10 Best Smart Tvs in The UK

Last updated on 06/06/2025

Advertising disclosure

Hisense 50 Inch 4K Smart TV 50E6NTUK - Dolby Vision, Game Mode PLUS with 60Hz VRR ALLM, Smooth Motion, AI Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ & Now TV (2024 Model)

4% OffFree Shipping

Why We Love It

Direct Full Array enhances visuals.
Dolby Vision ensures quality.
Share-to-TV offers versatility.

Main Highlights

Picture Quality: 4K Ultra HD 3840×2160 | 60Hz Refresh Rate | Dolby Vision | HDR 10 | HDR 10+ Decoding | MEMC | ALLM | VRR
Sound: 20 Watts Speakers | DTS Virtual: X
Connectivity: Dual Band Wifi (2.4G and 5G) | Bluetooth 5.0 | Airplay 2 | Share to TV | 2 x USB 2.0 Ports to connect hard drives and other USB devices | 3 * HDMI 2.1 compliant (eARC, ALLM, VRR) to connect latest gaming consoles, set top box, Blu-ray Players
Smart TV Features: VIDAA U7.6 OS | Alexa Built-in | Voice Remote | Apple Home | Work with Google Home | Supported Apps: Freely, Netflix, Youtube, Apple TV, Disney+, Paramount Plus, NOW TV, Prime Video, BBC iPlayer, ITVX, All 4, My5, UKTV, Britbox, Channel 4, BBC News, BBC Sport, Rakuten TV, UEFA TV, Redbull TV, Chili, Plex, NBA etc.
Design: Dual Stand | Bezelless Design
AI Features: AI Sports Mode | AI Picture | AI Adaptive Depth
Certification: TÜV Rheinland Certified Low Blue Light | TÜV Rheinland Certified Protected Privacy
ESG Features: Green Packaging | Energy Saving Mode | Energy Saving Light Sensor
Warranty Information: 2 year warranty provided by Hisense

Samsung DU8070 Crystal UHD 4K 43" Smart TV, With Object Tracking Sound Lite, AirSlim, Gaming Hub, Crystal Processor 4K, Smart TV powered by Tizen, UE43DU8070UXXU, English Model (2024)

Why We Love It

Stunning clarity with 4K processor.
Fascinating AirSlim, sleek design.
Smart TV, Gaming hub.

Main Highlights

Samsung Smart TV with Dynamic Crystal Colour: Everything you watch comes to life in over a billion colours, 64x more than conventional LED TVs
Experience Pristine Clarity: Enhance your experience and upgrade your picture and sound quality, with a powerful 4K processor
Fascinating AirSlim design: A stunningly slim and sleek design, from every angle
Samsung Smart & Gaming Hub: All your favourite smart TV and gaming apps in one place, Play the latest games from Xbox, Blacknut, Nvidia and more, straight from your TV. No console required.¹
Scope of delivery: 1 x Samsung 43" DU8070 Crystal UHD, Object Tracking Sound Lite, AirSlim, Gaming Hub, Crystal Processor 4K, Smart TV powered by Tizen, UE43DU8070UXXU, English Model (2024)

LG 43UT73006LA 43-Inch 4K UHD Smart TV, α5 AI Processor Gen7, Freeview Play and Amazon Alexa, 60Hz, Ashed Blue [Model 2024]

40% OffFree Shipping

Why We Love It

Ultra HD for vivid viewing.
Smart processor boosts content quality.
Built-in Game Optimiser enhances gameplay.

Main Highlights

Sharp 4K Ultra HD picture
Smart processor with 4K Upscaling and more
webOS smart platform with Freeview Play, Netflix, Disney+ and more
Instant movie theatre with FILMMAKER mode and HDR
Enhance your gaming experience with built in Game Optimiser & ALLM

Amazon Fire TV 40-inch 2-Series (Newest gen) | 1080p HD smart TV

30% OffFree Shipping

Why We Love It

Unrivaled entertainment access.
Stunning HD picture quality.
Innovative voice control features.

Main Highlights

High definition TV: bring films and TV series to life in HD 1080p resolution, with support for HDR 10, HLG and Dolby Digital Audio.
All your entertainment in one place: Fire TV gives you quick access to live TV, video games and music. You can stream over a hundred thousand films and TV programmes with subscriptions to Netflix, Prime Video, Disney+ and more.
Stream for free: watch free films and TV episodes with apps, such as YouTube, Pluto TV, Tubi and more.
Watch from room to room: All of your films and series from Fire TV devices will stay in sync, for a seamless viewing experience from one room to the next.
Smart and always getting smarter: Fire TV adds new Alexa skills, features, smart home capabilities and voice functionality all the time.
Press and ask Alexa: use the Fire TV Alexa Voice Remote to find your favourite content, get sports updates, control smart home devices and more.
Connect all your devices: use the 2 standard HDMI inputs to connect to satellite TV and video game consoles. Use the HDMI ARC to input audio equipment for enhanced sound.
Wireless Bluetooth listening: connect Bluetooth headphones for private listening to watch TV without disturbing those around you.
Games on Fire TV: discover, explore and play games from the Amazon Appstore, Luna and Twitch.

Toshiba 43UV2F53DBU 4K Smart VIDAA TV, Ultra HD, HDR10, Freely, Disney+, Prime Video, Netflix, Dolby Atmos, Dolby Vision, Sound by Onkyo, Works with Alexa, Works with Google Assistant, VIDAA Voice

Free Shipping

Why We Love It

Eliminates image judder seamlessly.
Ultra-vivid 4K HDR viewing.
Cinematic Dolby Atmos sound.

Main Highlights

TRU Flow reduces image judder, even during rapid cuts and fast-moving scenes. Plus, TRU Resolution upscales a range of non-4K content to create a more high-resolution image, drawing you into a truly vivid experience.
Enjoy a 4K HDR experience like no other. With Dolby Vision HDR, your viewing is enhanced with ultra-vivid picture quality. Dolby Vision features colours never before seen, highlights up to 40 times brighter than standard, and blacks 10 times darker. All of this combines to give you the best possible viewing experience.
With Dolby Atmos, immersive sound waves flow around you and the room, creating a truly cinematic experience Combined with Sound by Onkyo, you'll have everything you need for an unforgettable sound experience.
VIDAA tv is a new way to enjoy your favorite TV shows - live TV and streaming channels together on your TV's programming guide. Its live TV! Choose what you want to watch from the guide and channel list, alongside digital, cable, or satellite TV programming. VIDAA tv features movies, TV shows, cooking shows, music, documentaries, and so much more. No login required and no app download. VIDAA tv is 100% free.
Make your TV experience effortless with your preferred voice assistant. From TV search to navigation, Alexa, Google Home, or VIDAA Voice ensures easy access to your favorite TV entertainment and smart home control. With VIDAA, you have a choice.

All-new Amazon Fire TV 43" 4-Series 4K UHD smart TV, stream live TV, 2024 release

35% OffFree Shipping

Why We Love It

Ultra-slim bezel design.
Bright and vibrant colors.
Alexa Voice Remote Enhanced.

Main Highlights

The popular Amazon Fire TV 4-Series – now even better: A new ultra-slim bezel puts your entertainment front and centre, while vivid 4K Ultra HD, HDR 10, HLG and Dolby Digital Plus bring scenes to life.
Built by Amazon, the Fire TV 4-Series brings crisp picture quality, superior streaming and the magic of Alexa to everyday entertainment.
4K Ultra HD, HDR 10 and HLG deliver a clearer and more vibrant picture with brighter colours compared to 1080p Full HD.
Use the Alexa Voice Remote Enhanced to easily find, launch and control your content. You can even check the weather, sports scores and more.
Stream over a hundred thousand films and TV programmes. Watch favourites with subscriptions to Netflix, Prime Video, Disney+ and more. Subscription fees may apply.
Watch live and free TV, play video games and stream music.
Fire TV adds new Alexa skills all the time, like dimming the lights or viewing your camera. Use AirPlay to share videos, photos and more from compatible devices (sold separately) to your TV.
Use the 4 HDMI inputs to connect all your compatible gaming, cable and audio equipment.
Pair Bluetooth-compatible headphones to your TV for a private listening experience.

Panasonic TB-43W60AEY, W60 Series 43 inch 4K Ultra HD LED Smart TV, 2024, Freely, TiVo, 4K Colour Engine, Dolby Vision & Atmos, For An Exceptional Visual Experience

7% OffFree Shipping

Why We Love It

Personalised content recommendations with TiVo.
Stunning 4K picture quality.
Immersive Dolby Atmos sound.

Main Highlights

TIVO SMART TV: Easily choose and find content with voice control, access major content apps, including Freely, and enjoy truly personalised recommendations, all thanks to intuitive TiVo Smart TV integration
4K COLOUR ENGINE: Enjoy incredible picture performance with this LED TV's 4K Colour Engine featuring HDR technology, delivering bright colours, sharp contrast and precise detail for an enhanced viewing and gaming experience
FREELY: Stream your favourite live and on-demand TV, all in one place, all for free. You can find everything from all the big channels, including BBC, ITV, Channel 4, and Channel 5. All you need is Wi-Fi, so no need for a dish, box, or aerial.
DOLBY VISION & MULTI HDR: Experience life-like colours and higher contrast and brightness levels with the Dolby Vision, HDR10, and HLG support on this 4K TV, for truly immersive viewing
DOLBY ATMOS & GAME MODE PLUS: Immerse yourself in premium Dolby Atmos surround sound, enhancing every movie, show and game, coupled with Game Mode Plus for ultra-responsive gameplay, low latency, and minimal input lag
FRAMELESS DESIGN: Enhance your living room with this UHD TV's sleek, frameless design, blending smart, professional elegance with superb picture and sound quality
GOOGLE & ALEXA VOICE CONTROL: Control your TV with just your voice, with Google and Alexa support to manage channels, volume, and power without a remote
CONNECTIVITY: HDMI x 2 (side) x 1 (back), HDMI 2.1 Support Feature, Ethernet x 1 (back), USB 2.0 x 2 (side), eARC x 2, ALLM (All Inputs), Headphone Out x 1 (back), Digital Audio Out x 1 (back)

EMtronics EM40ROK Roku TV 40" Inch Full HD 1080p Smart with Netflix, Disney+, BBC, Freeview Play, Dolby Audio, Mobile Control and 3 x HDMI, USB - Black (2024 Model)

Why We Love It

Infinite Entertainment with Roku Platform.
Smart Device Compatibility enhances usability.
Vivid 40' Full HD Display.

Main Highlights

Roku Smart Platform: The EMtronics 40 inch Roku Smart TV allows you to access over 150,000 Movies, Tv Episodes and Hundreds of Apps in one simple to use platform
Hundreds of Apps: With the EMtronics Roku TV, you have access to Roku's wide range of in home entertainment. This includes Disney+, BBC, Netflix and many more of your favourites.
Easy to Use Remote and Roku Mobile App: You can use either the remote supplied with the TV or use the Roku mobile App to control your TV, simply select what you want to watch and sit back and relax.
Works with Smart devices: Our TV works with your smart home devices, including Alexa, Google Home and AirPlay, just ask your smart speaker to play something on the TV.
Vivid 40 Inch Display and Sound: This 40 inch Full HD Display is perfect for any Bedroom, Kitchen or lounge, bringing those movies and TV shows to life.

Samsung DU7110 43" Crystal UHD SmartTV, With Crystal Processor 4K, PurColour, Object Tracking Sound Lite, Gaming Hub, Smart TV powered by Tizen, UE43DU7110KXXU, English Model (2024)

13% OffFree Shipping

Why We Love It

Enthralling viewing with PurColour.
Experience gaming without a console.
Tailored recommendations via Smart apps.

Main Highlights

Samsung Smart TV With PurColour: Lose yourself in clear colour every time you watch.
Experience Pristine Clarity: Enhance your experience and upgrade your picture and sound quality, with a powerful 4K processor, With object tracking sound lite experience sound that moves with the action on-screen
Samsung Smart & Gaming Hub: All your favourite smart TV and gaming apps in one place, Play the latest games from Xbox, Blacknut, Nvidia and more, straight from your TV. No console required.¹
Samsung Smart TV powered by Tizen*: Get tailored recommendations from your favourite Smart apps, including Netflix, BBC iPlayer, Disney+ and more…
Scope of delivery: 1 x Samsung DU7110 43" Crystal UHD SmartTV, With Crystal Processor 4K, PurColour, Object Tracking Sound Lite, Gaming Hub, Smart TV powered by Tizen, UE43DU7110KXXU, English Model (2024)

Hisense 40 Inch Smart TV 40A4NTUK - FHD Resolution, Natural Colour Enhancer, DTS Virtual:X & Dolby Audio, AI Sports Mode, VIDAA OS with Youtube, Netflix and Disney+ and Freeview Play (2024 Model)

Why We Love It

FHD resolution enhances viewing pleasure.
High Contrast boosts visual depth.
Color and Depth Enhancers impress.

Main Highlights

Picture Quality: Full HD (1920x1080) | Refresh Rate: 60 hertz | 178 wide viewing angle | AI Sports Mode
Sound: 14 Watts Speakers | DTS Virtual: X
Connectivity: WiFi Built-in| Screen Mirroring |2 x USB 2.0 Ports to connect hard drives and other USB devices | 2 x HDMI 1.4 (HDMI 1 eARC supported) to connect latest gaming consoles, set-top box, Blu-ray Players | Ethernet | 3.5mm earphone Jack
Design: Dual Stand | Bezelless Design
Smart TV Features: VIDAA U7 OS| Supported Apps: Freeview Play, Netflix, Youtube, Apple TV, Disney+, Paramount Plus, NOW TV, Prime Video, BBC iPlayer, ITVX, All 4, My5, UKTV, Britbox, Channel 4, BBC News, BBC Sport, Rakuten TV, UEFA TV, Redbull TV, Chili, Plex, NBA etc.
Warranty Information: 2 year warranty provided by Hisense
ESG Features: Green Packaging

8.7

Excellent

We scanned 1316 products

We reviewed these offers relevant to the Smart Tvs within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Hisense, Samsung, LG, Amazon, Toshiba, Panasonic, EMtronics, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best Smart Tvs in the market, we considered we took a deep dive into 6581 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Hisense 50 Inch 4K Smart TV 50E6NTUK - Dolby Vision, Game Mode PLUS with 60Hz VRR ALLM, Smooth Motion, AI Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ & Now TV (2024 Model). We love many things about this product by Hisense. What sets it apart from the competition is Direct Full Array enhances visuals. , Dolby Vision ensures quality. , Share-to-TV offers versatility.
The best value product for most shoppers and where user satisfaction is continuously the highest is Samsung DU8070 Crystal UHD 4K 43" Smart TV, With Object Tracking Sound Lite, AirSlim, Gaming Hub, Crystal Processor 4K, Smart TV powered by Tizen, UE43DU8070UXXU, English Model (2024) by Samsung based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for Smart Tvs and the best cost-to-value ratio is LG 43UT73006LA 43-Inch 4K UHD Smart TV, α5 AI Processor Gen7, Freeview Play and Amazon Alexa, 60Hz, Ashed Blue [Model 2024]at LG with a 40% discount.
Our list of the best Smart Tvs is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best Smart Tvs in The UK

Related Deals You Might Like for Smart Tvs

TCL 32SF540K 32-inch FHD Smart Television - HDR & HLG-Dolby Audio-DTS Virtual X/DTS-HD-Metal Bezel-less-Dual-band Wifi 5-with Fire OS 7 system

RCA Roku TV 32" Smart TV, RK32HN1 32 Inch HD TV with Apple TV+ BBC Netflix Freeview, DVB-T2/T Dolby Audio HDMI USB, Ideal Television for Small Lounge

Toshiba 24WF2F53DB 24 Inch HD Ready Smart TV, TRU Resolution, TRU Micro Dimming, HDR10, Dolby Audio

Toshiba 32WF2F53DB HD Ready Smart Fire TV

Finlux 24MH25D 24 inch HD Ready, Smart, Built in DVD/CD Player, Linux, HDR10, Dolby Audio, DTS Virtual X, DTS HD, Freeview Play, Netflix, 2025

Finlux MH24F 24 inch HD Ready, Smart, Fire TV, Freeview Play, Netflix, YouTube, Prime Video, Disney+, Now TV, TNT Sports, Alexa, HDR10, Dolby Audio, DTS Virtual X, DTS HD

Philips 32PHS6009 HD LED Smart TV - 32 Inch Display with Pixel Plus, Titan OS Platform and Dolby Digital Sound, Works with Alexa and Google Voice Assistant - Matt Black

TCL 43S5400AK 43-inch Television, HDR, FHD, Smart TV Powered by Android TV, Bezeless design (Kids Mode, Dolby Audio, compatible with Google assistant)

CHiQ ROKU TV L40G5NK, 40 Inch Smart TV, FHD, HDR10, Dolby Audio, Mobile Control, Voice Assistant, BBC, Disney+, 2.4&5G WiFi, USB 2.0, 2023

CRUA 32 Inch Smart TV 2024 – VIDAA TV with HD Display, Built-in Netflix/YouTube/Prime Video, Wi-Fi, HDMI/USB, Energy Efficient, Perfect for Living Room or Bedroom

We scanned 1316 products

We concluded that: