10 Best Smart Tv in The UK

Last updated on 16/07/2025

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Toshiba 65UV2F53DBU 4K Smart VIDAA TV, Ultra HD, HDR10, Freely, Disney+, Prime Video, Netflix, Dolby Atmos, Dolby Vision, Sound by Onkyo, Works with Alexa, Works with Google Assistant, VIDAA Voice

12% Off

Why We Love It

Enhanced sound with Dolby Audio.
TRU Resolution upscales content.
High Dynamic Range support.

Main Highlights

TRU Flow reduces image judder, even during rapid cuts and fast-moving scenes. Plus, TRU Resolution upscales a range of non-4K content to create a more high-resolution image, drawing you into a truly vivid experience.
Enjoy a 4K HDR experience like no other. With Dolby Vision HDR, your viewing is enhanced with ultra-vivid picture quality. Dolby Vision features colours never before seen, highlights up to 40 times brighter than standard, and blacks 10 times darker. All of this combines to give you the best possible viewing experience.
With Dolby Atmos, immersive sound waves flow around you and the room, creating a truly cinematic experience Combined with Sound by Onkyo, you'll have everything you need for an unforgettable sound experience.
VIDAA tv is a new way to enjoy your favorite TV shows - live TV and streaming channels together on your TV's programming guide. Its live TV! Choose what you want to watch from the guide and channel list, alongside digital, cable, or satellite TV programming. VIDAA tv features movies, TV shows, cooking shows, music, documentaries, and so much more. No login required and no app download. VIDAA tv is 100% free.
Make your TV experience effortless with your preferred voice assistant. From TV search to navigation, Alexa, Google Home, or VIDAA Voice ensures easy access to your favorite TV entertainment and smart home control. With VIDAA, you have a choice.

Toshiba 55 UV2F53DB 4K Smart VIDAA TV, Ultra HD, HDR10, Freely, Disney+, Prime Video, Netflix, Dolby Atmos, Dolby Vision, Sound by Onkyo, Works with Alexa, Works with Google Assistant, VIDAA Voice

Free Shipping

Why We Love It

Reduces image judder seamlessly.
Enhanced 4K HDR experience.
Immersive sound waves surround you.

Main Highlights

TRU Flow reduces image judder, even during rapid cuts and fast-moving scenes; plus, TRU Resolution upscales a range of non-4K content to create a more high-resolution image, drawing you into a truly vivid experience
Enjoy a 4K HDR experience like no other; with Dolby Vision HDR, your viewing is enhanced with ultra-vivid picture quality; dolby Vision features colours never before seen, highlights up to 40 times brighter than standard, and blacks 10 times darker; all of this combines to give you the possible viewing experience
With Dolby Atmos, immersive sound waves flow around you and the room, creating a truly cinematic experience Combined with Sound by Onkyo, you'll have everything you need for an unforgettable sound experience
VIDAA tv is a way to enjoy your favorite TV shows - live TV and streaming channels together on your TV's programming guide; its live TV Choose what you want to watch from the guide and channel list, alongside digital, cable, or satellite TV programming; vIDAA tv features movies, TV shows, cooking shows, music, documentaries, and so much more; no login required and no app download; vIDAA tv is 100 Percent free
Make your TV experience effortless with your preferred voice assistant; from TV search to navigation, Alexa, Google Home, or VIDAA Voice ensures easy access to your favorite TV entertainment and smart home control; with VIDAA, you have a choice

Hisense 50 Inch 4K QLED Smart TV 50E77NQTUK - Quantum Dot Colour, 4K AI Processor, Dolby Vision Atmos, Smooth Motion, Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ (2024 Model)

Free Shipping

Why We Love It

Quantum Dot enables vibrant colors.
Direct Array ensures precise brightness.
Share-to-TV for versatile viewing.

Main Highlights

Picture Quality: Quantum Dot Technology | 4K Ultra HD 3840×2160 | 60Hz Refresh Rate | Dolby Vision | HDR 10 | HDR 10+ Decoding | MEMC | ALLM | VRR
Sound: 20Watts Speakers | DTS Virtual: X | Dolby Atmos
Connectivity: Dual Band Wifi (2.4G and 5G) | Bluetooth 5.0 | Airplay 2 | Share to TV | 2 x USB 2.0 Ports to connect hard drives and other USB devices | 3 * HDMI 2.1 compliant (eARC, ALLM, VRR) to connect latest gaming consoles, set top box, Blu-ray Players
Smart TV Features: VIDAA U7.6 OS | Alexa Built-in | Voice Remote | Apple Home | Work with Google Home | Supported Apps: Freely, Netflix, Youtube, Apple TV, Disney+, Paramount Plus, NOW TV, Prime Video, BBC iPlayer, ITVX, All 4, My5, UKTV, Britbox, Channel 4, BBC News, BBC Sport, Rakuten TV, UEFA TV, Redbull TV, Chili, Plex, NBA etc.
Design: Dual Stand | Bezelless Design
AI Features: AI Sports Mode | AI Picture | AI Adaptive Depth
Certification: 4K HDR Immersive | TÜV Rheinland Certified Low Blue Light | TÜV Rheinland Certified Protected Privacy
ESG Features: Green Packaging | Energy Saving Mode | Energy Saving Light Sensor
Warranty Information: 2 year warranty provided by Hisense

Philips Ambilight 43PUS8109 4K LED Smart TV - 43 Inch Display with Pixel Precise Ultra HD, Titan OS Platform and Dolby Atmos Sound, Works with Alexa and Google Voice Assistant - Satin Chrome

13% OffFree Shipping

Why We Love It

Immersive Ambilight experience.
Ultra-sharp 4K quality.
Dolby Atmos sound immersion.

Main Highlights

AMBILIGHT TV: The only TVs with integrated LED lights on the back that react to what you watch, immersing you in a halo of colourful light. It changes everything: your TV seems bigger, and you’ll be drawn deeper into your favourite entertainment
ULTRA-SHARP PICTURE: Love everything you watch on this 4K (UHD) LED Ambilight TV. Philips Pixel Precise Ultra HD engine optimizes picture quality to deliver ultra-sharp images, rich colours and smooth motion
TITAN OS PLATFORM: Find what you love with our TITAN OS smart TV platform. Enjoying a series? Continue watching straight from the home screen. Looking for something new? Browse categories and see suggestions from top streaming services in one place
DOLBY ATMOS: Pulls you in deeper by placing sound effects in the space around and above you. Whether it's spaceships flying overhead or quiet footsteps sneaking up from behind, you'll feel like you're right in the middle of the action
GREAT FOR GAMING: Ambilight's gaming mode and HDMI 2.1 gets the best from your console, with variable refresh rate (VRR) support, fast gameplay and smooth graphics. A low-input-lag setting activates automatically when you turn on your console

Samsung Crystal UHD 65" U7000F 4K, Crystal Processor 4k, 4k Upscaling, Object Tracking Sound Lite, One UI Tizen, Smart TV, 2025

13% Off

Why We Love It

Stunning 4K picture clarity.
Seamless smart TV experience.
Immersive gaming without a console.

Main Highlights

4K Upscaling & Crystal Processor 4K: Greater clarity guaranteed with intelligent 4K picture enhancement
Smart TV powered by Tizen OS: Watch and play. Get tailored recommendations from your favourite gaming and streaming apps*
Gaming Hub: Play 1000s of games from Xbox and more. No console required.*
Object Tracking Sound Lite: Sound that follows the action on screen
MetalStream Design: Expertly engineered for a slim profile and tidy cabling

LG 32LQ63806LC 32inch LED Full HD Smart TV, Model 2024

30% OffFree Shipping

Why We Love It

Incredible Full HD visual experience.
Immersive AI sound enhancement.
Ultimate gaming with Optimiser.

Main Highlights

Sharp Full HD viewing with intelligent processor for a vibrant picture
Immersive sound quality with AI Sound
webOS smart platform with Freeview Play, Netflix, Disney+ and more
Superb movie experience with HDR
Enhance your gaming experience with built in Game Optimiser

LG 43NANO82T6B 43-Inch Nanocell AI 4K UHD Smart TV, (α5 AI Processor Gen7, Freeview Play and Amazon Alexa, 60Hz), Ashed Blue [Model 2024]

7% OffFree Shipping

Why We Love It

Pure colours, Ultra HD picture.
Smart processor upscales 4K content.
Immersive cinema experience at home.

Main Highlights

LG NanoCell technology for pure colours and sharp 4K Ultra HD picture
Smart processor with 4K Upscaling and more
Smart webOS platform with Freeview Play, Netflix, Disney+ and more, plus supreme connectivity
Stylish design
Immersive cinema experience with Filmmaker Mode and HDR

LG 50UT73006LA 50-Inch 4K UHD Smart TV, α5 AI Processor Gen7, Freeview Play and Amazon Alexa, 60Hz, Ashed Blue [Model 2024]

30% OffFree Shipping

Why We Love It

Ultra HD sharpens entertainment visuals.
Processor smartly upscales resolution.
Gaming excels with Optimiser.

Main Highlights

Sharp 4K Ultra HD picture
Smart processor with 4K Upscaling and more
webOS smart platform with Freeview Play, Netflix, Disney+ and more
Instant movie theatre with FILMMAKER mode and HDR
Enhance your gaming experience with built in Game Optimiser & ALLM

Philips 50PUS7009 4K LED Smart TV - 50 Inch Display with Pixel Precise Ultra HD Titan OS Platform and Dolby Atmos Sound, Works with Alexa and Google Voice Assistant - Black

4% OffFree Shipping

Why We Love It

Unbeatable picture precision.
Convenient TITAN OS.
Immersive Dolby Atmos.

Main Highlights

SHARP PICTURE: Love everything you watch on this 4K UHD LED TV. Philips Pixel Precise Ultra HD engine optimizes picture quality to deliver sharp images, rich colours, and smooth motion. You get the best possible viewing experience every time
TITAN OS PLATFORM: Find what you love with our TITAN OS smart TV platform. Enjoying a series? Continue watching straight from the home screen. Looking for something new? Browse categories and see suggestions from top streaming services in one place
DOLBY ATMOS: Pulls you in deeper by placing sound effects in the space around and above you. Whether it's spaceships flying overhead or quiet footsteps sneaking up from behind, you'll feel like you're right in the middle of the action
GREAT FOR GAMING: HDMI 2.1 gets the best from your console, with variable refresh rate (VRR) support, fast gameplay and smooth graphics. A low-input-lag setting activates automatically when you turn on your console
SUSTAINABLE MATERIALS: With its almost bezel-free screen, this sleek 4K UHD TV looks great in any room. The TV remote uses recycled plastic, our packaging uses FSC-certified recycled cardboard, and inserts are printed on recycled paper

Toshiba UF3F 50 Inch Fire 4K HDR TV, TRU Picture Engine, HDR10, Dolby Vision & Atmos, Sound by Onkyo, DTS Virtual X, Alexa Voice Remote

7% OffFree Shipping

Why We Love It

Ultra-vivid 4K HDR quality.
Amazing cinematic sound experience.
Personalised user profiles available.

Main Highlights

Experience unparalleled 4K HDR with Dolby Vision for ultra-vivid picture quality, brighter highlights, and deeper blacks, delivering the ultimate viewing experience.
Dolby Atmos and Sound by Onkyo delivers immersive sound waves that flow around you and the room, creating a truly cinematic experience.
Fire TV makes it easy with all your favourite content on one easy-to-navigate home screen.
Customise your viewing experience with user profiles. Create your own world of entertainment by adding titles to your watchlist and getting personalised recommendations.
Press and ask Alexa to discover new content, adjust the volume, change channels or even control smart home devices.

8.7

Excellent

Save 7%

We scanned 1514 products

We reviewed these offers relevant to the Smart Tv within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Toshiba, Hisense, Philips TV, Samsung, LG, Philips, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best Smart Tv in the market, we considered we took a deep dive into 7571 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Toshiba 65UV2F53DBU 4K Smart VIDAA TV, Ultra HD, HDR10, Freely, Disney+, Prime Video, Netflix, Dolby Atmos, Dolby Vision, Sound by Onkyo, Works with Alexa, Works with Google Assistant, VIDAA Voice. We love many things about this product by Toshiba. What sets it apart from the competition is Enhanced sound with Dolby Audio, TRU Resolution upscales content, High Dynamic Range support.
The best value product for most shoppers and where user satisfaction is continuously the highest is Toshiba 55 UV2F53DB 4K Smart VIDAA TV, Ultra HD, HDR10, Freely, Disney+, Prime Video, Netflix, Dolby Atmos, Dolby Vision, Sound by Onkyo, Works with Alexa, Works with Google Assistant, VIDAA Voice by Toshiba based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for Smart Tv and the best cost-to-value ratio is LG 50UT73006LA 50-Inch 4K UHD Smart TV, α5 AI Processor Gen7, Freeview Play and Amazon Alexa, 60Hz, Ashed Blue [Model 2024]at LG with a 30% discount.
Our list of the best Smart Tv is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best Smart Tv in The UK

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We scanned 1514 products

We concluded that: