10 Best Eye Make Up in The UK

Last updated on 07/09/2025

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Ownest 14 Colors Eye Shadows Eyeliner Pen Set, Metallic Eyeliner Pencil Glitter Eyeliner for Women Eye Liner Professional Eye Makeup Set Colorful Eyeliner Eye Color

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Why We Love It

Versatile makeup tool for all.
Pearl and matte finish options.
Waterproof and long-lasting wear.

Main Highlights

【Cost Effective Eyeliner Set】Get ready to design different charms with our cost-effective eyeliner set! With 14 super-colorful eye shadow pens, you'll have plenty of options to choose from.
【Multi Purpose Makeup Tool】This eye makeup tool is perfect for any occasion. Use it as an eyeliner, eye shadow pen, or highlighter to create the perfect look.
【Pearl and Matte】Whether you're going for a smoky effect or a dramatic appearance, our eyeliner set has got you covered. With both pearlescent and matte colors, you can create anything from dense feline flicks to finely defined lines.
【Easy to Use】It is easy to carry and use. Suitable for various occasions, weddings, parties, shopping, etc. It is composed of high-quality ingredients and can last all day. Suitable for salons, parties, weddings.
【Waterproof without Blooming】Say goodbye to smudging and blooming with our waterproof eyeliner! The texture is easy to slip when used, has a creamy texture, can be blended, and will not stain.

Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

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Why We Love It

Highly pigmented shades for impact.
Versatile finishes for unique styles.
Perfect gift for makeup enthusiasts.

Main Highlights

Highly Pigmented: The eye makeup palette contains highly pigmented, blendable, and long-lasting eye shadows in assorted natural colors.
Matte and Metallic: The palette offers both matte and metallic finishes, providing versatility for creating different looks.
Versatile Application: The powder eye shadows can be applied with a brush or fingers for a smooth, even application.
Lightweight and Smooth: The eye shadows have a lightweight, smooth texture that blends seamlessly.
Great Gift: This eye makeup palette makes a great gift for makeup lovers and is suitable for all ages.

W7 Mighty Mattes Eyeshadow Palette - 12 Natural Nude Colours - Flawless Long-Lasting Makeup

11% OffFree Shipping

Why We Love It

Highly pigmented, blendable colors.
Long-lasting, smooth finish.
Easy to use and apply.

Main Highlights

CREATE YOUR LOOK – A set of highly pigmented & blendable selection of colours including blushed nudes, neutral greys and smokey browns. This versatile range can help you create a variety of looks from natural-looking & every day to high impact, full glam. Mix and match with these pressed powders to create unique eye looks when shading & defining
LONG LASTING – These all-day-lasting shades have a consistent, creamy & smooth finish with minimum fall-out. These super-fine and buttery textures and tones are suitable for all skin tones and types including older, mature skin.
EASY TO USE - Buildable colours that blend easily and evenly with no need for primer; use the dual-ended brush included to design and create! Quick to apply and easy to wash off and remove using cleanser.
PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professional makeup artists. All our products can be used on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics. This handy tin is great for travel and easy to carry for work, school and social events.
CRUELTY FREE - W7 products are 100% cruelty free and PETA approved. None of our products are tested on animals

LANGMANNI 8Pcs Eyeshadow Stick Gift Set,Soft Smooth Cream With Matte Earth & Metal Colors, Waterproof & Long-Lasting, Beauty & Personal Care Eye Shadow Stick For Daily Makeup & Special Occasions (#B)

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Why We Love It

Eight versatile colors available.
Creamy texture glides smoothly.
Waterproof and long-lasting formula.

Main Highlights

EIGHT VERSATILE COLORS: This set contains 8 matte and shimmer eyeshadow sticks in a variety of earth tones and metallic shades to suit different looks makeup.It not only amplifies the beauty of your eyes,face but also brings an irresistible glow, setting you apart on every occasion.
CREAMY TEXTURE: The eyeshadows have a smooth, creamy formula that glides onto lids for an intense pop of color that blends easily.It doubles up as a contouring and highlighting tool, making it your go-to solution for any makeup scenario.
WATERPROOF & LONG-LASTING: The pigmented eyeshadow sticks stay put all day and withstand humidity, tears, and sweating for color that doesn't crease or fade.Each pen boasts a soft, creamy texture that's easy to blend and suitable for everyone. The understated shimmer gives a natural look while letting you build the intensity as needed.
EASY APPLICATION: Simply swipe the stick across lids and blend out with your fingers for an effortless, mistake-proof application whether you're in a rush or taking your time.These pens eliminate the need for brushes. Just glide for a highly pigmented, quick-drying effect that's waterproof and sweat-resistant. Its dual use as an eyeshadow or contouring/highlighting tool simplifies your makeup routine and saves space in your bag.
PORTABLE & CONVENIENT: Carry the compact eyeshadow sticks with you wherever you go to touch up makeup throughout the day or night for endless makeup versatility.

Max Factor Masterpiece Nude Palette, Contouring Eye Shadows, Rose Nudes

3% OffFree Shipping

Why We Love It

Blends easily without creasing.
Flatters any eye color.
Built-in hair-like precision.

Main Highlights

Thanks to the special formula, the intense eye shadows can be easily blended and do not settle in the crease during the day. The delicate eye shadow flatters any eye colour
The velvety texture allows for smooth blending and precision
The built-in applicator gives hair-like precision

Shimmers and sparkles beautifully.
Water and sweat resistant.
Perfect for makeup beginners.

Main Highlights

Shimmering Cream Eyeshadow：OULAC cream eyeshadow is enriched with rich, punchy pearlescent glitter that shimmers and sparkles over makeup, giving you visually stunning eye makeup that will always make you the centre of attention
Imperméable and Sweat Resistant：OULAC Cream Eyeshadow is a water and sweat resistant formula that won't come off on contact with water or sweat, so you can maintain a delicate look even when you're swimming or sweating in the summer
Long Lasting Couleur：Richly pigmented, these eyeshadows pick up colour in just one swipe, whether with a brush or finger, and stay put for over 12 hours. They can be used alone or with liquid eyeshadows for a different look
Make-up for Beginners：This eye shadow is simple and easy to use, it is suitable for all types of people, especially makeup novices, you can achieve exquisite eye makeup with a simple touch. You don't need to worry if you have no makeup experience
Vegan：Our cream eyeshadow is 100% vegan and not tested on animals and enriched with vitamin E, the excellent creaminess is suitable for all skin types, especially dry and rough skin. It won't damage your skin, so make-up can be applied with peace of mind

Rimmel Magnif'eyes Nude Edition Eyeshadow Palette, 12 shade, Cream

37% OffFree Shipping

Why We Love It

Luxuriously pigmented lasting colours.
Various shades for every look.
Crease and crumble free.

Main Highlights

Luxuriously pigmented colours to deliver a long-lasting effect
Various shades palette for your long-wearing experience
Available in nude, smokey, blush and colour
Velvety cream formula, crease and crumble free
Ideally safe and dermatologically tested

Maybelline Concealer Instant Anti Age Eraser Eye Concealer, Dark Circles and Blemish Concealer, Ultra Blendable Formula 00 Ivory

37% OffFree Shipping

Why We Love It

Covers dark circles effectively.
Long-lasting, natural finish.
Slows down skin aging.

Main Highlights

Multi-purpose liquid concealer for covering dark circles, correcting imperfections, sculpting and illuminating skin, Also suitable for concealing wrinkles
Result: Ultra-targeted correction, Natural finish and long-lasting wear, Dark circles and signs of fatigue disappear in an instant
Apply the product under the eye area on dark circles and crow's feet, When using first time, turn the neck of the applicator 8 times until the formula appears on the applicator
Formula enriched with goji berry and haloxyl to slow down skin aging, Applicator tip covered with thousands of soft micro-fibres to reach every imperfection
Contents: 1x Concealer Instant Anti Age Eraser Eye Concealer, Dark Circles and Blemish Concealer, Ultra Blendable, Shade: 00 Ivory, Volume: 6.8 ml

Maybelline New York Lash Sensational Sky High Mascara, Volumising & Lengthening Mascara, Washable Flake-Free Formula Infused with Bamboo Extract & Fibres, 7.2 ml, Shade: 01, Very Black

43% OffFree Shipping

Why We Love It

Nourishes and extends lashes.
Offers lightweight voluminous coverage.
Easily removable, ophthalmologist tested.

Main Highlights

The UK's #1 Mascara*
Sky High lash impact from every angle! Lash Sensational Sky High mascara delivers full volume and limitless length.
Exclusive Flex Tower mascara brush bends to volumize and extend every single lash from root to tip.
Washable mascara infused with bamboo extract for long, full and weightless lashes. Available in Black, Cosmic Black, Brown, Blue Mist, Burgundy Haze, Space Diamond, Plum Twilight, and Green Altitude.
Contents: 1x Maybelline Mascara Lash Sensational Sky High Volumizing and Thickening Eyelash Lengthening. Flake Free Formula, 01 Black.

Maybelline New York, Volume Mascara, Lash Sensational, Colour: Very Black, 9.5 mL

40% OffFree Shipping

Why We Love It

Enhances look with unique brush.
No clumping, smudging, or sticking.
Safe for sensitive eyes.

Main Highlights

Very black volume mascara with curved silicone brush that has 6 different size bristles for an enhanced look
Fan effect, No clumping, No smudging for extra-black volume even on the thinnest lashes
Place the brush at the base of your lashes and slightly twist upward to coat them; With the curved part of the brush, brush over your lashes to give them even more volume and extend them
The low wax formula provides intense colour without sticking lashes together, Ophthalmologically tested on sensitive eyes and contact lens wearers
Contents: 1x Mascara Maybelline New York Lash Sensational, Shade: Very Black, Volume: 9.5 ml

8.9

Excellent

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We scanned 652 products

We reviewed these offers relevant to the Eye Make Up within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Ownest, Prism Makeup, W7, LANGMANNI, Max Factor, Oulac, Rimmel, Maybelline, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best Eye Make Up in the market, we considered we took a deep dive into 3261 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Ownest 14 Colors Eye Shadows Eyeliner Pen Set, Metallic Eyeliner Pencil Glitter Eyeliner for Women Eye Liner Professional Eye Makeup Set Colorful Eyeliner Eye Color. We love many things about this product by Ownest. What sets it apart from the competition is Versatile makeup tool for all. , Pearl and matte finish options. , Waterproof and long-lasting wear.
The best value product for most shoppers and where user satisfaction is continuously the highest is Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit by Prism Makeup based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for Eye Make Up and the best cost-to-value ratio is Maybelline New York Lash Sensational Sky High Mascara, Volumising & Lengthening Mascara, Washable Flake-Free Formula Infused with Bamboo Extract & Fibres, 7.2 ml, Shade: 01, Very Blackat Maybelline with a 43% discount.
Our list of the best Eye Make Up is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best Eye Make Up in The UK

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We scanned 652 products

We concluded that: