10 Best Smart Tvs in The UK

Last updated on 13/05/2025

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Philips Ambilight 43PUS8109 4K LED Smart TV - 43 Inch Display with Pixel Precise Ultra HD, Titan OS Platform and Dolby Atmos Sound, Works with Alexa and Google Voice Assistant - Satin Chrome

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Why We Love It

Immersive Ambilight experience.
Ultra-sharp 4K quality.
Dolby Atmos sound immersion.

Main Highlights

AMBILIGHT TV: The only TVs with integrated LED lights on the back that react to what you watch, immersing you in a halo of colourful light. It changes everything: your TV seems bigger, and you’ll be drawn deeper into your favourite entertainment
ULTRA-SHARP PICTURE: Love everything you watch on this 4K (UHD) LED Ambilight TV. Philips Pixel Precise Ultra HD engine optimizes picture quality to deliver ultra-sharp images, rich colours and smooth motion
TITAN OS PLATFORM: Find what you love with our TITAN OS smart TV platform. Enjoying a series? Continue watching straight from the home screen. Looking for something new? Browse categories and see suggestions from top streaming services in one place
DOLBY ATMOS: Pulls you in deeper by placing sound effects in the space around and above you. Whether it's spaceships flying overhead or quiet footsteps sneaking up from behind, you'll feel like you're right in the middle of the action
GREAT FOR GAMING: Ambilight's gaming mode and HDMI 2.1 gets the best from your console, with variable refresh rate (VRR) support, fast gameplay and smooth graphics. A low-input-lag setting activates automatically when you turn on your console

Philips 50PUS7009 4K LED Smart TV - 50 Inch Display with Pixel Precise Ultra HD Titan OS Platform and Dolby Atmos Sound, Works with Alexa and Google Voice Assistant - Black

16% OffFree Shipping

Why We Love It

Unbeatable picture precision.
Convenient TITAN OS.
Immersive Dolby Atmos.

Main Highlights

SHARP PICTURE: Love everything you watch on this 4K UHD LED TV. Philips Pixel Precise Ultra HD engine optimizes picture quality to deliver sharp images, rich colours, and smooth motion. You get the best possible viewing experience every time
TITAN OS PLATFORM: Find what you love with our TITAN OS smart TV platform. Enjoying a series? Continue watching straight from the home screen. Looking for something new? Browse categories and see suggestions from top streaming services in one place
DOLBY ATMOS: Pulls you in deeper by placing sound effects in the space around and above you. Whether it's spaceships flying overhead or quiet footsteps sneaking up from behind, you'll feel like you're right in the middle of the action
GREAT FOR GAMING: HDMI 2.1 gets the best from your console, with variable refresh rate (VRR) support, fast gameplay and smooth graphics. A low-input-lag setting activates automatically when you turn on your console
SUSTAINABLE MATERIALS: With its almost bezel-free screen, this sleek 4K UHD TV looks great in any room. The TV remote uses recycled plastic, our packaging uses FSC-certified recycled cardboard, and inserts are printed on recycled paper

SHARP 40GD2225K 40" Full HD Roku Smart TV – Frameless LED with HDR10, Active Motion 200, Freeview Play, 3x HDMI, USB Media Playback, Dolby Audio, Wi-Fi & Ethernet – Black

4% Off

Why We Love It

Stunning HDR10 picture quality.
Sleek frameless modern design.
Great connectivity with 3 HDMI.

Main Highlights

𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 𝟰𝟬" 𝗙𝘂𝗹𝗹 𝗛𝗗 𝗟𝗘𝗗 𝗦𝗰𝗿𝗲𝗲𝗻 𝘄𝗶𝘁𝗵 𝗙𝗿𝗮𝗺𝗲𝗹𝗲𝘀𝘀 𝗗𝗲𝘀𝗶𝗴𝗻 - Enjoy sharp, detailed images in 1080p Full HD on a sleek, frameless LED display that brings modern style and maximised screen real estate to any room.
𝗦𝗺𝗼𝗼𝘁𝗵𝗲𝗿 𝗠𝗼𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗔𝗰𝘁𝗶𝘃𝗲 𝗠𝗼𝘁𝗶𝗼𝗻 𝟮𝟬𝟬 𝗣𝗶𝗰𝘁𝘂𝗿𝗲 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 - Experience improved picture clarity in fast-paced scenes like sports or action films, thanks to Sharp’s Active Motion 200 for reduced blur and smoother visuals.
𝗥𝗼𝗸𝘂 𝗦𝗺𝗮𝗿𝘁 𝗧𝗩 𝘄𝗶𝘁𝗵 𝗙𝗿𝗲𝗲𝘃𝗶𝗲𝘄 𝗣𝗹𝗮𝘆 – 𝗔𝗹𝗹 𝗬𝗼𝘂𝗿 𝗔𝗽𝗽𝘀 𝗶𝗻 𝗢𝗻𝗲 𝗣𝗹𝗮𝗰𝗲 - Access top streaming services including Netflix, Disney+, Apple TV, BBC iPlayer and more via the intuitive Roku interface. Freeview Play brings together live TV and catch-up seamlessly.
𝗙𝗹𝗲𝘅𝗶𝗯𝗹𝗲 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝘃𝗶𝘁𝘆: 𝟯𝘅 𝗛𝗗𝗠𝗜, 𝗨𝗦𝗕 𝗣𝗹𝗮𝘆𝗯𝗮𝗰𝗸, 𝗪𝗶-𝗙𝗶 & 𝗘𝘁𝗵𝗲𝗿𝗻𝗲𝘁 - Connect set-top boxes, consoles and soundbars via three HDMI ports, enjoy video or photo playback via USB, and choose between Wi-Fi or wired internet connections.
𝗖𝗶𝗻𝗲𝗺𝗮𝘁𝗶𝗰 𝗔𝘂𝗱𝗶𝗼 𝘄𝗶𝘁𝗵 𝗗𝗼𝗹𝗯𝘆 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗹𝘂𝘀 & 𝗘𝗤 𝗦𝗲𝘁𝘁𝗶𝗻𝗴𝘀 - Feel fully immersed in your shows and films with 2 x 8W speakers enhanced by Dolby Digital Plus, and fine-tune the sound with built-in equaliser modes.

Samsung CU7020 Crystal UHD 4K 50" Smart TV, With Object Tracking Sound Lite, Gaming Hub, Crystal Processor 4K, Smart TV powered by Tizen, UE50CU7020KXXU, English Model (2024)

3% OffFree Shipping

Why We Love It

Lose yourself in vivid color.
Upgrade with powerful 4K processor.
Experience immersive moving sound.

Main Highlights

Ultra Viewing Angle with Anti-Reflection Screen*: There's not a bad seat in the house. Experience the brilliant picture from every angle, with minimised distracting glare
Samsung Smart TV with PurColour: Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your contents true colours.
Experience Pristine Clarity: Enhance your experience and upgrade your picture and sound quality, with a powerful 4K processor
Boundless Screen: The near bezel-less screen design gives you less frame and more picture, creating a more immersive viewing experience.
Samsung Smart & Gaming Hub: All your favourite smart TV and gaming apps in one place, Play the latest games from Xbox, Blacknut, Nvidia and more, straight from your TV. No console required.¹

All-new Amazon Fire TV 43" 4-Series 4K UHD smart TV, stream live TV, 2024 release

42% OffFree Shipping

Why We Love It

Ultra-slim bezel design.
Bright and vibrant colors.
Alexa Voice Remote Enhanced.

Main Highlights

The popular Amazon Fire TV 4-Series – now even better: A new ultra-slim bezel puts your entertainment front and centre, while vivid 4K Ultra HD, HDR 10, HLG and Dolby Digital Plus bring scenes to life.
Built by Amazon, the Fire TV 4-Series brings crisp picture quality, superior streaming and the magic of Alexa to everyday entertainment.
4K Ultra HD, HDR 10 and HLG deliver a clearer and more vibrant picture with brighter colours compared to 1080p Full HD.
Use the Alexa Voice Remote Enhanced to easily find, launch and control your content. You can even check the weather, sports scores and more.
Stream over a hundred thousand films and TV programmes. Watch favourites with subscriptions to Netflix, Prime Video, Disney+ and more. Subscription fees may apply.
Watch live and free TV, play video games and stream music.
Fire TV adds new Alexa skills all the time, like dimming the lights or viewing your camera. Use AirPlay to share videos, photos and more from compatible devices (sold separately) to your TV.
Use the 4 HDMI inputs to connect all your compatible gaming, cable and audio equipment.
Pair Bluetooth-compatible headphones to your TV for a private listening experience.

LG 43UT73006LA 43-Inch 4K UHD Smart TV, α5 AI Processor Gen7, Freeview Play and Amazon Alexa, 60Hz, Ashed Blue [Model 2024]

40% OffFree Shipping

Why We Love It

Ultra HD for vivid viewing.
Smart processor boosts content quality.
Built-in Game Optimiser enhances gameplay.

Main Highlights

Sharp 4K Ultra HD picture
Smart processor with 4K Upscaling and more
webOS smart platform with Freeview Play, Netflix, Disney+ and more
Instant movie theatre with FILMMAKER mode and HDR
Enhance your gaming experience with built in Game Optimiser & ALLM

Hisense 40 Inch Smart TV 40A4NTUK - FHD Resolution, Natural Colour Enhancer, DTS Virtual:X & Dolby Audio, AI Sports Mode, VIDAA OS with Youtube, Netflix and Disney+ and Freeview Play (2024 Model)

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Why We Love It

FHD resolution enhances viewing pleasure.
High Contrast boosts visual depth.
Color and Depth Enhancers impress.

Main Highlights

Picture Quality: Full HD (1920x1080) | Refresh Rate: 60 hertz | 178 wide viewing angle | AI Sports Mode
Sound: 14 Watts Speakers | DTS Virtual: X
Connectivity: WiFi Built-in| Screen Mirroring |2 x USB 2.0 Ports to connect hard drives and other USB devices | 2 x HDMI 1.4 (HDMI 1 eARC supported) to connect latest gaming consoles, set-top box, Blu-ray Players | Ethernet | 3.5mm earphone Jack
Design: Dual Stand | Bezelless Design
Smart TV Features: VIDAA U7 OS| Supported Apps: Freeview Play, Netflix, Youtube, Apple TV, Disney+, Paramount Plus, NOW TV, Prime Video, BBC iPlayer, ITVX, All 4, My5, UKTV, Britbox, Channel 4, BBC News, BBC Sport, Rakuten TV, UEFA TV, Redbull TV, Chili, Plex, NBA etc.
Warranty Information: 2 year warranty provided by Hisense
ESG Features: Green Packaging

Amazon Fire TV 40-inch 2-Series (Newest gen) | 1080p HD smart TV

33% OffFree Shipping

Why We Love It

Unrivaled entertainment access.
Stunning HD picture quality.
Innovative voice control features.

Main Highlights

High definition TV: bring films and TV series to life in HD 1080p resolution, with support for HDR 10, HLG and Dolby Digital Audio.
All your entertainment in one place: Fire TV gives you quick access to live TV, video games and music. You can stream over a hundred thousand films and TV programmes with subscriptions to Netflix, Prime Video, Disney+ and more.
Stream for free: watch free films and TV episodes with apps, such as YouTube, Pluto TV, Tubi and more.
Watch from room to room: All of your films and series from Fire TV devices will stay in sync, for a seamless viewing experience from one room to the next.
Smart and always getting smarter: Fire TV adds new Alexa skills, features, smart home capabilities and voice functionality all the time.
Press and ask Alexa: use the Fire TV Alexa Voice Remote to find your favourite content, get sports updates, control smart home devices and more.
Connect all your devices: use the 2 standard HDMI inputs to connect to satellite TV and video game consoles. Use the HDMI ARC to input audio equipment for enhanced sound.
Wireless Bluetooth listening: connect Bluetooth headphones for private listening to watch TV without disturbing those around you.
Games on Fire TV: discover, explore and play games from the Amazon Appstore, Luna and Twitch.

Hisense 40 Inch Smart TV 40E4NTUK - FHD Resolution, Natural Colour Enhancer, DTS Virtual:X & Dolby Audio, AI Sports Mode, VIDAA OS with Youtube, Netflix and Disney+ and Freeview Play (2024 Model)

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Why We Love It

Endless personalized entertainment awaits.
Vibrant colors capture real life.
Flawless game day experience guaranteed.

Main Highlights

[VIDAA TV] Welcome to the future of TV! Our state-of-the-art operating system seamlessly unifies your favorite international and local content, tailored to your unique preferences and easy to find. Immerse yourself in a world of endless entertainment, featuring top-rated shows, blockbuster movies, and more - all personalized and conveniently accessible. Upgrade your viewing experience today and take control of your entertainment options!
[Natural Colour Enhancer] Ever noticed how lifeless nature looks on TV? With Natural Colour Enhancer, witness grass at its greenest and wildflowers in vibrant bloom. Experience nature, on screen as in real life.
[AI Sports Mode] Tired of muffled commentary and blurry action? AI Sports Mode leaps to the rescue. Automatically detecting the game, enhances visuals and audio for a stadium feel. Now, enjoy every match, every play, flawlessly.
[DTS Virtual:X and Dolby Audio] Movies, TV shows, sports, music—the entertainment you love is even better when you hear it on Hisense TV with DTS Virtual:X and Dolby Audio. Its crystal clarity, easy-to-hear dialogue, great detail, and realistic surround sound effects all come together to dial up the impact of your favorite scenes and events.
[Share to TVl] Switching between devices is old school. Hisense's Share-to-TV beams your favorite content from your device straight to your TV. Mirror or just share—it’s your choice, and it's hassle-free.

Toshiba 43UV2F53DBU 4K Smart VIDAA TV, Ultra HD, HDR10, Freely, Disney+, Prime Video, Netflix, Dolby Atmos, Dolby Vision, Sound by Onkyo, Works with Alexa, Works with Google Assistant, VIDAA Voice

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Why We Love It

Eliminates image judder seamlessly.
Ultra-vivid 4K HDR viewing.
Cinematic Dolby Atmos sound.

Main Highlights

TRU Flow reduces image judder, even during rapid cuts and fast-moving scenes. Plus, TRU Resolution upscales a range of non-4K content to create a more high-resolution image, drawing you into a truly vivid experience.
Enjoy a 4K HDR experience like no other. With Dolby Vision HDR, your viewing is enhanced with ultra-vivid picture quality. Dolby Vision features colours never before seen, highlights up to 40 times brighter than standard, and blacks 10 times darker. All of this combines to give you the best possible viewing experience.
With Dolby Atmos, immersive sound waves flow around you and the room, creating a truly cinematic experience Combined with Sound by Onkyo, you'll have everything you need for an unforgettable sound experience.
VIDAA tv is a new way to enjoy your favorite TV shows - live TV and streaming channels together on your TV's programming guide. Its live TV! Choose what you want to watch from the guide and channel list, alongside digital, cable, or satellite TV programming. VIDAA tv features movies, TV shows, cooking shows, music, documentaries, and so much more. No login required and no app download. VIDAA tv is 100% free.
Make your TV experience effortless with your preferred voice assistant. From TV search to navigation, Alexa, Google Home, or VIDAA Voice ensures easy access to your favorite TV entertainment and smart home control. With VIDAA, you have a choice.

8.7

Excellent

We scanned 1299 products

We reviewed these offers relevant to the Smart Tvs within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Philips TV, Philips, SHARP, Samsung, Amazon, LG, Hisense, Toshiba, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best Smart Tvs in the market, we considered we took a deep dive into 6496 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Philips Ambilight 43PUS8109 4K LED Smart TV - 43 Inch Display with Pixel Precise Ultra HD, Titan OS Platform and Dolby Atmos Sound, Works with Alexa and Google Voice Assistant - Satin Chrome. We love many things about this product by Philips TV. What sets it apart from the competition is Immersive Ambilight experience, Ultra-sharp 4K quality, Dolby Atmos sound immersion.
The best value product for most shoppers and where user satisfaction is continuously the highest is Philips 50PUS7009 4K LED Smart TV - 50 Inch Display with Pixel Precise Ultra HD Titan OS Platform and Dolby Atmos Sound, Works with Alexa and Google Voice Assistant - Black by Philips based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for Smart Tvs and the best cost-to-value ratio is All-new Amazon Fire TV 43" 4-Series 4K UHD smart TV, stream live TV, 2024 releaseat Amazon with a 42% discount.
Our list of the best Smart Tvs is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best Smart Tvs in The UK

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We scanned 1299 products

We concluded that: