10 Best Ordinary Moisturiser in The UK

Last updated on 25/07/2025

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Best Choice

9.9

Exceptional

The Ordinary

The Ordinary Natural Moisturizing Factors + PhytoCeramides, Rich Moisturizer for Dry Skin & Barrier Strength, 100ml

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Why We Love It

Prevents premature skin aging.
Improves skin elasticity.
Deep hydration for all.

Main Highlights

MOST NOURISHING MOISTURIZER: Natural Moisturizing Factors + PhytoCeramides delivers rich hydration with nearly four times more emollients than Natural Moisturizing Factors + HA.
IMMEDIATE HYDRATION BOOST: Clinically proven to boost skin hydration by 68% after just one use*, offering all-day hydration. *Clinical testing on 30 people after single application.
STRENGTHENS SKIN BARRIER: Helps strengthen the skin’s natural barrier with a triple-action approach using Natural Moisturizing Factors, PhytoCeramides, and skin lipids.
IMPROVES SKIN QUALITY: Plant-derived PhytoCeramides improve the look of skin for a fresher, more plumped appearance.
APPLICATION INSTRUCTIONS: Apply a small amount to the face in the morning and evening. Patch test before use and avoid using on broken skin.

The INKEY List Bio-Active Ceramide Moisturiser 50ml, Anti-Ageing Skincare, 24-Hour Hydration Cream, Vegan Friendly, Suitable For All Skin Types

25% OffFree Shipping

Why We Love It

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Main Highlights

VISIBLY FIRMS – Next-generation Bio-Active Ceramides visibly reduce fine lines and wrinkles. This anti-ageing moisturiser strengthens the skin barrier, provides 24-hour hydration, and accelerates visible skin renewal
POWERFUL INGREDIENTS - New Bio-Active Ceramides repair, reset, strengthen, and protect the skin. Gransil Blur instantly softens fine lines while Shea Butter deeply nourishes and prevents water loss to maintain the moisture barrier
FOR ALL SKIN TYPES - Suitable for all skin types, even sensitive, it is cruelty-free and fragrance-free and is dermatologically and clinically tested
HOW TO USE - For best results, use AM and PM for 4 weeks. Apply a blueberry-sized amount of Bio-Active Ceramide Repairing and Plumping Moisturiser to the face, neck and décolletage and gently massage into the skin

The Ordinary Natural Moisturizing Factors + HA, Lightweight Hydrator for Skin Barrier Support & Hydration, 100ml

6% OffFree Shipping

Why We Love It

Deeply nourishes with natural compounds.
Offers non-greasy, sustained hydration.
Promises immediate and lasting results.

Main Highlights

NON-GREASY MOISTURIZER: This lightweight formula keeps the outer layer of your skin protected and hydrated without feeling greasy.
SUPPORTS HYDRATION BARRIER: Natural Moisturizing Factors + HA works with your skin to enhance its natural hydration barrier.
SKIN IDENTICAL INGREDIENTS: Formulated with amino acids, fatty acids, ceramides, urea, and hyaluronic acid to hydrate and protect the skin.
IMMEDIATE & LONG-LASTING RESULTS: Provides both immediate hydration and long-term improvements to the skin barrier with regular use.
APPLICATION INSTRUCTIONS: Apply as needed to the face as the final step in your skincare routine. Patch test before use and avoid applying on broken skin.

The Ordinary Natural Moisturizing Factors + Beta Glucan, Lightweight Gel Moisturizer for All-Day Hydration, 100ml

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Why We Love It

Immediate and all-day hydration.
Lightweight and comfortable texture.
Suitable for all skin types.

Main Highlights

ALL-DAY HYDRATION: A lightweight gel moisturizer that delivers all-day hydration with just one application.
BETA GLUCAN POWER: Contains beta glucan, a powerful humectant that helps to retain moisture and support hydration.
FORTIFIES SKIN BARRIER: Enriched with ceramides and natural moisturizing factors to strengthen the skin’s natural barrier.
NON-GREASY FORMULA: Ideal for all skin types, including sensitive, oily, and combination skin, with a non-greasy, fast-absorbing texture.
FREE FROM: Cruelty-free, gluten-free, vegan, alcohol-free, oil-free, and silicone-free.

The Ordinary Natural Moisturizing Factors + Inulin Body Lotion, Lightweight Hydration for All-Day Moisture & Skin Barrier Support, 240ml

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Why We Love It

Promotes healthy skin bacteria.
Retains moisture effectively.
Soothes sensitive skin irritation.

Main Highlights

INSTANT HYDRATION: Provides instant and all-day hydration to keep skin feeling soft and supple.
STRENGTHENS SKIN BARRIER: Formulated with prebiotic Inulin and natural moisturizing factors like urea, PCA, and amino acids to support and strengthen the skin’s moisture barrier.
MICROBIOME SUPPORT: Inulin helps support the skin's natural microbiome by helping maintaining the moisture barrier.
NON-GREASY TEXTURE: Lightweight and non-greasy, making it perfect for daily use on all skin types, including sensitive skin.
FREE FROM: Cruelty-free, gluten-free, vegan, oil-free, and silicone-free.

The Ordinary Azelaic Acid Suspension 10%, Brightening Formula for Uneven and Blemish-Prone Skin, 30ml

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Why We Love It

Effective for blemish-prone skin.
Brightens uneven skin tone.
Lightweight, non-greasy formula.

Main Highlights

BRIGHTENS SKIN TONE: Azelaic Acid Suspension 10% targets dullness, uneven tone, and rough skin texturere
GENTLE FORMULA: A cream-like formula, suitable for all skin types and daily use.
SMOOTHS SKIN TEXTURE: Azelaic Acid, an antioxidant helps combat the look of uneven skin texture and enhances radiance.
SAFE FOR DAILY USE: Ideal for use in both AM and PM skincare routines, suitable for 12 months after opening.
APPLICATION INSTRUCTIONS: Apply a small amount to the face in the morning and evening. Avoid the eye contour, eyes, and mouth. Use sun protection during the day.

CeraVe AM Facial Moisturising Lotion SPF 50 Normal To Dry Skin 52ml With UV Protection And 3 Essential Ceramides

25% OffFree Shipping

Why We Love It

Recommended by dermatologists.
Provides hydration and UV protection.
Enriched with essential skin nutrients.

Main Highlights

Developed with dermatologists.
“I recommend wearing factor 50 every day and a minimum of factor 30” (Dr Ifeoma Ejikeme, Skin Consultant)
Clinically proven hydration & daily UV protection, in a single step. (Instrumental test, 25 subjects)
Non-greasy formula enriched with Vitamin E, Niacinamide and 3 Essential Ceramides to help protect the skin's natural barrier
Formulated with MVE Technology to lock in moisture, providing up to 24 hour hyration.
CeraVe is recommended by 99% of UK Dermatologists (*Survey conducted on 101 Dermatologists in the UK, July 2024.)

The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone, 240ml

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Why We Love It

Improves skin texture and clarity.
Soothes skin with natural ingredients.
Mildly exfoliates, reduces irritation.

Main Highlights

EXFOLIATING TONER: Smoothes skin texture, visibly evens tone, and enhances luminosity with daily use.
POWERED BY 7% GLYCOLIC ACID: Promotes more even looking skin tone, reduces the appearance of lines, and wrinkles, and boosts radiance.
MULTI-FUNCTIONAL FORMULA: Can also be applied to the scalp to hydrate and rebalance dry scalp skin.
WITH PLANT-DERIVEDBASED EXTRACTS: Contains Tasmanian Pepperberry a known anti-irritatant, along with aloe and ginseng.
IDEAL FOR EVENING USE: Apply once daily, preferably in the evening, avoiding contact with sensitive areas like the eyes.

The Ordinary GF 15% Solution, Anti-Aging Formula for Visible Skin & Wrinkle Repair, 30ml

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Why We Love It

Minimizes visible skin damage.
Hydrates and strengthens skin barrier.
Plant-based peptides support renewal.

Main Highlights

GROWTH FACTORS SERUM: GF 15% Solution helps minimize and repair visible skin damage to regenerate the appearance of aging skin across the face and neck.
MULTI-FUNCTIONAL FORMULA: Targets fine lines & wrinkles, loss of skin firmness, loss of elasticity, rough texture, dull skin tone
ADDED BENEFITS: Additionally, GF 15% Solution hydrates & strengthens the skin barrier after one application for a more healthy-looking appearance.
PLANT BASED, BIOMETRIC PEPTIDES: EGF, TGF, and IGF offer a triple-action approach to improve and support skin's integrity for short, mid and long-term skin renewal benefits.
APPLICATION INSTRUCTIONS: Apply a few drops to the face in the morning & evening. Avoid use with direct acids and direct vitamin C. Patch testing is recommended.

The Ordinary Aloe 2% + NAG 2% Solution, Soothes Skin and Targets Post-Acne Marks, 30ml

20% OffFree Shipping

Why We Love It

Soothes post-acne marks effectively.
Improves skin tone and texture.
Hydrates and strengthens skin barrier.

Main Highlights

SOOTHES & TARGETS POST-ACNE MARKS: Aloe 2% + NAG 2% Solution visibly reduces post-acne marks and soothes skin, promoting a clearer complexion.
IMPROVES UNEVEN SKIN TONE & TEXTURE: Targets the appearance of uneven skin tone, textural irregularities, and redness caused by irritation, resulting in visibly smoother and more balanced skin.
STRENGTHENS & HYDRATES: Strengthens the skin’s natural barrier while boosting hydration, leaving skin refreshed and moisturized.
PEPTIDE TECHNOLOGY: Incorporates Palmitoyl Pentapeptide-4 and N-Acetyl Glucosamine (NAG), known for reducing the appearance of pores and improving skin texture.
APPLICATION INSTRUCTIONS: Apply a few drops to the face in the morning and evening. Patch test before use and avoid broken skin.

8.7

Excellent

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We scanned 1289 products

We reviewed these offers relevant to the Ordinary Moisturiser within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like The Ordinary, The INKEY List, CeraVe, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best Ordinary Moisturiser in the market, we considered we took a deep dive into 6446 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is The Ordinary Natural Moisturizing Factors + PhytoCeramides, Rich Moisturizer for Dry Skin & Barrier Strength, 100ml. We love many things about this product by The Ordinary. What sets it apart from the competition is Prevents premature skin aging, Improves skin elasticity, Deep hydration for all.
The best value product for most shoppers and where user satisfaction is continuously the highest is The INKEY List Bio-Active Ceramide Moisturiser 50ml, Anti-Ageing Skincare, 24-Hour Hydration Cream, Vegan Friendly, Suitable For All Skin Types by The INKEY List based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for Ordinary Moisturiser and the best cost-to-value ratio is CeraVe AM Facial Moisturising Lotion SPF 50 Normal To Dry Skin 52ml With UV Protection And 3 Essential Ceramidesat CeraVe with a 25% discount.
Our list of the best Ordinary Moisturiser is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best Ordinary Moisturiser in The UK

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We scanned 1289 products

We concluded that: