10 Best Hair Dye in The UK

Last updated on 28/08/2025

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Garnier GOOD Permanent Hair Dye with No Amonia and Shea Butter formula, 100% grey coverage & 8 weeks long lasting colour for all hair types, 6.0 Mochaccino Brown

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Why We Love It

Intense gloss for vibrant color.
Stress-free and easy application.
Natural ingredients for healthy hair.

Main Highlights

Intense Glossy Hair Colour Guaranteed: Ultra caring formula, with nourishing Shea Butter leaving your hair rejuvenated & healthy-looking
Stress-Free Application: Non-drip formula, Creams, developers, care, spatula and glove all provided in the tub
Natural & Vegan Formula: 90% natural origin formula*, with No ammonia, No resorcinol, No alcohol & No silicones for a natural feel
Choose Your Shade: 18 multi-dimensional shades that work with your own tones & highlights
Sensorial Fragrance: Goji, Orchid & Sandal Wood

Garnier Olia Permanent Hair Dye, No Ammonia, Full Grey Coverage, Long-lasting Colour & Shine, Vegan Formula, Colour: 5.0 Brown, 230g

25% OffFree Shipping

Why We Love It

Intense, multi-dimensional colour performance.
Improves hair quality visibly.
Approved by Cruelty Free International.

Main Highlights

Garnier Olia 5.0 Brown offers intense, multi-dimensional colour and up to 100% grey coverage, perfect for a natural, rich look
Achieve visibly healthier hair that’s 3x shinier with our natural flower oil-powered, ammonia-free formula that protects against dryness and adds vibrant shine
Apply in sections from roots to ends with the velvety, non-drip formula, letting it develop for 45 minutes for full-colour impact
Box includes 1 x developer cream, 1 x after-colour conditioner, gloves and an instruction leaflet
Contents: 1 x Garnier Olia Permanent Hair Dye, Colour: 5.0 Brown, 230g

Garnier Color Sensation 4.15 Icy Chestnut Brown Permanent Hair Dye

Why We Love It

Up to 100% grey coverage.
Long-lasting, intense brown color.
Enriched with Rose oil.

Main Highlights

Shade: Garnier Color Sensation 415 Icy Chestnut Brown Permanent Hair Dye
Up to 100% grey hair coverage
Intense, Long-lasting brown hair colour result with mirror shine
Superstay colour intensity conditioner enriched with Rose oil and Mother of pearl
Can't decide between 2 shades? Always choose the lightest hair dye shade
Top tips: Use an old towel as hair colour may stain it Apply moisturising cream to your hairline before dying your hair to avoid staining

Clairol Root Touch-Up Permanent Hair Dye, 4 Dark Brown (Packing May Vary)

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Why We Love It

Blends flawlessly with color.
Quick and easy application.
100% grey coverage.

Main Highlights

Ideal for extending colour and covering greys between salon appointments and at-home coluorings, Clairol Root Touch-Up is designed to work on any colour, even salon
The colour crème formula blends flawlessly with your current colour and ensures an even result from root to tip
The salon inspired precision brush ensures a quick and easy application, no mess
100% grey coverage, even on resistant greys
The permanent touch up takes only 10 minutes and lasts up to 3 weeks

Clairol Natural Instincts Semi-Permanent No Ammonia Hair Dye, 9 Light Blonde

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Why We Love It

Enhances natural color beautifully.
Gentle, non-damaging formula.
Low commitment, fades gradually.

Main Highlights

Optimal coverage for first greys.
Shade 9 Light Blonde can be used to add tone if you have over lightened your hair or it is looking a little brassy
A SEMI-PERMANENT HAIR DYE WITH NO AMMONIA: A non-damaging and a short-term way to colour your locks
A GENTLE CONDITIONING COLOUR: Formula made with 80 Percent naturally derived ingredients, and includes coconut oil and aloe vera for hair that feels healthy
ENHANCES YOUR NATURAL COLOUR AND BOOSTS SHINE, NATURALLY: Enjoy rich, natural looking colour results that are even from root to tip
LOW COMMITMENT HAIR DYE: It fades gradually, lasting up to 28 washes and leaves no harsh root line
Perfect for first-time colourers and women who want to enhance their natural colour without the commitment of a permanent colour
When using a semi-permanent shade, stick to 1 to 2 shades lighter or darker than your natural colour
Doesn't lighten your colour, but adds beautiful tones and depth

John Frieda Precision Foam Colour 4N, Salon-Finish Dark Natural Brown Hair Dye, Dark Brown Permanent Hair Colour, 100% Grey Coverage

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Why We Love It

Non-drip foam application.
Salon-quality permanent color.
Long-lasting, rich tones.

Main Highlights

NON-DRIP FOAM HAIR DYE - Revolutionary, non-drip foam covers every strand perfectly
PERMANENT COLOUR - Precision Foam Colour gives salon quality results
FADE-RESISTANT DARK NATURAL BROWN COLOUR with up to 100 percent Grey Coverage
NOURISHING AFTER-COLOUR CONDITIONER - Seals in colour for longlasting tonal richness
BOX CONTAINS - Colourant, Developer, Conditioner, Salon Professional Gloves, Usage Instructions and Tips
FOR BEST RESULTS - Select a shade no more than two levels away from your current hair colour
VEGAN FRIENDLY
Item display weight: 230

Garnier Nutrisse Permanent Hair Dye, Natural-looking, hair colour result, For All Hair Types, 5 Mocha Brown

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Why We Love It

Radiates with rich, lasting color.
Promotes stronger, healthier hair.
Delivers shinier, silkier nourishment.

Main Highlights

Riche long-lasting colour
5x stronger hair
2x shiner, silkier & nourished
Restoring conditioner enriched with 5 oils

Garnier Nutrisse Permanent Hair Dye, Natural-looking, hair colour result, For All Hair Types, 3 Darkest Brown

25% OffFree Shipping

Why We Love It

Rich, long-lasting colour impresses.
Strengthens hair remarkably.
Exceptional grey hair coverage.

Main Highlights

Rich long-lasting colour
5x stronger hair
2x shiner, silkier & nourished
Up to 100% grey hair coverage
Restoring conditioner enriched with 5 oils

Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Brown Hair Dye, With Built-In Vibrancy Serum, Up To 100% Grey Coverage, Bitter Sweet Chocolate 089

33% OffFree Shipping

Why We Love It

Long lasting and vibrant color.
Maximum grey coverage guaranteed.
Built-in vibrancy for shine.

Main Highlights

Long-lasting dye: This permanent deep brown hair dye gives intense colour thanks to its anti-fade formula. The built-in Vibrancy Serum activates colour at the core of each hair strand for maximum depth
Easy application: Designed for use on medium brown to black hair, this vegan hair dye gives rich and long-lasting colour results as well as healthy-looking shine
Full coverage: Get up to 100% grey coverage thanks to this nourishing permanent colour hair dye in an intense shade of jet black. It is quick and easy to apply
Colour and shine: With a built-in Vibrancy Serum for maximum depth and anti-fade effect, the nourishing dye gives vibrant hair colour and brilliant shine
LIVE commitments: Featuring a vegan* formula that is silicone- and alcohol-free**, this permanent brown hair dye also comes in a 100% recycled aluminium tube

Clairol Nice'n Easy Crème, Natural Looking Oil Infused Permanent Hair Dye, 7 Dark Blonde

25% OffFree Shipping

Why We Love It

Natural, multidimensional color results.
Soft and shiny finish.
Extensive shade range available.

Main Highlights

Permanent colour crème hair dye
Natural looking colour with a blend of 3 salon tones and highlights in 1 simple step
Oil infused hair dye delivering soft and shiny results
Gentle on hair and scalp
Long-lasting hair colour that lasts up to 28 washes
100% Grey Coverage
UK's largest shade choice (with over 50 shades)

9.0

Superb

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We scanned 1330 products

We reviewed these offers relevant to the Hair Dye within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Garnier, Olia, Clairol, John Frieda, LIVE, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best Hair Dye in the market, we considered we took a deep dive into 6651 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Garnier GOOD Permanent Hair Dye with No Amonia and Shea Butter formula, 100% grey coverage & 8 weeks long lasting colour for all hair types, 6.0 Mochaccino Brown. We love many things about this product by Garnier. What sets it apart from the competition is Intense gloss for vibrant color. , Stress-free and easy application. , Natural ingredients for healthy hair. .
The best value product for most shoppers and where user satisfaction is continuously the highest is Garnier Olia Permanent Hair Dye, No Ammonia, Full Grey Coverage, Long-lasting Colour & Shine, Vegan Formula, Colour: 5.0 Brown, 230g by Olia based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for Hair Dye and the best cost-to-value ratio is Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Brown Hair Dye, With Built-In Vibrancy Serum, Up To 100% Grey Coverage, Bitter Sweet Chocolate 089at LIVE with a 33% discount.
Our list of the best Hair Dye is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best Hair Dye in The UK

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We scanned 1330 products

We concluded that: