10 Best Samsung Television 40 Inch Smart Tv Full Hd in The UK

Last updated on 27/05/2025
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Best Choice
1
9.8
Exceptional
Save 11%
Samsung 43 Inch AU7020 UHD HDR 4K Smart TV (2023) - Crystal UHD 4K Smart TV With HDR Picture, Adaptive Sound Lite, PurColour Colour Technology & Q-Symphony Sound - Compatible With Alexa
Samsung
Samsung 43 Inch AU7020 UHD HDR 4K Smart TV (2023) - Crystal UHD 4K Smart TV With HDR Picture, Adaptive Sound Lite, PurColour Colour Technology & Q-Symphony Sound - Compatible With Alexa
11% Off
Why We Love It
  • Crystal UHD 4K quality.
  • Immersive Adaptive Sound LITE.
  • Endless streaming options.
Main Highlights
  • Samsung Crystal UHD Smart 4K HDR TV - Discover why Samsung with the AU7020 Smart Television from Samsung. With a Crystal UHD 4K Processor, experience stunning 4K picture quality and epic contrast, immersive audio and limitless smart tv streaming.
  • Stunning 4K Picture With The Samsung AU7020 - Unlike other televisions, the Samsung AU7020 ultra HD smart 4K HDR TV makes you feel like you at at the movies, with a Crystal 4K Processor that upscales content to stunning 4K and PurColour Colour tech.
  • Immersive Audio From Your Samsung Smart TV - For a viewing experience that sounds as good as it looks, the AU7020 offers Adaptive Sound LITE, for audio that matches the content. Connect a Samsung Soundbar for harmonious Q-Symphony Audio.
  • Endless Smart TV Entertainment With The Samsung Smart TV Hub - Enjoy all of your favourite content in one place with the Samsung Smart hub. With YouTube, Amazon Prime Video, iPlayer, ITV X and many more built in so you never miss a minute of content.
  • What's In The Box With Your Samsung 4K Smart TV? - With the AU7020, you get our smart one solar cell TV remote, as well as a regular remote, TV stand legs, power cable, CI card adapter and user manual.
9.8
Exceptional
Save 11%
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Best Value
2
9.8
Exceptional
Panasonic TV-40S55AEY, S55 Series 40 inch Full HD LED Smart TV, 2024, Fire TV, HD Colour Engine, HDR, Alexa Voice Control, Media Player, For An Exceptional Visual Experience
Panasonic
Panasonic TV-40S55AEY, S55 Series 40 inch Full HD LED Smart TV, 2024, Fire TV, HD Colour Engine, HDR, Alexa Voice Control, Media Player, For An Exceptional Visual Experience
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Why We Love It
  • HD Colour Engine delivers vibrancy.
  • Instant access with Fire TV.
  • Alexa Voice Control included.
Main Highlights
  • HD COLOUR ENGINE: Experience vibrant visuals with this LED TV's HD Colour Engine processing chip, delivering natural colours and breathtaking content across TV shows, movies and games
  • HIGH CONTRAST IMAGES: Enjoy a rich, high contrast picture with High Dynamic Range (HDR) technology, producing deeper blacks and brighter whites for an elevated viewing experience
  • WITH FIRE TV BUILT-IN: Access your content instantly with Fire TV's intuitive, personalised main home screen, while the system also allows you to control compatible smart home devices, lighting, and more directly from your Full HD TV
  • ALEXA VOICE CONTROL: Control your Smart TV with Alexa on the Voice Remote, making it simple to change channels, launch apps and manage compatible smart home devices using just your voice
  • GAME MODE: Level up your gaming with the dedicated Game Mode, specially designed to reduce input lag and ensure a smooth gaming experience for all your favourite titles
  • MEDIA PLAYER: Connect USB drives with ease to access all your personal music, videos, and photos through the built-in Media Player, making this HDR TV ideal for family entertainment
  • CONNECTIVITY: HDMI x 1 (side) x 1 (back), HDMI 1.4 Support Feature, Ethernet x 1 (back), USB 2.0 x 1 (side), ARC (2 inputs, rear), Headphone Output x 1 (side), Digital Audio Output x 1 (rear)
9.8
Exceptional
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3
9.7
Exceptional
Save 7%
Panasonic TB-40S45AEY, S45 Series 40 inch Full HD LED Smart TV, 2024, TiVo, Google & Alexa Voice Control, Media Player, HDR, HDMI, For An Exceptional Visual Experience
Panasonic
Panasonic TB-40S45AEY, S45 Series 40 inch Full HD LED Smart TV, 2024, TiVo, Google & Alexa Voice Control, Media Player, HDR, HDMI, For An Exceptional Visual Experience
7% OffFree Shipping
Why We Love It
  • Crisp, realistic visuals with HDR.
  • Personalised Smart TV experience.
  • Effortless hands-free voice control.
Main Highlights
  • FULL HD PICTURE PERFORMANCE: Elevate your viewing with this LED TV's High Definition resolution and HD Colour Engine, delivering crisp, realistic visuals and natural colours that make shows, movies and games come to life
  • TIVO SMART TV: Discover new favourites with a personalised Smart TV experience powered by TiVo, offering access to streaming apps, and tailored recommendations based on your unique taste profile
  • VOICE CONTROL: Experience effortless hands-free control with Google and Alexa voice control support, perfect for changing channels, adjusting the volume or turning the power on or off, all without reaching for the remote
  • GAME MODE: Dive into the action with this Full HD TV's dedicated Game Mode, optimised for low latency and smooth gaming performance, ensuring you enjoy every session to the fullest
  • FLEXIBLE VIEWING OPTIONS: Enjoy versatile viewing in any room, with the HD Triple Tuner, plus WLAN and HDMI, and easy access to personal content via the USB Media Player, making this HDR TV the ideal entertainment hub
  • HIGH CONTRAST IMAGES: Immerse yourself in rich visuals, deeper blacks, brighter whites and an expanded colour palette with High Dynamic Range (HDR) technology
  • CONNECTIVITY: HDMI x 1 (side) x 1 (back), HDMI 1.4 Support Feature, Ethernet x 1 (back), USB 2.0 x 1 (side), ARC (2 inputs, rear), Headphone Output x 1 (side), Digital Audio Output x 1 (rear)
9.7
Exceptional
Save 7%
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4
9.5
Superb
Save 13%
Samsung CU7020 Crystal UHD 4K 43" Smart TV, With Object Tracking Sound Lite, Gaming Hub, Crystal Processor 4K, Smart TV powered by Tizen
Samsung
Samsung CU7020 Crystal UHD 4K 43" Smart TV, With Object Tracking Sound Lite, Gaming Hub, Crystal Processor 4K, Smart TV powered by Tizen
13% OffFree Shipping
Why We Love It
  • Clear colour every time.
  • Powerful 4K processor upgrade.
  • Sound moves with action.
Main Highlights
  • Ultra Viewing Angle with Anti-Reflection Screen*: There's not a bad seat in the house. Experience the brilliant picture from every angle, with minimised distracting glare
  • Samsung Smart TV with PurColour: Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your contents true colours.
  • Experience Pristine Clarity: Enhance your experience and upgrade your picture and sound quality, with a powerful 4K processor
  • Boundless Screen: The near bezel-less screen design gives you less frame and more picture, creating a more immersive viewing experience.
  • Samsung Smart & Gaming Hub: All your favourite smart TV and gaming apps in one place, Play the latest games from Xbox, Blacknut, Nvidia and more, straight from your TV. No console required.¹
9.5
Superb
Save 13%
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5
9.4
Superb
Samsung 40" Full HD F6000, HDR and PurColour, Object Tracking Sound Lite, One UI Tizen, Smart TV, 2025
Samsung
Samsung 40" Full HD F6000, HDR and PurColour, Object Tracking Sound Lite, One UI Tizen, Smart TV, 2025
Free Shipping
Why We Love It
  • Tailored recommendations for everyone.
  • Watch free shows and movies.
  • Truer colors for immersive viewing.
Main Highlights
  • Smart TV powered by Tizen*: Get tailored recommendations from your favourite apps*
  • Samsung TV Plus: Watch 1000s of shows and movies - for free.*
  • PurColour: See a fuller spectrum of colours for a truer viewing experience
  • Object Tracking Sound Lite: Sound that follows the action on screen
  • HDR powered by HDR10+: See depth and detail in every scene
9.4
Superb
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6
9.2
Superb
Save 4%
Samsung 43 Inch CU7100 UHD HDR Smart TV (2023) - 4K Crystal Processor, Adaptive Sound Audio, PurColour, Built In Gaming TV Hub, Streaming & Video Call Apps And Image Contrast Enhancer
Samsung
Samsung 43 Inch CU7100 UHD HDR Smart TV (2023) - 4K Crystal Processor, Adaptive Sound Audio, PurColour, Built In Gaming TV Hub, Streaming & Video Call Apps And Image Contrast Enhancer
4% Off
Why We Love It
  • Stunning 4K visual experience.
  • Built-in streaming and gaming.
  • Adaptive, immersive sound technology.
Main Highlights
  • Watch Television In Stunning 4K Definition - Our Crystal UHD HDR Smart TV uses a 4K Processor that upscales the content you are watching to stunning 4K for a brilliant picture with sharp focus, dazzling colours and jaw dropping contrast.
  • Stream What You Want & Enjoy Console Free Gaming - Our Samsung TV has BBC iPlayer, Prime Video, ITV Player, Netflix & many more all built in as well as digital channels and a built-in gaming TV hub for console free Xbox, Ge-Force & Nvidia Gaming.
  • Sound That Suits You With Adaptive Sound - Our 4K TV works to match sound to your favourite content. Adaptive Sound tweaks the volume and settings based on the content so you get the perfect sound every time. Add a Samsung Soundbar for Q-Symphony.
  • Smart Things & Video Call Apps - Our Crystal Ultra HD 4K Samsung TV gives you even more connectivity. Smart Things allows your Samsung devices to network and you can control your home from your phone, and video calling makes conversations more comfortable.
  • Start Experiencing Samsung TVs - We believe a TV is more than something you watch. It should inspire, amaze, envelop and immerse you. From quality picture, to elegant design, our TVs push the boundaries of what is possible and what a TV can be.
9.2
Superb
Save 4%
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7
9.1
Superb
Save 16%
Panasonic TB-43W60AEY, W60 Series 43 inch 4K Ultra HD LED Smart TV, 2024, Freely, TiVo, 4K Colour Engine, Dolby Vision & Atmos, For An Exceptional Visual Experience
Panasonic
Panasonic TB-43W60AEY, W60 Series 43 inch 4K Ultra HD LED Smart TV, 2024, Freely, TiVo, 4K Colour Engine, Dolby Vision & Atmos, For An Exceptional Visual Experience
16% OffFree Shipping
Why We Love It
  • Personalised content recommendations with TiVo.
  • Stunning 4K picture quality.
  • Immersive Dolby Atmos sound.
Main Highlights
  • TIVO SMART TV: Easily choose and find content with voice control, access major content apps, including Freely, and enjoy truly personalised recommendations, all thanks to intuitive TiVo Smart TV integration
  • 4K COLOUR ENGINE: Enjoy incredible picture performance with this LED TV's 4K Colour Engine featuring HDR technology, delivering bright colours, sharp contrast and precise detail for an enhanced viewing and gaming experience
  • FREELY: Stream your favourite live and on-demand TV, all in one place, all for free. You can find everything from all the big channels, including BBC, ITV, Channel 4, and Channel 5. All you need is Wi-Fi, so no need for a dish, box, or aerial.
  • DOLBY VISION & MULTI HDR: Experience life-like colours and higher contrast and brightness levels with the Dolby Vision, HDR10, and HLG support on this 4K TV, for truly immersive viewing
  • DOLBY ATMOS & GAME MODE PLUS: Immerse yourself in premium Dolby Atmos surround sound, enhancing every movie, show and game, coupled with Game Mode Plus for ultra-responsive gameplay, low latency, and minimal input lag
  • FRAMELESS DESIGN: Enhance your living room with this UHD TV's sleek, frameless design, blending smart, professional elegance with superb picture and sound quality
  • GOOGLE & ALEXA VOICE CONTROL: Control your TV with just your voice, with Google and Alexa support to manage channels, volume, and power without a remote
  • CONNECTIVITY: HDMI x 2 (side) x 1 (back), HDMI 2.1 Support Feature, Ethernet x 1 (back), USB 2.0 x 2 (side), eARC x 2, ALLM (All Inputs), Headphone Out x 1 (back), Digital Audio Out x 1 (back)
9.1
Superb
Save 16%
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8
9.0
Superb
Save 30%
Amazon Fire TV 40-inch 2-Series (Newest gen) | 1080p HD smart TV
Amazon
Amazon Fire TV 40-inch 2-Series (Newest gen) | 1080p HD smart TV
30% OffFree Shipping
Why We Love It
  • Unrivaled entertainment access.
  • Stunning HD picture quality.
  • Innovative voice control features.
Main Highlights
  • High definition TV: bring films and TV series to life in HD 1080p resolution, with support for HDR 10, HLG and Dolby Digital Audio.
  • All your entertainment in one place: Fire TV gives you quick access to live TV, video games and music. You can stream over a hundred thousand films and TV programmes with subscriptions to Netflix, Prime Video, Disney+ and more.
  • Stream for free: watch free films and TV episodes with apps, such as YouTube, Pluto TV, Tubi and more.
  • Watch from room to room: All of your films and series from Fire TV devices will stay in sync, for a seamless viewing experience from one room to the next.
  • Smart and always getting smarter: Fire TV adds new Alexa skills, features, smart home capabilities and voice functionality all the time.
  • Press and ask Alexa: use the Fire TV Alexa Voice Remote to find your favourite content, get sports updates, control smart home devices and more.
  • Connect all your devices: use the 2 standard HDMI inputs to connect to satellite TV and video game consoles. Use the HDMI ARC to input audio equipment for enhanced sound.
  • Wireless Bluetooth listening: connect Bluetooth headphones for private listening to watch TV without disturbing those around you.
  • Games on Fire TV: discover, explore and play games from the Amazon Appstore, Luna and Twitch.
9.0
Superb
Save 30%
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9
8.9
Excellent
EMtronics EM40ROK Roku TV 40" Inch Full HD 1080p Smart with Netflix, Disney+, BBC, Freeview Play, Dolby Audio, Mobile Control and 3 x HDMI, USB - Black (2024 Model)
EMtronics
EMtronics EM40ROK Roku TV 40" Inch Full HD 1080p Smart with Netflix, Disney+, BBC, Freeview Play, Dolby Audio, Mobile Control and 3 x HDMI, USB - Black (2024 Model)
Free Shipping
Why We Love It
  • Infinite Entertainment with Roku Platform.
  • Smart Device Compatibility enhances usability.
  • Vivid 40' Full HD Display.
Main Highlights
  • Roku Smart Platform: The EMtronics 40 inch Roku Smart TV allows you to access over 150,000 Movies, Tv Episodes and Hundreds of Apps in one simple to use platform
  • Hundreds of Apps: With the EMtronics Roku TV, you have access to Roku's wide range of in home entertainment. This includes Disney+, BBC, Netflix and many more of your favourites.
  • Easy to Use Remote and Roku Mobile App: You can use either the remote supplied with the TV or use the Roku mobile App to control your TV, simply select what you want to watch and sit back and relax.
  • Works with Smart devices: Our TV works with your smart home devices, including Alexa, Google Home and AirPlay, just ask your smart speaker to play something on the TV.
  • Vivid 40 Inch Display and Sound: This 40 inch Full HD Display is perfect for any Bedroom, Kitchen or lounge, bringing those movies and TV shows to life.
8.9
Excellent
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10
8.9
Excellent
Save 11%
Hisense 40 Inch Smart TV 40A4NTUK - FHD Resolution, Natural Colour Enhancer, DTS Virtual:X & Dolby Audio, AI Sports Mode, VIDAA OS with Youtube, Netflix and Disney+ and Freeview Play (2024 Model)
Hisense
Hisense 40 Inch Smart TV 40A4NTUK - FHD Resolution, Natural Colour Enhancer, DTS Virtual:X & Dolby Audio, AI Sports Mode, VIDAA OS with Youtube, Netflix and Disney+ and Freeview Play (2024 Model)
11% OffFree Shipping
Why We Love It
  • FHD resolution enhances viewing pleasure.
  • High Contrast boosts visual depth.
  • Color and Depth Enhancers impress.
Main Highlights
  • Picture Quality: Full HD (1920x1080) | Refresh Rate: 60 hertz | 178 wide viewing angle | AI Sports Mode
  • Sound: 14 Watts Speakers | DTS Virtual: X
  • Connectivity: WiFi Built-in| Screen Mirroring |2 x USB 2.0 Ports to connect hard drives and other USB devices | 2 x HDMI 1.4 (HDMI 1 eARC supported) to connect latest gaming consoles, set-top box, Blu-ray Players | Ethernet | 3.5mm earphone Jack
  • Design: Dual Stand | Bezelless Design
  • Smart TV Features: VIDAA U7 OS| Supported Apps: Freeview Play, Netflix, Youtube, Apple TV, Disney+, Paramount Plus, NOW TV, Prime Video, BBC iPlayer, ITVX, All 4, My5, UKTV, Britbox, Channel 4, BBC News, BBC Sport, Rakuten TV, UEFA TV, Redbull TV, Chili, Plex, NBA etc.
  • Warranty Information: 2 year warranty provided by Hisense
  • ESG Features: Green Packaging
8.9
Excellent
Save 11%
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