10 Best Smart Tvs in The UK

Last updated on 02/07/2025

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Toshiba UF3F 65 Inch Fire 4K HDR TV, TRU Picture Engine, HDR10, Dolby Vision & Atmos, Sound by Onkyo, DTS Virtual X, Alexa Voice Remote

12% Off

Why We Love It

Ultra-vivid picture quality delivered.
Immersive cinematic sound quality.
Easy content navigation experience.

Main Highlights

Experience unparalleled 4K HDR with Dolby Vision for ultra-vivid picture quality, brighter highlights, and deeper blacks, delivering the ultimate viewing experience.
Dolby Atmos and Sound by Onkyo delivers immersive sound waves that flow around you and the room, creating a truly cinematic experience.
Fire TV makes it easy with all your favourite content on one easy-to-navigate home screen.
Customise your viewing experience with user profiles. Create your own world of entertainment by adding titles to your watchlist and getting personalised recommendations.
Press and ask Alexa to discover new content, adjust the volume, change channels or even control smart home devices.

Hisense 55 Inch QLED Smart TV 55E77KQTUK - Quantum Dot Colour, 60Hz VRR, Dolby Vision, Bluetooth&HDMI, Share to TV, and Youtube, Freeview Play, Netflix and Disney+ (2023 Model)

Free Shipping

Why We Love It

Enhanced color with Quantum Dot.
Bright, vivid display full-array LEDs.
Easy media sharing.

Main Highlights

[Quantum Dot Colour] Quantum Dot TVs boast one of the most efficient technologies for bright, precise color. By using quantum dots to emit extremely precise wavelengths of light, Quantum Dot Color creates the possibility of witnessing billions of new shades at incredibly impressive levels of brightness. This all results in a significant color volume for an array of colors that borders on the impossible.
[Direct Full Array] Hisense TVs backed by a Direct Full Array boast a tight grid of individual LEDs that cover the entire back panel. These LEDs allow for precise control of brightness and contrast, resulting in crisp, vivid colors, and deep hypnotizing blacks from edge to edge.
[Dolby Vision] Never worry about subpar video quality or compatibility again. Simply choose and play whatever content you want, knowing you’re experiencing it in ideal detail, enhanced colors, and deeper blacks, thanks to the Dolby Vision.
[Dolby Atmos] Deliver the ultimate immersive listening experience allowing you to feel and hear the sounds from all directions. By precisely placing the sounds and moving them around all around you, you can enjoy immersive, natural and true to life sound. It's so realistic you'll feel every moment as if you are actually there.
[Share to TV] The Share-to-TV function lets you bypass this issue with ease and grace. Share content from your other devices directly to your screen. Use “Screen Sharing” to mirror your device on your TV, or the “Content Sharing” option, which lets you continue to use your device while only sharing specific media on the big screen for everyone to enjoy.
[VIDAA Smart TV] Today’s TVs need to be easy to use, quick to reach, and smarter than they’ve ever been before. With easy and instant access to over 150 broadcast, cable, satellite, DTV, and streaming platforms all in one space, the VIDAA TV allows you to seamlessly navigate your favorite content smoother and faster than ever before in one simple package.

Toshiba 65UV2F53DBU 4K Smart VIDAA TV, Ultra HD, HDR10, Freely, Disney+, Prime Video, Netflix, Dolby Atmos, Dolby Vision, Sound by Onkyo, Works with Alexa, Works with Google Assistant, VIDAA Voice

16% Off

Why We Love It

Enhanced sound with Dolby Audio.
TRU Resolution upscales content.
High Dynamic Range support.

Main Highlights

TRU Flow reduces image judder, even during rapid cuts and fast-moving scenes. Plus, TRU Resolution upscales a range of non-4K content to create a more high-resolution image, drawing you into a truly vivid experience.
Enjoy a 4K HDR experience like no other. With Dolby Vision HDR, your viewing is enhanced with ultra-vivid picture quality. Dolby Vision features colours never before seen, highlights up to 40 times brighter than standard, and blacks 10 times darker. All of this combines to give you the best possible viewing experience.
With Dolby Atmos, immersive sound waves flow around you and the room, creating a truly cinematic experience Combined with Sound by Onkyo, you'll have everything you need for an unforgettable sound experience.
VIDAA tv is a new way to enjoy your favorite TV shows - live TV and streaming channels together on your TV's programming guide. Its live TV! Choose what you want to watch from the guide and channel list, alongside digital, cable, or satellite TV programming. VIDAA tv features movies, TV shows, cooking shows, music, documentaries, and so much more. No login required and no app download. VIDAA tv is 100% free.
Make your TV experience effortless with your preferred voice assistant. From TV search to navigation, Alexa, Google Home, or VIDAA Voice ensures easy access to your favorite TV entertainment and smart home control. With VIDAA, you have a choice.

Samsung CU7020 Crystal UHD 4K 55" Smart TV, With Object Tracking Sound Lite, Gaming Hub, Crystal Processor 4K, Smart TV powered by Tizen, UE55CU7020KXXU, English Model (2024)

30% Off

Why We Love It

Clear and vibrant colors.
Powerful 4K processing.
Immersive sound experience.

Main Highlights

Samsung Smart TV with PurColour: Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your contents true colours.
Experience Pristine Clarity: Enhance your experience and upgrade your picture and sound quality, with a powerful 4K processor
Boundless Screen: The near bezel-less screen design gives you less frame and more picture, creating a more immersive viewing experience.
Samsung Smart & Gaming Hub: All your favourite smart TV and gaming apps in one place, Play the latest games from Xbox, Blacknut, Nvidia and more, straight from your TV. No console required.¹
Scope of delivery: Samsung CU7020 Crystal UHD 4K 55" Smart TV, With Object Tracking Sound Lite, Gaming Hub, Crystal Processor 4K, Smart TV powered by Tizen, UE55CU7020KXXU, English Model (2024)

LG 43UT73006LA 43-Inch 4K UHD Smart TV, α5 AI Processor Gen7, Freeview Play and Amazon Alexa, 60Hz, Ashed Blue [Model 2024]

34% OffFree Shipping

Why We Love It

Ultra HD for vivid viewing.
Smart processor boosts content quality.
Built-in Game Optimiser enhances gameplay.

Main Highlights

Sharp 4K Ultra HD picture
Smart processor with 4K Upscaling and more
webOS smart platform with Freeview Play, Netflix, Disney+ and more
Instant movie theatre with FILMMAKER mode and HDR
Enhance your gaming experience with built in Game Optimiser & ALLM

Hisense 50 Inch 4K Smart TV 50A6NTUK - Dolby Vision, Game Mode PLUS with 60Hz VRR ALLM, Smooth Motion, AI Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ & Now TV (2024 Model)

4% OffFree Shipping

Why We Love It

Superior brightness and contrast control.
Enhanced color with Dolby Vision.
Effortless device content sharing.

Main Highlights

Picture Quality: 4K Ultra HD 3840×2160 | 60Hz Refresh Rate | Dolby Vision | HDR 10 | MEMC | ALLM | VRR
Sound: 20Watts Speakers | DTS Virtual: X
Connectivity: Dual Band Wifi (2.4G and 5G) | Bluetooth 5.0 | Airplay 2 | Share to TV | 2 x USB 2.0 Ports to connect hard drives and other USB devices | 3 * HDMI 2.1 compliant (eARC, ALLM, VRR) to connect latest gaming consoles, set top box, Blu-ray Players
Smart TV Features: VIDAA U7.6 OS| Alexa Built-in | Voice Remote | Apple Home | Work with Google Home | Supported Apps: Freely, Netflix, Youtube, Apple TV, Disney+, Paramount Plus, NOW TV, Prime Video, BBC iPlayer, ITVX, All 4, My5, UKTV, Britbox, Channel 4, BBC News, BBC Sport, Rakuten TV, UEFA TV, Redbull TV, Chili, Plex, NBA etc.
Design: Dual Stand | Bezelless Design
ESG Features: Green Packaging | Energy Saving Mode | Energy Saving Light Sensor
Warranty Information: 2 year warranty provided by Hisense

Philips 50PUS7009 4K LED Smart TV - 50 Inch Display with Pixel Precise Ultra HD Titan OS Platform and Dolby Atmos Sound, Works with Alexa and Google Voice Assistant - Black

14% OffFree Shipping

Why We Love It

Unbeatable picture precision.
Convenient TITAN OS.
Immersive Dolby Atmos.

Main Highlights

SHARP PICTURE: Love everything you watch on this 4K UHD LED TV. Philips Pixel Precise Ultra HD engine optimizes picture quality to deliver sharp images, rich colours, and smooth motion. You get the best possible viewing experience every time
TITAN OS PLATFORM: Find what you love with our TITAN OS smart TV platform. Enjoying a series? Continue watching straight from the home screen. Looking for something new? Browse categories and see suggestions from top streaming services in one place
DOLBY ATMOS: Pulls you in deeper by placing sound effects in the space around and above you. Whether it's spaceships flying overhead or quiet footsteps sneaking up from behind, you'll feel like you're right in the middle of the action
GREAT FOR GAMING: HDMI 2.1 gets the best from your console, with variable refresh rate (VRR) support, fast gameplay and smooth graphics. A low-input-lag setting activates automatically when you turn on your console
SUSTAINABLE MATERIALS: With its almost bezel-free screen, this sleek 4K UHD TV looks great in any room. The TV remote uses recycled plastic, our packaging uses FSC-certified recycled cardboard, and inserts are printed on recycled paper

Panasonic TB-43W60AEY, W60 Series 43 inch 4K Ultra HD LED Smart TV, 2024, Freely, TiVo, 4K Colour Engine, Dolby Vision & Atmos, For An Exceptional Visual Experience

Free Shipping

Why We Love It

Personalised content recommendations with TiVo.
Stunning 4K picture quality.
Immersive Dolby Atmos sound.

Main Highlights

TIVO SMART TV: Easily choose and find content with voice control, access major content apps, including Freely, and enjoy truly personalised recommendations, all thanks to intuitive TiVo Smart TV integration
4K COLOUR ENGINE: Enjoy incredible picture performance with this LED TV's 4K Colour Engine featuring HDR technology, delivering bright colours, sharp contrast and precise detail for an enhanced viewing and gaming experience
FREELY: Stream your favourite live and on-demand TV, all in one place, all for free. You can find everything from all the big channels, including BBC, ITV, Channel 4, and Channel 5. All you need is Wi-Fi, so no need for a dish, box, or aerial.
DOLBY VISION & MULTI HDR: Experience life-like colours and higher contrast and brightness levels with the Dolby Vision, HDR10, and HLG support on this 4K TV, for truly immersive viewing
DOLBY ATMOS & GAME MODE PLUS: Immerse yourself in premium Dolby Atmos surround sound, enhancing every movie, show and game, coupled with Game Mode Plus for ultra-responsive gameplay, low latency, and minimal input lag
FRAMELESS DESIGN: Enhance your living room with this UHD TV's sleek, frameless design, blending smart, professional elegance with superb picture and sound quality
GOOGLE & ALEXA VOICE CONTROL: Control your TV with just your voice, with Google and Alexa support to manage channels, volume, and power without a remote
CONNECTIVITY: HDMI x 2 (side) x 1 (back), HDMI 2.1 Support Feature, Ethernet x 1 (back), USB 2.0 x 2 (side), eARC x 2, ALLM (All Inputs), Headphone Out x 1 (back), Digital Audio Out x 1 (back)

Samsung DU7110 43" Crystal UHD SmartTV, With Crystal Processor 4K, PurColour, Object Tracking Sound Lite, Gaming Hub, Smart TV powered by Tizen, UE43DU7110KXXU, English Model (2024)

26% OffFree Shipping

Why We Love It

Enthralling viewing with PurColour.
Experience gaming without a console.
Tailored recommendations via Smart apps.

Main Highlights

Samsung Smart TV With PurColour: Lose yourself in clear colour every time you watch.
Experience Pristine Clarity: Enhance your experience and upgrade your picture and sound quality, with a powerful 4K processor, With object tracking sound lite experience sound that moves with the action on-screen
Samsung Smart & Gaming Hub: All your favourite smart TV and gaming apps in one place, Play the latest games from Xbox, Blacknut, Nvidia and more, straight from your TV. No console required.¹
Samsung Smart TV powered by Tizen*: Get tailored recommendations from your favourite Smart apps, including Netflix, BBC iPlayer, Disney+ and more…
Scope of delivery: 1 x Samsung DU7110 43" Crystal UHD SmartTV, With Crystal Processor 4K, PurColour, Object Tracking Sound Lite, Gaming Hub, Smart TV powered by Tizen, UE43DU7110KXXU, English Model (2024)

Samsung DU8070 Crystal UHD 4K 43" Smart TV, With Object Tracking Sound Lite, AirSlim, Gaming Hub, Crystal Processor 4K, Smart TV powered by Tizen, UE43DU8070UXXU, English Model (2024)

20% OffFree Shipping

Why We Love It

Stunning clarity with 4K processor.
Fascinating AirSlim, sleek design.
Smart TV, Gaming hub.

Main Highlights

Samsung Smart TV with Dynamic Crystal Colour: Everything you watch comes to life in over a billion colours, 64x more than conventional LED TVs
Experience Pristine Clarity: Enhance your experience and upgrade your picture and sound quality, with a powerful 4K processor
Fascinating AirSlim design: A stunningly slim and sleek design, from every angle
Samsung Smart & Gaming Hub: All your favourite smart TV and gaming apps in one place, Play the latest games from Xbox, Blacknut, Nvidia and more, straight from your TV. No console required.¹
Scope of delivery: 1 x Samsung 43" DU8070 Crystal UHD, Object Tracking Sound Lite, AirSlim, Gaming Hub, Crystal Processor 4K, Smart TV powered by Tizen, UE43DU8070UXXU, English Model (2024)

8.9

Excellent

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We scanned 874 products

We reviewed these offers relevant to the Smart Tvs within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Toshiba, Hisense, Samsung, LG, Philips, Panasonic, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best Smart Tvs in the market, we considered we took a deep dive into 4371 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Toshiba UF3F 65 Inch Fire 4K HDR TV, TRU Picture Engine, HDR10, Dolby Vision & Atmos, Sound by Onkyo, DTS Virtual X, Alexa Voice Remote. We love many things about this product by Toshiba. What sets it apart from the competition is Ultra-vivid picture quality delivered, Immersive cinematic sound quality, Easy content navigation experience.
The best value product for most shoppers and where user satisfaction is continuously the highest is Hisense 55 Inch QLED Smart TV 55E77KQTUK - Quantum Dot Colour, 60Hz VRR, Dolby Vision, Bluetooth&HDMI, Share to TV, and Youtube, Freeview Play, Netflix and Disney+ (2023 Model) by Hisense based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for Smart Tvs and the best cost-to-value ratio is LG 43UT73006LA 43-Inch 4K UHD Smart TV, α5 AI Processor Gen7, Freeview Play and Amazon Alexa, 60Hz, Ashed Blue [Model 2024]at LG with a 34% discount.
Our list of the best Smart Tvs is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best Smart Tvs in The UK

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We scanned 874 products

We concluded that: