Best Elixir Toothpaste of 2025

Last updated on 29/12/2025
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Most Relevant
Best Choice
1
Gutology Mineral Hydroxyaptite Toothpaste 120ml Microbiome Friendly Fluoride Free Toothpaste Suitable for Adults & Children for Sensitive Teeth - Wild Mint

Gutology Mineral Hydroxyaptite Toothpaste 120ml Microbiome Friendly Fluoride Free Toothpaste Suitable for Adults & Children for Sensitive Teeth - Wild Mint

Gutology
Why we love it
  • Promotes overall oral health.
  • Restores lost minerals.
  • Fluoride-Free protection.
Main Highlights
  • Biomimetic Hydroxyapatite (We don't use Nano): A fluoride-free mineral that mimics natural enamel. Studied for how it binds to tooth surfaces and supports daily brushing comfort.
  • Clinically Studied Ingredients: Includes hydroxyapatite, researched in lab and human studies for its interaction with enamel.
  • Microbiome-Conscious Formula: Formulated with postbiotic technology developed to support microbial balance.
  • Clean and Family-Friendly: Free from fluoride, SLS, parabens, synthetic foaming agents, and heavy metals. Suitable for adults and children ages 7 and up.
  • Backed by Ingredient Research: In a 4-week study using 5% hydroxyapatite, participants reported improved brushing comfort over time.
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9.8
Exceptional
9.8
Exceptional
Gutology

Gutology Mineral Hydroxyaptite Toothpaste 120ml Microbiome Friendly Fluoride Free Toothpaste Suitable for Adults & Children for Sensitive Teeth - Wild Mint

Why we love it
  • Promotes overall oral health.
  • Restores lost minerals.
  • Fluoride-Free protection.
Main Highlights
  • Biomimetic Hydroxyapatite (We don't use Nano): A fluoride-free mineral that mimics natural enamel. Studied for how it binds to tooth surfaces and supports daily brushing comfort.
  • Clinically Studied Ingredients: Includes hydroxyapatite, researched in lab and human studies for its interaction with enamel.
  • Microbiome-Conscious Formula: Formulated with postbiotic technology developed to support microbial balance.
  • Clean and Family-Friendly: Free from fluoride, SLS, parabens, synthetic foaming agents, and heavy metals. Suitable for adults and children ages 7 and up.
  • Backed by Ingredient Research: In a 4-week study using 5% hydroxyapatite, participants reported improved brushing comfort over time.
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Value for Money
2
Enlighten White - Whitening Toothpaste with Fluoride, 75 ml - Advanced Enamel Protection and Stain Removal, Restores Shine and Improves Colour - Recommended by Dentists

Enlighten White - Whitening Toothpaste with Fluoride, 75 ml - Advanced Enamel Protection and Stain Removal, Restores Shine and Improves Colour - Recommended by Dentists

Enlighten
Why we love it
  • Unique, plaque-repelling formula.
  • Promotes instant teeth whitening.
  • Vegan, cruelty-free product.
Main Highlights
  • Enamel Safe Formula: Enlighten White is a low-abrasion toothpaste that protects enamel, preventing daily plaque and stains.
  • Fast and Effective Brightening: With four stain removal modes, it combats stains caused by food, drink and smoking, restoring a bright smile.
  • Recommended by Dentists: Recommended by top professionals for caries prevention and plaque removal; Perfect for daily use.
  • Safe for Daily Use: Ideal for twice-daily application. Applied dry, it offers visible and immediate results for an always-fresh smile.
  • Gluten-Free, Sugar-Free and Cruelty-Free: Vegan, harmful substance-free, dermatologist-tested toothpaste formulated with 1305 ppm fluoride for optimal protection.
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9.6
Superb
9.6
Superb
Enlighten

Enlighten White - Whitening Toothpaste with Fluoride, 75 ml - Advanced Enamel Protection and Stain Removal, Restores Shine and Improves Colour - Recommended by Dentists

Why we love it
  • Unique, plaque-repelling formula.
  • Promotes instant teeth whitening.
  • Vegan, cruelty-free product.
Main Highlights
  • Enamel Safe Formula: Enlighten White is a low-abrasion toothpaste that protects enamel, preventing daily plaque and stains.
  • Fast and Effective Brightening: With four stain removal modes, it combats stains caused by food, drink and smoking, restoring a bright smile.
  • Recommended by Dentists: Recommended by top professionals for caries prevention and plaque removal; Perfect for daily use.
  • Safe for Daily Use: Ideal for twice-daily application. Applied dry, it offers visible and immediate results for an always-fresh smile.
  • Gluten-Free, Sugar-Free and Cruelty-Free: Vegan, harmful substance-free, dermatologist-tested toothpaste formulated with 1305 ppm fluoride for optimal protection.
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3
Colgate Elixir Cool Detox Toothpaste, 80ml

Colgate Elixir Cool Detox Toothpaste, 80ml

Colgate
Why we love it
  • Charcoal and coconut blend.
  • Long-lasting cooling sensation.
  • Recyclable packaging included.
Main Highlights
  • Fluoride toothpaste is Colgate's first toothpaste with a blend of Charcoal and coconut extracts
  • With freshly technology experience a fresh cooling sensation for 10x longer than brushing with regular toothpaste
  • This Charcoal toothpaste gently scrubs away impurities, leaving with a healthy smile
  • Enjoy benefits of nature while look after smile with Colgate elixir cool detox toothpaste
  • Recyclable packaging
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9.5
Superb
9.5
Superb
Colgate

Colgate Elixir Cool Detox Toothpaste, 80ml

Why we love it
  • Charcoal and coconut blend.
  • Long-lasting cooling sensation.
  • Recyclable packaging included.
Main Highlights
  • Fluoride toothpaste is Colgate's first toothpaste with a blend of Charcoal and coconut extracts
  • With freshly technology experience a fresh cooling sensation for 10x longer than brushing with regular toothpaste
  • This Charcoal toothpaste gently scrubs away impurities, leaving with a healthy smile
  • Enjoy benefits of nature while look after smile with Colgate elixir cool detox toothpaste
  • Recyclable packaging
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4
Colgate Max White Ultimate Radiance Whitening Toothpaste 75ml - 10X Whiter Teeth* - Instant Teeth Whitening Toothpaste^ - Deeply* Whitens - Helps Prevent Future Stains - Enamel Safe for Daily Use

Colgate Max White Ultimate Radiance Whitening Toothpaste 75ml - 10X Whiter Teeth* - Instant Teeth Whitening Toothpaste^ - Deeply* Whitens - Helps Prevent Future Stains - Enamel Safe for Daily Use

Colgate
29% Off
Why we love it
  • Effective whitening formula.
  • Corrects enamel discoloration.
  • Promotes strong, healthy teeth.
Main Highlights
  • DUAL COLOUR-CORRECT ACTION: Our most advanced teeth whitening toothpaste, with dual colour-correct action, lifts deep-set stains* and instantly^ whitens!
  • 10X WHITER TEETH*: Unlike regular teeth whitening toothpaste that only removes surface stains, ours deeply whitens for 10X whiter teeth* using active oxygen molecules to decolourise deep stains. And, with phosphate salts, it helps prevent future surface stains.
  • INSTANT^ WHITENING EFFECT: With blue optic brighteners to instantly^ whiten your smile.
  • DISTINCTIVE SENSATION: You'll experience a distinctive warming sensation from the rich, blue teeth whitening foam as it activates to deeply whiten.
  • ENAMEL SAFE: Our at-home whitening toothpaste provides non-abrasive whitening of deep stains and is also enamel safe for daily use.
  • "DISCLAIMERS: *Stains caused by food and drink vs fluoride toothpaste after 3 days. ^Instant effect is temporary."
  • Search Colgate Purple Serum to have more details
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9.3
Superb
9.3
Superb
Colgate

Colgate Max White Ultimate Radiance Whitening Toothpaste 75ml - 10X Whiter Teeth* - Instant Teeth Whitening Toothpaste^ - Deeply* Whitens - Helps Prevent Future Stains - Enamel Safe for Daily Use

29% Off
Why we love it
  • Effective whitening formula.
  • Corrects enamel discoloration.
  • Promotes strong, healthy teeth.
Main Highlights
  • DUAL COLOUR-CORRECT ACTION: Our most advanced teeth whitening toothpaste, with dual colour-correct action, lifts deep-set stains* and instantly^ whitens!
  • 10X WHITER TEETH*: Unlike regular teeth whitening toothpaste that only removes surface stains, ours deeply whitens for 10X whiter teeth* using active oxygen molecules to decolourise deep stains. And, with phosphate salts, it helps prevent future surface stains.
  • INSTANT^ WHITENING EFFECT: With blue optic brighteners to instantly^ whiten your smile.
  • DISTINCTIVE SENSATION: You'll experience a distinctive warming sensation from the rich, blue teeth whitening foam as it activates to deeply whiten.
  • ENAMEL SAFE: Our at-home whitening toothpaste provides non-abrasive whitening of deep stains and is also enamel safe for daily use.
  • "DISCLAIMERS: *Stains caused by food and drink vs fluoride toothpaste after 3 days. ^Instant effect is temporary."
  • Search Colgate Purple Serum to have more details
Show More
5
Marvis Whitening Toothpaste, Mint, 85ml, Promotes the Natural Whitening of the Teeth, Plaque Removal Toothpaste, Long-Lasting Freshness

Marvis Whitening Toothpaste, Mint, 85ml, Promotes the Natural Whitening of the Teeth, Plaque Removal Toothpaste, Long-Lasting Freshness

Marvis
Why we love it
  • Brighter, whiter smile guaranteed.
  • Removes plaque effectively.
  • Elegant and invigorating mint.
Main Highlights
  • Brighter smile: Smile with confidence as Marvis' teeth whitening toothpaste deeply cleans tooth enamel to promote the natural whitening of the teeth
  • Removes plaque: Brush away plaque and help prevent tooth decay to keep oral health thriving with the luxury Italian tooth whitening toothpaste
  • Lasting freshness: This invigorating mint flavoured toothpaste for adults is bound to excite the taste buds as the mouth is left minty-fresh all day long
  • Healthy gums: Marvis toothpaste not only tastes terrific but offers complete care for the teeth and gums - a great choice to help prevent tooth decay treatment
  • Italian made: World-renowned for intense flavours, creamy texture, and elegant tubes, Marvis transforms a daily chore into an unforgettable experience
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9.3
Superb
9.3
Superb
Marvis

Marvis Whitening Toothpaste, Mint, 85ml, Promotes the Natural Whitening of the Teeth, Plaque Removal Toothpaste, Long-Lasting Freshness

Why we love it
  • Brighter, whiter smile guaranteed.
  • Removes plaque effectively.
  • Elegant and invigorating mint.
Main Highlights
  • Brighter smile: Smile with confidence as Marvis' teeth whitening toothpaste deeply cleans tooth enamel to promote the natural whitening of the teeth
  • Removes plaque: Brush away plaque and help prevent tooth decay to keep oral health thriving with the luxury Italian tooth whitening toothpaste
  • Lasting freshness: This invigorating mint flavoured toothpaste for adults is bound to excite the taste buds as the mouth is left minty-fresh all day long
  • Healthy gums: Marvis toothpaste not only tastes terrific but offers complete care for the teeth and gums - a great choice to help prevent tooth decay treatment
  • Italian made: World-renowned for intense flavours, creamy texture, and elegant tubes, Marvis transforms a daily chore into an unforgettable experience
Show More
6
Regenerate Advanced Toothpaste to repair tooth enamel for strong, healthy teeth 75ml

Regenerate Advanced Toothpaste to repair tooth enamel for strong, healthy teeth 75ml

Regenerate
Why we love it
  • Protects against common tooth problems.
  • Reverses early enamel erosion.
  • Boosts tooth enamel regeneration.
Main Highlights
  • 80% of common tooth problems such as sensitivity, transparency and yellowing are caused by enamel erosion and acid attacks
  • REGENERATE Enamel Science is the first oral care system able to regenerate tooth enamel mineral*, reversing the early enamel erosion process, keeping teeth healthy and strong to future-proof your smile
  • Its unique NR-5 ingredients combine to form a fresh supply of tooth enamel minerals which wrap and integrate onto teeth
  • Helps protect against cavities, restore original whiteness and provides 3 times stronger teeth**
  • Use REGENERATE Advanced Toothpaste twice daily, in place of your regular toothpaste
  • For best results, use in combination with REGENERATE Advanced Enamel Serum to boost effectiveness by 43%***
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9.1
Superb
9.1
Superb
Regenerate

Regenerate Advanced Toothpaste to repair tooth enamel for strong, healthy teeth 75ml

Why we love it
  • Protects against common tooth problems.
  • Reverses early enamel erosion.
  • Boosts tooth enamel regeneration.
Main Highlights
  • 80% of common tooth problems such as sensitivity, transparency and yellowing are caused by enamel erosion and acid attacks
  • REGENERATE Enamel Science is the first oral care system able to regenerate tooth enamel mineral*, reversing the early enamel erosion process, keeping teeth healthy and strong to future-proof your smile
  • Its unique NR-5 ingredients combine to form a fresh supply of tooth enamel minerals which wrap and integrate onto teeth
  • Helps protect against cavities, restore original whiteness and provides 3 times stronger teeth**
  • Use REGENERATE Advanced Toothpaste twice daily, in place of your regular toothpaste
  • For best results, use in combination with REGENERATE Advanced Enamel Serum to boost effectiveness by 43%***
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7
Herbal Elixir and Toothpaste Recipe for Oral Health: A holistic approach to oral health and healing

Herbal Elixir and Toothpaste Recipe for Oral Health: A holistic approach to oral health and healing

9.0
Superb
9.0
Superb

Herbal Elixir and Toothpaste Recipe for Oral Health: A holistic approach to oral health and healing

8
Eucryl Freshmint Toothpaste, Whitening Toothpaste, Powerful Stain Remover, For Tobacco, Tea, Coffee & Wine Stains, Unique Polishing Action, 1 x 50ml

Eucryl Freshmint Toothpaste, Whitening Toothpaste, Powerful Stain Remover, For Tobacco, Tea, Coffee & Wine Stains, Unique Polishing Action, 1 x 50ml

Eucryl
Why we love it
  • Powerful stain removal.
  • Restores natural whiteness.
  • Contains fluoride protection.
Main Highlights
  • POWERFUL STAIN REMOVAL: Eucryl toothpaste tackles stains e.g. tobacco, tea, & red wine, leaving teeth feeling bright & clean, and teeth & gums healthy. Eucryl restores natural whiteness, freshens breath & contains fluoride
  • LEAVES TEETH FEELING FRESH, BRIGHT AND CLEAN: With Eucryl's Freshmint flavour, this toothpaste will have your teeth looking and feeling better than ever, leaving you with a smooth and clean smile
  • EXPLORE THE RANGE: Have you seen our toothpowder that can be applied 1-2 times a week alongside this toothpaste to remove and prevent stain build up, it also comes in 2 flavours: Freshmint and Original
  • KEEPS YOUR TEETH AND GUMS HEALTHY: Remember brushing your teeth for 2 minutes last thing before you go to bed and on 1 other occasion every day helps keep your mouth healthy
  • WHITENS TEETH: Restores natural whiteness in your teeth and freshens breath
  • CONTAINS FLOURIDE: Helping protect against tooth decay
  • TRUSTED FOR GENERATIONS: Eucryl has been keeping teeth smooth, bright, and clean for over 100 years
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8.8
Excellent
8.8
Excellent
Eucryl

Eucryl Freshmint Toothpaste, Whitening Toothpaste, Powerful Stain Remover, For Tobacco, Tea, Coffee & Wine Stains, Unique Polishing Action, 1 x 50ml

Why we love it
  • Powerful stain removal.
  • Restores natural whiteness.
  • Contains fluoride protection.
Main Highlights
  • POWERFUL STAIN REMOVAL: Eucryl toothpaste tackles stains e.g. tobacco, tea, & red wine, leaving teeth feeling bright & clean, and teeth & gums healthy. Eucryl restores natural whiteness, freshens breath & contains fluoride
  • LEAVES TEETH FEELING FRESH, BRIGHT AND CLEAN: With Eucryl's Freshmint flavour, this toothpaste will have your teeth looking and feeling better than ever, leaving you with a smooth and clean smile
  • EXPLORE THE RANGE: Have you seen our toothpowder that can be applied 1-2 times a week alongside this toothpaste to remove and prevent stain build up, it also comes in 2 flavours: Freshmint and Original
  • KEEPS YOUR TEETH AND GUMS HEALTHY: Remember brushing your teeth for 2 minutes last thing before you go to bed and on 1 other occasion every day helps keep your mouth healthy
  • WHITENS TEETH: Restores natural whiteness in your teeth and freshens breath
  • CONTAINS FLOURIDE: Helping protect against tooth decay
  • TRUSTED FOR GENERATIONS: Eucryl has been keeping teeth smooth, bright, and clean for over 100 years
Show More
9
Corsodyl Toothpaste Ultra Clean, Daily Gum Care, Help Stop and Prevent Bleeding Gums, 75ml

Corsodyl Toothpaste Ultra Clean, Daily Gum Care, Help Stop and Prevent Bleeding Gums, 75ml

Corsodyl
Why we love it
  • Helps prevent bleeding gums.
  • Ensures ultra clean sensation.
  • Suitable for daily use.
Main Highlights
  • Corsodyl Ultra Clean Toothpaste is a fluoride toothpaste that is clinically proven to help stop and prevent bleeding gums
  • 4 x more effective than regular toothpaste at removing plaque, the main cause of bleeding gums, with twice daily brushing
  • Tough on plaque, one of the main causes of bleeding gums
  • Leaves gums feeling healthy and teeth feeling Ultra Clean after brushing
  • Suitable for daily use, always follow label directions. Recyclable tube, carton and cap.
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8.8
Excellent
8.8
Excellent
Corsodyl

Corsodyl Toothpaste Ultra Clean, Daily Gum Care, Help Stop and Prevent Bleeding Gums, 75ml

Why we love it
  • Helps prevent bleeding gums.
  • Ensures ultra clean sensation.
  • Suitable for daily use.
Main Highlights
  • Corsodyl Ultra Clean Toothpaste is a fluoride toothpaste that is clinically proven to help stop and prevent bleeding gums
  • 4 x more effective than regular toothpaste at removing plaque, the main cause of bleeding gums, with twice daily brushing
  • Tough on plaque, one of the main causes of bleeding gums
  • Leaves gums feeling healthy and teeth feeling Ultra Clean after brushing
  • Suitable for daily use, always follow label directions. Recyclable tube, carton and cap.
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10
Colgate Max White Sparkle Diamonds Toothpaste 75ml - Teeth whitening toothpaste - Shines enamel for whiter teeth - Cooling sensation - Fights cavities - Fluoride toothpaste - Purple

Colgate Max White Sparkle Diamonds Toothpaste 75ml - Teeth whitening toothpaste - Shines enamel for whiter teeth - Cooling sensation - Fights cavities - Fluoride toothpaste - Purple

Colgate
Why we love it
  • Recharges natural whiteness effectively.
  • Strengthens tooth enamel.
  • Fights cavities daily.
Main Highlights
  • GET A WHITER SMILE: Enjoy a shiny, bright smile when you brush with Colgate Max White Sparkle Diamonds Toothpaste
  • SHINES ENAMEL: This whitening toothpaste recharges your the natural whiteness of your teeth by shining your enamel
  • SUPER COOLING SENSATION: To give you a great burst of freshness, our teeth whitening toothpaste has been designed with FreshFX technology for 10x longer lasting cooling than regular fluoride toothpaste
  • CAVITY FIGHTING: Our whitening toothpaste fights cavities and strengthens your enamel for great oral care and another reason to smile brightly
  • FRESH BREATH: Experience fresh breath with our Colgate Max White toothpaste that leaves your mouth feeling cool and clean
  • ENAMEL SAFE: Our Colgate whitening toothpaste is enamel safe for daily use, making it easy to maintain your oral care routine and achieve a whiter smile
  • TRUSTED BRAND: Colgate, a trusted name in oral care, brings you excellent teeth whitening and enamel protection
  • CONTAINS FLUORIDE: Contains fluoride to help reduce tartar, freshen breath and whiten for a dazzling smile
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8.7
Excellent
8.7
Excellent
Colgate

Colgate Max White Sparkle Diamonds Toothpaste 75ml - Teeth whitening toothpaste - Shines enamel for whiter teeth - Cooling sensation - Fights cavities - Fluoride toothpaste - Purple

Why we love it
  • Recharges natural whiteness effectively.
  • Strengthens tooth enamel.
  • Fights cavities daily.
Main Highlights
  • GET A WHITER SMILE: Enjoy a shiny, bright smile when you brush with Colgate Max White Sparkle Diamonds Toothpaste
  • SHINES ENAMEL: This whitening toothpaste recharges your the natural whiteness of your teeth by shining your enamel
  • SUPER COOLING SENSATION: To give you a great burst of freshness, our teeth whitening toothpaste has been designed with FreshFX technology for 10x longer lasting cooling than regular fluoride toothpaste
  • CAVITY FIGHTING: Our whitening toothpaste fights cavities and strengthens your enamel for great oral care and another reason to smile brightly
  • FRESH BREATH: Experience fresh breath with our Colgate Max White toothpaste that leaves your mouth feeling cool and clean
  • ENAMEL SAFE: Our Colgate whitening toothpaste is enamel safe for daily use, making it easy to maintain your oral care routine and achieve a whiter smile
  • TRUSTED BRAND: Colgate, a trusted name in oral care, brings you excellent teeth whitening and enamel protection
  • CONTAINS FLUORIDE: Contains fluoride to help reduce tartar, freshen breath and whiten for a dazzling smile
Show More