10 Best Natural Mascara in The UK

Last updated on 02/08/2025

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Green People Volumising Mascara - Natural Mascara for Sensitive Eyes - Long Lasting Colour - Pregnancy Safe, Gluten Free, Cruelty Free - Black, 7ml

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Why We Love It

Natural and long-lasting formula.
Volumises and nourishes lashes.
Ideal for sensitive eyes.

Main Highlights

Natural and Long-Lasting Colour: Achieve excellent lash definition with this mascara from Green People, made with 98% natural origin ingredients. Apply smoothly with a precision brush. Comes in recyclable packageing
Volumise & Nourish Lashes: The natural cellulose microspheres give outstanding volume whilst the natural ingredients look after your lashes and help to keep them in good condition. No harsh ingredients which could contribute to breakage
Vitamin E, Sunflower Oil, Beeswax: Protective Sunflower is rich in nutrients and Omega-6, whilst Beeswax locks in hydration and gives make-up staying power. It is naturally water-resistant, helping to keep mascara in place
Sensitive Eyes (Mascara): Natural mascara without harsh ingredients or fragrance, ideal for sensitive eyes. Easily removed with make-up remover or cream cleanser and a reusable cotton pad
Vegetarian and Cruelty Free: Protect your skin whilst being true to your principles. Vegetarian formula certified by the vegetarian society. Green People is cruelty-free and has never, and will never, test on animals

Poppy Austin - Vegan Mascara Black Volume And Length Waterproof - Gentle, Hypoallergenic Volumising Mascara, Organic & Cruelty Free All Natural Organic For Sensitive Eyes (9 Gram)

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Why We Love It

Natural ingredients promote lash growth.
Plant extracts revitalize follicles.
Sustainable, cruelty-free packaging.

Main Highlights

Premium Natural Lash Serum - For luxuriously long, full, and thick lashes, Poppy Austin's high performance eye lash serum does the trick. Crafted with natural ingredients that yield instantly effective results, this unique, all-in-one eyebrow and eyelash growth serum gives you captivating eyes.
Blended with Plant-Powered Ingredients - Our eyebrow and eyelash serum for growth is infused with the delicate extracts of biotin, castor oil, caffeine, argan oil, vitamin E, and aloe vera. This rich cocktail of vitamins and essential acids revitalise every hair follicle, from root to tip, promoting fast hair growth for bold and luscious lashes.
Easy to Apply - The best eyelash serum delivers nutritional boost after application, which is exactly what our lash serum growth enhancer does. The soft mascara brush head makes it quick and easy to apply with no irritation. Apply serum regularly to help make your hair, lashes and brows stronger, thicker, and fuller in just weeks.
Sustainable Packaging - Our cruelty-free eye lash growing serum is packed in an ethically-sourced bamboo tube, which is carved by hand. No plastics and no nasty chemicals needed. Bamboo is known for its durability and strength, making it the ideal packaging for your beauty products and skin care staples.
Simple Solutions, Real Results - At Poppy Austin, we like to keep things simple yet effective, like our skincare products made with ethically-sourced ingredients. We are proudly vegan society registered and our skincare essentials are cruelty-free. We believe in the power of natural, plant-based elements that deliver real results. If you're not satisfied with your purchase, simply let us know, and our friendly customer service team will assist you with a full refund.

lavera Intense Volumizing Mascara -Black - natural cosmetics - Organic jojoba oil & Plant-based keratin - Vegan - free from silicones - free from mineral oil - free from microplastics - 13ml

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Why We Love It

Creates expressive, bold eyelashes.
Big volume brush.
Vegan, eco-friendly formula.

Main Highlights

Creates expressive eyelashes.
With big volumen brush
Plant-based keratin will make your eyelashes feel stronger.
Vegan, free from silicones, free from mineral oil, free from microplastics, climate neutral (ClimatePartner.com/12310-1610-1001), made in Germany

UKLASH Lengthening Mascara (Mascara) - Black, Extra-Black Pigmented, Water-Resistant, Vegan-Friendly, Paraben-Free, Cruelty-Free, Lengthening Formula with Double-Sided Silicone Wand

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Why We Love It

Bold black color option.
Instant length and definition.
Vegan and cruelty-free.

Main Highlights

Color Option: Experience the bold and intense look with the black mascara.
Lengthening Formula: This mascara's lengthening formula is designed to instantly add length and definition to your lashes.
Wand Design: The innovative double-sided silicone wand in this telescopic mascara ensures precise separation of lashes with every swipe, delivering a natural, lengthened, and defined finish.
Ingredients: Boosted by natural Carnauba and Candelilla waxes, this mascara provides optimum curl and hold, while Glycerin helps to hydrate and moisturize the lashes.
Special Features: Waterproof mascara, vegan-friendly, paraben-free, and cruelty-free formula. Gentle on lashes and easy to remove with a dedicated lash and brow wash, ensuring lasting wear and comfort.

Beauty Without Cruelty

Beauty Without Cruelty Ultimate Natural Mascara Walnut

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Why We Love It

Natural ingredients promote healthy lashes.
Vegan formula supports ethical choices.
Perfect for sensitive skin types.

Main Highlights

Conditioning and volumising natural mascara
Fibre free and rich in natural waxes
Cruelty free, vegan and natural
Fragrance, GMO and gluten free
Market leading natural vegan range

Rimmel Kind + Free Volume & Length Mascara, Black, 7ml

30% OffFree Shipping

Why We Love It

Vegan and cruelty-free.
Water-resistant and smudge-proof.
Conditional volume for hours.

Main Highlights

Our first clean Mascara, no compromises. 100 percent Vegan and Kind to Animals.
Free from: Fragrance, Mineral Oils, Animal-Derived Ingredients.
Delivers conditioned Volume and Length for up to 36 hours
Water resistant, Clump Free and Smudge-proof
Brush made from 100 percent bio based fibres

e.l.f. Lash XTNDR Mascara, Long-Lasting & Buildable For The Look Of Lash Extensions, Clump & Flake Free, Vegan & Cruelty-Free, Deep Brown

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Why We Love It

Lashes beyond natural length.
Buildable, instant drama.
Lump and flake resistant.

Main Highlights

LASH LENGTHENING MASCARA: Get lash extension hype in one swipe! This long-lasting, lengthening mascara creates the look of lash extensions using lightweight tubing technology to visibly extend the look of lashes beyond their natural length.
TUBING TECHNOLOGY: This unique technology wraps lashes in lightweight tubes for an instant, buildable length while the tapered silicone brush grips and separates each lash for instant drama.
ALL-DAY WEAR: This lump-, flake-, and smudge-resistant mascara is ideal for long-lasting, everyday use and is easy to remove with no scrubbing necessary.
NOURISH YOUR LASHES: This mascara is enriched with 5% jojoba seed oil to condition lashes while providing dramatic length.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.

I Heart Revolution, Tasty Coconut Mascara, Lengthening & Volumising Conditioning Mascara, Promotes Lash Growth, 8ml

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Why We Love It

Enhances each individual lash.
Promotes lash growth consistently.
Sweet coconut infusion delight.

Main Highlights

LENGTHENING MASCARA: This conditioning Mascara creates length, separation and subtle volume, enhancing each individual lash
CONDITIONING FORMULA: Formulated to condition and help promote lash growth when used consistently
BLACK: The shade of this mascara is black
COCONUT SCENTED: Infused with skin-loving coconut oil and extract, smells like sweet Coconut!
VEGAN AND CRUELTY FREE: Does not contain any animal derived ingredients. Approved by PETA as Animal Test Free

Bell HYPOAllergenic Long Wear Mascara, 9.5 g

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Why We Love It

Long-lasting for all-day wear.
Easily removable with warm water.
Cruelty-free, vegan-friendly product.

Main Highlights

Long-lasting.
Can be removed with warm water.
Colour: black.
Vegan product.
Fragrance-free.

2-Pack Black Mascara for Older Women – Volumising Waterproof Formula for Thinning Lashes, Natural & Hypoallergenic for Sensitive Eyes, Smudge-Proof

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Why We Love It

Gentle formula for sensitive eyes.
Long-lasting, smudge-proof wear.
Ethically sourced and cruelty-free.

Main Highlights

【Best Waterproof Mascara for Mature Lashes】 Expertly designed for women over 50, this hypoallergenic black mascara gently lifts and curls sparse, short lashes without irritation. Its silky volumising formula adds natural length and density, perfect for thinning eyelashes on sensitive eyes.
【Versatile Jet-Black Wear】 The smudge-proof waterproof mascara suits any occasion: from daily office wear to special events like weddings, parties, or camping. Ideal for seniors seeking long-lasting, smudge-resistant glamour.
【Ethical Beauty Commitment】 As a 100% cruelty-free mascara for older women, we never test on animals. Our gentle, jet-black formula delivers guilt-free luxury while partnering with vegan-certified suppliers.
【Clump-Free Application】 Effortlessly glides on without clumping, flaking, or smudging. Waterproof and long-lasting, it maintains natural-looking lashes for 12+ hours – perfect for sensitive eyes.
【Certified Cruelty-Free Cosmetics】 Proudly leaping bunny certified, this mascara for sensitive eyes is 100% vegan and never tested on animals. We ensure ethical sourcing from all third-party vendors.

8.7

Excellent

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We scanned 1949 products

We reviewed these offers relevant to the Natural Mascara within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like GreenPeople, Poppy Austin, lavera, UKLASH, Beauty Without Cruelty, Rimmel, e.l.f., I Heart Revolution, Bell HYPOAllergenic, Getue, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best Natural Mascara in the market, we considered we took a deep dive into 9746 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Green People Volumising Mascara - Natural Mascara for Sensitive Eyes - Long Lasting Colour - Pregnancy Safe, Gluten Free, Cruelty Free - Black, 7ml. We love many things about this product by GreenPeople. What sets it apart from the competition is Natural and long-lasting formula, Volumises and nourishes lashes, Ideal for sensitive eyes.
The best value product for most shoppers and where user satisfaction is continuously the highest is Poppy Austin - Vegan Mascara Black Volume And Length Waterproof - Gentle, Hypoallergenic Volumising Mascara, Organic & Cruelty Free All Natural Organic For Sensitive Eyes (9 Gram) by Poppy Austin based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for Natural Mascara and the best cost-to-value ratio is Rimmel Kind + Free Volume & Length Mascara, Black, 7mlat Rimmel with a 30% discount.
Our list of the best Natural Mascara is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best Natural Mascara in The UK

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We scanned 1949 products

We concluded that: