Filtrate, this essence repairs and rejuvenates the skin from dryness and aging. It improves skin vitality by reducing dullness and soothing dehydrated skin.
Simple Yet Effective Light-weight Essence: A lightweight essence which fastly absorbs into the skin and gives you a natural and healthy glow. Guarantees long-lasting hydration without heavy feeling on the skin.
Key Ingredient: Snail Secretion Filtrate contains "Mucin"- an EFFECTIVE ingredient for enhanced moisturization. It instantly soothes damaged skin and delivers moisture deep into your skin. Perfect for dehydrated and damaged skin.
NO Snails are Harmed: Snail Mucin is obtained in a safe and environmentally friendly way in a favorite environment of snails and then processed as a cosmetic material. 100% Natural, Hypoallergenic, Dermatologist-tested.
COSRX Standards: All COSRX products are formulated with skin-friendly ingredients that alleviate irritated skin. Hypoallergenic, Dermatologist tested, Animal Testing-FREE, Parabens-FREE, Sulfates-FREE, Phthalates-FREE. Please inform that the expiration date on the product is written in the South Korean format, which goes by Year/ Month/ Date (YY.MM.DD)

CeraVe Anti Aging Retinol Serum | Cream Serum for Smoothing Fine Lines and Skin Brightening | With Retinol, Hyaluronic Acid, Niacinamide, and Ceramides | 1 Ounce

6% OffFree Shipping

Why We Love It

Improves skin's texture radiantly.
Retains skin's natural moisture.
Formulated with essential ceramides.

Main Highlights

[ RETINOL SERUM FOR FACE ] Anti-aging facial serum with Retinol to help improve skin’s texture including visible signs of aging for more radiant skin and Hyaluronic Acid to help retain skin’s natural moisture, and Niacinamide to help calm skin.
[ SMOOTH TEXTURE ] Lightweight serum with a gel texture and a non-greasy feel. If layering with an eye cream or facial moisturizer, apply Skin Renew Retinol Serum in a thin layer and allow to fully absorb into skin before applying additional products.
[ GENTLE ON SKIN ] Fragrance free, non-comedogenic, and non-irritating formula. As retinol can cause sun sensitivity, please apply Skin Renewing Retinol Serum at night or wear a facial moisturizer with at least SPF 30 sunscreen if wearing during the day.
[ 3 ESSENTIAL CERAMIDES ] Ceramides are found naturally in the skin and make up 50% of the lipids in the skin barrier. All CeraVe products are formulated with three essential ceramides (1, 3, 6-II) to help restore and maintain the skin’s natural barrier
[ DEVELOPED WITH DERMATOLOGISTS ] CeraVe Skincare is developed with dermatologists and has products suitable for dry skin, sensitive skin, oily skin, acne-prone, and more.

L’Oréal Paris Age Defying Serum Le Duo, Collagen Peptide Booster and Vitamins B3 & C*, Instant Firmness & Radiance, Clinically Proven Result, Reverse Appearance of up to 5 Years of Wrinkles*, 30ml

50% OffFree Shipping

Why We Love It

Skin feels intensely nourished.
Visibly younger and radiant.
Luxurious and dermatologically tested.

Main Highlights

A breakthrough innovation from L'Oréal labs, clinically proven to reverse up to 5 years of wrinkles
Enriched with Collagen Peptide Booster to boost your skin to rebuild firmness and smooth wrinkles, and Vitamin B3 & C* to reignite radiance and even skin tone with two powerhouse vitamins
Visible Results: Skin is smoother, intensely nourished, firmer, more radiant and defined
How to use: Press the centre of the pump for an even distribution of the 2 formulas, then apply to face and neck in an upward motion before your daily cream
Enhance your Regenerating Routine by applying the L’Oréal Paris Cell Renew Midnight Cream and Midnight Serum

CeraVe Hydrating Hyaluronic Acid Serum, Face, With 3 essential ceramides & vitamin B5, For all skin types, 30 ml/1 oz

44% OffFree Shipping

Why We Love It

Developed by trusted Dermatologists.
Uses essential skin-protecting Ceramides.
Promotes 24-hour skin hydration.

Main Highlights

Developed with Dermatologists.
Contains 3 Essential Ceramides to help protect the skin's natural barrier.
Lightweight serum with Hyaluronic Acid that can be used alone, layered under moisturiser, or as a makeup base.
Formulated with MVE Technology to lock in moisture, providing 24-hour hydration.
Gentle on the skin.

Big 2.11oz. Organic Vitamin C Serum for Face. Anti-Dark Spots, Wrinkles Skin Repair Serum with Hyaluronic Acid, Vitamin C & Niacinamide. All-in-One Brightening, Anti Aging Facial & Eye Area Skincare

25% OffFree Shipping

Why We Love It

Delivers instant moisturizing and plumping.
Rich in age-defying antioxidants.
Certified organic and cruelty-free.

Main Highlights

ADVANCED MULTITASKER MOISTURIZING SERUM FOR FACE, NECK AND EYE AREA: Vitamin C in our all-in-one serum has been carefully blended with low and medium molecular weight hyaluronic acid, niacinamide, vitamin E facial oil, jojoba oil and aloe vera, over 20 safe ingredients that work synergistically to target common skin imperfections including firmness, radiance brightening, elasticity, plumpness, pores, skin tone, fine lines, wrinkles, acne scars, dark-spots, dark circles.
SKIN BRIGHTENING SERUM RICH IN ANTIOXIDANTS FOR A BEAUTIFUL YOUNGER LOOKING SKIN: Our Anti-aging and brightening Vitamin C Serum For Face is made with the highest quality organic ingredients that will, brighten, smooth, and moisturize your complexion, boost the collagen production while repairing sun damage and evening out skin tone. They also naturally lift and firm your skin and fight dryness, dullness, tightness, loss of firmness.
ANTI AGING SKIN CARE POWERFUL GREEN SCIENCE FORMULA FOR WOMEN AND MEN: Vitamin C Serum is the best choice among facial products for women and men. Thanks to the antioxidants it contains, our eye contour and face serum protects against free radicals and fights imperfections, making the skin radiant and look younger. This moisturizer protects the skin from dryness and aging by the skin's moisture and a healthy glow. Use it as a moisturizing anti-wrinkle face cream.
DERMATOLIGIST TESTED, CERTIFIED ORGANIC AND VEGAN: Focusing on organic ingredients, we have created a vitamin C serum for all skin types, 100% vegan, hypoallergenic, cruelty-free, AIAB certified organic and dermatologically tested by the University's Dermatology Department of Ferrara. This skin care facial oil is free from parabens and other harmful chemicals you don't want. Our brightening facial skincare serum is committed to eco-friendly beauty: the box and bottle are 100% recyclable.
ALL-IN-ONE SERUM: Formulated with vitamin C, hyaluronic acid, niacinamide and NMF moisturizing complex - effective ingredients for enhanced moisturization. It instantly soothes damaged skin and delivers moisture deep into your skin. Perfect for dehydrated and damaged skin and gives you a natural and healthy glow. Loaded with natural ingredients, this antioxidant serum can tackle any problem you have while diminishing dark spots. If you have any questions, contact our customer support!

Garnier SkinActive Vitamin C Brightening Serum for Face, with Vitaminc C, Niacinamide & Salicylic Acid, Brightens Skin, Reduces Dark Spots & Evens Skin Tone, Serum 30ml

35% OffFree Shipping

Why We Love It

Powerful blend for visible results.
Promotes brighter, fresh-feeling skin.
Committed to green beauty.

Main Highlights

Lightweight facial serum enriched with Vitamin C to brighten the skin and reduce dark spots, Delivering a radiant and even complexion in just 6 days
Targets multiple skin concerns: Helps diminish the appearance of pigmentation, refines pores, and leaves skin looking more vibrant and smooth
Daily use after cleansing, this serum is applied before moisturising and is suitable for all skin types, Ensuring a refreshed and luminous appearance throughout the day
Powerfully formulated with a 3.5% blend of pore-refining niacinamide, antioxidant-rich vitamin C derivative and clarifying salicylic acid
Contents: 1 x Garnier SkinActive Vitamin C Day Serum, Anti-Dark Spot and Brightening Face Serum for All Skin Types, 30 ml

NIVEA Q10 Anti-Wrinkle Expert Dual Action Serum (30ml), Anti Ageing Face Serum for Women with Pure Q10, Visibly Reduces and Prevents Wrinkles

53% OffFree Shipping

Why We Love It

Innovative Dual Action combats wrinkles.
Rapid results in two weeks.
Clinically proven immediate smoothing effects.

Main Highlights

DUAL ACTION: The NIVEA Q10 Anti-Wrinkle Expert Dual Action Facial Serum effectively reduces wrinkles thanks to our innovative combination of power ingredients GLYCOSTOP and Q10
REDUCES WRINKLES IN 2 WEEKS: Experience rapid results as our advanced anti-ageing blend, with the highest concentration of pure Q10, visibly reduces even the deepest wrinkles in just 2 weeks**
GLYCOSTOP: The key ingredient GLYCOSTOP blocks glycation, effectively preventing the formation of new wrinkles and providing a formidable shield against sugar damage*
HOW TO APPLY: Apply the serum twice daily as first step of your skincare routine before applying moisturiser. Serves ideally as a make-up base. Avoid direct eye contact. Shake well before use
CLINICALLY PROVEN RESULTS: 91% of women have confirmed the visible reduction in deep wrinkles, 97% attesting that their skin looks smoother immediately***

L'Oréal Paris Revitalift Filler Hyaluronic Acid Serum [1.5% Pure Concentrated Micro-Epidermic Hyaluronic Acid], Dropper Serum, Intensely Hydrates & Replumps, Visibly Reduces Fine Lines & Wrinkles

63% OffFree Shipping

Why We Love It

Intensive anti-wrinkle, skin-boosting treatment.
Contains 1.5% pure Hyaluronic Acid.
Environmentally friendly packaging.

Main Highlights

World’s #1 Anti-Ageing Serum* by L'Oréal Paris, Revitalift Hyaluronic Acid Anti-Wrinkle Serum
Serum intensely hydrates and is clinically proven to replump fine lines and wrinkles in just 1 hour**
Formulated with 1.5% Pure Concentrated Micro-Epidermic Hyaluronic Acid, our highest concentration of pure Hyaluronic Acid
The formula contains two types of Hyaluronic Acid for high performance: Macro Hyaluronic Acid molecules which are larger and sit at the top of the skin's surface to boost hydration, and Micro Hyaluronic Acid molecules which are smaller and penetrate deeper into the skin’s epidermis, to boost from within
Serum is suitable for all skincare types and can be used in more morning and evening skincare routines

2.11 oz. Organic Hyaluronic Acid Face Serum. Anti-Aging Moisturizer for Hydrating, Brightening, Plumping & Smoothing Skin. Vegan Skincare Face Serum with Niacinamide, B5 & Vitamin C for All Skin Types

43% OffFree Shipping

Why We Love It

Apologies, but without any provided product features or details, it's difficult to generate specific points of why we love it. Could you please provide more information about the product? Something like its features, special qualities, or why it's unique would be helpful.

Main Highlights

HYDRATING SUPER SKINCARE SERUM: Three types of hyaluronic acid, vitamin B5, niacinamide, vitamin C, aloe, and more, for a hydrating serum that locks in moisture, making dry sensitive skin softer and younger-looking. This lightweight, organic skincare serum supports collagen,, reduces blemishes, and minimizes enlarged pores. Clinically proven to deliver instant and lasting hydration, this non-tacky hydrating serum leaves skin plump, smooth, and healthy.
THE ULTIMATE HYDRATING BRIGHTENING SERUM FOR DRY SKIN: Hyaluronic acid holds on to surface moisture while niacinamide controls excess oil and redness, tackles blemishes, minimises pore. Our all-in-one face serum formula calms dry & sensitive skin, keeping it moisturised and plump from within. It is designed to target the most common signs of aging including brightness, firmness, fine lines, frown lines, wrinkles and acne scars. It reduces the appearance of active blemishes.
POWERFUL INGREDIENTS: Formulated with multi-molecular Hyaluronic Acid, a potent moisture-binding agent that holds up to 1,000x its weight in water, crucial for maintaining skin hydration and plumpness. The blend of high- and low-molecular-weight HA ensures hydration reaches multiple layers of the skin. Light Floral Fragrance fades upon application. Caution: Perform a patch test on your arm or leg 24 hours before applying to your face.
SKIN CARE FOR WOMEN AND MEN: This advanced, non-greasy, and non-sticky serum revitalizes the skin by reducing dullness and soothing dehydration. Our moisturizer protects against dryness and aging by restoring moisture. It leaves your skin hydrated, soft, plump, smooth, and glowing—a perfect solution for dry, sensitive skin! We believe quality skincare should be accessible to everyone, which is why we never compromise on our standards, ensuring only the best products reach you.
ORGANIC AND VEGAN CERTIFIED, CRUELTY-FREE, AND DERMATOLOGICALLY TESTED: Florence Skin Care beauty products are cruelty-free and free of harsh chemicals. We never test on animals. Suitable for all skin types, their non-sticky texture glides on and melts into the skin, leaving a hydrated, dewy base. They help combat dryness, reduce fine lines, and maintain a healthy skin barrier—a must-have for every skincare routine. For any questions, please contact our team.

8.8

Excellent

Save 43%

We scanned 1086 products

We reviewed these offers relevant to the Face Serums within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like ELBBUB, COSRX, CeraVe, L'Oreal Paris, Florence, Garnier, NIVEA, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best Face Serums in the market, we considered we took a deep dive into 5431 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Age Defying Serum 3 Pack with Vitamin C, Retinol and Hyaluronic Acid - Boost Skin Collagen,Hydrate & Plump Skin, Anti Aging & Wrinkle Facial Serum. We love many things about this product by ELBBUB. What sets it apart from the competition is Fights wrinkles and spots effectively, Packed with powerful antioxidants, Guarantees complexion satisfaction.
The best value product for most shoppers and where user satisfaction is continuously the highest is COSRX Advanced Snail 96 Mucin Power Essence 100ml, Skin Repair & Hydrating Serum, Snail Secretion Filtrate 96% & Hyaluronic acid, Korean Skincare, Animal testing free by COSRX based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for Face Serums and the best cost-to-value ratio is L'Oréal Paris Revitalift Filler Hyaluronic Acid Serum [1.5% Pure Concentrated Micro-Epidermic Hyaluronic Acid], Dropper Serum, Intensely Hydrates & Replumps, Visibly Reduces Fine Lines & Wrinklesat L'Oreal Paris with a 63% discount.
Our list of the best Face Serums is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best Face Serums in The UK

Related Deals You Might Like for Face Serums

The Ordinary Niacinamide 10% + Zinc 1%, Brightening & Smoothing Serum for Blemish-Prone Skin, 30ml

dr rashel Vitamin C Face Serum - Hyaluronic Acid, Brightening, Anti Wrinkle and Anti Aging, Dark Circle, Fine Lines and Sun damage – Restore&Boost Face serum- 1.69 oz

Face Facts Collagen Facial Serum | Firm + Revitalise | 30ml

Balance Active Formula Vitamin C Brightening Serum - 5% Vitamin C for Radiant Skin, Dark Spot Corrector, Lightweight & Non-Sticky, Smooths and Revitalises - 30ml

Eclat Skincare Glow Up Vitamin C Serum - Vitamin C Serum for Face with Hyaluronic Acid, Ferulic Acid & Vit E - Skin Brightening Face Care - Anti Aging, Hydrating & Dark Spot Lightening 30ml

Olay Anti-Wrinkle Firm And Lift 2In1 Booster And Firming Serum 50ML

The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin, 30ml

Simple 3% Hyaluronic Acid + B5* Booster Serum- Face Serum that Hydrates Dry, Sensitive Skin - Deep Lasting Hydration for Plump, Dewy & Instantly Softer Skin 30 ml

Simple 10% Vitamin C + E + F* Booster Serum - Face Serum that Hydrates & Brightens Dull, Dry Skin – For Visibly Glowing, Radiant Skin, Suitable for All Skin Types Including Sensitive Skin 30ml

Garnier SkinActive Hyaluronic Acid Super Serum, Replumps & Hydrates, Strengthens Skin Barrier, With 3% Hyaluronic Acid, Aloe Vera & Glycerin, 30ml

We scanned 1086 products

We concluded that: