10 Best Smart Tvs in The UK

Last updated on 21/08/2025

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TCL 65PF650K 65-inch 4K Ultra HD, HDR TV, Smart LED Fire TV (Dolby Vision, Dolby Atmos, DTS, HDR 10, Alexa built-in, Airplay2, Miracast)

20% Off

Why We Love It

Personalized recommendations with Alexa.
Stunning 4K HDR visuals.
Immersive Dolby Atmos audio.

Main Highlights

【Fire TV】Get right to your good stuff. Fire TV brings everything together in one place. Sit back, relax, and enjoy your favourites from Netflix, Prime Video, YouTube, Apple TV+, Disney+, Spotify, Freely and more. Can’t decide what to watch? Get personalised recommendations or simply ask Alexa to find new content.
【4K HDR】Enhanced contrast, colours and details. The latest standard for 4K UHD content is High Dynamic Range. It expands the range of both contrast and colours significantly . HDR reproduces accurately light and dark shades with precise colours and dazzling detail images.
【Alexa Built in】Say it, Alexa will play it. No more endless scrolling. Simply press the Alexa button and use your voice to discover new content, adjust the volume, change channels, or even control your smart home devices.
【Dolby Vision】Brighter brights, deeper darks and a wider range of colours. Dolby Vision is a powerful cinema technology that transforms your TV experience. It brings entertainment to life with dramatic imaging, incredible brightness, colour, contrast, detail and dimensionality.
【Dolby Atmos】Immersive, moving audio flows all around you. Sound has never sounded this good. Feel a deeper connection to the stories and music you love with sound that moves all around you with breathkaing realism.

Amazon Fire TV 55" 4-Series 4K UHD smart TV, stream live TV, 2024 release

33% Off

Why We Love It

Vivid 4K Ultra HD.
Magic of Alexa.
Hundred thousand films.

Main Highlights

The popular Amazon Fire TV 4-Series – now even better: A new ultra-slim bezel puts your entertainment front and centre, while vivid 4K Ultra HD, HDR 10, HLG and Dolby Digital Plus bring scenes to life.
Built by Amazon, the Fire TV 4-Series brings crisp picture quality, superior streaming and the magic of Alexa to everyday entertainment.
4K Ultra HD, HDR 10 and HLG deliver a clearer and more vibrant picture with brighter colours compared to 1080p Full HD.
Use the Alexa Voice Remote Enhanced to easily find, launch and control your content. You can even check the weather, sports scores and more.
Stream over a hundred thousand films and TV programmes. Watch favourites with subscriptions to Netflix, Prime Video, Disney+ and more. Subscription fees may apply.
Watch live and free TV, play video games and stream music.
Fire TV adds new Alexa skills all the time, like dimming the lights or viewing your camera. Use AirPlay to share videos, photos and more from compatible devices (sold separately) to your TV.
Fire TV adds new Alexa skills all the time, like dimming the lights or viewing your camera. Use AirPlay to share videos, photos and more from compatible devices (sold separately) to your TV.
Pair Bluetooth-compatible headphones to your TV for a private listening experience.

Samsung UE50CU7100 50 inch Smart UHD HDR 4K TV

Free Shipping

Why We Love It

Stunning 4K visual experience.
Convenient console-free gaming.
Adaptive sound customization.

Main Highlights

Watch Television In Stunning 4K Definition - Our Crystal UHD HDR Smart TV uses a 4K Processor that upscales the content you are watching to stunning 4K for a brilliant picture with sharp focus, dazzling colours and jaw dropping contrast.
Stream What You Want & Enjoy Console Free Gaming - Our Samsung TV has BBC iPlayer, Prime Video, ITV Player, Netflix & many more all built in as well as digital channels and a built-in gaming TV hub for console free Xbox, Ge-Force & Nvidia Gaming.
Sound That Suits You With Adaptive Sound - Our 4K TV works to match sound to your favourite content. Adaptive Sound tweaks the volume and settings based on the content so you get the perfect sound every time. Add a Samsung Soundbar for Q-Symphony.
Smart Things & Video Call Apps - Our Crystal Ultra HD 4K Samsung TV gives you even more connectivity. Smart Things allows your Samsung devices to network and you can control your home from your phone, and video calling makes conversations more comfortable.
Start Experiencing Samsung TVs - We believe a TV is more than something you watch. It should inspire, amaze, envelop and immerse you. From quality picture, to elegant design, our TVs push the boundaries of what is possible and what a TV can be.

Toshiba 65QF5D53DB QLED 4K Smart Fire TV, TRU Picture Engine, Ultra HD, HDR10, Freeview, Disney+, Prime, Netflix, Dolby Vision, Dolby Atmos, Sound by Onkyo, Alexa, HDMI 2.1, Bluetooth, Airplay- Black

24% Off

Why We Love It

Unmatched colour precision with QLED.
Superior Cinematic resolution experience.
Easily operated by Alexa.

Main Highlights

Experience true colour, QLED offers a range of 1 billion colour shades for picture precision like never before.
Cinematic resolution. Get a TRU-ly smooth, upscaled and more detailed viewing thanks to our TRU picture engine technology.
Enjoy picture perfect, 4K HDR content like no other. Combined with Dolby Vision, experience highlights up to 40 times brighter than standard, and blacks that are 10 times darker.
Everything you need to create an epic sound experience. Seamlessly combining Dolby Atmos, internal subwoofer (internal subwoofer available on 50" + screen sizes) and speakers, designed by Onkyo.
Fire TV makes it easy with all your favourite content on one easy-to-navigate home screen.
Sit back, relax, and enjoy your favourites from BBC iPlayer, Netflix, Prime Video, Now, Disney+ and more.
Press and ask Alexa to discover new content, adjust the volume, change channels or even control compatible smart home devices. Connect compatible smart home devices to your Fire TV and ask Alexa to turn off the lights, adjust the temperature, or use picture-in-picture to see who’s at the front door.
An account is required for full use of all functions. Additional costs for subscriptions may apply when using streaming services.

Samsung Crystal UHD 43" U7000F 4K, Crystal Processor 4k, 4k Upscaling, Object Tracking Sound Lite, One UI Tizen, Smart TV, 2025

22% OffFree Shipping

Why We Love It

Stunning 4K picture clarity.
Custom recommendations for easy access.
Exciting gaming without a console.

Main Highlights

4K Upscaling & Crystal Processor 4K: Greater clarity guaranteed with intelligent 4K picture enhancement
Smart TV powered by Tizen OS: Watch and play. Get tailored recommendations from your favourite gaming and streaming apps*
Gaming Hub: Play 1000s of games from Xbox and more. No console required.*
Object Tracking Sound Lite: Sound that follows the action on screen
MetalStream Design: Expertly engineered for a slim profile and tidy cabling

Hisense 50 Inch 4K Smart TV 50E6NTUK - Dolby Vision, Game Mode PLUS with 60Hz VRR ALLM, Smooth Motion, AI Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ & Now TV (2024 Model)

Free Shipping

Why We Love It

Direct Full Array enhances visuals.
Dolby Vision ensures quality.
Share-to-TV offers versatility.

Main Highlights

Picture Quality: 4K Ultra HD 3840×2160 | 60Hz Refresh Rate | Dolby Vision | HDR 10 | HDR 10+ Decoding | MEMC | ALLM | VRR
Sound: 20 Watts Speakers | DTS Virtual: X
Connectivity: Dual Band Wifi (2.4G and 5G) | Bluetooth 5.0 | Airplay 2 | Share to TV | 2 x USB 2.0 Ports to connect hard drives and other USB devices | 3 * HDMI 2.1 compliant (eARC, ALLM, VRR) to connect latest gaming consoles, set top box, Blu-ray Players
Smart TV Features: VIDAA U7.6 OS | Alexa Built-in | Voice Remote | Apple Home | Work with Google Home | Supported Apps: Freely, Netflix, Youtube, Apple TV, Disney+, Paramount Plus, NOW TV, Prime Video, BBC iPlayer, ITVX, All 4, My5, UKTV, Britbox, Channel 4, BBC News, BBC Sport, Rakuten TV, UEFA TV, Redbull TV, Chili, Plex, NBA etc.
Design: Dual Stand | Bezelless Design
AI Features: AI Sports Mode | AI Picture | AI Adaptive Depth
Certification: TÜV Rheinland Certified Low Blue Light | TÜV Rheinland Certified Protected Privacy
ESG Features: Green Packaging | Energy Saving Mode | Energy Saving Light Sensor
Warranty Information: 2 year warranty provided by Hisense

LG 32LQ63806LC 32inch LED Full HD Smart TV, Model 2024

43% OffFree Shipping

Why We Love It

Incredible Full HD visual experience.
Immersive AI sound enhancement.
Ultimate gaming with Optimiser.

Main Highlights

Sharp Full HD viewing with intelligent processor for a vibrant picture
Immersive sound quality with AI Sound
webOS smart platform with Freeview Play, Netflix, Disney+ and more
Superb movie experience with HDR
Enhance your gaming experience with built in Game Optimiser

Samsung DU7100 43" Crystal UHD SmartTV, With Crystal Processor 4K, PurColour, Object Tracking Sound Lite, Gaming Hub, Smart TV powered by Tizen, UE43DU7100KXXU, UK Model (2024)

Why We Love It

Clear color every watch.
Powerful 4K processor.
Tailored app recommendations.

Main Highlights

Samsung Smart TV With PurColour: Lose yourself in clear colour every time you watch.
Experience Pristine Clarity: Enhance your experience and upgrade your picture and sound quality, with a powerful 4K processor, With object tracking sound lite experience sound that moves with the action on-screen
Samsung Smart & Gaming Hub: All your favourite smart TV and gaming apps in one place, Play the latest games from Xbox, Blacknut, Nvidia and more, straight from your TV. No console required.¹
Samsung Smart TV powered by Tizen*: Get tailored recommendations from your favourite Smart apps, including Netflix, BBC iPlayer, Disney+ and more…
Scope of delivery: 1 x Samsung DU7100 43" Crystal UHD SmartTV, With Crystal Processor 4K, PurColour, Object Tracking Sound Lite, Gaming Hub, Smart TV powered by Tizen, UE43DU7100KXXU, UK Model (2024)

LG LED LQ60 43" FHD Smart TV, 2023

20% OffFree Shipping

Why We Love It

Stereo audio enhances viewing pleasure.
Voice-controlled for added convenience.
Wi-Fi connectivity boosts versatility.

Main Highlights

Sharp Full HD resolution.
Smart α5 AI Processor Gen5 for optimised images.
Smart connectivity including AirPlay.
webOS with built-in streaming apps.
Game Optimiser for enhanced gaming.

Hisense 32 Inch Smart TV 32E4NTUK - HD Resolution, Natural Colour Enhancer, DTS Virtual:X & Dolby Audio, AI Sports Mode, VIDAA OS with Youtube, Netflix and Disney+ and Freeview Play (2024 Model)

13% OffFree Shipping

Why We Love It

Immersive DTS HD decoding.
Vibrant HD resolution viewing.
Noise Reduction for clarity.

Main Highlights

[VIDAA TV] Welcome to the future of TV! Our state-of-the-art operating system seamlessly unifies your favorite international and local content, tailored to your unique preferences and easy to find. Immerse yourself in a world of endless entertainment, featuring top-rated shows, blockbuster movies, and more - all personalized and conveniently accessible. Upgrade your viewing experience today and take control of your entertainment options!
"[Natural Colour Enhancer] Ever noticed how lifeless nature looks on TV? With Natural Colour Enhancer, witness grass at its greenest and wildflowers in vibrant bloom. Experience nature, on screen as in real life. "
[AI Sports Mode] Tired of muffled commentary and blurry action? AI Sports Mode leaps to the rescue. Automatically detecting the game, enhances visuals and audio for a stadium feel. Now, enjoy every match, every play, flawlessly.
[DTS Virtual:X and Dolby Audio] Movies, TV shows, sports, music—the entertainment you love is even better when you hear it on Hisense TV with DTS Virtual:X and Dolby Audio. Its crystal clarity, easy-to-hear dialogue, great detail, and realistic surround sound effects all come together to dial up the impact of your favorite scenes and events.
[Share to TVl] Switching between devices is old school. Hisense's Share-to-TV beams your favorite content from your device straight to your TV. Mirror or just share—it’s your choice, and it's hassle-free.

8.9

Excellent

Save 13%

We scanned 1839 products

We reviewed these offers relevant to the Smart Tvs within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like TCL, Amazon, Samsung, Toshiba, Hisense, LG, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best Smart Tvs in the market, we considered we took a deep dive into 9196 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is TCL 65PF650K 65-inch 4K Ultra HD, HDR TV, Smart LED Fire TV (Dolby Vision, Dolby Atmos, DTS, HDR 10, Alexa built-in, Airplay2, Miracast). We love many things about this product by TCL. What sets it apart from the competition is Personalized recommendations with Alexa, Stunning 4K HDR visuals, Immersive Dolby Atmos audio.
The best value product for most shoppers and where user satisfaction is continuously the highest is Amazon Fire TV 55" 4-Series 4K UHD smart TV, stream live TV, 2024 release by Amazon based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for Smart Tvs and the best cost-to-value ratio is LG 32LQ63806LC 32inch LED Full HD Smart TV, Model 2024at LG with a 43% discount.
Our list of the best Smart Tvs is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best Smart Tvs in The UK

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We scanned 1839 products

We concluded that: