10 Best Hair Dye in The UK

Last updated on 05/07/2025

Advertising disclosure

Garnier Olia 4.15 Iced Chocolate Brown Permanent Hair Dye, Up to 100% Grey Hair Coverage, Visibly Improved Hair Quality, 3X More Shine, No Ammonia & 60% Oil Powered Formula

Free Shipping

Why We Love It

No Ammonia formula used.
Intense multi-dimensional colour results.
Cruelty-free approved brand.

Main Highlights

60% OIL POWERED FORMULA*: Garnier Olia is enriched with natural flower oils and is formulated with NO SILICONES and NO AMMONIA for visibly improved hair quality.
MAXIMUM COLOUR PERFORMANCE: Discover long-lasting multi-dimensional colour, up to 100% Grey coverage, 35% smoother hair** & 3X more shine**.
97% WOMEN SAW NO VISIBLE DAMAGE (consumer test using full kit, 256 of 262 agree)
ULTRA SENSORIAL EXPERIENCE: Delicate floral fragrance and non-irritating odour for optimal scalp comfort & non-drip velvety cream for a quick and easy application.
CRUELTY FREE: Vegan formula*** & approved by Cruelty Free International under the Leaping Bunny Programme.
LESS PLASTIC: Garnier Olia now uses 43% less plastic compared to previous kits.

Schwarzkopf Oleo Intense Permanent Oil Colour 5-77 Light Copper Brown Hair Dye, 100% Grey Coverage, Conditioner with HaptIQ System, Long-Lasting Colour, Ammonia Free

Free Shipping

Why We Love It

Intense and long-lasting colour.
Promotes strong, healthy hair.
Provides ultimate nourishment.

Main Highlights

Long-lasting colour: Schwarzkopf's Permanent Oil Colouration technology infuses the colour pigments deeply into the hair fibre, for strong and healthy-looking hair with rich and long-lasting colour
With HaptIQ system: This hair mask features the HaptIQ system which creates new micro-bonds within the hair, whilst enveloping it with a protective layer and strengthening it for up to 90% less hair breakage*
Supreme care: With a mask containing 4 caring oils to provide ultimate nourishment after colouration and restore strength for healthy-looking hair, this permanent Oleo Intense brown hair dye leaves the hair feeling soft, silky, and shiny
Light Copper Brown: This shade is suitable for medium blonde to medium brown natural hair and for all hair textures and for up to 100% grey hair. Final colour result depends on your natural hair colour
Package contents: 1x50 ml tube with caring colour cream hair dye brown, 1x50 ml applicator bottle with developer lotion, 1x15 ml sachet of rich oil mask, 1 instruction leaflet, 1 pair of gloves

WELLA Koleston Perfect Me+ Pure Naturals Permanent Hair Colour Cream, No. 7/0 Medium Blonde, 0.66 kg

10% OffFree Shipping

Why We Love It

Pure, balanced color results.
Complete grey coverage improvement.
Significant lift for best results.

Main Highlights

Reduce the formation of free radicals for irresistible hair quality
Pure, balanced colour results with natural depth and shine
Up to 100 percent grey coverage
Up to 5 levels of lift

Garnier Nutrisse Permanent Hair Dye, Natural-looking, hair colour result, For All Hair Types, 4 1/2 Medium Dark Brown

25% OffFree Shipping

Main Highlights

Packaging may vary

Clairol Nice'n Easy Crème, Natural Looking Oil Infused Permanent Hair Dye, 6R Light Auburn, Packaging May Vary

13% OffFree Shipping

Why We Love It

Natural-looking, salon-quality colour.
Oil-infused for soft, shiny hair.
Long-lasting colour, up to 28 washes.

Main Highlights

Permanent colour crème hair dye
Natural looking colour with a blend of 3 salon tones and highlights in 1 simple step
Oil infused hair dye delivering soft and shiny results
Gentle on hair and scalp
Long-lasting hair colour that lasts up to 28 washes

Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Brown Hair Dye, With Built-In Vibrancy Serum, Up To 70% Grey Coverage, Urban Brown 088

22% OffFree Shipping

Why We Love It

Long lasting vibrant color.
Covers grey beautifully.
Brilliant shine always.

Main Highlights

Long lasting permanent hair dye
For light brown to dark brown hair
Up to 70percentage grey coverage
Built-in Vibrancy Serum for maximum colour depth and fade resistance
Vibrant colour and brilliant shine

Garnier Color Sensation 4.15 Icy Chestnut Brown Permanent Hair Dye

Free Shipping

Why We Love It

Up to 100% grey coverage.
Long-lasting, intense brown color.
Enriched with Rose oil.

Main Highlights

Shade: Garnier Color Sensation 415 Icy Chestnut Brown Permanent Hair Dye
Up to 100% grey hair coverage
Intense, Long-lasting brown hair colour result with mirror shine
Superstay colour intensity conditioner enriched with Rose oil and Mother of pearl
Can't decide between 2 shades? Always choose the lightest hair dye shade
Top tips: Use an old towel as hair colour may stain it Apply moisturising cream to your hairline before dying your hair to avoid staining

Clairol Nice'n Easy Tone+Gloss Semi Permanent Hair Dye - 300/84 Darkest Brown

22% OffFree Shipping

Why We Love It

Optimal grey coverage guaranteed.
Ammonia-free for healthy hair.
Brilliant gloss in just 20 minutes.

Main Highlights

Get optimal grey coverage & colour that lasts up to 28 shampoos.
Zero ammonia in every shade.
Our conditioning colour will enhance your natural tone with a brilliant gloss in just 20 minutes.

Garnier Nutrisse 2.6 Dark Cherry Red Permanent Hair Dye 1 Kit

25% OffFree Shipping

Why We Love It

Long-lasting vibrant color.
Ultra nourishing conditioner included.
Works on all textures.

Main Highlights

Garnier Nutrisse Ultra Color Vibrant Intense Permanent hair dye
Up to 8 weeks of vibrant and intense colour
The 5 oils conditioner restores hair to reveal up to 3x shinier hair and up to 3x stronger hair
Nourished hair means intense colour
Works on ALL hair textures

Clairol Root Touch-Up Permanent Hair Dye, 5 Medium Brown

8% OffFree Shipping

Why We Love It

Extends color between appointments.
Ensures even root-to-tip results.
Lasts up to 3 weeks.

Main Highlights

Ideal for extending colour and covering greys between salon appointments and at-home colourings
The colour crème formula blends flawlessly with your current colour and ensures an even result from root to tip
The salon inspired precision brush ensures a quick and easy application, no mess
100% grey coverage, even on resistant greys
The permanent touch up takes only 10 minutes and lasts up to 3 weeks

9.0

Superb

Save 8%

We scanned 1329 products

We reviewed these offers relevant to the Hair Dye within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Garnier, Schwarzkopf, Wella Professionals, Clairol, LIVE, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best Hair Dye in the market, we considered we took a deep dive into 6646 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Garnier Olia 4.15 Iced Chocolate Brown Permanent Hair Dye, Up to 100% Grey Hair Coverage, Visibly Improved Hair Quality, 3X More Shine, No Ammonia & 60% Oil Powered Formula. We love many things about this product by Garnier. What sets it apart from the competition is No Ammonia formula used. , Intense multi-dimensional colour results. , Cruelty-free approved brand.
The best value product for most shoppers and where user satisfaction is continuously the highest is Schwarzkopf Oleo Intense Permanent Oil Colour 5-77 Light Copper Brown Hair Dye, 100% Grey Coverage, Conditioner with HaptIQ System, Long-Lasting Colour, Ammonia Free by Schwarzkopf based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for Hair Dye and the best cost-to-value ratio is Garnier Nutrisse 2.6 Dark Cherry Red Permanent Hair Dye 1 Kitat Garnier with a 25% discount.
Our list of the best Hair Dye is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best Hair Dye in The UK

Related Deals You Might Like for Hair Dye

Clairol Natural Instincts Semi-Permanent No Ammonia Hair Dye, 9 Light Blonde

L'Oréal Paris Permanent Hair Colour, Long-Lasting Shine and Intense Colour, For up to 8 Weeks, Preference Vivids (Colorista), Bright Red 8.624, x1 pack

Vatika Henna Rich Black Hair Colour - 60g (6 x 10g Sachets), Natural & Nourishing Hair Dye, 100% Ammonia Free, For Vibrant Color, Shine, & Coverage

Revlon Colorstay Longwear Permanent Cream Colour

L'Oréal Paris Casting Crème Gloss, Semi-Permanent Hair Dye, Radiant & Natural Colour, Shade: Brown 400

Crazy Color Vibrant Vermillion Red Semi-Permanent Hair Dye. Highly Pigmented Scarlet Red Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml

Clairol Nice n’ Easy Pure Brunettes Hair Colour | Pure and Rich Brown Tones | Smooth, Natural Hair Colour | With Pre-Colour Serum | 100% Grey Coverage | 6.5PB Lightest Latte Brown| Permanent Hair Dye

L'Oréal Paris Excellence Crème Permanent Hair Dye, Radiant At-Home Hair Colour with up to 100% Grey Coverage, Pro-Keratin, Up to 8 Weeks of Colour, Colour: 3 Natural Darkest Brown

Clairol Nice'n Easy Crème, Natural Looking Oil Infused Permanent Hair Dye, 11A Ultra Light Ash Blonde

L'Oreal Paris Casting Creme Gloss semi-permanent hair dye, blends away grey hair leaving a radiant hair colour, brown hair dye 600 Light Brown

We scanned 1329 products

We concluded that: