Best Hair Colour of 2025

Last updated on 12/10/2025
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1
Josh Wood Colour - Ammonia-Free Hair Dye - Permanent Hair Colour with 100% Grey Coverage - Vegan Friendly, Natural-Looking Results, Shiny & Hydrated Hair | 7.0 (Lightest Brown)
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Josh Wood Colour - Ammonia-Free Hair Dye - Permanent Hair Colour with 100% Grey Coverage - Vegan Friendly, Natural-Looking Results, Shiny & Hydrated Hair | 7.0 (Lightest Brown)
Josh Wood Colour
Free Shipping
Why we love it
  • Vibrant, long-lasting hair color.
  • Gentle, ammonia-free formula.
  • Fully covers grey hairs.
Main Highlights
  • Striking Permanent Colour: Our professional hair colour delivers vibrant, natural-looking results while leaving hair glossy and healthy. Expertly developed by Josh Wood, this hair dye provides a salon-quality finish at home, ensuring long-lasting shine and depth of colour with professional-level performance.
  • Nourishing Vegan Formula: This ammonia-free, vegan hair colour is enriched with a shine complex that hydrates and nourishes your strands. Free from harsh chemicals, this ammonia free hair colour respects hair health while enhancing texture, leaving it soft, smooth, and conditioned for a healthier-looking finish after every application.
  • Full Grey Coverage: This expertly formulated permanent hair dye ensures complete, even coverage of grey hair. Designed to leave hair super shiny and hydrated, this vegan hair colour delivers flawless, natural results. The advanced blend locks in colour while keeping strands nourished, so you enjoy confidence in every shade.
  • Expert Colour Guidance: This natural hair colour comes with Josh Wood’s trusted advice to help you achieve the best results at home. For optimal outcomes, avoid colouring over highlighted or balayage mid-lengths and ends. Follow the simple step-by-step instructions to achieve a salon-quality finish with ease.
  • Versatile Application: Josh Wood Colour - Our hair colour works beautifully for root touch-ups or all-over application on roots and mid-lengths. Whether you’re refreshing regrowth or transforming your look, the Josh Wood colour adapts to your needs. Explore the full collection for more personalised shades and finishes.
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9.8
Exceptional
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9.8
Exceptional
Josh Wood Colour
Josh Wood Colour - Ammonia-Free Hair Dye - Permanent Hair Colour with 100% Grey Coverage - Vegan Friendly, Natural-Looking Results, Shiny & Hydrated Hair | 7.0 (Lightest Brown)
Free Shipping
Why we love it
  • Vibrant, long-lasting hair color.
  • Gentle, ammonia-free formula.
  • Fully covers grey hairs.
Main Highlights
  • Striking Permanent Colour: Our professional hair colour delivers vibrant, natural-looking results while leaving hair glossy and healthy. Expertly developed by Josh Wood, this hair dye provides a salon-quality finish at home, ensuring long-lasting shine and depth of colour with professional-level performance.
  • Nourishing Vegan Formula: This ammonia-free, vegan hair colour is enriched with a shine complex that hydrates and nourishes your strands. Free from harsh chemicals, this ammonia free hair colour respects hair health while enhancing texture, leaving it soft, smooth, and conditioned for a healthier-looking finish after every application.
  • Full Grey Coverage: This expertly formulated permanent hair dye ensures complete, even coverage of grey hair. Designed to leave hair super shiny and hydrated, this vegan hair colour delivers flawless, natural results. The advanced blend locks in colour while keeping strands nourished, so you enjoy confidence in every shade.
  • Expert Colour Guidance: This natural hair colour comes with Josh Wood’s trusted advice to help you achieve the best results at home. For optimal outcomes, avoid colouring over highlighted or balayage mid-lengths and ends. Follow the simple step-by-step instructions to achieve a salon-quality finish with ease.
  • Versatile Application: Josh Wood Colour - Our hair colour works beautifully for root touch-ups or all-over application on roots and mid-lengths. Whether you’re refreshing regrowth or transforming your look, the Josh Wood colour adapts to your needs. Explore the full collection for more personalised shades and finishes.
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Value for Money
2
Naturtint Permanent Hair Colour Gel 2N Brown-Black, Plant Enriched, Biobased, Ammonia Free, Long Lasting Grey Coverage and Radiant Colour, Nourishment and Protection
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Naturtint Permanent Hair Colour Gel 2N Brown-Black, Plant Enriched, Biobased, Ammonia Free, Long Lasting Grey Coverage and Radiant Colour, Nourishment and Protection
Naturtint
Free Shipping
Why we love it
  • Complete grey coverage achieved.
  • Provides long-lasting, natural radiance.
  • Adds vitality and shine.
Main Highlights
  • Permanent Hair Colour with 100% grey coverage from the very first application, in a quick and easy to use, non-drip gel formula available in over 40 blendable shades.
  • Enriched with natural plant and seed oils and extracts carefully chosen for their proven hair and scalp enhancing benefits. No ammonia, vegan friendly.
  • Naturtint’s innovative and gentle permanent hair colour has long been favoured the world over by consumers looking for softness and shine, as well as intense, natural-looking colour. Naturtint is proud to be the first hair colour to be USDA Certified Biobased.
  • All Naturtint Permanent Hair Colours include a generous 50ml tube of Quinoa Multi-Care Mask to use immediately after application and to maintain your colour in the weeks following, for long-lasting, radiant colour.
  • Naturtint is committed to delivering naturally better hair colourants and has been at the forefront of reducing the amount of chemicals in hair colour and care, without compromising on results, for more than 30 years. Ingredients that you will never find in Naturtint - Ammonia, Resorcinol, Parabens, Artificial Fragrances, Heavy Metals, Silicones, animal products, SLS.
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9.6
Superb
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9.6
Superb
Naturtint
Naturtint Permanent Hair Colour Gel 2N Brown-Black, Plant Enriched, Biobased, Ammonia Free, Long Lasting Grey Coverage and Radiant Colour, Nourishment and Protection
Free Shipping
Why we love it
  • Complete grey coverage achieved.
  • Provides long-lasting, natural radiance.
  • Adds vitality and shine.
Main Highlights
  • Permanent Hair Colour with 100% grey coverage from the very first application, in a quick and easy to use, non-drip gel formula available in over 40 blendable shades.
  • Enriched with natural plant and seed oils and extracts carefully chosen for their proven hair and scalp enhancing benefits. No ammonia, vegan friendly.
  • Naturtint’s innovative and gentle permanent hair colour has long been favoured the world over by consumers looking for softness and shine, as well as intense, natural-looking colour. Naturtint is proud to be the first hair colour to be USDA Certified Biobased.
  • All Naturtint Permanent Hair Colours include a generous 50ml tube of Quinoa Multi-Care Mask to use immediately after application and to maintain your colour in the weeks following, for long-lasting, radiant colour.
  • Naturtint is committed to delivering naturally better hair colourants and has been at the forefront of reducing the amount of chemicals in hair colour and care, without compromising on results, for more than 30 years. Ingredients that you will never find in Naturtint - Ammonia, Resorcinol, Parabens, Artificial Fragrances, Heavy Metals, Silicones, animal products, SLS.
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3
Preference Vivids 8.624 Bright Red: Long-lasting, high-intensity permanent hair colour for vibrant, captivating results.
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Preference Vivids 8.624 Bright Red: Long-lasting, high-intensity permanent hair colour for vibrant, captivating results.
L'Oreal Paris
Why we love it
  • Intense, bold colour options.
  • Long-lasting, radiant hair shine.
  • Vitamin E enriched formula.
Main Highlights
  • Preference expertise is now at the service of Vivid Colours. Get a Bright Red bold colour with radiance that holds for up to 8 weeks
  • Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 2x shinier hair and a luminous colour result you can trust
  • Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks
  • Bright Red was inspired by the famous, bright and authentic red Moulin Rouge, located at the bottom of Montmartre hill
  • Permanent hair colour in a new look: L'Oréal Paris Vivids range, For intense, bold colour, shine and radiance, Choose from 14 shades
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9.5
Superb
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9.5
Superb
L'Oreal Paris
Preference Vivids 8.624 Bright Red: Long-lasting, high-intensity permanent hair colour for vibrant, captivating results.
Why we love it
  • Intense, bold colour options.
  • Long-lasting, radiant hair shine.
  • Vitamin E enriched formula.
Main Highlights
  • Preference expertise is now at the service of Vivid Colours. Get a Bright Red bold colour with radiance that holds for up to 8 weeks
  • Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 2x shinier hair and a luminous colour result you can trust
  • Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks
  • Bright Red was inspired by the famous, bright and authentic red Moulin Rouge, located at the bottom of Montmartre hill
  • Permanent hair colour in a new look: L'Oréal Paris Vivids range, For intense, bold colour, shine and radiance, Choose from 14 shades
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4
Garnier Belle Color Brown Hair Dye Permanent, Natural Looking Hair Colour, Up To 100 Percent Grey Coverage, 3.0 natural dark chestnut, 1 Count, Pack Of 3
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Garnier Belle Color Brown Hair Dye Permanent, Natural Looking Hair Colour, Up To 100 Percent Grey Coverage, 3.0 natural dark chestnut, 1 Count, Pack Of 3
Garnier
Free Shipping
Why we love it
  • 100% grey hair coverage.
  • Nourishes and adds shine.
  • User-friendly home dye tips.
Main Highlights
  • Can't decide between 2 shades? Always choose the lightest hair dye shade
  • Hair Dye can only lighten your natural hair colour 1 to 2 levels – check the back of pack to see if it is the right hair colour shade for you
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9.5
Superb
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9.5
Superb
Garnier
Garnier Belle Color Brown Hair Dye Permanent, Natural Looking Hair Colour, Up To 100 Percent Grey Coverage, 3.0 natural dark chestnut, 1 Count, Pack Of 3
Free Shipping
Why we love it
  • 100% grey hair coverage.
  • Nourishes and adds shine.
  • User-friendly home dye tips.
Main Highlights
  • Can't decide between 2 shades? Always choose the lightest hair dye shade
  • Hair Dye can only lighten your natural hair colour 1 to 2 levels – check the back of pack to see if it is the right hair colour shade for you
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5
L’Oréal Excellence Permanent Hair Dye Colouring Cream, 100% Grey Coverage, With Pro-Keratin + Ammonia-Free, Universal Nudes, 5U Light Brown
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L’Oréal Excellence Permanent Hair Dye Colouring Cream, 100% Grey Coverage, With Pro-Keratin + Ammonia-Free, Universal Nudes, 5U Light Brown
L'Oreal Paris
Free Shipping
Why we love it
  • Ammonia-free for gentle care.
  • Optimal grey coverage achieved.
  • Locks-in shine beautifully.
Main Highlights
  • Permanent hair dye, Long-lasting colour care, Optimal grey coverage, Ammonia-free complete hair colouring treatment
  • Natural and easily achievable results with ReflectU technology, Gentle post-colour caring formula leaving hair protected and nourished
  • Follow packet instructions, Patch test 48 hours before use, 1. Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2. Apply colour and leave for recommended time, 3. Follow with conditioner and rinse
  • With Pro-Keratin for added vibrancy and to lock-in shine, Ammonia-free, Enriched with caring agents to protect hair throughout colouring process
  • Contents: 1x L'Oréal Paris Excellence permanent hair colour pack (including: x1 colouring cream, x1 developer cream, x1 shampoo, x1 conditioner, 1x pair of protective gloves), 5U Light Brown
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9.5
Superb
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9.5
Superb
L'Oreal Paris
L’Oréal Excellence Permanent Hair Dye Colouring Cream, 100% Grey Coverage, With Pro-Keratin + Ammonia-Free, Universal Nudes, 5U Light Brown
Free Shipping
Why we love it
  • Ammonia-free for gentle care.
  • Optimal grey coverage achieved.
  • Locks-in shine beautifully.
Main Highlights
  • Permanent hair dye, Long-lasting colour care, Optimal grey coverage, Ammonia-free complete hair colouring treatment
  • Natural and easily achievable results with ReflectU technology, Gentle post-colour caring formula leaving hair protected and nourished
  • Follow packet instructions, Patch test 48 hours before use, 1. Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2. Apply colour and leave for recommended time, 3. Follow with conditioner and rinse
  • With Pro-Keratin for added vibrancy and to lock-in shine, Ammonia-free, Enriched with caring agents to protect hair throughout colouring process
  • Contents: 1x L'Oréal Paris Excellence permanent hair colour pack (including: x1 colouring cream, x1 developer cream, x1 shampoo, x1 conditioner, 1x pair of protective gloves), 5U Light Brown
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6
Clairol Nice'n Easy Crème, Natural Looking Oil Infused Permanent Hair Dye, 7 Dark Blonde
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Clairol Nice'n Easy Crème, Natural Looking Oil Infused Permanent Hair Dye, 7 Dark Blonde
Clairol
Free Shipping
Why we love it
  • Natural, multidimensional color results.
  • Soft and shiny finish.
  • Extensive shade range available.
Main Highlights
  • Permanent colour crème hair dye
  • Natural looking colour with a blend of 3 salon tones and highlights in 1 simple step
  • Oil infused hair dye delivering soft and shiny results
  • Gentle on hair and scalp
  • Long-lasting hair colour that lasts up to 28 washes
  • 100% Grey Coverage
  • UK's largest shade choice (with over 50 shades)
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9.4
Superb
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9.4
Superb
Clairol
Clairol Nice'n Easy Crème, Natural Looking Oil Infused Permanent Hair Dye, 7 Dark Blonde
Free Shipping
Why we love it
  • Natural, multidimensional color results.
  • Soft and shiny finish.
  • Extensive shade range available.
Main Highlights
  • Permanent colour crème hair dye
  • Natural looking colour with a blend of 3 salon tones and highlights in 1 simple step
  • Oil infused hair dye delivering soft and shiny results
  • Gentle on hair and scalp
  • Long-lasting hair colour that lasts up to 28 washes
  • 100% Grey Coverage
  • UK's largest shade choice (with over 50 shades)
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7
L'Oréal Paris Excellence Crème Permanent Hair Dye, Radiant At-Home Hair Colour with up to 100% Grey Coverage, Pro-Keratin, Up to 8 Weeks of Colour, Colour: 5 Natural Brown
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L'Oréal Paris Excellence Crème Permanent Hair Dye, Radiant At-Home Hair Colour with up to 100% Grey Coverage, Pro-Keratin, Up to 8 Weeks of Colour, Colour: 5 Natural Brown
L'Oreal Paris
9% OffFree Shipping
Why we love it
  • Effortless at-home hair colouring.
  • Delivers radiant, long-lasting colour.
  • Strengthens and nourishes hair.
Main Highlights
  • Permanent at-home hair colour with nourishing and strengthening Pro-Keratin and Ceramide, Complete hair colour treatment with Triple Care Colour Regime: colouring cream, shampoo and hair mask
  • Results in under 30 minutes, Delivers natural radiant colour for up to 8 weeks, Leaves hair stronger, silkier and more nourished, Reduced hair breakage, Up to 100 percent grey coverage
  • Read instructions and patch test 48 hours before use: 1.) Use gloves and pour colouring into developer bottle and shake to mix, 2.) Apply colour and leave for recommended time, 3.) Shampoo out and follow with conditioning mask
  • Non-drip crème formula suitable for all hair types, Comb applicator for precise application, Over 30 shades available including red hair dye, brown hair dye, black hair dye and blonde hair dye
  • Contents: 1x L'Oréal Paris Excellence Crème home hair colour set in 5 Natural Brown, Each box includes: 1x caring colouring cream & developer, 1x caring scalp shampoo, 1x caring light weight mask and 1x comb applicator
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9.4
Superb
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9.4
Superb
L'Oreal Paris
L'Oréal Paris Excellence Crème Permanent Hair Dye, Radiant At-Home Hair Colour with up to 100% Grey Coverage, Pro-Keratin, Up to 8 Weeks of Colour, Colour: 5 Natural Brown
9% OffFree Shipping
Why we love it
  • Effortless at-home hair colouring.
  • Delivers radiant, long-lasting colour.
  • Strengthens and nourishes hair.
Main Highlights
  • Permanent at-home hair colour with nourishing and strengthening Pro-Keratin and Ceramide, Complete hair colour treatment with Triple Care Colour Regime: colouring cream, shampoo and hair mask
  • Results in under 30 minutes, Delivers natural radiant colour for up to 8 weeks, Leaves hair stronger, silkier and more nourished, Reduced hair breakage, Up to 100 percent grey coverage
  • Read instructions and patch test 48 hours before use: 1.) Use gloves and pour colouring into developer bottle and shake to mix, 2.) Apply colour and leave for recommended time, 3.) Shampoo out and follow with conditioning mask
  • Non-drip crème formula suitable for all hair types, Comb applicator for precise application, Over 30 shades available including red hair dye, brown hair dye, black hair dye and blonde hair dye
  • Contents: 1x L'Oréal Paris Excellence Crème home hair colour set in 5 Natural Brown, Each box includes: 1x caring colouring cream & developer, 1x caring scalp shampoo, 1x caring light weight mask and 1x comb applicator
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8
Garnier Olia 5.0 Brown: 100% Grey Coverage. No Ammonia, Oil-Powered for Luminous, Long-Lasting, Vibrant Hair Color.
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Garnier Olia 5.0 Brown: 100% Grey Coverage. No Ammonia, Oil-Powered for Luminous, Long-Lasting, Vibrant Hair Color.
Olia
Free Shipping
Why we love it
  • Intense, multi-dimensional colour performance.
  • Improves hair quality visibly.
  • Approved by Cruelty Free International.
Main Highlights
  • Garnier Olia 5.0 Brown offers intense, multi-dimensional colour and up to 100% grey coverage, perfect for a natural, rich look
  • Achieve visibly healthier hair that’s 3x shinier with our natural flower oil-powered, ammonia-free formula that protects against dryness and adds vibrant shine
  • Apply in sections from roots to ends with the velvety, non-drip formula, letting it develop for 45 minutes for full-colour impact
  • Box includes 1 x developer cream, 1 x after-colour conditioner, gloves and an instruction leaflet
  • Contents: 1 x Garnier Olia Permanent Hair Dye, Colour: 5.0 Brown, 230g
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9.3
Superb
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9.3
Superb
Olia
Garnier Olia 5.0 Brown: 100% Grey Coverage. No Ammonia, Oil-Powered for Luminous, Long-Lasting, Vibrant Hair Color.
Free Shipping
Why we love it
  • Intense, multi-dimensional colour performance.
  • Improves hair quality visibly.
  • Approved by Cruelty Free International.
Main Highlights
  • Garnier Olia 5.0 Brown offers intense, multi-dimensional colour and up to 100% grey coverage, perfect for a natural, rich look
  • Achieve visibly healthier hair that’s 3x shinier with our natural flower oil-powered, ammonia-free formula that protects against dryness and adds vibrant shine
  • Apply in sections from roots to ends with the velvety, non-drip formula, letting it develop for 45 minutes for full-colour impact
  • Box includes 1 x developer cream, 1 x after-colour conditioner, gloves and an instruction leaflet
  • Contents: 1 x Garnier Olia Permanent Hair Dye, Colour: 5.0 Brown, 230g
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9
Schwarzkopf Oleo Intense Permanent Oil Colour 4-86 Chocolate Brown, 100% Grey Coverage, Conditioner with HaptIQ System, Long-Lasting Colour, Ammonia Free Hair Dye
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Schwarzkopf Oleo Intense Permanent Oil Colour 4-86 Chocolate Brown, 100% Grey Coverage, Conditioner with HaptIQ System, Long-Lasting Colour, Ammonia Free Hair Dye
Schwarzkopf
Free Shipping
Why we love it
  • Rich, long-lasting colour infusion.
  • Up to 90% less breakage.
  • Leaves hair soft, shiny.
Main Highlights
  • Long-lasting colour: Schwarzkopf's Permanent Oil Colouration technology infuses the colour pigments deeply into the hair fibre, for strong and healthy-looking hair with rich and long-lasting colour
  • With HaptIQ system: This hair mask features the HaptIQ system which creates new micro-bonds within the hair, whilst enveloping it with a protective layer and strengthening it for up to 90% less hair breakage*
  • Supreme care: With a mask containing 4 caring oils to provide ultimate nourishment after colouration and restore strength for healthy-looking hair, this permanent Oleo Intense brown hair dye leaves the hair feeling soft, silky, and shiny
  • Chocolate Brown: This shade is suitable for medium blonde to medium brown natural hair and for all hair textures and for up to 100% grey hair. Final colour result depends on your natural hair colour
  • Package contents: 1x50 ml tube with caring colour cream hair dye brown, 1x50 ml applicator bottle with developer lotion, 1x15 ml sachet of rich oil mask, 1 instruction leaflet, 1 pair of gloves
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9.3
Superb
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9.3
Superb
Schwarzkopf
Schwarzkopf Oleo Intense Permanent Oil Colour 4-86 Chocolate Brown, 100% Grey Coverage, Conditioner with HaptIQ System, Long-Lasting Colour, Ammonia Free Hair Dye
Free Shipping
Why we love it
  • Rich, long-lasting colour infusion.
  • Up to 90% less breakage.
  • Leaves hair soft, shiny.
Main Highlights
  • Long-lasting colour: Schwarzkopf's Permanent Oil Colouration technology infuses the colour pigments deeply into the hair fibre, for strong and healthy-looking hair with rich and long-lasting colour
  • With HaptIQ system: This hair mask features the HaptIQ system which creates new micro-bonds within the hair, whilst enveloping it with a protective layer and strengthening it for up to 90% less hair breakage*
  • Supreme care: With a mask containing 4 caring oils to provide ultimate nourishment after colouration and restore strength for healthy-looking hair, this permanent Oleo Intense brown hair dye leaves the hair feeling soft, silky, and shiny
  • Chocolate Brown: This shade is suitable for medium blonde to medium brown natural hair and for all hair textures and for up to 100% grey hair. Final colour result depends on your natural hair colour
  • Package contents: 1x50 ml tube with caring colour cream hair dye brown, 1x50 ml applicator bottle with developer lotion, 1x15 ml sachet of rich oil mask, 1 instruction leaflet, 1 pair of gloves
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10
Garnier Nutrisse Ultra Crème Hair Dye, 100% Grey, 8-Week Colour, No Ammonia, Vegan, 3 Darkest Brown
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Garnier Nutrisse Ultra Crème Hair Dye, 100% Grey, 8-Week Colour, No Ammonia, Vegan, 3 Darkest Brown
Garnier
Free Shipping
Why we love it
  • Rich, long-lasting colour impresses.
  • Strengthens hair remarkably.
  • Exceptional grey hair coverage.
Main Highlights
  • Provides rich, long-lasting color.
  • Offers up to 100% grey coverage.
  • Results in hair that is 5x stronger and 2x shinier.
  • Leaves hair with a silky, nourished feel.
  • Includes a restoring conditioner with 5 oils.
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9.1
Superb
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9.1
Superb
Garnier
Garnier Nutrisse Ultra Crème Hair Dye, 100% Grey, 8-Week Colour, No Ammonia, Vegan, 3 Darkest Brown
Free Shipping
Why we love it
  • Rich, long-lasting colour impresses.
  • Strengthens hair remarkably.
  • Exceptional grey hair coverage.
Main Highlights
  • Provides rich, long-lasting color.
  • Offers up to 100% grey coverage.
  • Results in hair that is 5x stronger and 2x shinier.
  • Leaves hair with a silky, nourished feel.
  • Includes a restoring conditioner with 5 oils.
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We scanned 202 products

We reviewed these offers relevant to the Hair Colour within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Josh Wood Colour, Naturtint, L'Oreal Paris, Garnier, Clairol, Olia, Schwarzkopf, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.
For the best Hair Colour in the market, we considered we took a deep dive into 1011 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that: