10 Best Samsung 77 Inch Oled Tv in The UK

Last updated on 02/07/2025
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Best Choice
1
9.9
Exceptional
Save 9%
Samsung 77" S95F, NQ4 AI Gen3 Processor, 4K AI Upscaling,OLED HDR Pro, Motion Xcelerator 165Hz, Samsung Vision AI, 2025
Samsung
Samsung 77" S95F, NQ4 AI Gen3 Processor, 4K AI Upscaling,OLED HDR Pro, Motion Xcelerator 165Hz, Samsung Vision AI, 2025
9% Off
Why We Love It
  • Stunning 4K picture quality.
  • Glare-free viewing experience.
  • Immersive surround sound experience.
Main Highlights
  • 4K AI Upscaling Pro & NQ4 AI Gen3 Processor : Our best 4K AI processor optimises picture and sound for our ultimate 4K viewing
  • Glare Free OLED HDR Pro: Our best OLED brightness and true blacks for exceptional contrast - glare free
  • Dolby Atmos with Object Tracking Sound+: Get wrapped up in 8-speaker sound that moves with the action
  • Infinity One Design with a One Connect Box: Sleek and seamless design with a single cable connection
  • AI Motion Enhancer Pro and Motion Xcelerator 165Hz: AI delivers ultra-smooth motion and virtually no lag or blur for sports and gaming
9.9
Exceptional
Save 9%
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Best Value
2
9.8
Exceptional
Samsung OLED 77 Inch S93F AI Smart TV
Samsung
Samsung OLED 77 Inch S93F AI Smart TV
Why We Love It
  • Stunning 4K visuals and sound.
  • Immersive Dolby Atmos experience.
  • Elegant and minimal design.
Main Highlights
  • 4K AI Upscaling Pro & NQ4 AI Gen3 Processor : Our best 4K AI processor optimises picture and sound for our ultimate 4K viewing
  • OLED Technology with OLED HDR+*: Pure blacks and vivid colour expertly balanced for cinematic viewing
  • AI Motion Enhancer Pro and Motion Xcelerator 144Hz: AI delivers ultra-smooth motion and virtually no lag or blur for sports and gaming
  • Dolby Atmos with Object Tracking Sound Lite: Immersive surround sound that flows with every action
  • LaserSlim Design: An elegantly minimal TV design that’s gorgeous to look at, from all sides
9.8
Exceptional
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3
9.7
Exceptional
Save 11%
Samsung S85F 77" 4K Ultra HD OLED Smart TV [2025] - QE77S85F
Samsung
Samsung S85F 77" 4K Ultra HD OLED Smart TV [2025] - QE77S85F
11% Off
Why We Love It
  • Stunning 4K picture quality.
  • Vibrant, true-to-life colors.
  • Immersive surround sound experience.
Main Highlights
  • 4K AI Upscaling & NQ4 AI Gen2 Processor: Powerful 4K AI processor optimises picture and sound for superior 4K viewing
  • OLED Technology with OLED HDR: Pure blacks and vibrant, true-to-life colours for every moment
  • Dolby Atmos with Object Tracking Sound Lite: Immersive surround sound that flows with every action
  • Contour Design: A flowing, fluid profile that stuns in your living space
  • AI Sound Pro: Expertly engineered sound, tailored for where and what you're watching
9.7
Exceptional
Save 11%
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4
9.6
Superb
Samsung 77" S90F, NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR+, Motion Xcelerator 144Hz, Samsung Vision AI, 2025
Samsung
Samsung 77" S90F, NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR+, Motion Xcelerator 144Hz, Samsung Vision AI, 2025
Why We Love It
  • Stunning picture quality guaranteed.
  • Immersive sound for every scene.
  • Sleek design fits any space.
Main Highlights
  • 4K AI Upscaling Pro & NQ4 AI Gen3 Processor : Our best 4K AI processor optimises picture and sound for our ultimate 4K viewing
  • OLED Technology with OLED HDR+*: Pure blacks and vivid colour expertly balanced for cinematic viewing
  • AI Motion Enhancer Pro and Motion Xcelerator 144Hz: AI delivers ultra-smooth motion and virtually no lag or blur for sports and gaming
  • Dolby Atmos with Object Tracking Sound Lite: Immersive surround sound that flows with every action
  • LaserSlim Design: An elegantly minimal TV design that’s gorgeous to look at, from all sides
9.6
Superb
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5
9.5
Superb
Save 6%
LG OLED77B56LA 77-Inch OLED AI 4K UHD Smart TV, (α8 AI Processor, Dolby Atmos, Freeview Play and Amazon Alexa, 120Hz) [Model 2025]
LG
LG OLED77B56LA 77-Inch OLED AI 4K UHD Smart TV, (α8 AI Processor, Dolby Atmos, Freeview Play and Amazon Alexa, 120Hz) [Model 2025]
6% Off
Why We Love It
  • Stunning 4K OLED display.
  • Intelligent AI for upscaling.
  • True-to-cinema picture quality.
Main Highlights
  • 4K OLED technology with self-lit pixels for perfect contrast and 100% colour accuracy
  • Intelligent α8 processor with AI Super Upscaling
  • Perfect Black – self-lit pixels provide infinite contrast
  • Dolby Vision with Filmmaker mode for true-to-cinema pictures
  • Smart webOS platform with advanced AI functionality plus all your favourite streaming services
9.5
Superb
Save 6%
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6
9.4
Superb
Samsung Object Tracking Sound Plus & Dolby Atmos: Immersive sound that follows the action on screen with 8 TV speakers
Samsung
Samsung Object Tracking Sound Plus & Dolby Atmos: Immersive sound that follows the action on screen with 8 TV speakers
Why We Love It
  • OLED with glare-free viewing.
  • Innovative slim design.
  • Exceptional brightness and detail.
Main Highlights
  • Samsung Smart TV With 100% Colour Volume* with Quantum Dot: A naturally bright and colourful picture with 100% colour volume
  • OLED Glare Free: Free from distracting glare from any angle, no matter the lighting*
  • Infinity One Design with One Connect Box: Our slimmest profile with just one cable for all of your connections
  • OLED HDR Pro: Our highest OLED brightness uncovers exceptional detail in bright and dark scenes
  • NQ4 AI Gen2 Processor: Brightness, colour and detail boosted by our most intelligent 4K AI processor
9.4
Superb
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7
9.2
Superb
Save 31%
LG OLED77G45LW 77 inch 4K Ultra HD Smart TV HDR 120Hz Refresh Rate
LG
LG OLED77G45LW 77 inch 4K Ultra HD Smart TV HDR 120Hz Refresh Rate
31% Off
Why We Love It
  • Stunning visuals due to 4K OLED evo.
  • Exclusive, unmatched α11 AI processor.
  • Smart webOS with vast connectivity.
Main Highlights
  • Quality and precision at your fingertips
  • Easy to use: Convenient and simple use
  • Value for money
9.2
Superb
Save 31%
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8
9.1
Superb
Samsung 77" S90D OLED 4K, OLED HDR+, LaserSlim Design, Dolby Atmos, Motion Xcelerator 144Hz, NQ4 AI Gen2 Processor
Samsung
Samsung 77" S90D OLED 4K, OLED HDR+, LaserSlim Design, Dolby Atmos, Motion Xcelerator 144Hz, NQ4 AI Gen2 Processor
Why We Love It
  • Stunning HDR picture details.
  • Minimalist and elegant design.
  • Cinematic sound experience.
Main Highlights
  • OLED HDR+: Powerful HDR OLED brightness for lifelike picture detail
  • LaserSlim Design: An elegantly minimal TV design that’s gorgeous to look at, from all sides.
  • Object Tracking Sound Lite & Dolby Atmos: Experience sound that moves with the action on-screen
  • Motion Xcelerator 144Hz: Experience ultra-smooth TV gaming with up to 4K 144Hz motion*
  • NQ4 AI Gen2 Processor: Brightness, colour and detail boosted by our most intelligent 4K AI processor
9.1
Superb
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9
9.0
Superb
77 inch evo C4 4K OLED Smart TV 2024
LG
77 inch evo C4 4K OLED Smart TV 2024
9.0
Superb
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10
8.8
Excellent
Save 31%
LG evo OLED77C45LA 77-Inch 4K UHD Smart TV, (α9 AI Processor Gen7, Dolby Atmos, Freeview Play and Amazon Alexa, 120Hz), Umber Brown [Model 2024]
LG
LG evo OLED77C45LA 77-Inch 4K UHD Smart TV, (α9 AI Processor Gen7, Dolby Atmos, Freeview Play and Amazon Alexa, 120Hz), Umber Brown [Model 2024]
31% Off
Why We Love It
  • Perfect contrast, vivid colours.
  • Advanced AI for stunning visuals.
  • Seamless streaming and connectivity.
Main Highlights
  • 4K OLED evo technology with self-lit pixels for perfect contrast and 100% colour accuracy
  • Advanced α9 AI processor for stunning pictures and sound – Designed for and exclusive to LG OLED
  • Smart webOS platform with Freeview Play, Netflix, Disney+ and more, plus supreme connectivity
  • Incredible brightness with Brightness Booster
  • Ultra Slim Design – sharp profile, narrow bezels and premium stand
8.8
Excellent
Save 31%
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