Best Colgate Whitening Toothpaste Total of 2026

Last updated on 15/02/2026

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Colgate Total Advanced Enamel Strength Toothpaste 75ml x12 | Enamel Repair Toothpaste | Helps Repair weakened Enamel* | Superior 24 Hour Bacterial Defence**

Colgate Total Advanced Enamel Strength Toothpaste 75ml x12 | Enamel Repair Toothpaste | Helps Repair weakened Enamel* | Superior 24 Hour Bacterial Defence**

Clinically proven for enamel health.
Effective plaque bacteria protection.
Whole mouth care and freshness.

Main Highlights

CLINICALLY PROVEN: Look after your enamel each time you brush with Colgate Total Advanced Enamel Strength Toothpaste that’s been clinically proven and developed with dental experts.
ENAMEL REPAIR*: Our enamel repair toothpaste helps to repair weakened enamel* and provides 24 hour bacterial defence for your whole mouth**. *In-vitro on weakened enamel, remineralises weakened enamel and promotes repair on daily enamel erosion. **Superior bacterial reduction on teeth, tongue, cheeks and gums vs non-antibacterial fluoride toothpaste with 2x daily continued use after 4 weeks.
FIGHTS BACTERIA: Our enamel repair toothpaste fights plaque bacteria 3x more effectively than regular fluoride toothpaste***. ***Vs fluoride toothpaste (1450ppm), continued use after 3 months.
CAVITY AND PLAQUE PROTECTION: Because our cavity protection toothpaste protects your teeth from cavities, plaque and tartar, you know you’re doing a great job when you brush.
WHOLE MOUTH PROTECTION: Our enamel repair toothpaste takes care of your whole mouth including your teeth and gums while offering protection from sensitivity, freshening your breath and helping to keep your teeth naturally white.

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Colgate Total Advanced Enamel Strength Toothpaste 75ml x12 | Enamel Repair Toothpaste | Helps Repair weakened Enamel* | Superior 24 Hour Bacterial Defence**

Clinically proven for enamel health.
Effective plaque bacteria protection.
Whole mouth care and freshness.

Main Highlights

CLINICALLY PROVEN: Look after your enamel each time you brush with Colgate Total Advanced Enamel Strength Toothpaste that’s been clinically proven and developed with dental experts.
ENAMEL REPAIR*: Our enamel repair toothpaste helps to repair weakened enamel* and provides 24 hour bacterial defence for your whole mouth**. *In-vitro on weakened enamel, remineralises weakened enamel and promotes repair on daily enamel erosion. **Superior bacterial reduction on teeth, tongue, cheeks and gums vs non-antibacterial fluoride toothpaste with 2x daily continued use after 4 weeks.
FIGHTS BACTERIA: Our enamel repair toothpaste fights plaque bacteria 3x more effectively than regular fluoride toothpaste***. ***Vs fluoride toothpaste (1450ppm), continued use after 3 months.
CAVITY AND PLAQUE PROTECTION: Because our cavity protection toothpaste protects your teeth from cavities, plaque and tartar, you know you’re doing a great job when you brush.
WHOLE MOUTH PROTECTION: Our enamel repair toothpaste takes care of your whole mouth including your teeth and gums while offering protection from sensitivity, freshening your breath and helping to keep your teeth naturally white.

Value for Money

6 x Colgate Total Advanced Whitening Fluoride Toothpaste 100ml

6 x Colgate Total Advanced Whitening Fluoride Toothpaste 100ml

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6 x Colgate Total Advanced Whitening Fluoride Toothpaste 100ml

Colgate Total Advanced Whitening Toothpaste Pump, 100 ml, Pack of 6

Colgate Total Advanced Whitening Toothpaste Pump, 100 ml, Pack of 6

Main Highlights

COLGATE TOOTHPASTE TOTAL WHITENING PUMP 28/02/24(D

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Colgate Total Advanced Whitening Toothpaste Pump, 100 ml, Pack of 6

Main Highlights

COLGATE TOOTHPASTE TOTAL WHITENING PUMP 28/02/24(D

Colgate Total Original Toothpaste Multipack (4 x 75ml + 1 x 20ml), 24 hour antibacterial toothpaste, protects against cavities, contains fluoride and strengthens enamel

Colgate Total Original Toothpaste Multipack (4 x 75ml + 1 x 20ml), 24 hour antibacterial toothpaste, protects against cavities, contains fluoride and strengthens enamel

Protects and revitalises whole mouth.
Provides 24-hour antibacterial protection.
Freshens breath, whitens teeth.

Main Highlights

Get a brilliant clean and complete protection for your teeth and whole mouth when you brush with Colgate Total Original Toothpaste
With a dual zinc and arginine formula, this fluoride toothpaste provides 24 hours of antibacterial protection*
*Superior bacteria reduction on teeth, tongue, cheeks & gums vs. non-antibacterial fluoride toothpaste, with 2x daily continued use after 4 weeks.
This antibacterial toothpaste also protects against cavities, removes plaque, revitalises gums and strengthens and repairs enamel** **In-vitro on enamel weakened by dietary acids.
The fluoride toothpaste also reduces tartar, protects sensitive teeth, freshens breath and whitens for a dazzling smile

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Colgate Total Original Toothpaste Multipack (4 x 75ml + 1 x 20ml), 24 hour antibacterial toothpaste, protects against cavities, contains fluoride and strengthens enamel

Protects and revitalises whole mouth.
Provides 24-hour antibacterial protection.
Freshens breath, whitens teeth.

Main Highlights

Get a brilliant clean and complete protection for your teeth and whole mouth when you brush with Colgate Total Original Toothpaste
With a dual zinc and arginine formula, this fluoride toothpaste provides 24 hours of antibacterial protection*
*Superior bacteria reduction on teeth, tongue, cheeks & gums vs. non-antibacterial fluoride toothpaste, with 2x daily continued use after 4 weeks.
This antibacterial toothpaste also protects against cavities, removes plaque, revitalises gums and strengthens and repairs enamel** **In-vitro on enamel weakened by dietary acids.
The fluoride toothpaste also reduces tartar, protects sensitive teeth, freshens breath and whitens for a dazzling smile

Colgate Total Original Toothpaste (Size) | Stronger 24-Hour Bacterial Defence* | Long-Lasting Active Protection* | Unique Dual zinc Antibacterial Technology | 8 Benefits for Complete Protection

Colgate Total Original Toothpaste (Size) | Stronger 24-Hour Bacterial Defence* | Long-Lasting Active Protection* | Unique Dual zinc Antibacterial Technology | 8 Benefits for Complete Protection

Strong, healthy smiles guaranteed.
Superior bacterial reduction promise.
Eight benefits in one.

Main Highlights

STRONG, HEALTHY SMILES: Keep your smile strong, healthy and protected when you brush with Colgate Total Original Toothpaste
BACTERIAL DEFENCE: Our toothpaste is designed to give you stronger 24-hour bacterial defence* for your whole mouth! (*Superior bacterial reduction on teeth, tongue cheeks & gums vs non-antibacterial fluoride toothpaste with 2x daily continued use after 4 weeks.)
SUPERIOR BACTERIAL REDUCTION*: Besides giving you superior* bacterial reduction on your teeth, tongue, cheeks and gums*, our toothpaste also gives you long-lasting active protection*. (*Superior bacterial reduction on teeth, tongue cheeks & gums vs non-antibacterial fluoride toothpaste with 2x daily continued use after 4 weeks.)
ANTIBACTERIAL TECHNOLOGY: Our toothpaste provides protection with unique dual zinc antibacterial technology.
8 BENEFITS: Our toothpaste helps to protect from cavities, plaque, tartar and sensitivity while protecting your gums and enamel, and helping to whiten your teeth and give you confident fresh breath.

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Colgate Total Original Toothpaste (Size) | Stronger 24-Hour Bacterial Defence* | Long-Lasting Active Protection* | Unique Dual zinc Antibacterial Technology | 8 Benefits for Complete Protection

Strong, healthy smiles guaranteed.
Superior bacterial reduction promise.
Eight benefits in one.

Main Highlights

STRONG, HEALTHY SMILES: Keep your smile strong, healthy and protected when you brush with Colgate Total Original Toothpaste
BACTERIAL DEFENCE: Our toothpaste is designed to give you stronger 24-hour bacterial defence* for your whole mouth! (*Superior bacterial reduction on teeth, tongue cheeks & gums vs non-antibacterial fluoride toothpaste with 2x daily continued use after 4 weeks.)
SUPERIOR BACTERIAL REDUCTION*: Besides giving you superior* bacterial reduction on your teeth, tongue, cheeks and gums*, our toothpaste also gives you long-lasting active protection*. (*Superior bacterial reduction on teeth, tongue cheeks & gums vs non-antibacterial fluoride toothpaste with 2x daily continued use after 4 weeks.)
ANTIBACTERIAL TECHNOLOGY: Our toothpaste provides protection with unique dual zinc antibacterial technology.
8 BENEFITS: Our toothpaste helps to protect from cavities, plaque, tartar and sensitivity while protecting your gums and enamel, and helping to whiten your teeth and give you confident fresh breath.

Colgate Total Whitening Toothpaste 100ml X4 - Effectively Removes Surface Stains - 8 Benefits for Complete Protection

Colgate Total Whitening Toothpaste 100ml X4 - Effectively Removes Surface Stains - 8 Benefits for Complete Protection

***
Healthy, white, protected smiles.
Stronger 24-hour bacterial defense.

Main Highlights

STRONG; HEALTHY SMILES: Keep your smile white; healthy and protected when you brush with Colgate Total Whitening Toothpaste.
BACTERIAL DEFENCE: Our teeth whitening toothpaste is designed to give you stronger 24-hour bacterial defence* for your whole mouth! (*Superior bacterial reduction on teeth, tongue cheeks & gums vs non-antibacterial fluoride toothpaste with 2x daily continued use after 4 weeks.)
SUPERIOR BACTERIAL REDUCTION*: Besides giving you superior* bacterial reduction on your teeth, tongue, cheeks and gums*, our teeth whitening toothpaste also gives you long-lasting active protection*. (*Superior bacterial reduction on teeth, tongue cheeks & gums vs non-antibacterial fluoride toothpaste with 2x daily continued use after 4 weeks.)
STAIN REMOVAL: Our whitening toothpaste effectively removes surface stains to help keep your smile naturally white.
8 BENEFITS: Our teeth whitening toothpaste helps to protect from cavities, plaque, tartar and sensitivity while protecting your gums and enamel, and helping to whiten your teeth and give you confident fresh breath.
DISCLAIMERS: *vs. non-antibacterial fluoride toothpaste, with 3 months continued use.

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Colgate Total Whitening Toothpaste 100ml X4 - Effectively Removes Surface Stains - 8 Benefits for Complete Protection

***
Healthy, white, protected smiles.
Stronger 24-hour bacterial defense.

Main Highlights

STRONG; HEALTHY SMILES: Keep your smile white; healthy and protected when you brush with Colgate Total Whitening Toothpaste.
BACTERIAL DEFENCE: Our teeth whitening toothpaste is designed to give you stronger 24-hour bacterial defence* for your whole mouth! (*Superior bacterial reduction on teeth, tongue cheeks & gums vs non-antibacterial fluoride toothpaste with 2x daily continued use after 4 weeks.)
SUPERIOR BACTERIAL REDUCTION*: Besides giving you superior* bacterial reduction on your teeth, tongue, cheeks and gums*, our teeth whitening toothpaste also gives you long-lasting active protection*. (*Superior bacterial reduction on teeth, tongue cheeks & gums vs non-antibacterial fluoride toothpaste with 2x daily continued use after 4 weeks.)
STAIN REMOVAL: Our whitening toothpaste effectively removes surface stains to help keep your smile naturally white.
8 BENEFITS: Our teeth whitening toothpaste helps to protect from cavities, plaque, tartar and sensitivity while protecting your gums and enamel, and helping to whiten your teeth and give you confident fresh breath.
DISCLAIMERS: *vs. non-antibacterial fluoride toothpaste, with 3 months continued use.

Colgate Max White One Toothpaste 3 X 75ml - Teeth Whitening Toothpaste - Clinically Proven Formula - Removes up to 100% of Surface Stains - Contains Whitening Accelerators - 1 Shade Whiter in 1 Week

Colgate Max White One Toothpaste 3 X 75ml - Teeth Whitening Toothpaste - Clinically Proven Formula - Removes up to 100% of Surface Stains - Contains Whitening Accelerators - 1 Shade Whiter in 1 Week

Promises a brilliant, white smile.
Strengthens enamel and gums.
Results noticeable in a week.

Main Highlights

Dazzle with a whiter smile when you brush with Colgate Max White One Toothpaste
This whitening toothpaste has a clinically proven formula that removes up to 100% of surface stains, leaving you with a brilliant smile
With its whitening accelerators, this teeth whitening toothpaste helps you to get 1 shade whiter teeth in just one week!
The whitening toothpaste also helps to keep your enamel strong and gums healthy by helping to reduce plaque with regular brushing
Enjoy a more confident, bright smile, when you use this teeth whitening toothpaste
Search Colgate Purple Serum to have more details

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Colgate Max White One Toothpaste 3 X 75ml - Teeth Whitening Toothpaste - Clinically Proven Formula - Removes up to 100% of Surface Stains - Contains Whitening Accelerators - 1 Shade Whiter in 1 Week

Promises a brilliant, white smile.
Strengthens enamel and gums.
Results noticeable in a week.

Main Highlights

Dazzle with a whiter smile when you brush with Colgate Max White One Toothpaste
This whitening toothpaste has a clinically proven formula that removes up to 100% of surface stains, leaving you with a brilliant smile
With its whitening accelerators, this teeth whitening toothpaste helps you to get 1 shade whiter teeth in just one week!
The whitening toothpaste also helps to keep your enamel strong and gums healthy by helping to reduce plaque with regular brushing
Enjoy a more confident, bright smile, when you use this teeth whitening toothpaste
Search Colgate Purple Serum to have more details

Colgate Max White Optic Toothpaste 4X75ml - Teeth Whitening Toothpaste - Clinically Proven Formula - Removes up to 100% of Surface Stains - Optic Brighteners Instantly Whiten Teeth

Colgate Max White Optic Toothpaste 4X75ml - Teeth Whitening Toothpaste - Clinically Proven Formula - Removes up to 100% of Surface Stains - Optic Brighteners Instantly Whiten Teeth

Proven stain removal results.
Instantly brightens smile.
Keeps enamel strong.

Main Highlights

WHAT YOU'LL GET: Includes four (4) 75ml tubes of Colgate Max White Optic toothpaste
COLGATE WHITENING TOOTHPASTE: This whitening toothpaste is clinically proven to remove up to 100 percent of surface stains* after two weeks of use as directed
TOOTHPASTE WHITENING: Discover Max White Optic toothpaste with optic brighteners for an instantly** whiter smile as a temporary effect
ENAMEL SAFE TOOTHPASTE: Colgate Max White Optic toothpaste helps keeps enamel strong and gums healthy***
Remove surface stains after 2 weeks of use as directed **Instant whitening effect is temporary ***Help reduce plaque with regular brushing, leading to stronger enamel and healthier gums
Colgate, #1 Dentist Recommended Brand*

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Colgate Max White Optic Toothpaste 4X75ml - Teeth Whitening Toothpaste - Clinically Proven Formula - Removes up to 100% of Surface Stains - Optic Brighteners Instantly Whiten Teeth

Proven stain removal results.
Instantly brightens smile.
Keeps enamel strong.

Main Highlights

WHAT YOU'LL GET: Includes four (4) 75ml tubes of Colgate Max White Optic toothpaste
COLGATE WHITENING TOOTHPASTE: This whitening toothpaste is clinically proven to remove up to 100 percent of surface stains* after two weeks of use as directed
TOOTHPASTE WHITENING: Discover Max White Optic toothpaste with optic brighteners for an instantly** whiter smile as a temporary effect
ENAMEL SAFE TOOTHPASTE: Colgate Max White Optic toothpaste helps keeps enamel strong and gums healthy***
Remove surface stains after 2 weeks of use as directed **Instant whitening effect is temporary ***Help reduce plaque with regular brushing, leading to stronger enamel and healthier gums
Colgate, #1 Dentist Recommended Brand*

Colgate Max White New with More White Crystals 100ml, Pack of 6

Colgate Max White New with More White Crystals 100ml, Pack of 6

Main Highlights

New with more Crystals - A new dimension of whiteness Crystal Mint Gel - Easy open and close lid - UK manufactured

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Colgate Max White New with More White Crystals 100ml, Pack of 6

Main Highlights

New with more Crystals - A new dimension of whiteness Crystal Mint Gel - Easy open and close lid - UK manufactured

Colgate Max White Stainlift Pro Clean Toothpaste 75ml - 5X Whiter Teeth* in 3 Days - Sensitive Teeth whitening Toothpaste - 24/7 Protection for Sensitive Teeth and Enamel - removes deep-Set Stains.

Colgate Max White Stainlift Pro Clean Toothpaste 75ml - 5X Whiter Teeth* in 3 Days - Sensitive Teeth whitening Toothpaste - 24/7 Protection for Sensitive Teeth and Enamel - removes deep-Set Stains.

5X whiter teeth guaranteed.
24/7 sensitivity protection.
Enamel-safe for daily use.

Main Highlights

24/7 SENSITIVITY PROTECTION: With a special Sensitive Complex, our sensitive teeth whitening toothpaste provides 24/7 protection for both sensitive teeth and enamel with continued 2x daily use.
WHITENS BEYOND ENAMEL SURFACE: Thanks to the clinically proven whitening technology, our stain remover toothpaste removes deep-set stains caused by food and drink.
FEEL IT WORKING: You'll experience a distinctive warming sensation from the rich teeth whitening foam as it activates to deeply whiten.
ENAMEL SAFE: Our tooth whitening toothpaste provides non-abrasive whitening of deep stains and is also enamel safe for daily use.
USE DAILY: Use twice a day for 2 minutes instead of your ordinary toothpaste to achieve its maximum whitening results.
Search Colgate Purple Serum to have more details

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Colgate Max White Stainlift Pro Clean Toothpaste 75ml - 5X Whiter Teeth* in 3 Days - Sensitive Teeth whitening Toothpaste - 24/7 Protection for Sensitive Teeth and Enamel - removes deep-Set Stains.

5X whiter teeth guaranteed.
24/7 sensitivity protection.
Enamel-safe for daily use.

Main Highlights

24/7 SENSITIVITY PROTECTION: With a special Sensitive Complex, our sensitive teeth whitening toothpaste provides 24/7 protection for both sensitive teeth and enamel with continued 2x daily use.
WHITENS BEYOND ENAMEL SURFACE: Thanks to the clinically proven whitening technology, our stain remover toothpaste removes deep-set stains caused by food and drink.
FEEL IT WORKING: You'll experience a distinctive warming sensation from the rich teeth whitening foam as it activates to deeply whiten.
ENAMEL SAFE: Our tooth whitening toothpaste provides non-abrasive whitening of deep stains and is also enamel safe for daily use.
USE DAILY: Use twice a day for 2 minutes instead of your ordinary toothpaste to achieve its maximum whitening results.
Search Colgate Purple Serum to have more details

We scanned 1484 products

We reviewed these offers relevant to the Colgate Whitening Toothpaste Total within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Colgate, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best Colgate Whitening Toothpaste Total in the market, we considered we took a deep dive into 7421 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Colgate Total Advanced Enamel Strength Toothpaste 75ml x12 | Enamel Repair Toothpaste | Helps Repair weakened Enamel* | Superior 24 Hour Bacterial Defence**. We love many things about this product by Colgate. What sets it apart from the competition is Clinically proven for enamel health. , Effective plaque bacteria protection. , Whole mouth care and freshness. .
The best value product for most shoppers and where user satisfaction is continuously the highest is 6 x Colgate Total Advanced Whitening Fluoride Toothpaste 100ml by Colgate based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for Colgate Whitening Toothpaste Total and the best cost-to-value ratio is Colgate Total Whitening Toothpaste 100ml X4 - Effectively Removes Surface Stains - 8 Benefits for Complete Protectionat Colgate with a 36% discount.
Our list of the best Colgate Whitening Toothpaste Total is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.