10 Best Hair Colour in The UK

Last updated on 14/09/2025

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L'Oréal Paris Excellence Crème Permanent Hair Dye, Radiant At-Home Hair Colour with up to 100% Grey Coverage, Pro-Keratin, Up to 8 Weeks of Colour, Colour: 9.1 Natural Light Ash Blonde

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Why We Love It

Nourishing and strengthening formula.
Delivers natural, radiant color.
Up to 100% grey coverage.

Main Highlights

Permanent at-home hair colour with nourishing and strengthening Pro-Keratin and Ceramide, Complete hair colour treatment with Triple Care Colour Regime: colouring cream, shampoo and hair mask
Results in under 30 minutes, Delivers natural radiant colour for up to 8 weeks, Leaves hair stronger, silkier and more nourished, Reduced hair breakage, Up to 100 percent grey coverage
Read instructions and patch test 48 hours before use: 1.) Use gloves and pour colouring into developer bottle and shake to mix, 2.) Apply colour and leave for recommended time, 3.) Shampoo out and follow with conditioning mask
Non-drip crème formula suitable for all hair types, Comb applicator for precise application, Over 30 shades available including red hair dye, brown hair dye, black hair dye and blonde hair dye
Contents: 1x L'Oréal Paris Excellence Crème home hair colour set in 9.1 Natural Light Ash Blonde, Each box includes: 1x caring colouring cream & developer, 1x caring scalp shampoo, 1x caring light weight mask and 1x comb applicator

Garnier Olia Permanent Hair Dye, No Ammonia, Full Grey Coverage, Long-lasting Colour & Shine, Vegan Formula, Colour: 5.3 Golden Brown, 230g

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Why We Love It

No ammonia and natural oils.
Up to 100% grey coverage.
Delicate floral fragrance.

Main Highlights

Garnier Olia 5.3 Golden Brown provides rich, multi-dimensional colour with up to 100% grey coverage for a warm, radiant look
Achieve visibly healthier hair that’s 3x shinier with our natural flower oil-powered, ammonia-free formula that protects against dryness and adds vibrant shine
Apply in sections from roots to ends with the velvety, non-drip formula, letting it develop for 45 minutes for full-colour impact
Box includes 1 x developer cream, 1 x after-colour conditioner, gloves and an instruction leaflet
Contents: 1 x Garnier Olia Permanent Hair Dye, Colour: 5.3 Golden Brown, 230g

WELLA Koleston Perfect MePlus Pure Naturals Permanent Hair Colour Cream, No. 66/0 Dark Blonde Intensive Natural, 0.66 kg 8005610628523

10% OffFree Shipping

Why We Love It

Irresistible hair quality guaranteed.
Natural depth and shine.
Complete grey coverage achieved.

Main Highlights

Reduce the formation of free radicals for irresistible hair quality
Pure, balanced colour results with natural depth and shine
Up to 100 percent grey coverage
Up to 5 levels of lift
Unit count: 60.0

Wella Professionals Color Fresh Mask Temporary Color Refresh Treatment, Semi Permanent Hair Dye, Hair Gloss Treatment for Brown Hair, Chocolate Touch 150ml

21% OffFree Shipping

Why We Love It

Provides professional-level haircare at home.
Revives and emphasizes hair color.
No need for extra conditioner.

Main Highlights

Wella Color Fresh Mask Chocolate Touch, brown hair dye;
Professional haircare colour depositing hair mask hair treatment;
Semi permanent hair dye gloss, hair mask revives hair colour;
Other colours include semi permanent hair dye copper, semi permanent hair dye purple, semi permanent hair dye pink;
To be applied after shampoo; No need for conditioner;

JoBaz Hair Colour Remover Extra Strength Removes Darker Shades & Colour Build Up

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Why We Love It

Perfect for re-colouring hair.
Preserves natural hair pigment.
Ideal for international usage.

Main Highlights

After using JoBaz Hair Colour Remover, hair is in perfect condition for re-colouring removes light to medium tones, darker shades and colour build up and takes you back to your lightest shade.
With no nasty chemicals like ammonia or bleach Jobaz Hair Colour Remover does not affect your natural hair pigment.
International products have separate terms, are sold from abroad and may differ from local products, including fit, age ratings, and language of product, labeling or instructions.

XP100 Intense Radiance Permanent Hair Colour - 6.0 Dark Blonde 100ml

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Why We Love It

Vibrant, long-lasting hair colors.
Over 70 beautiful shade options.
Gentle formulation for hair care.

Main Highlights

High level direct acting pigments ensure long lasting healthy colours.
The range consists of over 70 natural and reflex shades
XP100 Intense Radiance is developed with your client in mind.
The formulation has been developed and designed to care for your hair throughout the colouring process.
FOR PROFESSIONAL USE

John Frieda Precision Foam Colour Permanent Hair Dye 5N for Salon Quality Finish, 100 percentage Grey Coverage, with After-Colour Conditioner 2344100, Medium Natural Brown, 1 Count (Pack of 1)

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Why We Love It

Non-drip for perfect coverage.
Ensures salon-quality results.
Fade-resistant with grey coverage.

Main Highlights

NON-DRIP FOAM HAIR DYE - Revolutionary, non-drip foam covers every strand perfectly
PERMANENT COLOUR - Precision Foam Colour gives salon quality results
FADE-RESISTANT MEDIUM NATURAL BROWN COLOUR with up to 100 percent Grey Coverage
NOURISHING AFTER-COLOUR CONDITIONER - Seals in colour for longlasting tonal richness
BOX CONTAINS - Colourant, Developer, Conditioner, Salon Professional Gloves, Usage Instructions and Tips
FOR BEST RESULTS select a shade no more than two levels away from your current hair colour
VEGAN FRIENDLY

2 PACK OF BIGEN MEN'S SPEEDY 103 DARK BROWN HAIR COLOUR LONG LASTING

11% Off

Why We Love It

Long-lasting dark brown color.
Quick and easy application.
Perfect color match every time.

Main Highlights

2 PACK OF BIGEN MEN'S SPEEDY 103 DARK BROWN HAIR COLOUR LONG LASTING
Product type: HAIR CARE AGENT
Brand: Bigen
2 PACK OF BIGEN MEN'S SPEEDY 103 DARK BROWN HAIR COLOUR LONG LASTING
Color: Brown

Schwarzkopf Oleo Intense Permanent Oil Colour 4-18 Mocha Brown Hair Dye, 100% Grey Coverage, Conditioner with HaptIQ System, Long-Lasting Colour, Ammonia Free Hair Dye

28% OffFree Shipping

Why We Love It

Long-lasting, rich hair colour.
Up to 90% less breakage.
Ultimate nourishment, silky, shiny hair.

Main Highlights

Long-lasting colour: Schwarzkopf's Permanent Oil Colouration technology infuses the colour pigments deeply into the hair fibre, for strong and healthy-looking hair with rich and long-lasting colour
With HaptIQ system: This hair mask features the HaptIQ system which creates new micro-bonds within the hair, whilst enveloping it with a protective layer and strengthening it for up to 90% less hair breakage*
Supreme care: With a mask containing 4 caring oils to provide ultimate nourishment after colouration and restore strength for healthy-looking hair, this permanent Oleo Intense brown hair dye leaves the hair feeling soft, silky, and shiny
Mokka Brown: This shade is suitable for medium blonde to medium brown natural hair and for all hair textures and for up to 100% grey hair. Final colour result depends on your natural hair colour
Package contents: 1x50 ml tube with caring colour cream hair dye brown, 1x50 ml applicator bottle with developer lotion, 1x15 ml sachet of rich oil mask, 1 instruction leaflet, 1 pair of gloves

Clairol Nice'n Easy Crème Permanent Hair Dye, 6 Light Brown, 220g

13% OffFree Shipping

Why We Love It

Natural looking salon tones.
Soft and shiny results.
Long-lasting up to 28 washes.

Main Highlights

Permanent colour crème hair dye
Natural looking colour with a blend of 3 salon tones and highlights in 1 simple step
Oil infused hair dye delivering soft and shiny results
Gentle on hair and scalp
Long-lasting hair colour that lasts up to 28 washes

9.1

Superb

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We scanned 760 products

We reviewed these offers relevant to the Hair Colour within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like L'Oreal Paris, Olia, Wella Professionals, JoBaz, XP Metal Detectors, John Frieda, Bigen, Schwarzkopf, Clairol, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best Hair Colour in the market, we considered we took a deep dive into 3801 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is L'Oréal Paris Excellence Crème Permanent Hair Dye, Radiant At-Home Hair Colour with up to 100% Grey Coverage, Pro-Keratin, Up to 8 Weeks of Colour, Colour: 9.1 Natural Light Ash Blonde. We love many things about this product by L'Oreal Paris. What sets it apart from the competition is Nourishing and strengthening formula, Delivers natural, radiant color, Up to 100% grey coverage.
The best value product for most shoppers and where user satisfaction is continuously the highest is Garnier Olia Permanent Hair Dye, No Ammonia, Full Grey Coverage, Long-lasting Colour & Shine, Vegan Formula, Colour: 5.3 Golden Brown, 230g by Olia based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for Hair Colour and the best cost-to-value ratio is Schwarzkopf Oleo Intense Permanent Oil Colour 4-18 Mocha Brown Hair Dye, 100% Grey Coverage, Conditioner with HaptIQ System, Long-Lasting Colour, Ammonia Free Hair Dyeat Schwarzkopf with a 28% discount.
Our list of the best Hair Colour is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best Hair Colour in The UK

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We scanned 760 products

We concluded that: