10 Best Samsung 77 Inch Oled Tv in The UK

Last updated on 02/07/2025

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Best Choice

9.9

Exceptional

Save 9%

Samsung

Samsung 77" S95F, NQ4 AI Gen3 Processor, 4K AI Upscaling,OLED HDR Pro, Motion Xcelerator 165Hz, Samsung Vision AI, 2025

9% Off

Why We Love It

Stunning 4K picture quality.
Glare-free viewing experience.
Immersive surround sound experience.

Main Highlights

4K AI Upscaling Pro & NQ4 AI Gen3 Processor : Our best 4K AI processor optimises picture and sound for our ultimate 4K viewing
Glare Free OLED HDR Pro: Our best OLED brightness and true blacks for exceptional contrast - glare free
Dolby Atmos with Object Tracking Sound+: Get wrapped up in 8-speaker sound that moves with the action
Infinity One Design with a One Connect Box: Sleek and seamless design with a single cable connection
AI Motion Enhancer Pro and Motion Xcelerator 165Hz: AI delivers ultra-smooth motion and virtually no lag or blur for sports and gaming

Samsung OLED 77 Inch S93F AI Smart TV

Why We Love It

Stunning 4K visuals and sound.
Immersive Dolby Atmos experience.
Elegant and minimal design.

Main Highlights

4K AI Upscaling Pro & NQ4 AI Gen3 Processor : Our best 4K AI processor optimises picture and sound for our ultimate 4K viewing
OLED Technology with OLED HDR+*: Pure blacks and vivid colour expertly balanced for cinematic viewing
AI Motion Enhancer Pro and Motion Xcelerator 144Hz: AI delivers ultra-smooth motion and virtually no lag or blur for sports and gaming
Dolby Atmos with Object Tracking Sound Lite: Immersive surround sound that flows with every action
LaserSlim Design: An elegantly minimal TV design that’s gorgeous to look at, from all sides

Samsung S85F 77" 4K Ultra HD OLED Smart TV [2025] - QE77S85F

11% Off

Why We Love It

Stunning 4K picture quality.
Vibrant, true-to-life colors.
Immersive surround sound experience.

Main Highlights

4K AI Upscaling & NQ4 AI Gen2 Processor: Powerful 4K AI processor optimises picture and sound for superior 4K viewing
OLED Technology with OLED HDR: Pure blacks and vibrant, true-to-life colours for every moment
Dolby Atmos with Object Tracking Sound Lite: Immersive surround sound that flows with every action
Contour Design: A flowing, fluid profile that stuns in your living space
AI Sound Pro: Expertly engineered sound, tailored for where and what you're watching

Samsung 77" S90F, NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR+, Motion Xcelerator 144Hz, Samsung Vision AI, 2025

Why We Love It

Stunning picture quality guaranteed.
Immersive sound for every scene.
Sleek design fits any space.

Main Highlights

4K AI Upscaling Pro & NQ4 AI Gen3 Processor : Our best 4K AI processor optimises picture and sound for our ultimate 4K viewing
OLED Technology with OLED HDR+*: Pure blacks and vivid colour expertly balanced for cinematic viewing
AI Motion Enhancer Pro and Motion Xcelerator 144Hz: AI delivers ultra-smooth motion and virtually no lag or blur for sports and gaming
Dolby Atmos with Object Tracking Sound Lite: Immersive surround sound that flows with every action
LaserSlim Design: An elegantly minimal TV design that’s gorgeous to look at, from all sides

LG OLED77B56LA 77-Inch OLED AI 4K UHD Smart TV, (α8 AI Processor, Dolby Atmos, Freeview Play and Amazon Alexa, 120Hz) [Model 2025]

6% Off

Why We Love It

Stunning 4K OLED display.
Intelligent AI for upscaling.
True-to-cinema picture quality.

Main Highlights

4K OLED technology with self-lit pixels for perfect contrast and 100% colour accuracy
Intelligent α8 processor with AI Super Upscaling
Perfect Black – self-lit pixels provide infinite contrast
Dolby Vision with Filmmaker mode for true-to-cinema pictures
Smart webOS platform with advanced AI functionality plus all your favourite streaming services

Samsung Object Tracking Sound Plus & Dolby Atmos: Immersive sound that follows the action on screen with 8 TV speakers

Why We Love It

OLED with glare-free viewing.
Innovative slim design.
Exceptional brightness and detail.

Main Highlights

Samsung Smart TV With 100% Colour Volume* with Quantum Dot: A naturally bright and colourful picture with 100% colour volume
OLED Glare Free: Free from distracting glare from any angle, no matter the lighting*
Infinity One Design with One Connect Box: Our slimmest profile with just one cable for all of your connections
OLED HDR Pro: Our highest OLED brightness uncovers exceptional detail in bright and dark scenes
NQ4 AI Gen2 Processor: Brightness, colour and detail boosted by our most intelligent 4K AI processor

LG OLED77G45LW 77 inch 4K Ultra HD Smart TV HDR 120Hz Refresh Rate

31% Off

Why We Love It

Stunning visuals due to 4K OLED evo.
Exclusive, unmatched α11 AI processor.
Smart webOS with vast connectivity.

Main Highlights

Quality and precision at your fingertips
Easy to use: Convenient and simple use
Value for money

Samsung 77" S90D OLED 4K, OLED HDR+, LaserSlim Design, Dolby Atmos, Motion Xcelerator 144Hz, NQ4 AI Gen2 Processor

Why We Love It

Stunning HDR picture details.
Minimalist and elegant design.
Cinematic sound experience.

Main Highlights

OLED HDR+: Powerful HDR OLED brightness for lifelike picture detail
LaserSlim Design: An elegantly minimal TV design that’s gorgeous to look at, from all sides.
Object Tracking Sound Lite & Dolby Atmos: Experience sound that moves with the action on-screen
Motion Xcelerator 144Hz: Experience ultra-smooth TV gaming with up to 4K 144Hz motion*
NQ4 AI Gen2 Processor: Brightness, colour and detail boosted by our most intelligent 4K AI processor

77 inch evo C4 4K OLED Smart TV 2024

LG evo OLED77C45LA 77-Inch 4K UHD Smart TV, (α9 AI Processor Gen7, Dolby Atmos, Freeview Play and Amazon Alexa, 120Hz), Umber Brown [Model 2024]

31% Off

Why We Love It

Perfect contrast, vivid colours.
Advanced AI for stunning visuals.
Seamless streaming and connectivity.

Main Highlights

4K OLED evo technology with self-lit pixels for perfect contrast and 100% colour accuracy
Advanced α9 AI processor for stunning pictures and sound – Designed for and exclusive to LG OLED
Smart webOS platform with Freeview Play, Netflix, Disney+ and more, plus supreme connectivity
Incredible brightness with Brightness Booster
Ultra Slim Design – sharp profile, narrow bezels and premium stand

8.8

Excellent

Save 31%

We scanned 987 products

We reviewed these offers relevant to the Samsung 77 Inch Oled Tv within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Samsung, LG, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best Samsung 77 Inch Oled Tv in the market, we considered we took a deep dive into 4936 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Samsung 77" S95F, NQ4 AI Gen3 Processor, 4K AI Upscaling,OLED HDR Pro, Motion Xcelerator 165Hz, Samsung Vision AI, 2025. We love many things about this product by Samsung. What sets it apart from the competition is Stunning 4K picture quality. , Glare-free viewing experience. , Immersive surround sound experience. .
The best value product for most shoppers and where user satisfaction is continuously the highest is Samsung OLED 77 Inch S93F AI Smart TV by Samsung based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for Samsung 77 Inch Oled Tv and the best cost-to-value ratio is LG evo OLED77C45LA 77-Inch 4K UHD Smart TV, (α9 AI Processor Gen7, Dolby Atmos, Freeview Play and Amazon Alexa, 120Hz), Umber Brown [Model 2024]at LG with a 31% discount.
Our list of the best Samsung 77 Inch Oled Tv is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best Samsung 77 Inch Oled Tv in The UK

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We scanned 987 products

We concluded that: