Best Ordinary Skin Brightening Serum of 2025

Last updated on 01/11/2025

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The Ordinary Azelaic Acid Suspension 10%, Brightening Formula for Uneven and Blemish-Prone Skin, 100ml

The Ordinary Azelaic Acid Suspension 10%, Brightening Formula for Uneven and Blemish-Prone Skin, 100ml

The Ordinary

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Why we love it

Brightens and evens skin tone.
Reduces textural irregularities effectively.
Lightweight and easy to apply.

Main Highlights

BRIGHTENS SKIN TONE: Azelaic Acid Suspension 10% targets dullness, uneven tone, and rough skin texturere
GENTLE FORMULA: A cream-like formula, suitable for all skin types and daily use.
SMOOTHS SKIN TEXTURE: Azelaic Acid, an antioxidant helps combat the look of uneven skin texture and enhances radiance.
SAFE FOR DAILY USE: Ideal for use in both AM and PM skincare routines, suitable for 12 months after opening.
APPLICATION INSTRUCTIONS: Apply a small amount to the face in the morning and evening. Avoid the eye contour, eyes, and mouth. Use sun protection during the day.

9.7

Exceptional

9.7

Exceptional

The Ordinary

The Ordinary Azelaic Acid Suspension 10%, Brightening Formula for Uneven and Blemish-Prone Skin, 100ml

Free Shipping

Why we love it

Brightens and evens skin tone.
Reduces textural irregularities effectively.
Lightweight and easy to apply.

Main Highlights

BRIGHTENS SKIN TONE: Azelaic Acid Suspension 10% targets dullness, uneven tone, and rough skin texturere
GENTLE FORMULA: A cream-like formula, suitable for all skin types and daily use.
SMOOTHS SKIN TEXTURE: Azelaic Acid, an antioxidant helps combat the look of uneven skin texture and enhances radiance.
SAFE FOR DAILY USE: Ideal for use in both AM and PM skincare routines, suitable for 12 months after opening.
APPLICATION INSTRUCTIONS: Apply a small amount to the face in the morning and evening. Avoid the eye contour, eyes, and mouth. Use sun protection during the day.

Value for Money

The Ordinary Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F, Hydrating Vitamin C Oil for Brightening and Even Skin Tone, 30ml

The Ordinary Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F, Hydrating Vitamin C Oil for Brightening and Even Skin Tone, 30ml

The Ordinary

Free Shipping

Why we love it

Brightens and hydrates skin.
Reduces aging signs visibly.
Promotes smooth, radiant appearance.

Main Highlights

HYDRATING VITAMIN C OIL: Brightens and balances uneven skin tone while targeting signs of aging.
OIL-SOLUBLE VITAMIN C: Formulated with Tetrahexyldecyl Ascorbate, a vitamin C derivative that converts into active vitamin C upon application, reducing irritation.
BOOSTS HYDRATION WITH VITAMIN F: Contains Omega 3 and Omega 6 fatty acids to support your skin’s natural hydration barrier, making it ideal for dry skin.
APPLICATION INSTRUCTIONS: Apply a few drops to the face in the morning and evening. Avoid the eye contour and always use sun protection during the day.
ANTIOXIDANT PROTECTION: Provides antioxidant support to protect the skin from environmental damage, maintaining a radiant complexion.

The Ordinary Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F, Hydrating Vitamin C Oil for Brightening and Even Skin Tone, 30ml

Free Shipping

Why we love it

Brightens and hydrates skin.
Reduces aging signs visibly.
Promotes smooth, radiant appearance.

Main Highlights

HYDRATING VITAMIN C OIL: Brightens and balances uneven skin tone while targeting signs of aging.
OIL-SOLUBLE VITAMIN C: Formulated with Tetrahexyldecyl Ascorbate, a vitamin C derivative that converts into active vitamin C upon application, reducing irritation.
BOOSTS HYDRATION WITH VITAMIN F: Contains Omega 3 and Omega 6 fatty acids to support your skin’s natural hydration barrier, making it ideal for dry skin.
APPLICATION INSTRUCTIONS: Apply a few drops to the face in the morning and evening. Avoid the eye contour and always use sun protection during the day.
ANTIOXIDANT PROTECTION: Provides antioxidant support to protect the skin from environmental damage, maintaining a radiant complexion.

The Ordinary Ascorbyl Glucoside Solution 12%, Brightening Vitamin C Serum for Even Skin Tone and Antioxidant Protection 30ml

The Ordinary Ascorbyl Glucoside Solution 12%, Brightening Vitamin C Serum for Even Skin Tone and Antioxidant Protection 30ml

The Ordinary

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Why we love it

Product description not provided.

Main Highlights

BRIGHTENING VITAMIN C SERUM: Targets signs of aging by brightening and visibly evening out skin tone, and provides with antioxidant protection.
WATER-SOLUBLE VITAMIN C: Formulated with Ascorbyl Glucoside, a derivative of vitamin C that converts into the active form once applied to the skin, which helps minimize the irritation potential.
LIGHTWEIGHT, WATER-BASED FORMULA: Offers a less potent but more stable alternative to direct vitamin C in a gentle, non-irritating formula.
APPLICATION INSTRUCTIONS: Apply a few drops to the face in the morning and evening. Avoid the eye contour and contact with eyes.
PROTECTS AGAINST ENVIRONMENTAL DAMAGE: Antioxidant properties help reduce the effects of environmental stressors on the skin.

The Ordinary Ascorbyl Glucoside Solution 12%, Brightening Vitamin C Serum for Even Skin Tone and Antioxidant Protection 30ml

Free Shipping

Why we love it

Product description not provided.

Main Highlights

BRIGHTENING VITAMIN C SERUM: Targets signs of aging by brightening and visibly evening out skin tone, and provides with antioxidant protection.
WATER-SOLUBLE VITAMIN C: Formulated with Ascorbyl Glucoside, a derivative of vitamin C that converts into the active form once applied to the skin, which helps minimize the irritation potential.
LIGHTWEIGHT, WATER-BASED FORMULA: Offers a less potent but more stable alternative to direct vitamin C in a gentle, non-irritating formula.
APPLICATION INSTRUCTIONS: Apply a few drops to the face in the morning and evening. Avoid the eye contour and contact with eyes.
PROTECTS AGAINST ENVIRONMENTAL DAMAGE: Antioxidant properties help reduce the effects of environmental stressors on the skin.

The Ordinary Multi-Antioxidant Radiance Serum, Damage Fighting Formulation to Protect & Brighten Skin, 30ml

The Ordinary Multi-Antioxidant Radiance Serum, Damage Fighting Formulation to Protect & Brighten Skin, 30ml

The Ordinary

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Why we love it

Fights environmental damage effectively.
Enhances skin's natural radiance.
Delivers visible results quickly.

Main Highlights

MULTI-ANTIOXIDANT RADIANCE SERUM: A combination of 8 technologies, including vitamin C and ginseng, to achieve a multi-faceted approach to combat multiple concerns associated with environmental damage and visibly brighten dull skin.
ENVIORNMENTAL PROTECTION: works to combat environmental stressors, like pollution and smog, which can make skin look dull and prematurely aged.
BOOSTS RADIANCE: The formulation boosts radiance, while helping to even skin tone, smooth skin texture, and reduce the appearance of fine lines and wrinkles, all of which help to reduce the appearance of atmospheric skin aging.
24 HOUR RESULTS: When used in the day, the serum-textured formulation helps shield against the damaging effects of pollution, while providing lasting hydration and barrier support for enhanced skin resilience. When used at night, it continues to offer antioxidant protection while skin is in its resting and repair stages, working to boost radiance for skin that is visibly more radiant by morning.
APPLICATION INSTRUCTIONS: Apply a few drops to the face in the morning & evening. Avoid use with Niacinamide and/ or Copper Peptides. Patch testing is recommended.

The Ordinary Multi-Antioxidant Radiance Serum, Damage Fighting Formulation to Protect & Brighten Skin, 30ml

Free Shipping

Why we love it

Fights environmental damage effectively.
Enhances skin's natural radiance.
Delivers visible results quickly.

Main Highlights

MULTI-ANTIOXIDANT RADIANCE SERUM: A combination of 8 technologies, including vitamin C and ginseng, to achieve a multi-faceted approach to combat multiple concerns associated with environmental damage and visibly brighten dull skin.
ENVIORNMENTAL PROTECTION: works to combat environmental stressors, like pollution and smog, which can make skin look dull and prematurely aged.
BOOSTS RADIANCE: The formulation boosts radiance, while helping to even skin tone, smooth skin texture, and reduce the appearance of fine lines and wrinkles, all of which help to reduce the appearance of atmospheric skin aging.
24 HOUR RESULTS: When used in the day, the serum-textured formulation helps shield against the damaging effects of pollution, while providing lasting hydration and barrier support for enhanced skin resilience. When used at night, it continues to offer antioxidant protection while skin is in its resting and repair stages, working to boost radiance for skin that is visibly more radiant by morning.
APPLICATION INSTRUCTIONS: Apply a few drops to the face in the morning & evening. Avoid use with Niacinamide and/ or Copper Peptides. Patch testing is recommended.

The Ordinary Alpha Arbutin 2% + HA, Brightens Skin and Targets Dark Spots, 60ml

The Ordinary Alpha Arbutin 2% + HA, Brightens Skin and Targets Dark Spots, 60ml

The Ordinary

Free Shipping

Why we love it

Brightens and targets dark spots.
High-strength skin-brightening formula.
Boosts radiance and hydration.

Main Highlights

BRIGHTENS & TARGETS UNEVEN SKIN TONE: Alpha Arbutin 2% + HA brightens skin and reduces the appearance of dark spots, promoting a more even complexion.
HIGH-STRENGTH FORMULA: Contains 2% purified Alpha Arbutin, a well-known skin-brightening ingredient, combined with hyaluronic acid for enhanced hydration
BOOSTS RADIANCE & HYDRATION: Improves skin radiance and provides instant and long-term hydration, leaving skin looking brighter and more hydrated.
EASY TO USE & GENTLE: A water-based, non-irritating formula that is well-suited for daily use to support a more even skin tone.
APPLICATION INSTRUCTIONS: Apply a few drops to the face in the morning and evening. Always use sun protection during the day when using this product.

The Ordinary Alpha Arbutin 2% + HA, Brightens Skin and Targets Dark Spots, 60ml

Free Shipping

Why we love it

Brightens and targets dark spots.
High-strength skin-brightening formula.
Boosts radiance and hydration.

Main Highlights

BRIGHTENS & TARGETS UNEVEN SKIN TONE: Alpha Arbutin 2% + HA brightens skin and reduces the appearance of dark spots, promoting a more even complexion.
HIGH-STRENGTH FORMULA: Contains 2% purified Alpha Arbutin, a well-known skin-brightening ingredient, combined with hyaluronic acid for enhanced hydration
BOOSTS RADIANCE & HYDRATION: Improves skin radiance and provides instant and long-term hydration, leaving skin looking brighter and more hydrated.
EASY TO USE & GENTLE: A water-based, non-irritating formula that is well-suited for daily use to support a more even skin tone.
APPLICATION INSTRUCTIONS: Apply a few drops to the face in the morning and evening. Always use sun protection during the day when using this product.

COSRX Pure Vitamin C 23% Serum with Vitamin E & Hyaluronic Acid, Brightening & Hydrating Facial Serum for Fine Lines, Uneven Skin Tone & Dull Skin, Korean Skincare, 0.7oz/20g

COSRX Pure Vitamin C 23% Serum with Vitamin E & Hyaluronic Acid, Brightening & Hydrating Facial Serum for Fine Lines, Uneven Skin Tone & Dull Skin, Korean Skincare, 0.7oz/20g

COSRX

22% OffFree Shipping

Why we love it

Boosts skin enhancement dramatically.
Fights signs of aging.
Delivers rich moisture deeply.

Main Highlights

The Vitamin 23% Serum: Create the best synergy. Boost skin enhancement and experience dramatically visible results by using Vitamin C and E together.
Patch Test Recommended: This serum consists of highly concentrated pure Vitamin C. A patch test on the body is recommended before using on the face.
Dermatological Ingredients: 23% Pure Vitamin C (Ascorbic acid) helps achieve youthful glowing skin. Super Vitamin E (Tocotrienol) helps fight signs of aging and slows down skin damage. Hyaluronic acid delivers rich moisture deep into skin and helps reduce the appearance of fine lines and wrinkles.
How to Use: Shake 1-2 times before use and apply 2-3 drops once or twice daily. For daytime wear, follow up with SPF 30+ sunscreen. Can be applied under the eye area; avoid direct eye contact. ✅ Store in fridge to prevent oxidation.
COSRX Standards: All COSRX products are formulated with skin-friendly ingredients that alleviate irritated skin. Hypoallergenic, Dermatologist tested, Animal Testing-FREE, Parabens-FREE, Sulfates-FREE, Phthalates-FREE

COSRX Pure Vitamin C 23% Serum with Vitamin E & Hyaluronic Acid, Brightening & Hydrating Facial Serum for Fine Lines, Uneven Skin Tone & Dull Skin, Korean Skincare, 0.7oz/20g

22% OffFree Shipping

Why we love it

Boosts skin enhancement dramatically.
Fights signs of aging.
Delivers rich moisture deeply.

Main Highlights

The Vitamin 23% Serum: Create the best synergy. Boost skin enhancement and experience dramatically visible results by using Vitamin C and E together.
Patch Test Recommended: This serum consists of highly concentrated pure Vitamin C. A patch test on the body is recommended before using on the face.
Dermatological Ingredients: 23% Pure Vitamin C (Ascorbic acid) helps achieve youthful glowing skin. Super Vitamin E (Tocotrienol) helps fight signs of aging and slows down skin damage. Hyaluronic acid delivers rich moisture deep into skin and helps reduce the appearance of fine lines and wrinkles.
How to Use: Shake 1-2 times before use and apply 2-3 drops once or twice daily. For daytime wear, follow up with SPF 30+ sunscreen. Can be applied under the eye area; avoid direct eye contact. ✅ Store in fridge to prevent oxidation.
COSRX Standards: All COSRX products are formulated with skin-friendly ingredients that alleviate irritated skin. Hypoallergenic, Dermatologist tested, Animal Testing-FREE, Parabens-FREE, Sulfates-FREE, Phthalates-FREE

The Ordinary Alpha Arbutin 2% + HA, Brightens Skin and Targets Dark Spots, 30ml

The Ordinary

Free Shipping

Why we love it

Brightens and evens skin tone.
High-strength, effective formula.
Hydrates and boosts radiance.

Main Highlights

BRIGHTENS & TARGETS UNEVEN SKIN TONE: Alpha Arbutin 2% + HA brightens skin and reduces the appearance of dark spots, promoting a more even complexion.
HIGH-STRENGTH FORMULA: Contains 2% purified Alpha Arbutin, a well-known skin-brightening ingredient, combined with hyaluronic acid for enhanced hydration
BOOSTS RADIANCE & HYDRATION: Improves skin radiance and provides instant and long-term hydration, leaving skin looking brighter and more hydrated.
EASY TO USE & GENTLE: A water-based, non-irritating formula that is well-suited for daily use to support a more even skin tone.
APPLICATION INSTRUCTIONS: Apply a few drops to the face in the morning and evening. Always use sun protection during the day when using this product.

The Ordinary Alpha Arbutin 2% + HA, Brightens Skin and Targets Dark Spots, 30ml

Free Shipping

Why we love it

Brightens and evens skin tone.
High-strength, effective formula.
Hydrates and boosts radiance.

Main Highlights

BRIGHTENS & TARGETS UNEVEN SKIN TONE: Alpha Arbutin 2% + HA brightens skin and reduces the appearance of dark spots, promoting a more even complexion.
HIGH-STRENGTH FORMULA: Contains 2% purified Alpha Arbutin, a well-known skin-brightening ingredient, combined with hyaluronic acid for enhanced hydration
BOOSTS RADIANCE & HYDRATION: Improves skin radiance and provides instant and long-term hydration, leaving skin looking brighter and more hydrated.
EASY TO USE & GENTLE: A water-based, non-irritating formula that is well-suited for daily use to support a more even skin tone.
APPLICATION INSTRUCTIONS: Apply a few drops to the face in the morning and evening. Always use sun protection during the day when using this product.

The Ordinary Azelaic Acid Suspension 10%, Brightening Formula for Uneven and Blemish-Prone Skin, 30ml

The Ordinary Azelaic Acid Suspension 10%, Brightening Formula for Uneven and Blemish-Prone Skin, 30ml

The Ordinary

Free Shipping

Why we love it

Effective for blemish-prone skin.
Brightens uneven skin tone.
Lightweight, non-greasy formula.

Main Highlights

BRIGHTENS SKIN TONE: Azelaic Acid Suspension 10% targets dullness, uneven tone, and rough skin texturere
GENTLE FORMULA: A cream-like formula, suitable for all skin types and daily use.
SMOOTHS SKIN TEXTURE: Azelaic Acid, an antioxidant helps combat the look of uneven skin texture and enhances radiance.
SAFE FOR DAILY USE: Ideal for use in both AM and PM skincare routines, suitable for 12 months after opening.
APPLICATION INSTRUCTIONS: Apply a small amount to the face in the morning and evening. Avoid the eye contour, eyes, and mouth. Use sun protection during the day.

The Ordinary Azelaic Acid Suspension 10%, Brightening Formula for Uneven and Blemish-Prone Skin, 30ml

Free Shipping

Why we love it

Effective for blemish-prone skin.
Brightens uneven skin tone.
Lightweight, non-greasy formula.

Main Highlights

BRIGHTENS SKIN TONE: Azelaic Acid Suspension 10% targets dullness, uneven tone, and rough skin texturere
GENTLE FORMULA: A cream-like formula, suitable for all skin types and daily use.
SMOOTHS SKIN TEXTURE: Azelaic Acid, an antioxidant helps combat the look of uneven skin texture and enhances radiance.
SAFE FOR DAILY USE: Ideal for use in both AM and PM skincare routines, suitable for 12 months after opening.
APPLICATION INSTRUCTIONS: Apply a small amount to the face in the morning and evening. Avoid the eye contour, eyes, and mouth. Use sun protection during the day.

The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone, 240ml

The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone, 240ml

The Ordinary

Free Shipping

Why we love it

Improves skin texture and clarity.
Soothes skin with natural ingredients.
Mildly exfoliates, reduces irritation.

Main Highlights

EXFOLIATING TONER: Smoothes skin texture, visibly evens tone, and enhances luminosity with daily use.
POWERED BY 7% GLYCOLIC ACID: Promotes more even looking skin tone, reduces the appearance of lines, and wrinkles, and boosts radiance.
MULTI-FUNCTIONAL FORMULA: Can also be applied to the scalp to hydrate and rebalance dry scalp skin.
WITH PLANT-DERIVEDBASED EXTRACTS: Contains Tasmanian Pepperberry a known anti-irritatant, along with aloe and ginseng.
IDEAL FOR EVENING USE: Apply once daily, preferably in the evening, avoiding contact with sensitive areas like the eyes.

The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone, 240ml

Free Shipping

Why we love it

Improves skin texture and clarity.
Soothes skin with natural ingredients.
Mildly exfoliates, reduces irritation.

Main Highlights

EXFOLIATING TONER: Smoothes skin texture, visibly evens tone, and enhances luminosity with daily use.
POWERED BY 7% GLYCOLIC ACID: Promotes more even looking skin tone, reduces the appearance of lines, and wrinkles, and boosts radiance.
MULTI-FUNCTIONAL FORMULA: Can also be applied to the scalp to hydrate and rebalance dry scalp skin.
WITH PLANT-DERIVEDBASED EXTRACTS: Contains Tasmanian Pepperberry a known anti-irritatant, along with aloe and ginseng.
IDEAL FOR EVENING USE: Apply once daily, preferably in the evening, avoiding contact with sensitive areas like the eyes.

The Ordinary Resveratrol 3% + Ferulic Acid 3%, Antioxidant Serum for Anti-Aging & Brightening, 30ml

The Ordinary Resveratrol 3% + Ferulic Acid 3%, Antioxidant Serum for Anti-Aging & Brightening, 30ml

The Ordinary

Free Shipping

Why we love it

Prevents collagen production inhibition.
Enhances benefits with combinations.
Keeps skin youthful.

Main Highlights

TARGETS SIGNS OF AGING: A powerful antioxidant serum that helps protect skin from visible aging and environmental stressors.
BRIGHTENS AND SMOOTHES: Improves skin’s brightness and texture, leaving it looking smoother and more radiant.
ANTIOXIDANT-RICH FORMULA: Combines two well-known antioxidants, resveratrol and ferulic acid, to provide daily protection against oxidative stress.
WATER-FREE FORMULATION: Designed to maintain the stability of antioxidants, making the serum more effective.
ALL SKIN TYPES: Suitable for all skin types, with a lightweight, oil-like texture that absorbs easily.

The Ordinary Resveratrol 3% + Ferulic Acid 3%, Antioxidant Serum for Anti-Aging & Brightening, 30ml

Free Shipping

Why we love it

Prevents collagen production inhibition.
Enhances benefits with combinations.
Keeps skin youthful.

Main Highlights

TARGETS SIGNS OF AGING: A powerful antioxidant serum that helps protect skin from visible aging and environmental stressors.
BRIGHTENS AND SMOOTHES: Improves skin’s brightness and texture, leaving it looking smoother and more radiant.
ANTIOXIDANT-RICH FORMULA: Combines two well-known antioxidants, resveratrol and ferulic acid, to provide daily protection against oxidative stress.
WATER-FREE FORMULATION: Designed to maintain the stability of antioxidants, making the serum more effective.
ALL SKIN TYPES: Suitable for all skin types, with a lightweight, oil-like texture that absorbs easily.

We scanned 380 products

We reviewed these offers relevant to the Ordinary Skin Brightening Serum within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like The Ordinary, COSRX, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best Ordinary Skin Brightening Serum in the market, we considered we took a deep dive into 1901 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is The Ordinary Azelaic Acid Suspension 10%, Brightening Formula for Uneven and Blemish-Prone Skin, 100ml. We love many things about this product by The Ordinary. What sets it apart from the competition is Brightens and evens skin tone. , Reduces textural irregularities effectively. , Lightweight and easy to apply. .
The best value product for most shoppers and where user satisfaction is continuously the highest is The Ordinary Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F, Hydrating Vitamin C Oil for Brightening and Even Skin Tone, 30ml by The Ordinary based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for Ordinary Skin Brightening Serum and the best cost-to-value ratio is COSRX Pure Vitamin C 23% Serum with Vitamin E & Hyaluronic Acid, Brightening & Hydrating Facial Serum for Fine Lines, Uneven Skin Tone & Dull Skin, Korean Skincare, 0.7oz/20gat COSRX with a 22% discount.
Our list of the best Ordinary Skin Brightening Serum is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.