Best Makeup Primers of 2026

Last updated on 25/04/2026

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Most Relevant

Most Relevant

Best Choice

e.l.f., Hydrating Face Primer, Lightweight, Long Lasting, Creamy, Hydrates, Smooths, Fills in Pores and Fine Lines, Natural Matte Finish, Infused with Vitamin E, 0.47 Oz

e.l.f., Hydrating Face Primer, Lightweight, Long Lasting, Creamy, Hydrates, Smooths, Fills in Pores and Fine Lines, Natural Matte Finish, Infused with Vitamin E, 0.47 Oz

e.l.f.

Why we love it

Creates a flawless, smooth canvas.
Infused formula boosts complexion.
Cruelty-free and vegan-friendly.

Main Highlights

PRIMER FOR LONG-LASTING MAKEUP: This e.l.f. primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.
HYDRATING FORMULA: The formula is infused with grape and vitamins A, C, & E to help boost complexion and hydrate your skin.
GREAT FOR ACNE-PRONE SKIN: Great for acne-prone, combination, and oily skin.
PERFECT PAIRING: Pair with the e.l.f. Flawless Finish Foundation or Camo Concealer for an all-day satin finish.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

9.8

Exceptional

9.8

Exceptional

e.l.f.

e.l.f., Hydrating Face Primer, Lightweight, Long Lasting, Creamy, Hydrates, Smooths, Fills in Pores and Fine Lines, Natural Matte Finish, Infused with Vitamin E, 0.47 Oz

Why we love it

Creates a flawless, smooth canvas.
Infused formula boosts complexion.
Cruelty-free and vegan-friendly.

Main Highlights

PRIMER FOR LONG-LASTING MAKEUP: This e.l.f. primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.
HYDRATING FORMULA: The formula is infused with grape and vitamins A, C, & E to help boost complexion and hydrate your skin.
GREAT FOR ACNE-PRONE SKIN: Great for acne-prone, combination, and oily skin.
PERFECT PAIRING: Pair with the e.l.f. Flawless Finish Foundation or Camo Concealer for an all-day satin finish.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

Value for Money

e.l.f. Poreless Face Primer, Skin-Perfecting, Lightweight & Long Lasting, Smooths & Preps to Create A Flawless Base, Infused with Tea Tree, 1 Oz

e.l.f. Poreless Face Primer, Skin-Perfecting, Lightweight & Long Lasting, Smooths & Preps to Create A Flawless Base, Infused with Tea Tree, 1 Oz

e.l.f.

9% Off

Why we love it

Flawless, long-lasting makeup application.
Infused with restorative benefits.
Vegan and cruelty-free formula.

Main Highlights

PRIMER FOR LONG-LASTING MAKEUP: This primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.
RESTORATIVE FORMULA: Infused with Tea Tree and Vitamins A & E for restorative benefits.
CREATES GLOWING, SMOOTH SKIN: Use this under foundation to create the ideal makeup base for glowing, smooth skin.
MATTE FINISH: This face primer leaves your skin with a matte finish.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

e.l.f. Poreless Face Primer, Skin-Perfecting, Lightweight & Long Lasting, Smooths & Preps to Create A Flawless Base, Infused with Tea Tree, 1 Oz

9% Off

Why we love it

Flawless, long-lasting makeup application.
Infused with restorative benefits.
Vegan and cruelty-free formula.

Main Highlights

PRIMER FOR LONG-LASTING MAKEUP: This primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.
RESTORATIVE FORMULA: Infused with Tea Tree and Vitamins A & E for restorative benefits.
CREATES GLOWING, SMOOTH SKIN: Use this under foundation to create the ideal makeup base for glowing, smooth skin.
MATTE FINISH: This face primer leaves your skin with a matte finish.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz, Clear

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz, Clear

e.l.f.

13% Off

Why we love it

Grips makeup for long-lasting wear.
Suitable for all skin types.
Moisturizes and primes simultaneously.

Main Highlights

SKIN-SMOOTHING & GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores!)
MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
VEGAN & CRUELTY-FREE: 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz, Clear

13% Off

Why we love it

Grips makeup for long-lasting wear.
Suitable for all skin types.
Moisturizes and primes simultaneously.

Main Highlights

SKIN-SMOOTHING & GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores!)
MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
VEGAN & CRUELTY-FREE: 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

Maybelline New York Grippy Serum Makeup Primer, Glides On Like A Serum, Up To 24H Wear, Instantly Plumps & Hydrates Skin, +2% Niacinamide, Water-Based Formula, Suitable For All Skin Types (30ml)

Maybelline New York Grippy Serum Makeup Primer, Glides On Like A Serum, Up To 24H Wear, Instantly Plumps & Hydrates Skin, +2% Niacinamide, Water-Based Formula, Suitable For All Skin Types (30ml)

Maybelline

15% Off

Why we love it

No white cast, great finish.
Long-lasting makeup grip assured.
Fresh, plumped skin enhancement.

Main Highlights

Meet Grippy Serum, a makeup grip primer, With an ultra-blendable formula and Serum-To-Grip technology, helping your makeup last up to 24 hours, Just drip, glide, grip!
The water-based serum primer has a fresh sensorial feel that does not feel greasy or leave any white cast, Suitable for all skin types, you can layer with makeup, instantly plumping and hydrating skin
Apply the primer evenly to your face using the dropper, then pat it into the skin using your fingertips, Wait just 20 seconds for the serum-to-grip transformation to occur before applying makeup
Formulated with Serum-To-Grip Technology as well as 2% Niacinamide, helping the formula to grip makeup easily whilst still hydrating the skin for 24 hours
Contents: 1x Maybelline New York Grippy Serum Makeup Primer, Ultra-Blendable, Up-to 24H grip, Fresh Plumped Skin Look, Suitable for All Skin Types, 30ml

Maybelline New York Grippy Serum Makeup Primer, Glides On Like A Serum, Up To 24H Wear, Instantly Plumps & Hydrates Skin, +2% Niacinamide, Water-Based Formula, Suitable For All Skin Types (30ml)

15% Off

Why we love it

No white cast, great finish.
Long-lasting makeup grip assured.
Fresh, plumped skin enhancement.

Main Highlights

Meet Grippy Serum, a makeup grip primer, With an ultra-blendable formula and Serum-To-Grip technology, helping your makeup last up to 24 hours, Just drip, glide, grip!
The water-based serum primer has a fresh sensorial feel that does not feel greasy or leave any white cast, Suitable for all skin types, you can layer with makeup, instantly plumping and hydrating skin
Apply the primer evenly to your face using the dropper, then pat it into the skin using your fingertips, Wait just 20 seconds for the serum-to-grip transformation to occur before applying makeup
Formulated with Serum-To-Grip Technology as well as 2% Niacinamide, helping the formula to grip makeup easily whilst still hydrating the skin for 24 hours
Contents: 1x Maybelline New York Grippy Serum Makeup Primer, Ultra-Blendable, Up-to 24H grip, Fresh Plumped Skin Look, Suitable for All Skin Types, 30ml

Max Factor Miracle Prep Illuminating & Hydrating Primer, Makeup Base, 30 ml 99240002759 Illuminating and hydrating primer

Max Factor

27% Off

Why we love it

Nourishes and hydrates the skin.
Boosts skin's radiance over time.
Prolongs make-up wear beautifully.

Main Highlights

Nourishing and hydrating primer
Primes and illuminates the skin
Niacinamide and Vitamin E rich formula for a nourishing effect
Skin increases in radiance over time
Helps set foundation, and extends make-up wear by creating a smooth skin base

Max Factor Miracle Prep Illuminating & Hydrating Primer, Makeup Base, 30 ml 99240002759 Illuminating and hydrating primer

27% Off

Why we love it

Nourishes and hydrates the skin.
Boosts skin's radiance over time.
Prolongs make-up wear beautifully.

Main Highlights

Nourishing and hydrating primer
Primes and illuminates the skin
Niacinamide and Vitamin E rich formula for a nourishing effect
Skin increases in radiance over time
Helps set foundation, and extends make-up wear by creating a smooth skin base

e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz

e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz

e.l.f.

9% Off

Why we love it

Brightens and smoothens complexion.
Long-lasting dewy finish.
Cruelty-free and vegan.

Main Highlights

MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favourite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.
CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan

e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz

9% Off

Why we love it

Brightens and smoothens complexion.
Long-lasting dewy finish.
Cruelty-free and vegan.

Main Highlights

MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favourite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.
CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan

Max Factor 3 In 1 Miracle Beauty Prep Primer, 30 ml, Pack Of 1

Max Factor 3 In 1 Miracle Beauty Prep Primer, 30 ml, Pack Of 1

Max Factor

23% Off

Why we love it

Protects against varied skin-damaging elements.
Primes and prolongs makeup wear.
Suitable for all skin types.

Main Highlights

It protects against pollution, UVA/UVB rays and Blue Light with SPF30 PA+++
It primes and extends wear of make-up
It contains an anti-pollution complex
It features Gingko Biloba extract, and brightening Ginseng complex
It's suitable for all skin types including sensitive skin

Max Factor 3 In 1 Miracle Beauty Prep Primer, 30 ml, Pack Of 1

23% Off

Why we love it

Protects against varied skin-damaging elements.
Primes and prolongs makeup wear.
Suitable for all skin types.

Main Highlights

It protects against pollution, UVA/UVB rays and Blue Light with SPF30 PA+++
It primes and extends wear of make-up
It contains an anti-pollution complex
It features Gingko Biloba extract, and brightening Ginseng complex
It's suitable for all skin types including sensitive skin

MAX FACTOR 99240012252 Beauty Care Miracle Prep Mattifying & Pore Minimising Primer for adults, ideal for daily beauty and care

MAX FACTOR 99240012252 Beauty Care Miracle Prep Mattifying & Pore Minimising Primer for adults, ideal for daily beauty and care

Max Factor

29% Off

Why we love it

Mattifies skin perfectly.
Leaves skin shine-free.
Extends wear of make-up.

Main Highlights

MAX FACTOR positions this beauty care miracle prep well for everyday tasks at home, at work or on the move, offering a clear, comfortable fit from the first use.
Well suited to home users, professionals and anyone who values practical results, because it supports confident work where comfort, pace and control make a difference.
The construction delivers thoughtful design and comfortable handling, creating a dependable feel that supports cleaner results and pleasant handling.
During long or detailed tasks, it is designed to reduce effort and keep results consistent, so the job moves forward with fewer interruptions.
In the long run, it gives long-lasting usefulness you will appreciate again and again, making it a sensible choice for frequent routines and long-term buying confidence.

MAX FACTOR 99240012252 Beauty Care Miracle Prep Mattifying & Pore Minimising Primer for adults, ideal for daily beauty and care

29% Off

Why we love it

Mattifies skin perfectly.
Leaves skin shine-free.
Extends wear of make-up.

Main Highlights

MAX FACTOR positions this beauty care miracle prep well for everyday tasks at home, at work or on the move, offering a clear, comfortable fit from the first use.
Well suited to home users, professionals and anyone who values practical results, because it supports confident work where comfort, pace and control make a difference.
The construction delivers thoughtful design and comfortable handling, creating a dependable feel that supports cleaner results and pleasant handling.
During long or detailed tasks, it is designed to reduce effort and keep results consistent, so the job moves forward with fewer interruptions.
In the long run, it gives long-lasting usefulness you will appreciate again and again, making it a sensible choice for frequent routines and long-term buying confidence.

NYX Professional Makeup Primer, The Face Glue Primer, Gripping Primer for Face, Up to 24 Hour Hydration and Makeup Wear, Polyglutamic Acid, Non-Comedogenic, 35ml

NYX Professional Makeup Primer, The Face Glue Primer, Gripping Primer for Face, Up to 24 Hour Hydration and Makeup Wear, Polyglutamic Acid, Non-Comedogenic, 35ml

NYX PROFESSIONAL MAKEUP

25% Off

Why we love it

Long-lasting makeup hold.
Hydrating and breathable formula.
Seamless application without waiting.

Main Highlights

High-performance gripping primer that ensures your makeup stays put for up to 24 hours, Provides the ultimate hold without the sticky feel, making it perfect for all makeup enthusiasts seeking long-lasting wear
Experience makeup that looks fresh and flawless all day long, Grips foundation, powder, and blush, while simultaneously hydrating your skin for a comfortable, breathable feel, Gives a soft-focus finish
Simply apply a dime-sized amount of The Face Glue Primer evenly across your face, Watch as the white gel seamlessly blends into any skin tone with no visible cast, Apply the rest of your makeup immediately—there's no need to wait
Infused with Polyglutamic Acid for intense hydration and Maple Syrup for exceptional grip, Non-comedogenic formula keeps your makeup intact while nurturing your skin, Breathable enough for daily wear, making it a must-have for your makeup routine
Contents: 1x NYX Professional Makeup The Face Glue Primer, Gripping Primer, up to 24 hour hydration, up to 24 hour makeup wear, 35ml

NYX PROFESSIONAL MAKEUP

NYX Professional Makeup Primer, The Face Glue Primer, Gripping Primer for Face, Up to 24 Hour Hydration and Makeup Wear, Polyglutamic Acid, Non-Comedogenic, 35ml

25% Off

Why we love it

Long-lasting makeup hold.
Hydrating and breathable formula.
Seamless application without waiting.

Main Highlights

High-performance gripping primer that ensures your makeup stays put for up to 24 hours, Provides the ultimate hold without the sticky feel, making it perfect for all makeup enthusiasts seeking long-lasting wear
Experience makeup that looks fresh and flawless all day long, Grips foundation, powder, and blush, while simultaneously hydrating your skin for a comfortable, breathable feel, Gives a soft-focus finish
Simply apply a dime-sized amount of The Face Glue Primer evenly across your face, Watch as the white gel seamlessly blends into any skin tone with no visible cast, Apply the rest of your makeup immediately—there's no need to wait
Infused with Polyglutamic Acid for intense hydration and Maple Syrup for exceptional grip, Non-comedogenic formula keeps your makeup intact while nurturing your skin, Breathable enough for daily wear, making it a must-have for your makeup routine
Contents: 1x NYX Professional Makeup The Face Glue Primer, Gripping Primer, up to 24 hour hydration, up to 24 hour makeup wear, 35ml

Maybelline Baby Skin Pore Eraser Matte Primer, Transparent, 22 ml, Pack Of 1

Maybelline Baby Skin Pore Eraser Matte Primer, Transparent, 22 ml, Pack Of 1

Maybelline

31% Off

Why we love it

Provides matte finish effortlessly.
Vanishes pores instantly.
Prevents skin shine.

Main Highlights

Baby Skin provides a matte finish
Leaves the skin fresh, soft and protected
The gel texture in Baby Skin instantly helps to vanish pores
Makes the skin feel light
Please check PAO (Period After Opening) symbol which denotes the product expiry time, post opening the pack

Maybelline Baby Skin Pore Eraser Matte Primer, Transparent, 22 ml, Pack Of 1

31% Off

Why we love it

Provides matte finish effortlessly.
Vanishes pores instantly.
Prevents skin shine.

Main Highlights

Baby Skin provides a matte finish
Leaves the skin fresh, soft and protected
The gel texture in Baby Skin instantly helps to vanish pores
Makes the skin feel light
Please check PAO (Period After Opening) symbol which denotes the product expiry time, post opening the pack

We scanned 196 products

We reviewed these offers relevant to the Makeup Primers within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like e.l.f., Maybelline, Max Factor, NYX PROFESSIONAL MAKEUP, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best Makeup Primers in the market, we considered we took a deep dive into 981 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is e.l.f., Hydrating Face Primer, Lightweight, Long Lasting, Creamy, Hydrates, Smooths, Fills in Pores and Fine Lines, Natural Matte Finish, Infused with Vitamin E, 0.47 Oz. We love many things about this product by e.l.f.. What sets it apart from the competition is Creates a flawless, smooth canvas, Infused formula boosts complexion, Cruelty-free and vegan-friendly.
The best value product for most shoppers and where user satisfaction is continuously the highest is e.l.f. Poreless Face Primer, Skin-Perfecting, Lightweight & Long Lasting, Smooths & Preps to Create A Flawless Base, Infused with Tea Tree, 1 Oz by e.l.f. based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for Makeup Primers and the best cost-to-value ratio is Maybelline Baby Skin Pore Eraser Matte Primer, Transparent, 22 ml, Pack Of 1at Maybelline with a 31% discount.
Our list of the best Makeup Primers is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.