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Best Smart Tv 40 Inch 4k of 2026
Last updated on 27/04/2026
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1
LG 43NANO90A6B 43-Inch NANO AI 4K Smart TV (webOS 25 Platform with AI Concierge, alpha 7 AI Processor 4K Gen8, Game Optimiser & ALLM, 60Hz) [Model 2025]
LG
Why we love it
Vivid colours and sharp detail.
Advanced AI for enhanced viewing.
Sleek design enhances any room.
Main Highlights
LG NanoCell technology for pure colours and sharp 4K Ultra HD picture
Smart processor with 4K Upscaling and more
Smart webOS platform with advanced AI functionality plus all your favourite streaming services
Stylish and slim design
Immersive cinema experience with Filmmaker Mode and HDR
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9.8
Exceptional
Check Price
9.8
Exceptional
LG
LG 43NANO90A6B 43-Inch NANO AI 4K Smart TV (webOS 25 Platform with AI Concierge, alpha 7 AI Processor 4K Gen8, Game Optimiser & ALLM, 60Hz) [Model 2025]
Check Price
Show More
Why we love it
Vivid colours and sharp detail.
Advanced AI for enhanced viewing.
Sleek design enhances any room.
Main Highlights
LG NanoCell technology for pure colours and sharp 4K Ultra HD picture
Smart processor with 4K Upscaling and more
Smart webOS platform with advanced AI functionality plus all your favourite streaming services
Stylish and slim design
Immersive cinema experience with Filmmaker Mode and HDR
Show More
Value for Money
2
Samsung Crystal UHD 43" U7000F, Crystal Processor 4k, 4k Upscaling, Object Tracking Sound Lite, One UI Tizen, Smart TV, 2025
Samsung
Why we love it
Stunning 4K picture clarity.
Custom recommendations for easy access.
Exciting gaming without a console.
Main Highlights
4K Upscaling & Crystal Processor 4K: Greater clarity guaranteed with intelligent 4K picture enhancement
Smart TV powered by Tizen OS: Watch and play. Get tailored recommendations from your favourite gaming and streaming apps*
Gaming Hub: Play 1000s of games from Xbox and more. No console required.*
Object Tracking Sound Lite: Sound that follows the action on screen
MetalStream Design: Expertly engineered for a slim profile and tidy cabling
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9.6
Superb
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9.6
Superb
Samsung
Samsung Crystal UHD 43" U7000F, Crystal Processor 4k, 4k Upscaling, Object Tracking Sound Lite, One UI Tizen, Smart TV, 2025
Check Price
Show More
Why we love it
Stunning 4K picture clarity.
Custom recommendations for easy access.
Exciting gaming without a console.
Main Highlights
4K Upscaling & Crystal Processor 4K: Greater clarity guaranteed with intelligent 4K picture enhancement
Smart TV powered by Tizen OS: Watch and play. Get tailored recommendations from your favourite gaming and streaming apps*
Gaming Hub: Play 1000s of games from Xbox and more. No console required.*
Object Tracking Sound Lite: Sound that follows the action on screen
MetalStream Design: Expertly engineered for a slim profile and tidy cabling
Show More
3
Hisense 43" 43E6QTUK 4K Ultra HD Smart TV AI TV - 4K UHD, Hi-View AI Engine, Precision Colour, AI Smooth Motion, Sports Mode with Freely, Disney +, YouTube, Netflix
Hisense
4% Off
Why we love it
Vibrant and true-to-life colors.
Intelligent AI enhances every scene.
Stunning clarity in 4K resolution.
Main Highlights
Precision Colour: technology utilises the power of quad core processing to maximise colour reproduction ensuring you get the most accurate and life-like colours, no matter the content.
Hi-View AI Engine: uses advanced AI technology to upscale your content, no matter the input. Each frame is fine-tuned in real-time delivering incredible images by enhancing resolution, brightness, contrast and colour.
4K Direct Lit Viewing: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
AI Smooth Motion: Dealing with motion is one of the biggest challenges TV's have, Smooth Motion, powered by the AI processor means the TV is able to identify fast-moving objects and digitally reconstructs the individual pixels to deliver fluid smooth motion.
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9.4
Superb
Check Price
9.4
Superb
Hisense
Hisense 43" 43E6QTUK 4K Ultra HD Smart TV AI TV - 4K UHD, Hi-View AI Engine, Precision Colour, AI Smooth Motion, Sports Mode with Freely, Disney +, YouTube, Netflix
4% Off
Check Price
Show More
Why we love it
Vibrant and true-to-life colors.
Intelligent AI enhances every scene.
Stunning clarity in 4K resolution.
Main Highlights
Precision Colour: technology utilises the power of quad core processing to maximise colour reproduction ensuring you get the most accurate and life-like colours, no matter the content.
Hi-View AI Engine: uses advanced AI technology to upscale your content, no matter the input. Each frame is fine-tuned in real-time delivering incredible images by enhancing resolution, brightness, contrast and colour.
4K Direct Lit Viewing: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
AI Smooth Motion: Dealing with motion is one of the biggest challenges TV's have, Smooth Motion, powered by the AI processor means the TV is able to identify fast-moving objects and digitally reconstructs the individual pixels to deliver fluid smooth motion.
Show More
4
Hisense 40" 40E5QTUK QLED FHD Smart TV - Quantum Dot Colour, Full HD, Dolby Atmos, Sports Mode, Games Mode, Dual Position Stand with Freely, Disney +, YouTube, Netflix
Hisense
15% Off
Limited time deal
Why we love it
Vibrant and stunning visuals.
Immersive audio experience.
Flexible viewing options available.
Main Highlights
Quantum Dot Colour: Experience true-to-life colour with our Quantum Dot & Mini-LED TV's. Producing over one billion shades of colour, you will experience and enjoy colour in it's truest and most natural way.
Direct Lit LED: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
Dolby Atmos: delivers the ultimate audio experience allowing you to feel and hear sounds from all directions. Enjoy immersive, natural and true to life sound. It's so realistic you'll feel every moment as if you are actually there.
Dual Position Stand: The unique and flexible dual position stand allows you the option of a fully upright display or a more relaxed leaned back position with an 8 degree tilt, ideal for table top positioning or low level viewing.
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9.3
Superb
Check Price
9.3
Superb
Hisense
Hisense 40" 40E5QTUK QLED FHD Smart TV - Quantum Dot Colour, Full HD, Dolby Atmos, Sports Mode, Games Mode, Dual Position Stand with Freely, Disney +, YouTube, Netflix
15% Off
Limited time deal
Check Price
Show More
Why we love it
Vibrant and stunning visuals.
Immersive audio experience.
Flexible viewing options available.
Main Highlights
Quantum Dot Colour: Experience true-to-life colour with our Quantum Dot & Mini-LED TV's. Producing over one billion shades of colour, you will experience and enjoy colour in it's truest and most natural way.
Direct Lit LED: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
Dolby Atmos: delivers the ultimate audio experience allowing you to feel and hear sounds from all directions. Enjoy immersive, natural and true to life sound. It's so realistic you'll feel every moment as if you are actually there.
Dual Position Stand: The unique and flexible dual position stand allows you the option of a fully upright display or a more relaxed leaned back position with an 8 degree tilt, ideal for table top positioning or low level viewing.
Show More
5
Toshiba 43”UV1563DB 4K Smart VIDAA TV, Ultra HD, HDR10, Freely, Disney+, Prime Video, Netflix, Dolby Audio Processing and Vision, Works with Alexa and Google Assistant, VIDAA Voice 2025
Toshiba
8% Off
Why we love it
Enhanced picture quality guaranteed.
Seamless access to all entertainment.
Voice control for ultimate convenience.
Main Highlights
TRU Flow reduces image judder during fast-moving scenes, while TRU Resolution upscales non-4K content for a more vivid experience.
Experience unparalleled 4K HDR with Dolby Vision for ultra-vivid picture quality, brighter highlights, and deeper blacks, delivering the ultimate viewing experience.
Dolby Audio processing enhances sound by delivering clearer dialogue, richer detail, and a better listening experience.
VIDAA TV combines live TV and streaming channels on your programming guide. Enjoy movies, shows, music, and more!
Easily search, navigate, and control your smart home with Alexa, Google Assitant, or VIDAA Voice. With VIDAA, you have a choice.
Show More
9.1
Superb
Check Price
9.1
Superb
Toshiba
Toshiba 43”UV1563DB 4K Smart VIDAA TV, Ultra HD, HDR10, Freely, Disney+, Prime Video, Netflix, Dolby Audio Processing and Vision, Works with Alexa and Google Assistant, VIDAA Voice 2025
8% Off
Check Price
Show More
Why we love it
Enhanced picture quality guaranteed.
Seamless access to all entertainment.
Voice control for ultimate convenience.
Main Highlights
TRU Flow reduces image judder during fast-moving scenes, while TRU Resolution upscales non-4K content for a more vivid experience.
Experience unparalleled 4K HDR with Dolby Vision for ultra-vivid picture quality, brighter highlights, and deeper blacks, delivering the ultimate viewing experience.
Dolby Audio processing enhances sound by delivering clearer dialogue, richer detail, and a better listening experience.
VIDAA TV combines live TV and streaming channels on your programming guide. Enjoy movies, shows, music, and more!
Easily search, navigate, and control your smart home with Alexa, Google Assitant, or VIDAA Voice. With VIDAA, you have a choice.
Show More
6
LG 43UA73006LA 43-Inch 4K Ultra HD HDR Smart TV (webOS 25 Platform with AI Concierge, Alpha 7 Processor 4K Gen8, Game Optimiser & ALLM, 60Hz) [Model 2025]
LG
8% Off
Why we love it
Stunning 4K Ultra HD picture.
Smart processor enhances viewing experience.
Game Optimiser elevates gameplay performance.
Main Highlights
Sharp 4K Ultra HD picture
Smart processor with 4K Upscaling and more
Smart webOS platform with advanced AI functionality plus all your favourite streaming services
Instant movie theatre with FILMMAKER mode and HDR
Enhance your gaming experience with built in Game Optimiser & ALLM
Show More
9.0
Superb
Check Price
9.0
Superb
LG
LG 43UA73006LA 43-Inch 4K Ultra HD HDR Smart TV (webOS 25 Platform with AI Concierge, Alpha 7 Processor 4K Gen8, Game Optimiser & ALLM, 60Hz) [Model 2025]
8% Off
Check Price
Show More
Why we love it
Stunning 4K Ultra HD picture.
Smart processor enhances viewing experience.
Game Optimiser elevates gameplay performance.
Main Highlights
Sharp 4K Ultra HD picture
Smart processor with 4K Upscaling and more
Smart webOS platform with advanced AI functionality plus all your favourite streaming services
Instant movie theatre with FILMMAKER mode and HDR
Enhance your gaming experience with built in Game Optimiser & ALLM
Show More
7
Amazon Ember 40" 2-Series with Fire TV (newest gen), HD smart TV with Alexa Remote, fast streaming, Dolby Audio, Ambient Experience, free and live TV
Amazon
30% Off
Why we love it
Smart entertainment for any space.
Lightning-fast app loading speed.
Wake display with motion sensors.
Main Highlights
Smart. Sized just right. – The Amazon Ember 2-Series has everything you need for essential entertainment that fits your space. Access apps fast and watch content come to life in Full HD 1080p.
Speed, redefined – Jump right into what you love with Wi-Fi 6 and a new quad-core processor. Apps open and load fast and the picture stays smooth.
Instantly On - Introducing our custom Omnisense technology. Built-in sensors wake the display when you enter to show your favourite artwork or let you start watching in a jiffy
Find it fast. Watch it now. – Easily find what to watch from hundreds of thousands of films and TV episodes (subscriptions fees may apply), including thousands of episodes of free content.
Game away – Download free games from the Appstore or stream games from the cloud with Amazon Luna.
Fire TV Alexa Voice Remote – Get to your favourite apps fast with preset buttons, and control your entertainment with one remote.
Quick connections - Connect your favourite accessories with two HDMI inputs. Use AirPlay to share content from compatible devices to your TV.
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8.8
Excellent
Check Price
8.8
Excellent
Amazon
Amazon Ember 40" 2-Series with Fire TV (newest gen), HD smart TV with Alexa Remote, fast streaming, Dolby Audio, Ambient Experience, free and live TV
30% Off
Check Price
Show More
Why we love it
Smart entertainment for any space.
Lightning-fast app loading speed.
Wake display with motion sensors.
Main Highlights
Smart. Sized just right. – The Amazon Ember 2-Series has everything you need for essential entertainment that fits your space. Access apps fast and watch content come to life in Full HD 1080p.
Speed, redefined – Jump right into what you love with Wi-Fi 6 and a new quad-core processor. Apps open and load fast and the picture stays smooth.
Instantly On - Introducing our custom Omnisense technology. Built-in sensors wake the display when you enter to show your favourite artwork or let you start watching in a jiffy
Find it fast. Watch it now. – Easily find what to watch from hundreds of thousands of films and TV episodes (subscriptions fees may apply), including thousands of episodes of free content.
Game away – Download free games from the Appstore or stream games from the cloud with Amazon Luna.
Fire TV Alexa Voice Remote – Get to your favourite apps fast with preset buttons, and control your entertainment with one remote.
Quick connections - Connect your favourite accessories with two HDMI inputs. Use AirPlay to share content from compatible devices to your TV.
Show More
8
Philips 40PFS6000 2K HD LED Smart TV - 40 Inch Display with Pixel Plus, Titan OS Platform and Dolby Digital Sound, Works with Alexa and Google Voice Assistant
Philips
Why we love it
Compact and stylish design.
Ultra-sharp, vibrant picture quality.
Enhanced sound with vocal boost.
Main Highlights
COMPACT DESIGN Sleek, lightweight, and space-saving, this smart TV fits effortlessly into bedrooms, kitchens, and small living spaces. Its modern design blends seamlessly with any decor while delivering stunning visuals
ULTRA-SHARP PICTURE: Love everything you watch on this HD LED TV. Philips Pixel Precise HD engine optimises picture quality to deliver ultra-sharp images, rich colours and smooth motion
SUPPORTS HDR10: Experience vivid tones and brighter colours with High Dynamic Range (HDR10) and HLG. Enjoy enhanced contrast, from the darkest shadows to the brightest highlights, delivering stunning clarity and exceptional visual detail
DOLBY AUDIO WITH VOCAL BOOST: Enjoy crystal-clear Dolby Audio, from action scenes to nature visuals. Vocal Boost enhances dialogue, letting you adjust speech volume without affecting background sound so you never miss a word
TITAN OS PLATFORM: Seamless access to top streaming apps & hundreds of channels. Enjoy an intuitive interface, personalised homepage & advanced search, making it easier than ever to find & discover your favourite content
Show More
8.7
Excellent
Check Price
8.7
Excellent
Philips
Philips 40PFS6000 2K HD LED Smart TV - 40 Inch Display with Pixel Plus, Titan OS Platform and Dolby Digital Sound, Works with Alexa and Google Voice Assistant
Check Price
Show More
Why we love it
Compact and stylish design.
Ultra-sharp, vibrant picture quality.
Enhanced sound with vocal boost.
Main Highlights
COMPACT DESIGN Sleek, lightweight, and space-saving, this smart TV fits effortlessly into bedrooms, kitchens, and small living spaces. Its modern design blends seamlessly with any decor while delivering stunning visuals
ULTRA-SHARP PICTURE: Love everything you watch on this HD LED TV. Philips Pixel Precise HD engine optimises picture quality to deliver ultra-sharp images, rich colours and smooth motion
SUPPORTS HDR10: Experience vivid tones and brighter colours with High Dynamic Range (HDR10) and HLG. Enjoy enhanced contrast, from the darkest shadows to the brightest highlights, delivering stunning clarity and exceptional visual detail
DOLBY AUDIO WITH VOCAL BOOST: Enjoy crystal-clear Dolby Audio, from action scenes to nature visuals. Vocal Boost enhances dialogue, letting you adjust speech volume without affecting background sound so you never miss a word
TITAN OS PLATFORM: Seamless access to top streaming apps & hundreds of channels. Enjoy an intuitive interface, personalised homepage & advanced search, making it easier than ever to find & discover your favourite content
Show More
9
XIAOMI TV F Pro 43, 43 Inch (101 cm), 4K UHD QLED, Smart TV, Fire TV, HDR10+, MEMC, Alexa Voice Control, 2GB+32GB, Works with Apple AirPlay
XIAOMI
26% Off
Why we love it
Breathtaking visuals with QLED technology.
Ultra-sharp 4K resolution and clarity.
Effortless streaming with Fire TV.
Main Highlights
QLED: Experience breathtaking visuals with QLED technology, delivering vibrant colors, enhanced contrast, and stunning clarity; quantum Dot technology brings over a billion true-to-life colors to your screen; enjoy deeper blacks, brighter highlights, and a more immersive viewing experience.
4K, HDR 10+: Enjoy ultra-sharp 4K resolution with stunning detail and clarity; HDR10+ dynamically adjusts brightness and contrast for each scene; see deeper blacks, brighter highlights, and more lifelike colors; every frame looks just the way the creator intended.
Fire TV: Enjoy instant access to thousands of apps like Netflix, Prime Video, Disney+, and more - all from a seamless home screen; browse, stream, and discover new content quickly and easily; personalized recommendations make finding your next favorite show effortless; it’s a smarter, faster way to watch TV.
Alexa Built-in: Say it. Alexa will play it—No more endless scrolling. Simply press the Alexa button on your remote and use your voice to discover new content, adjust the volume, change channels, or even control your smart home devices.
Apple AirPlay: Easily stream content from your iPhone, iPad, or Mac directly to your TV with Apple AirPlay. Share photos, play videos, or mirror your entire screen wirelessly in seconds. Enjoy your favorite content on the big screen without needing extra devices. It’s effortless integration with your Apple ecosystem.
Show More
8.7
Excellent
Check Price
8.7
Excellent
XIAOMI
XIAOMI TV F Pro 43, 43 Inch (101 cm), 4K UHD QLED, Smart TV, Fire TV, HDR10+, MEMC, Alexa Voice Control, 2GB+32GB, Works with Apple AirPlay
26% Off
Check Price
Show More
Why we love it
Breathtaking visuals with QLED technology.
Ultra-sharp 4K resolution and clarity.
Effortless streaming with Fire TV.
Main Highlights
QLED: Experience breathtaking visuals with QLED technology, delivering vibrant colors, enhanced contrast, and stunning clarity; quantum Dot technology brings over a billion true-to-life colors to your screen; enjoy deeper blacks, brighter highlights, and a more immersive viewing experience.
4K, HDR 10+: Enjoy ultra-sharp 4K resolution with stunning detail and clarity; HDR10+ dynamically adjusts brightness and contrast for each scene; see deeper blacks, brighter highlights, and more lifelike colors; every frame looks just the way the creator intended.
Fire TV: Enjoy instant access to thousands of apps like Netflix, Prime Video, Disney+, and more - all from a seamless home screen; browse, stream, and discover new content quickly and easily; personalized recommendations make finding your next favorite show effortless; it’s a smarter, faster way to watch TV.
Alexa Built-in: Say it. Alexa will play it—No more endless scrolling. Simply press the Alexa button on your remote and use your voice to discover new content, adjust the volume, change channels, or even control your smart home devices.
Apple AirPlay: Easily stream content from your iPhone, iPad, or Mac directly to your TV with Apple AirPlay. Share photos, play videos, or mirror your entire screen wirelessly in seconds. Enjoy your favorite content on the big screen without needing extra devices. It’s effortless integration with your Apple ecosystem.
Show More
10
TCL 43PF650K 43-inch 4K Ultra HD, HDR TV, Smart LED Fire TV (Dolby Vision, Dolby Atmos, DTS, HDR 10, Alexa built-in, Airplay2, Miracast)
TCL
Why we love it
One-stop entertainment hub.
Stunning 4K HDR visuals.
Simple voice control.
Main Highlights
【Fire TV】Get right to your good stuff. Fire TV brings everything together in one place. Sit back, relax, and enjoy your favourites from Netflix, Prime Video, YouTube, Apple TV+, Disney+, Spotify, Freely and more. Can’t decide what to watch? Get personalised recommendations or simply ask Alexa to find new content.
【4K HDR】Enhanced contrast, colours and details. The latest standard for 4K UHD content is High Dynamic Range. It expands the range of both contrast and colours significantly . HDR reproduces accurately light and dark shades with precise colours and dazzling detail images.
【Alexa Built in】Say it, Alexa will play it. No more endless scrolling. Simply press the Alexa button and use your voice to discover new content, adjust the volume, change channels, or even control your smart home devices.
【Dolby Vision】Brighter brights, deeper darks and a wider range of colours. Dolby Vision is a powerful cinema technology that transforms your TV experience. It brings entertainment to life with dramatic imaging, incredible brightness, colour, contrast, detail and dimensionality.
【Dolby Atmos】Immersive, moving audio flows all around you. Sound has never sounded this good. Feel a deeper connection to the stories and music you love with sound that moves all around you with breathkaing realism.
Show More
8.7
Excellent
Check Price
8.7
Excellent
TCL
TCL 43PF650K 43-inch 4K Ultra HD, HDR TV, Smart LED Fire TV (Dolby Vision, Dolby Atmos, DTS, HDR 10, Alexa built-in, Airplay2, Miracast)
Check Price
Show More
Why we love it
One-stop entertainment hub.
Stunning 4K HDR visuals.
Simple voice control.
Main Highlights
【Fire TV】Get right to your good stuff. Fire TV brings everything together in one place. Sit back, relax, and enjoy your favourites from Netflix, Prime Video, YouTube, Apple TV+, Disney+, Spotify, Freely and more. Can’t decide what to watch? Get personalised recommendations or simply ask Alexa to find new content.
【4K HDR】Enhanced contrast, colours and details. The latest standard for 4K UHD content is High Dynamic Range. It expands the range of both contrast and colours significantly . HDR reproduces accurately light and dark shades with precise colours and dazzling detail images.
【Alexa Built in】Say it, Alexa will play it. No more endless scrolling. Simply press the Alexa button and use your voice to discover new content, adjust the volume, change channels, or even control your smart home devices.
【Dolby Vision】Brighter brights, deeper darks and a wider range of colours. Dolby Vision is a powerful cinema technology that transforms your TV experience. It brings entertainment to life with dramatic imaging, incredible brightness, colour, contrast, detail and dimensionality.
【Dolby Atmos】Immersive, moving audio flows all around you. Sound has never sounded this good. Feel a deeper connection to the stories and music you love with sound that moves all around you with breathkaing realism.
Show More
![LG 43NANO90A6B 43-Inch NANO AI 4K Smart TV (webOS 25 Platform with AI Concierge, alpha 7 AI Processor 4K Gen8, Game Optimiser & ALLM, 60Hz) [Model 2025]](https://m.media-amazon.com/images/I/41mhGVFuxhL._SL160_.jpg)
![LG 43UA73006LA 43-Inch 4K Ultra HD HDR Smart TV (webOS 25 Platform with AI Concierge, Alpha 7 Processor 4K Gen8, Game Optimiser & ALLM, 60Hz) [Model 2025]](https://m.media-amazon.com/images/I/41UZuLgXZCL._SL160_.jpg)
