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Today's Deals
Best Long Lasting Foundation of 2026
Last updated on 31/05/2026
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1
LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Fair - Buildable Light to Medium Coverage - Demi-Matte Natural Finish
Laura Geller Beauty
37% Off
Why we love it
Feels weightless and flawless.
Nourishes while providing coverage.
Perfect for mature skin.
Main Highlights
BALANCE-N-BRIGHTEN COLOR CORRECTING POWDER FOUNDATION: This award-winning foundation handmade in Italy is made up of pressed powders to help you create a perfect canvas and a natural, demi-matte finish. Build your ideal coverage without worrying about caking—this favorite feels weightless and looks flawless.
FAIR: Get this award-winning powder foundation in the perfect shade for fair skin with neutral undertones.
SELF-ADJUSTS TO MATCH YOUR SKIN TONE: Treat yourself to a baked powder foundation that nourishes as it perfects. This natural demi-matte formula gives you creamy coverage that's packed with antioxidants Centella Asiatica and White Tea Extracts for soothing hydration all day long.
PERFECT FOR : This one's a crowd-pleaser. Perfect for even mature skin, uneven complexions, and those with fine lines and wrinkles, the light and airy baked powder foundation gives you a flawless face without feeling (or looking) cakey and heavy, no matter your skin type.
HOW TO APPLY: Swirl your brush in the foundation powder. Then, stroke on your face, blending outward and upward. Repeat to build coverage.
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9.9
Exceptional
Check Price
9.9
Exceptional
Laura Geller Beauty
LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Fair - Buildable Light to Medium Coverage - Demi-Matte Natural Finish
37% Off
Check Price
Show More
Why we love it
Feels weightless and flawless.
Nourishes while providing coverage.
Perfect for mature skin.
Main Highlights
BALANCE-N-BRIGHTEN COLOR CORRECTING POWDER FOUNDATION: This award-winning foundation handmade in Italy is made up of pressed powders to help you create a perfect canvas and a natural, demi-matte finish. Build your ideal coverage without worrying about caking—this favorite feels weightless and looks flawless.
FAIR: Get this award-winning powder foundation in the perfect shade for fair skin with neutral undertones.
SELF-ADJUSTS TO MATCH YOUR SKIN TONE: Treat yourself to a baked powder foundation that nourishes as it perfects. This natural demi-matte formula gives you creamy coverage that's packed with antioxidants Centella Asiatica and White Tea Extracts for soothing hydration all day long.
PERFECT FOR : This one's a crowd-pleaser. Perfect for even mature skin, uneven complexions, and those with fine lines and wrinkles, the light and airy baked powder foundation gives you a flawless face without feeling (or looking) cakey and heavy, no matter your skin type.
HOW TO APPLY: Swirl your brush in the foundation powder. Then, stroke on your face, blending outward and upward. Repeat to build coverage.
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Value for Money
2
Colour Changing Foundation 2Pack, Flawless Tone-Adapting Liquid Foundation, Medium Buildable Coverage, Lightweight Hydrating, SPF15, Vegan Cruelty-Free, for All Skin Tones Mature Skin, 30ml
WANFAER
Why we love it
Instantly matches your skin tone.
Provides sun protection and hydration.
Suitable for all skin types.
Main Highlights
【Effortless Tone Matching for Flawless Skin】Our colour changing foundation features micro-encapsulated pigments that adapt to your unique skin tone upon application, delivering a seamless, natural match for fair, medium, deep, and mature skin. No more guesswork—just personalised, even-toned skin.
【Lightweight Hydrating Formula, All-Day Comfort】The serum-like texture glides smoothly, blending effortlessly without heaviness or caking. Infused with moisturising ingredients, it keeps skin hydrated and dewy for hours, suitable for dry, oily, and combination skin types.
【Buildable Medium Coverage, Natural Dewy Finish】Covers minor blemishes, redness, and uneven texture with breathable, buildable coverage. Achieve a skin-like, luminous finish that enhances your natural beauty—perfect for everyday wear or special occasions.
【SPF15 Protection & Long-Lasting Wear】Offers gentle daily sun protection to shield skin from UV rays. The transfer-resistant, waterproof formula stays put through daily activities, maintaining a fresh, flawless look all day long.
【Vegan & Cruelty-Free, Clean Beauty Choice】Formulated without parabens, sulphates, or mineral oil. Our foundation is 100% vegan and cruelty-free, making it a safe, ethical choice for conscious beauty lovers.
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9.8
Exceptional
Check Price
9.8
Exceptional
WANFAER
Colour Changing Foundation 2Pack, Flawless Tone-Adapting Liquid Foundation, Medium Buildable Coverage, Lightweight Hydrating, SPF15, Vegan Cruelty-Free, for All Skin Tones Mature Skin, 30ml
Check Price
Show More
Why we love it
Instantly matches your skin tone.
Provides sun protection and hydration.
Suitable for all skin types.
Main Highlights
【Effortless Tone Matching for Flawless Skin】Our colour changing foundation features micro-encapsulated pigments that adapt to your unique skin tone upon application, delivering a seamless, natural match for fair, medium, deep, and mature skin. No more guesswork—just personalised, even-toned skin.
【Lightweight Hydrating Formula, All-Day Comfort】The serum-like texture glides smoothly, blending effortlessly without heaviness or caking. Infused with moisturising ingredients, it keeps skin hydrated and dewy for hours, suitable for dry, oily, and combination skin types.
【Buildable Medium Coverage, Natural Dewy Finish】Covers minor blemishes, redness, and uneven texture with breathable, buildable coverage. Achieve a skin-like, luminous finish that enhances your natural beauty—perfect for everyday wear or special occasions.
【SPF15 Protection & Long-Lasting Wear】Offers gentle daily sun protection to shield skin from UV rays. The transfer-resistant, waterproof formula stays put through daily activities, maintaining a fresh, flawless look all day long.
【Vegan & Cruelty-Free, Clean Beauty Choice】Formulated without parabens, sulphates, or mineral oil. Our foundation is 100% vegan and cruelty-free, making it a safe, ethical choice for conscious beauty lovers.
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3
Maybelline New York Super Stay Active Wear, waterproof foundation with high coverage, long-lasting facial make-up for light skin types, colour: No. 10 Ivory (Light), 1 x 30 ml
Maybelline
Why we love it
Waterproof and smudge-proof.
Medium to high coverage.
Natural matte finish.
Main Highlights
Liquid and moisturising make-up with medium to high coverage, waterproof foundation for light, neutral skin tones
Result: Natural, matte finish, completely concealed blemishes for an even, fresh complexion without mask effect, 30 hours hold
Application: Apply the liquid make-up from the middle to the outside of the cleaned face with a brush, sponge or fingers, repeat for stronger coverage
Smudge-proof, waterproof and sweat-resistant, suitable for all skin types, non-comedogenic, non-greasy, dermatologically tested, manufactured according to EU regulations
Box contents: 1 x Maybelline New York Super Stay Active Wear Foundation, Colour: No.10 Ivory, Contents: 30 ml, Made in France
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9.6
Superb
Check Price
9.6
Superb
Maybelline
Maybelline New York Super Stay Active Wear, waterproof foundation with high coverage, long-lasting facial make-up for light skin types, colour: No. 10 Ivory (Light), 1 x 30 ml
Check Price
Show More
Why we love it
Waterproof and smudge-proof.
Medium to high coverage.
Natural matte finish.
Main Highlights
Liquid and moisturising make-up with medium to high coverage, waterproof foundation for light, neutral skin tones
Result: Natural, matte finish, completely concealed blemishes for an even, fresh complexion without mask effect, 30 hours hold
Application: Apply the liquid make-up from the middle to the outside of the cleaned face with a brush, sponge or fingers, repeat for stronger coverage
Smudge-proof, waterproof and sweat-resistant, suitable for all skin types, non-comedogenic, non-greasy, dermatologically tested, manufactured according to EU regulations
Box contents: 1 x Maybelline New York Super Stay Active Wear Foundation, Colour: No.10 Ivory, Contents: 30 ml, Made in France
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4
Colour Changing Foundation, 2Pack Flawless Color Changing Foundation Makeup Base Moisturizing Liquid Foundation for Women, Concealer Cover, Sunscreen, Naturally,Non-Greasy,Long Lasting
WENDAXINGXY
Why we love it
Illuminating silky finish provided.
Perfect shade transformation achieved.
SPF 15 for skin protection.
Main Highlights
2 Pack Color Changing Foundation: It is designed for daily use and will give your skin that illuminating silky finish other foundations just don’t provide.it quickly absorbs onto the skin without any dryness or caking.
Color Changing Technology: The exclusive technology contains shade-sensing beads which are encapsulated pigments that deliver perfect shade transformation upon blending into skin and moisturises the skin as it works to even out your complexion.
SPF 15 Sun Protection: This foundation contain SPF 15 sun protection to shield your skin from harmful UVA and UVB rays.Our unique color-matching formula protects and moisturises the skin as it works to even out your complexion.
Pure Natural Makeup: Use as a full face foundation with buildable coverage for a flawless, natural-looking, "I woke up like this" finish.refines pores for a natural looking finish.
After-Sales Service: Flawless colour changing foundation is a revolutionary new liquid foundation that goes on white and instantly self-adjusts to match your EXACT skin tone.If you have any questions about our products, please feel free to contact us and we will give you a satisfactory answer as soon as possible.
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9.4
Superb
Check Price
9.4
Superb
WENDAXINGXY
Colour Changing Foundation, 2Pack Flawless Color Changing Foundation Makeup Base Moisturizing Liquid Foundation for Women, Concealer Cover, Sunscreen, Naturally,Non-Greasy,Long Lasting
Check Price
Show More
Why we love it
Illuminating silky finish provided.
Perfect shade transformation achieved.
SPF 15 for skin protection.
Main Highlights
2 Pack Color Changing Foundation: It is designed for daily use and will give your skin that illuminating silky finish other foundations just don’t provide.it quickly absorbs onto the skin without any dryness or caking.
Color Changing Technology: The exclusive technology contains shade-sensing beads which are encapsulated pigments that deliver perfect shade transformation upon blending into skin and moisturises the skin as it works to even out your complexion.
SPF 15 Sun Protection: This foundation contain SPF 15 sun protection to shield your skin from harmful UVA and UVB rays.Our unique color-matching formula protects and moisturises the skin as it works to even out your complexion.
Pure Natural Makeup: Use as a full face foundation with buildable coverage for a flawless, natural-looking, "I woke up like this" finish.refines pores for a natural looking finish.
After-Sales Service: Flawless colour changing foundation is a revolutionary new liquid foundation that goes on white and instantly self-adjusts to match your EXACT skin tone.If you have any questions about our products, please feel free to contact us and we will give you a satisfactory answer as soon as possible.
Show More
5
Rimmel Lasting Finish 35Hr Foundation 100 Ivory, Full Coverage, Hydrating, SPF20, Hyaluronic Acid, Vitamin E, 2% Niacinamide, All Day Wear, Vegan, Cruelty Free
Rimmel
33% Off
Why we love it
Natural, healthy-looking finish.
Unbeatable hydration ingredients.
Long-lasting wear, SPF20 protection.
Main Highlights
Full coverage, liquid foundation with a really natural, healthy-looking finish
Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E.
Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market).
SPF20 to protect skin from the sun.
Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean, vegan & cruelty free formula.
Show More
9.3
Superb
Check Price
9.3
Superb
Rimmel
Rimmel Lasting Finish 35Hr Foundation 100 Ivory, Full Coverage, Hydrating, SPF20, Hyaluronic Acid, Vitamin E, 2% Niacinamide, All Day Wear, Vegan, Cruelty Free
33% Off
Check Price
Show More
Why we love it
Natural, healthy-looking finish.
Unbeatable hydration ingredients.
Long-lasting wear, SPF20 protection.
Main Highlights
Full coverage, liquid foundation with a really natural, healthy-looking finish
Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E.
Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market).
SPF20 to protect skin from the sun.
Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean, vegan & cruelty free formula.
Show More
6
Rimmel Lasting Finish 35Hr Foundation 200 Soft Beige, Full Coverage, Hydrating, SPF20, Hyaluronic Acid, Vitamin E, 2% Niacinamide, All Day Wear, Vegan, Cruelty Free
Rimmel
27% Off
Why we love it
Natural, healthy-looking finish.
Hydration with skin-loving ingredients.
Long-lasting, up to 35 hours.
Main Highlights
Full coverage, liquid foundation with a really natural, healthy-looking finish
Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E.
Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market).
SPF20 to protect skin from the sun.
Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean, vegan & cruelty free formula.
Show More
9.1
Superb
Check Price
9.1
Superb
Rimmel
Rimmel Lasting Finish 35Hr Foundation 200 Soft Beige, Full Coverage, Hydrating, SPF20, Hyaluronic Acid, Vitamin E, 2% Niacinamide, All Day Wear, Vegan, Cruelty Free
27% Off
Check Price
Show More
Why we love it
Natural, healthy-looking finish.
Hydration with skin-loving ingredients.
Long-lasting, up to 35 hours.
Main Highlights
Full coverage, liquid foundation with a really natural, healthy-looking finish
Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E.
Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market).
SPF20 to protect skin from the sun.
Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean, vegan & cruelty free formula.
Show More
7
L'Oreal Paris Foundation True Match Liquid Foundation 3W with Hyaluronic Acid & SPF 16 30ml
L'Oreal Paris
41% Off
Why we love it
Available in 46 shades.
Hydration lasts for 24 hours.
Breathable, skin-like coverage.
Main Highlights
True Match, a skincare infused foundation, now available in 46 shades. Provides seamless, skin-like coverage
The foundation enhances your natural glow whilst allowing your skin to breathe with a non-comedogenic formula. Suitable for all skin types and gives natural coverage that looks like your real skin
Start on cleansed, toned and moisturised skin. Apply your True Match foundation to the T-zone or wherever you would like some extra coverage and work your way out in a circular motion to blend
True Match provides 24h hydration thanks to its hydrating complex consisting of Hyaluronic Acid, Glycerin and Aloe Vera extract
Contents: 1x L'Oreal Paris True Match Liquid Foundation, SPF 16, Shade: 3W Golden Beige, Volume: 30ml
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9.0
Superb
Check Price
9.0
Superb
L'Oreal Paris
L'Oreal Paris Foundation True Match Liquid Foundation 3W with Hyaluronic Acid & SPF 16 30ml
41% Off
Check Price
Show More
Why we love it
Available in 46 shades.
Hydration lasts for 24 hours.
Breathable, skin-like coverage.
Main Highlights
True Match, a skincare infused foundation, now available in 46 shades. Provides seamless, skin-like coverage
The foundation enhances your natural glow whilst allowing your skin to breathe with a non-comedogenic formula. Suitable for all skin types and gives natural coverage that looks like your real skin
Start on cleansed, toned and moisturised skin. Apply your True Match foundation to the T-zone or wherever you would like some extra coverage and work your way out in a circular motion to blend
True Match provides 24h hydration thanks to its hydrating complex consisting of Hyaluronic Acid, Glycerin and Aloe Vera extract
Contents: 1x L'Oreal Paris True Match Liquid Foundation, SPF 16, Shade: 3W Golden Beige, Volume: 30ml
Show More
8
Rimmel Lasting Finish 35Hr Foundation 201 Classic Beige, Full Coverage, Hydrating, SPF20, Hyaluronic Acid, Vitamin E, 2% Niacinamide, All Day Wear, Vegan, Cruelty Free
Rimmel
40% Off
Why we love it
Healthy, natural-looking finish.
Packed with skin-loving ingredients.
Long-lasting, 35-hour wear.
Main Highlights
Full coverage, liquid foundation with a really natural, healthy-looking finish
Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E.
Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market).
SPF20 to protect skin from the sun.
Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean, vegan & cruelty free formula.
Show More
9.0
Superb
Check Price
9.0
Superb
Rimmel
Rimmel Lasting Finish 35Hr Foundation 201 Classic Beige, Full Coverage, Hydrating, SPF20, Hyaluronic Acid, Vitamin E, 2% Niacinamide, All Day Wear, Vegan, Cruelty Free
40% Off
Check Price
Show More
Why we love it
Healthy, natural-looking finish.
Packed with skin-loving ingredients.
Long-lasting, 35-hour wear.
Main Highlights
Full coverage, liquid foundation with a really natural, healthy-looking finish
Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E.
Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market).
SPF20 to protect skin from the sun.
Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean, vegan & cruelty free formula.
Show More
9
Revlon Colorstay Liquid Foundation Makeup Combination/Oily Skin SPF 15, Longwear Medium-Full Coverage With Matte Finish, Ivory (110), 30 Ml
Revlon
Why we love it
Controls oil and shine.
Long-lasting 24-hour wear.
Wide range of shades.
Main Highlights
OIL FREE FOUNDATION FOR OILY SKIN: Our cult-favorite, lightweight, liquid matte foundation is made to control oil and shine with an oil-free formula
ALL DAY, LONG LASTING MAKEUP: Our Revlon Colorstay liquid foundation wears for up to 24 hours so no matter what your day brings-that's why we call it "Life-Tested". Plus, it has a broad spectrum SPF 15 sun protection boost
MEDIUM / BUILDABLE COVERAGE: Blend a small dab for medium coverage and a naturally flawless, smooth look. Build up for full coverage as desired
43 SHADES THAT FIT YOUR SKIN TONE: Colorstay liquid foundation offers 43 shades for light, medium olive, deep, and dark skin. Use our shade finder to find the perfect match for your cool, warm, or natural skin tone
LIVE BOLDLY WITH REVLON MAKEUP: Revlon has the high-quality, high-pigment, bold makeup you need to be yourself. Create any look-day to night, weekday to weekend-with our longwear colour eyeshadows, eyeliners, matte or shiny lipsticks, and more
Product received may look slightly different than image shown whilst we update our packaging
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8.8
Excellent
Check Price
8.8
Excellent
Revlon
Revlon Colorstay Liquid Foundation Makeup Combination/Oily Skin SPF 15, Longwear Medium-Full Coverage With Matte Finish, Ivory (110), 30 Ml
Check Price
Show More
Why we love it
Controls oil and shine.
Long-lasting 24-hour wear.
Wide range of shades.
Main Highlights
OIL FREE FOUNDATION FOR OILY SKIN: Our cult-favorite, lightweight, liquid matte foundation is made to control oil and shine with an oil-free formula
ALL DAY, LONG LASTING MAKEUP: Our Revlon Colorstay liquid foundation wears for up to 24 hours so no matter what your day brings-that's why we call it "Life-Tested". Plus, it has a broad spectrum SPF 15 sun protection boost
MEDIUM / BUILDABLE COVERAGE: Blend a small dab for medium coverage and a naturally flawless, smooth look. Build up for full coverage as desired
43 SHADES THAT FIT YOUR SKIN TONE: Colorstay liquid foundation offers 43 shades for light, medium olive, deep, and dark skin. Use our shade finder to find the perfect match for your cool, warm, or natural skin tone
LIVE BOLDLY WITH REVLON MAKEUP: Revlon has the high-quality, high-pigment, bold makeup you need to be yourself. Create any look-day to night, weekday to weekend-with our longwear colour eyeshadows, eyeliners, matte or shiny lipsticks, and more
Product received may look slightly different than image shown whilst we update our packaging
Show More
10
Rimmel Lasting Radiance, 100 Ivory, 30 ml (Pack of 1)
Rimmel
25% Off
Why we love it
Anti-fatigue formula with SPF.
Instantly moisturizes and brightens.
Blurs fine lines instantly.
Main Highlights
Anti-fatigue liquid foundation medium coverage
Anti-pollution formula with SPF 20 protection
Instant skin moisture and radiance
Urban shield technology
Blurs fine lines and wrinkles
Easy-to-use plastic pump dispenser
Show More
8.7
Excellent
Check Price
8.7
Excellent
Rimmel
Rimmel Lasting Radiance, 100 Ivory, 30 ml (Pack of 1)
25% Off
Check Price
Show More
Why we love it
Anti-fatigue formula with SPF.
Instantly moisturizes and brightens.
Blurs fine lines instantly.
Main Highlights
Anti-fatigue liquid foundation medium coverage
Anti-pollution formula with SPF 20 protection
Instant skin moisture and radiance
Urban shield technology
Blurs fine lines and wrinkles
Easy-to-use plastic pump dispenser
Show More