Best Cruelty Free Mascara of 2025

Last updated on 09/10/2025
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1
Poppy Austin - Vegan Mascara Black Volume And Length Waterproof - Gentle, Hypoallergenic Volumising Mascara, Organic & Cruelty Free All Natural Organic For Sensitive Eyes (9 Gram)
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Poppy Austin - Vegan Mascara Black Volume And Length Waterproof - Gentle, Hypoallergenic Volumising Mascara, Organic & Cruelty Free All Natural Organic For Sensitive Eyes (9 Gram)
Poppy Austin
Free Shipping
Why we love it
  • Natural ingredients promote lash growth.
  • Plant extracts revitalize follicles.
  • Sustainable, cruelty-free packaging.
Main Highlights
  • Premium Natural Lash Serum - For luxuriously long, full, and thick lashes, Poppy Austin's high performance eye lash serum does the trick. Crafted with natural ingredients that yield instantly effective results, this unique, all-in-one eyebrow and eyelash growth serum gives you captivating eyes.
  • Blended with Plant-Powered Ingredients - Our eyebrow and eyelash serum for growth is infused with the delicate extracts of biotin, castor oil, caffeine, argan oil, vitamin E, and aloe vera. This rich cocktail of vitamins and essential acids revitalise every hair follicle, from root to tip, promoting fast hair growth for bold and luscious lashes.
  • Easy to Apply - The best eyelash serum delivers nutritional boost after application, which is exactly what our lash serum growth enhancer does. The soft mascara brush head makes it quick and easy to apply with no irritation. Apply serum regularly to help make your hair, lashes and brows stronger, thicker, and fuller in just weeks.
  • Sustainable Packaging - Our cruelty-free eye lash growing serum is packed in an ethically-sourced bamboo tube, which is carved by hand. No plastics and no nasty chemicals needed. Bamboo is known for its durability and strength, making it the ideal packaging for your beauty products and skin care staples.
  • Simple Solutions, Real Results - At Poppy Austin, we like to keep things simple yet effective, like our skincare products made with ethically-sourced ingredients. We are proudly vegan society registered and our skincare essentials are cruelty-free. We believe in the power of natural, plant-based elements that deliver real results. If you're not satisfied with your purchase, simply let us know, and our friendly customer service team will assist you with a full refund.
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9.8
Exceptional
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9.8
Exceptional
Poppy Austin
Poppy Austin - Vegan Mascara Black Volume And Length Waterproof - Gentle, Hypoallergenic Volumising Mascara, Organic & Cruelty Free All Natural Organic For Sensitive Eyes (9 Gram)
Free Shipping
Why we love it
  • Natural ingredients promote lash growth.
  • Plant extracts revitalize follicles.
  • Sustainable, cruelty-free packaging.
Main Highlights
  • Premium Natural Lash Serum - For luxuriously long, full, and thick lashes, Poppy Austin's high performance eye lash serum does the trick. Crafted with natural ingredients that yield instantly effective results, this unique, all-in-one eyebrow and eyelash growth serum gives you captivating eyes.
  • Blended with Plant-Powered Ingredients - Our eyebrow and eyelash serum for growth is infused with the delicate extracts of biotin, castor oil, caffeine, argan oil, vitamin E, and aloe vera. This rich cocktail of vitamins and essential acids revitalise every hair follicle, from root to tip, promoting fast hair growth for bold and luscious lashes.
  • Easy to Apply - The best eyelash serum delivers nutritional boost after application, which is exactly what our lash serum growth enhancer does. The soft mascara brush head makes it quick and easy to apply with no irritation. Apply serum regularly to help make your hair, lashes and brows stronger, thicker, and fuller in just weeks.
  • Sustainable Packaging - Our cruelty-free eye lash growing serum is packed in an ethically-sourced bamboo tube, which is carved by hand. No plastics and no nasty chemicals needed. Bamboo is known for its durability and strength, making it the ideal packaging for your beauty products and skin care staples.
  • Simple Solutions, Real Results - At Poppy Austin, we like to keep things simple yet effective, like our skincare products made with ethically-sourced ingredients. We are proudly vegan society registered and our skincare essentials are cruelty-free. We believe in the power of natural, plant-based elements that deliver real results. If you're not satisfied with your purchase, simply let us know, and our friendly customer service team will assist you with a full refund.
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Value for Money
2
UKLASH Lengthening Mascara (Mascara) - Black, Extra-Black Pigmented, Water-Resistant, Vegan-Friendly, Paraben-Free, Cruelty-Free, Lengthening Formula with Double-Sided Silicone Wand
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UKLASH Lengthening Mascara (Mascara) - Black, Extra-Black Pigmented, Water-Resistant, Vegan-Friendly, Paraben-Free, Cruelty-Free, Lengthening Formula with Double-Sided Silicone Wand
UKLASH
Free Shipping
Why we love it
  • Bold black color option.
  • Instant length and definition.
  • Vegan and cruelty-free.
Main Highlights
  • Color Option: Experience the bold and intense look with the black mascara.
  • Lengthening Formula: This mascara's lengthening formula is designed to instantly add length and definition to your lashes.
  • Wand Design: The innovative double-sided silicone wand in this telescopic mascara ensures precise separation of lashes with every swipe, delivering a natural, lengthened, and defined finish.
  • Ingredients: Boosted by natural Carnauba and Candelilla waxes, this mascara provides optimum curl and hold, while Glycerin helps to hydrate and moisturize the lashes.
  • Special Features: Waterproof mascara, vegan-friendly, paraben-free, and cruelty-free formula. Gentle on lashes and easy to remove with a dedicated lash and brow wash, ensuring lasting wear and comfort.
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9.6
Superb
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9.6
Superb
UKLASH
UKLASH Lengthening Mascara (Mascara) - Black, Extra-Black Pigmented, Water-Resistant, Vegan-Friendly, Paraben-Free, Cruelty-Free, Lengthening Formula with Double-Sided Silicone Wand
Free Shipping
Why we love it
  • Bold black color option.
  • Instant length and definition.
  • Vegan and cruelty-free.
Main Highlights
  • Color Option: Experience the bold and intense look with the black mascara.
  • Lengthening Formula: This mascara's lengthening formula is designed to instantly add length and definition to your lashes.
  • Wand Design: The innovative double-sided silicone wand in this telescopic mascara ensures precise separation of lashes with every swipe, delivering a natural, lengthened, and defined finish.
  • Ingredients: Boosted by natural Carnauba and Candelilla waxes, this mascara provides optimum curl and hold, while Glycerin helps to hydrate and moisturize the lashes.
  • Special Features: Waterproof mascara, vegan-friendly, paraben-free, and cruelty-free formula. Gentle on lashes and easy to remove with a dedicated lash and brow wash, ensuring lasting wear and comfort.
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3
e.l.f. Lash XTNDR Mascara, Long-Lasting & Buildable For The Look Of Lash Extensions, Clump & Flake Free, Vegan & Cruelty-Free, Deep Brown
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e.l.f. Lash XTNDR Mascara, Long-Lasting & Buildable For The Look Of Lash Extensions, Clump & Flake Free, Vegan & Cruelty-Free, Deep Brown
e.l.f.
7% OffFree Shipping
Why we love it
  • Lashes beyond natural length.
  • Buildable, instant drama.
  • Lump and flake resistant.
Main Highlights
  • LASH LENGTHENING MASCARA: Get lash extension hype in one swipe! This long-lasting, lengthening mascara creates the look of lash extensions using lightweight tubing technology to visibly extend the look of lashes beyond their natural length.
  • TUBING TECHNOLOGY: This unique technology wraps lashes in lightweight tubes for an instant, buildable length while the tapered silicone brush grips and separates each lash for instant drama.
  • ALL-DAY WEAR: This lump-, flake-, and smudge-resistant mascara is ideal for long-lasting, everyday use and is easy to remove with no scrubbing necessary.
  • NOURISH YOUR LASHES: This mascara is enriched with 5% jojoba seed oil to condition lashes while providing dramatic length.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.
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9.5
Superb
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9.5
Superb
e.l.f.
e.l.f. Lash XTNDR Mascara, Long-Lasting & Buildable For The Look Of Lash Extensions, Clump & Flake Free, Vegan & Cruelty-Free, Deep Brown
7% OffFree Shipping
Why we love it
  • Lashes beyond natural length.
  • Buildable, instant drama.
  • Lump and flake resistant.
Main Highlights
  • LASH LENGTHENING MASCARA: Get lash extension hype in one swipe! This long-lasting, lengthening mascara creates the look of lash extensions using lightweight tubing technology to visibly extend the look of lashes beyond their natural length.
  • TUBING TECHNOLOGY: This unique technology wraps lashes in lightweight tubes for an instant, buildable length while the tapered silicone brush grips and separates each lash for instant drama.
  • ALL-DAY WEAR: This lump-, flake-, and smudge-resistant mascara is ideal for long-lasting, everyday use and is easy to remove with no scrubbing necessary.
  • NOURISH YOUR LASHES: This mascara is enriched with 5% jojoba seed oil to condition lashes while providing dramatic length.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.
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4
The Beauty Crop Avocuddle Volumising Lash Mascara - Blacker Than Black - No Clumping or Smudging - Vegan Friendly - 12 ml
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The Beauty Crop Avocuddle Volumising Lash Mascara - Blacker Than Black - No Clumping or Smudging - Vegan Friendly - 12 ml
The Beauty Crop
Free Shipping
Why we love it
  • Volumizing without clumping.
  • Nourishing for healthy lashes.
  • Perfect for sensitive eyes.
Main Highlights
  • Volumising Formula: Introducing Avocuddle Mascara, specially formulated to cuddle each lash, instantly volumizing without clumping or smudging for a bold look.
  • Nourishing Ingredients: Enriched with strengthening Avocado Oil and Castor Oil, this mascara provides full black coverage while nourishing and promoting healthy lash growth.
  • All-Day Wear: Enjoy lasting wear that seamlessly takes you from day to night, ensuring your lashes look stunning without the need for touch-ups.
  • Precision Brush Upgrade: Our new antimicrobial fiber brush enhances volume without clumping, coating each lash evenly with the beloved Avocuddle formula for a flawless finish.
  • Sensitive Eye Friendly: Made with the highest quality natural ingredients, Avocuddle Mascara is perfect for sensitive eyes, providing comfort and performance in one.
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9.3
Superb
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9.3
Superb
The Beauty Crop
The Beauty Crop Avocuddle Volumising Lash Mascara - Blacker Than Black - No Clumping or Smudging - Vegan Friendly - 12 ml
Free Shipping
Why we love it
  • Volumizing without clumping.
  • Nourishing for healthy lashes.
  • Perfect for sensitive eyes.
Main Highlights
  • Volumising Formula: Introducing Avocuddle Mascara, specially formulated to cuddle each lash, instantly volumizing without clumping or smudging for a bold look.
  • Nourishing Ingredients: Enriched with strengthening Avocado Oil and Castor Oil, this mascara provides full black coverage while nourishing and promoting healthy lash growth.
  • All-Day Wear: Enjoy lasting wear that seamlessly takes you from day to night, ensuring your lashes look stunning without the need for touch-ups.
  • Precision Brush Upgrade: Our new antimicrobial fiber brush enhances volume without clumping, coating each lash evenly with the beloved Avocuddle formula for a flawless finish.
  • Sensitive Eye Friendly: Made with the highest quality natural ingredients, Avocuddle Mascara is perfect for sensitive eyes, providing comfort and performance in one.
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5
2-Pack Black Mascara for Older Women – Volumising Waterproof Formula for Thinning Lashes, Natural & Hypoallergenic for Sensitive Eyes, Smudge-Proof
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2-Pack Black Mascara for Older Women – Volumising Waterproof Formula for Thinning Lashes, Natural & Hypoallergenic for Sensitive Eyes, Smudge-Proof
Getue
Free Shipping
Why we love it
  • Gentle formula for sensitive eyes.
  • Long-lasting, smudge-proof wear.
  • Ethically sourced and cruelty-free.
Main Highlights
  • 【Best Waterproof Mascara for Mature Lashes】 Expertly designed for women over 50, this hypoallergenic black mascara gently lifts and curls sparse, short lashes without irritation. Its silky volumising formula adds natural length and density, perfect for thinning eyelashes on sensitive eyes.
  • 【Versatile Jet-Black Wear】 The smudge-proof waterproof mascara suits any occasion: from daily office wear to special events like weddings, parties, or camping. Ideal for seniors seeking long-lasting, smudge-resistant glamour.
  • 【Ethical Beauty Commitment】 As a 100% cruelty-free mascara for older women, we never test on animals. Our gentle, jet-black formula delivers guilt-free luxury while partnering with vegan-certified suppliers.
  • 【Clump-Free Application】 Effortlessly glides on without clumping, flaking, or smudging. Waterproof and long-lasting, it maintains natural-looking lashes for 12+ hours – perfect for sensitive eyes.
  • 【Certified Cruelty-Free Cosmetics】 Proudly leaping bunny certified, this mascara for sensitive eyes is 100% vegan and never tested on animals. We ensure ethical sourcing from all third-party vendors.
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9.2
Superb
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9.2
Superb
Getue
2-Pack Black Mascara for Older Women – Volumising Waterproof Formula for Thinning Lashes, Natural & Hypoallergenic for Sensitive Eyes, Smudge-Proof
Free Shipping
Why we love it
  • Gentle formula for sensitive eyes.
  • Long-lasting, smudge-proof wear.
  • Ethically sourced and cruelty-free.
Main Highlights
  • 【Best Waterproof Mascara for Mature Lashes】 Expertly designed for women over 50, this hypoallergenic black mascara gently lifts and curls sparse, short lashes without irritation. Its silky volumising formula adds natural length and density, perfect for thinning eyelashes on sensitive eyes.
  • 【Versatile Jet-Black Wear】 The smudge-proof waterproof mascara suits any occasion: from daily office wear to special events like weddings, parties, or camping. Ideal for seniors seeking long-lasting, smudge-resistant glamour.
  • 【Ethical Beauty Commitment】 As a 100% cruelty-free mascara for older women, we never test on animals. Our gentle, jet-black formula delivers guilt-free luxury while partnering with vegan-certified suppliers.
  • 【Clump-Free Application】 Effortlessly glides on without clumping, flaking, or smudging. Waterproof and long-lasting, it maintains natural-looking lashes for 12+ hours – perfect for sensitive eyes.
  • 【Certified Cruelty-Free Cosmetics】 Proudly leaping bunny certified, this mascara for sensitive eyes is 100% vegan and never tested on animals. We ensure ethical sourcing from all third-party vendors.
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6
Maybelline New York Lash Sensational Sky High Mascara, Volumising & Lengthening Mascara, Washable Flake-Free Formula Infused with Bamboo Extract & Fibres, 7.2 ml, Shade: 01, Very Black
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Maybelline New York Lash Sensational Sky High Mascara, Volumising & Lengthening Mascara, Washable Flake-Free Formula Infused with Bamboo Extract & Fibres, 7.2 ml, Shade: 01, Very Black
Maybelline
40% OffFree Shipping
Why we love it
  • Nourishes and extends lashes.
  • Offers lightweight voluminous coverage.
  • Easily removable, ophthalmologist tested.
Main Highlights
  • The UK's #1 Mascara*
  • Sky High lash impact from every angle! Lash Sensational Sky High mascara delivers full volume and limitless length.
  • Exclusive Flex Tower mascara brush bends to volumize and extend every single lash from root to tip.
  • Washable mascara infused with bamboo extract for long, full and weightless lashes. Available in Black, Cosmic Black, Brown, Blue Mist, Burgundy Haze, Space Diamond, Plum Twilight, and Green Altitude.
  • Contents: 1x Maybelline Mascara Lash Sensational Sky High Volumizing and Thickening Eyelash Lengthening. Flake Free Formula, 01 Black.
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9.2
Superb
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9.2
Superb
Maybelline
Maybelline New York Lash Sensational Sky High Mascara, Volumising & Lengthening Mascara, Washable Flake-Free Formula Infused with Bamboo Extract & Fibres, 7.2 ml, Shade: 01, Very Black
40% OffFree Shipping
Why we love it
  • Nourishes and extends lashes.
  • Offers lightweight voluminous coverage.
  • Easily removable, ophthalmologist tested.
Main Highlights
  • The UK's #1 Mascara*
  • Sky High lash impact from every angle! Lash Sensational Sky High mascara delivers full volume and limitless length.
  • Exclusive Flex Tower mascara brush bends to volumize and extend every single lash from root to tip.
  • Washable mascara infused with bamboo extract for long, full and weightless lashes. Available in Black, Cosmic Black, Brown, Blue Mist, Burgundy Haze, Space Diamond, Plum Twilight, and Green Altitude.
  • Contents: 1x Maybelline Mascara Lash Sensational Sky High Volumizing and Thickening Eyelash Lengthening. Flake Free Formula, 01 Black.
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7
Brown Mascara for Older Women Waterproof Volumising & Lengthening Mascara for Thinning, Aging Lashes | Gentle on Sensitive Eyes (2-Pack)
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Brown Mascara for Older Women Waterproof Volumising & Lengthening Mascara for Thinning, Aging Lashes | Gentle on Sensitive Eyes (2-Pack)
Getue
Free Shipping
Why we love it
  • Enhances thinning eyelashes beautifully.
  • Hypoallergenic formula for sensitive eyes.
  • Smudge-proof for all-day wear.
Main Highlights
  • 【Natural Brown Mascara for Older Women & Thinning Lashes】Designed for mature women over 50, this soft brown waterproof mascara gently lifts and curls sparse, short lashes. Its silky formula adds natural-looking volume and length, perfect for enhancing thinning eyelashes with a softer, more natural finish than black (or Black available). Gentle & non-irritating
  • 【Gentle & Hypoallergenic for Sensitive Eyes (Brown)】Specifically crafted for delicate eye areas, this hypoallergenic brown mascara features a soothing, water-based formula with pH-neutral balance. It provides exceptional comfort for sensitive eyes, ideal for daily, natural-looking wear by older women
  • 【Smudge-Proof, Waterproof All-Day Wear (Brown)】 Enjoy defined, natural lashes that last! This waterproof brown mascara sets instantly, resisting rain, sweat, and tears. Experience smudge-proof, clump-free, flake-free wear from morning until night for a perfectly polished yet understated look
  • 【Easy Removal for Delicate & Aging Lashes】 Caring removal is key. This waterproof mascara (in Brown or Black) rinses cleanly and easily with just warm water (tubing technology), leaving no stains. Protects delicate and aging lashes by eliminating harsh rubbing.
  • 【Ethical, Natural Glamour for Mature Women (Brown)】 Achieve beautiful, natural-looking brown lashes with a clear conscience. As a proudly cruelty-free mascara for older women, we never test on animals. Experience gentle, everyday elegance designed for mature women. Choose soft Brown for a natural look or classic Black for bold definition
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9.0
Superb
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9.0
Superb
Getue
Brown Mascara for Older Women Waterproof Volumising & Lengthening Mascara for Thinning, Aging Lashes | Gentle on Sensitive Eyes (2-Pack)
Free Shipping
Why we love it
  • Enhances thinning eyelashes beautifully.
  • Hypoallergenic formula for sensitive eyes.
  • Smudge-proof for all-day wear.
Main Highlights
  • 【Natural Brown Mascara for Older Women & Thinning Lashes】Designed for mature women over 50, this soft brown waterproof mascara gently lifts and curls sparse, short lashes. Its silky formula adds natural-looking volume and length, perfect for enhancing thinning eyelashes with a softer, more natural finish than black (or Black available). Gentle & non-irritating
  • 【Gentle & Hypoallergenic for Sensitive Eyes (Brown)】Specifically crafted for delicate eye areas, this hypoallergenic brown mascara features a soothing, water-based formula with pH-neutral balance. It provides exceptional comfort for sensitive eyes, ideal for daily, natural-looking wear by older women
  • 【Smudge-Proof, Waterproof All-Day Wear (Brown)】 Enjoy defined, natural lashes that last! This waterproof brown mascara sets instantly, resisting rain, sweat, and tears. Experience smudge-proof, clump-free, flake-free wear from morning until night for a perfectly polished yet understated look
  • 【Easy Removal for Delicate & Aging Lashes】 Caring removal is key. This waterproof mascara (in Brown or Black) rinses cleanly and easily with just warm water (tubing technology), leaving no stains. Protects delicate and aging lashes by eliminating harsh rubbing.
  • 【Ethical, Natural Glamour for Mature Women (Brown)】 Achieve beautiful, natural-looking brown lashes with a clear conscience. As a proudly cruelty-free mascara for older women, we never test on animals. Experience gentle, everyday elegance designed for mature women. Choose soft Brown for a natural look or classic Black for bold definition
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8
Rimmel Kind + Free Volume & Length Mascara, Black, 7ml
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Rimmel Kind + Free Volume & Length Mascara, Black, 7ml
Rimmel
37% OffFree Shipping
Why we love it
  • Vegan and cruelty-free.
  • Water-resistant and smudge-proof.
  • Conditional volume for hours.
Main Highlights
  • Our first clean Mascara, no compromises. 100 percent Vegan and Kind to Animals.
  • Free from: Fragrance, Mineral Oils, Animal-Derived Ingredients.
  • Delivers conditioned Volume and Length for up to 36 hours
  • Water resistant, Clump Free and Smudge-proof
  • Brush made from 100 percent bio based fibres
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8.9
Excellent
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8.9
Excellent
Rimmel
Rimmel Kind + Free Volume & Length Mascara, Black, 7ml
37% OffFree Shipping
Why we love it
  • Vegan and cruelty-free.
  • Water-resistant and smudge-proof.
  • Conditional volume for hours.
Main Highlights
  • Our first clean Mascara, no compromises. 100 percent Vegan and Kind to Animals.
  • Free from: Fragrance, Mineral Oils, Animal-Derived Ingredients.
  • Delivers conditioned Volume and Length for up to 36 hours
  • Water resistant, Clump Free and Smudge-proof
  • Brush made from 100 percent bio based fibres
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9
Essence Mascara - Dramatic Curls and Volume, Vegan, Alcohol, Paraben and Perfume, Cruelty Free
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Essence Mascara - Dramatic Curls and Volume, Vegan, Alcohol, Paraben and Perfume, Cruelty Free
essence
Free Shipping
Why we love it
  • Perfect curl and volume.
  • Nourishing, moisturizing formula.
  • Ethical and vegan product.
Main Highlights
  • The peanutshaped fiber brush provides the eyelashes at the outer and inner corners of the eyes with extra texture
  • The mascara provides instant perfect curl & breathtaking volume
  • The formula nourishes the eyelashes with jojoba, sunflower and almond oil, moisturizes and is ophthalmologically tested
  • vegan, without microplastic particles, nanoparticles free, without perfume, without alcohol, without parabens, acetone free
  • We say no to animal testing. cosnova is listed with essence and CATRICE with both PETA Germany and PETA international.
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8.7
Excellent
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8.7
Excellent
essence
Essence Mascara - Dramatic Curls and Volume, Vegan, Alcohol, Paraben and Perfume, Cruelty Free
Free Shipping
Why we love it
  • Perfect curl and volume.
  • Nourishing, moisturizing formula.
  • Ethical and vegan product.
Main Highlights
  • The peanutshaped fiber brush provides the eyelashes at the outer and inner corners of the eyes with extra texture
  • The mascara provides instant perfect curl & breathtaking volume
  • The formula nourishes the eyelashes with jojoba, sunflower and almond oil, moisturizes and is ophthalmologically tested
  • vegan, without microplastic particles, nanoparticles free, without perfume, without alcohol, without parabens, acetone free
  • We say no to animal testing. cosnova is listed with essence and CATRICE with both PETA Germany and PETA international.
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10
e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Black
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e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Black
e.l.f.
Free Shipping
Why we love it
  • Enhances lashes with maximum curl.
  • Long-lasting, smudge and flake-resistant.
  • Vegan, cruelty-free, skin-loving ingredients.
Main Highlights
  • MASCARA FOR MAXIMUM CURL: Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara gives you your most lifted lashes ever.
  • SEPARATES & LIFTS LASHES: The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash.
  • PRECISION APPLICATION: This mascara's double-sided and curved silicone brush works to separate, lift, and curl each lash.
  • LONG-LASTING FORMULA: The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
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8.7
Excellent
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8.7
Excellent
e.l.f.
e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Black
Free Shipping
Why we love it
  • Enhances lashes with maximum curl.
  • Long-lasting, smudge and flake-resistant.
  • Vegan, cruelty-free, skin-loving ingredients.
Main Highlights
  • MASCARA FOR MAXIMUM CURL: Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara gives you your most lifted lashes ever.
  • SEPARATES & LIFTS LASHES: The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash.
  • PRECISION APPLICATION: This mascara's double-sided and curved silicone brush works to separate, lift, and curl each lash.
  • LONG-LASTING FORMULA: The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
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We scanned 1889 products

We reviewed these offers relevant to the Cruelty Free Mascara within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Poppy Austin, UKLASH, e.l.f., The Beauty Crop, Getue, Maybelline, Rimmel, essence, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.
For the best Cruelty Free Mascara in the market, we considered we took a deep dive into 9446 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that: