10 Best Smartwatch Black Friday Deals in The UK

Last updated on 06/09/2025

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Google Fitbit Versa 4 Fitness Smartwatch with built-in GPS and up to 6 days battery life - compatible with iOS 15 or higher & Android OS 9.0 or higher, Black/Graphite

Free Shipping

Why We Love It

Maximized battery life.
Water-resistant design.
Comprehensive fitness features.

Main Highlights

6+ days of battery and Water-resistant up to 50m
Compatible with iOS 15 or higher & Android OS 9.0 or higher
Built for better fitness results: Daily Readiness Score, built-in GPS and workout intensity map, Active Zone Minutes, all-day activity tracking and 24/7 heart rate, 40+ exercise modes and automatic exercise tracking
Tools to measure and improve sleep quality: personalized Sleep Profile, Daily Sleep Stages & Sleep Score, smart wake alarm and do not disturb mode
Maintaining a healthy body and mind: daily Stress Management Score, reflection logging, SpO2, health metrics dashboard, guided breathing sessions, menstrual health tracking and mindfulness content
Designed for fitness & beyond: on-wrist Bluetooth calls, texts, phone notifications, customizable clock faces and always-on display mode, Compatible with iOS 15 or higher & Android OS 9.0 or higher, thin, lightweight and water resistant to 50 meters, 6+ day battery & fast charge
Includes 6-month Premium membership for deeper insights & guidance, exclusive workouts, mindfulness sessions and more

Smart Watch for Men Women, Answer/Make Call, 1.39"HD Screen Fitness Watch with Heart Rate/Sleep Monitor/SpO2/Pedometer, Activity Tracker 100+ Sport Modes, IP68 Waterproof Smartwatch for IOS Android

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Why We Love It

Stunning HD full-touch display.
Seamless Bluetooth calling features.
Robust waterproof and sports modes.

Main Highlights

1.39'' HD full-touch color screen & DIY Dials :smartwatches for men and women come with a 1.96-inch full-touch color screen for an ultra-sharp and wide viewing experience.The GloryFit app also offers more than 200+ online personalized dial backgrounds to choose from, and you can create DIY photos to customize your personalized dials.
2025 Bluetooth Call & SMS Notification Function: make/receive calls without taking out your mobile phone. With a built-in microphone and speaker, the smartwatch can easily receive and make calls via Bluetooth, play music calls from your mobile phone and support AI voice assistants, in addition to traditional notification functions (messages from Facebook, WhatsApp, Instagram, etc.). Whether you're in a busy work environment or out and about, you can always stay in touch with family and friends.
100+ Sports Modes & IP68 Waterproof: Fitness watches for men support treadmill / jogging / cycling / walking / yoga / skipping rope / badminton / free training etc 100+ Sports, which are the first choice for sports enthusiasts. Real-time data tracking helps you adjust the intensity . Thanks to the IP68 waterproof sports watch, it can be worn even on rainy days and when washing hands, making it perfect for your daily waterproof requirements.
24/7 Real-time Health Monitor: Android smart watch uses advanced sensors for precise monitoring. It can measure your health data (SpO2, heart rate, sleep) continuously for 24 hours. Also, it provides a detailed analysis of your sleep quality by recording your sleep patterns which give you advice to help you adjust the lifestyle. Keep track of your all-day activities, such as steps, distance, calories burned, mileage, workout duration.
20+ Practical Functions & 30 Days Standby Time: This smartwatch contains more practical functions, fitness watch (pedometer, calories, activity distance), women's health, breathing training, stopwatch, timer, music control, camera control, weather forecast, sedentary reminder, calculator, calendar, Gmail, alarm clock, find phone, flashlight, etc. With only 1.5-2 hours of charging time, the smart watches offers a usage time of up to 5-7 days and a standby mode of 30 days.

HUAWEI WATCH GT 4 Smart Watch for men women - Up to 2 Weeks Battery Life Fitness Tracker - Compatible with Android & iOS - Health Monitoring with Pulse Wave Analysis - GPS Integrated -Black

4% OffFree Shipping

Why We Love It

Elegant design meets robust technology.
Supports comprehensive health monitoring.
Highly compatible and precise GPS.

Main Highlights

FASHION and TECHNOLOGY MEETS. GT4 Watch has been created with an elegant aesthetic design and powerful battery life and +100 accurate sports modes so you can keep everything on track on your daily life
SCIENCE-BASED CALORIE MANAGEMENT. The new Stay Fit app helps you keep track of how many calories you are consuming with real-time calorie intake, active calories, resting calories, and calorie deficit
STRONG HEALTH MONITORING. Keep in track your health with HUAWEI TruSeen 5.5+ Heart Rate Monitoring, SpO2, TruSleep 3.0, Sleep Breathing, stress monitoring and the new Pulse Wave Arrhythmia Analysis
COMPATIBLE WITH iOS ANDROID DEVICES. HUAWEI WATCH GT 4 has been created to be convenient and be used with ease, that is why is compatible with iOS devices and Android devices.
DUAL-BAND FIVE-SYSTEM GPS. A smart satellite antenna array boosts the accuracy of the smartwatch to keep you on track on the outside. The watch gets increasingly accurate the more times you run.

Smart Watch for Men Women Answer/Make Calls, 2025 1.85" HD Smartwatch with Heart Rate/SpO2/Sleep Monitor/, 100+Sports Step Counter, IP68 Waterproof Fitness Watch Activity Tracker for Android iOS Phone

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Why We Love It

Make calls directly from watch.
Customizable notifications you won’t miss.
Long-lasting battery for daily wear.

Main Highlights

2025 Bluetooth 5.4 Calls and Smart Message Notification: With the built-in microphone and Hi-Fi speaker, the smart watch for men can make/answer calls directly. When you enable the "GloryFit" App to receive messages, notifications will be displayed on the smartwatch. Get all your messages and notifications (Facebook, Twitter, WhatsApp, Instagram, Messenger, Linkedin,Skype etc.) sent straight to your android smart watch with intuitive customizable vibrations. You won't miss any important notifications!
1.85 inch Touch Screen and DIY Dial: T80 smart watch adopt 1.85” HD color display screen with a 320 x 386 resolution, offers excellent image quality, high sensitivity touch. It features 4 adjustable brightness levels to ensure the best viewing experience. You can also choose from more than 200 online watch faces in the "GloryFit" APP or upload photos as smart watch background. (Press and hold the screen for 2 seconds and swipe left or right to switch between the system dials)
112 Sports Modes and IP68 Waterproof: Our fitness tracker watch supports 112 sports modes including Walking, Running, Cycling, Yoga, Dancing, Basketball, Fitness, etc. T80 activity trackers can record steps, distance, calories, and more in real-time, helping you train scientifically and achieve optimal results. Thanks to the IP68 waterproof sports watch, it can be worn even on rainy days and when washing hands, making it perfect for your daily waterproof requirements.
Long Battery Life and Multifunctional: Equipped with high-efficiency chip and large 300mAh battery capacity, the fitness watch can identify the using status and allocate energy consumption reasonably under the intelligent power-saving algorithm, after being charged for 1.5 hours, it can work for 7 days or be standby for 30 days. This step counter watch contains more practical functions, fitness watch (pedometer, calories, activity distance), women's health, breathing training, stopwatch, timer, music control, camera control, weather forecast, sedentary reminder, calculator, calendar, alarm clock, find phone, flashlight, etc.
24/7 Health Monitoring Sports Watch: Adopted high-performance optical sensors, smart watch for men provides health monitoring features such as 24-hour continuity real-time Heart Rate, Blood Oxygen (Sp02), and Sleep Monitoring(Deep/light sleep). It will sync all recorded data to the "GloryFit" app for insightful health analysis. In addition, the pedometer watch automatically monitors your sleep status (deep sleep, light sleep, waking up) and provides a comprehensive sleep quality analysis, so better sleep starts now.

Hwagol Military Smart Watch for Men, 1.52" HD Smart Watches with Heart Rate/SpO2/Sleep Monitor, 110+ Sports Modes Fitness Tracker, 500mAH Battery Led Flashlight Outdoor Smartwatch for iOS Android

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Why We Love It

Durable military-grade design.
Impressive 120 sports modes.
24/7 health monitoring available.

Main Highlights

【Military Grade Metal Case and 1.52 HD Display】smart watch for men is made of aluminium alloy metal case, which is wear-resistant/drop-resistant/pressure-resistant/sand-resistant/waterproof, and can withstand the extreme conditions required for sports and outdoor adventures. Meanwhile, this men's smartwatch is equipped with a 1.52-inch high-resolution touch screen (360 x 360 resolution), which can display more pages and make contact and live touch more smooth. Note: The smartwatch is not suitable for outdoor activities such as swimming and bathing
【Over 120 Sports Modes and Multiple Dials】Smart watch has 120 sports modes, including running, cycling, yoga, hiking and other indoor and outdoor sports. It is equipped with precise sensors to record heart rate changes, steps and calories burned during exercise in real time. There are more than 150 dials for you to combine freely, and you can also upload your favourite pictures to customize them as dials
【24/7 Health Monitoring】Mens smart watches can easily monitor your health 24/7 with advanced health sensors, tracking heart rate, SpO2, sleep quality, stress levels and emotional state. Also, you can set up round-the-clock monitoring to monitor your health changes in real time and automatically record and generate reports in the app
【500 mAh Battery and Flashlight】Smart watches for men is equipped with a large 500 mAh battery with a capacity of 30 days standby and 10-15 days of continuous use, allowing you to record your daily activities without the need for frequent recharging. The powerful torch is located directly on the front of the case. It ensures safer and more reliable travelling during outdoor adventures and hikes, and provides instant illumination in emergencies such as power outages and car breakdowns at night. In critical moments, the light can be activated as a warning signal
【Two bands and fun accessories】Smart watches comes with two bands, the first is a black and yellow silicone band and the second is a black and blue silicone band. It also offers interchangeable blue and yellow accessories. All you need to do is slightly rotate the left side of the watch using the screwdriver included in the package to select the accessory that matches the colour of the band and try out different clashing styles
【Smart Life, Practical Functions】Smart men's watch connects to your mobile phone via Bluetooth, you can use the Bluetooth call function to quickly make and receive calls, receive notifications from WhatsApp/Facebook and other software, as well as play and pause music directly on your wrist. The watch is also equipped with practical functions such as alarm clock, weather, sports/drinking water reminder, female mode, etc. to make your life smarter
【Extra long after-sales service and online customer service】The warranty period of men's smart watches is extended to 180 days. If the watch is damaged (not caused by human factors) within 180 days after purchase, you can contact our customer service and confirm to get the exchange service. If there is any problem with the product, please contact us and we will help you within 12 hours on working days

Military Smart Watch for Men, Smart Watches with Bluetooth Voice Call Compatible Android iOS Phone, Smartwatch with Heart Rate SpO2 Pressure Sleep Monitor, IP67 Waterproof Tactical Fitness Watch

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Why We Love It

Convenient Bluetooth call feature.
Comprehensive health monitoring.
Robust military-grade design.

Main Highlights

📞【Smart Watch with Bluetooth Call】Smart watches for men with Bluetooth call and answer, allow you to make or answer a call directly on the smart watch. You can also add contacts to the smartwatch so that can dial quickly without manual input phone number. This smart watch for men also support messages notifications (WhatsAPP, Facebook, Twitter, Instagram...), AI voice assistant, health monitor, 100+ sports modes, music and camera control, weather, alarm clock, stopwatch, find watch, etc...
🏃‍♂️【100+ Sports Fitness Tracker】Military smart watch for men support 100+ sports modes: walking, running, cycling, basketball, football, etc. Smartwatch will record the datas when you do exercise(steps, distance, calories, exercise time etc). You could check the data report on the App. This smartwatch help you to achieve training goals, build a healthier lifestyle. IP67 waterproof smart watch no problem for washing hands, jogging in rain, but not suitable for swimming, diving, shower or sauna.
💖【24/7 All Round Health Monitor】Military smart watch has a built-in integrated high-performance sensor, can automatically monitor heart rate 24 hours, detect your cardiac blood pressure and blood oxygen to better understand your health, and offers a comprehensive analysis of sleep(deep sleep, sleep and awake). Smart watch helps you to know your physical condition better, and adjust your habits in time according to the health data.
⌚ 【1.39" HD Screen & Military Grade Smartwatch】Special composite materials and a metal case allow the smartwatches reaching military grade standard, heat resistance, cold resistance, resistance to humidity. It can definitely become your reliable outsport or adventure companion! 1.39'' HD full touch screen with stunning colors, looks more bright, clear and textured than other similar smart watch. It aslo supports to custom watch face. You can add any photo to personalize your fitness smart watch.
🔋【Bluetooth Compatible&100% After-sales Service】This smartwatch supports system Android 4.4, IOS 8.0, Bluetooth 5.0 and above, can compatible with most smartphone. 400 mAh big battery, takes about 2 hours to get fully charged and can be used for 5-10 days normally, about 15-30 days standby time. (Note: depends on individual usage). FEELNEVER smart watch has 2 year guarantee. Any question about the product please contact us. We will provide you the best solution within 24 hours.

Military Smart Watch for Men(Answer/Make Calls), 2.01"Fitness Watch with Compass/Flashlight/100 Days Battery/Heart Rate/SpO2/Sleep Monitor/100+ Sports/Tracker，Outdoor Sports Smartwatch for Android iOS

70% OffFree Shipping

Why We Love It

Ultra-durable for extreme conditions.
Long-lasting battery for adventures.
Smart features enhance outdoor experience.

Main Highlights

👍【Military-Grade Ruggedness, IP68 Certified】 MIL-STD-810H certified: Tested for 12 1.5-meter drops and salt spray corrosion (-30°C to 70°C). Zinc alloy case with FSC-certified strap. IP68 water resistance (30 minutes/1.5-meter depth)—it withstands construction site dust, mountain rain, and survival missions. Ideal for craftsmen, hikers, and extreme adventurers.
🔋【100-Day Battery Life: 4x Longer Than Standard Watches】Compared to a standard 240mAh smartwatch, which only lasts 7 days, our 900mAh military-grade watch offers 4x the battery capacity—30 days of full operation (daily calls/fitness tracking) or 100 days of standby. Tested to last 720 hours in -20°C mountain conditions—perfect for multi-day trips without a power source.
🧭【Outdoor Tactical Tools: LED SOS Light, Compass, and Dual-Frequency Bracelet】A built-in 5-speed LED flashlight (0.5W, 10-meter range) with an SOS flash mode allows for emergency calls at night. The precise compass with auto-calibration ensures reliable operation even in foggy mountain or forest terrain. Includes a dual-frequency bracelet: a breathable silicone strap suitable for exercise; a durable nylon strap suitable for backpacking.
❤️【24/7 Health Monitoring and Over 100 Sport Modes】Real-time heart rate and blood oxygen saturation measurement (third-generation sensor), along with sleep stage analysis (deep/light sleep). This smartwatch for men has over 100 sports modes, including hiking, cycling, and climbing, and tracks distance, calories burned, and exercise history.
📱【Smart Connection: Bluetooth Calling and App Notifications】Bluetooth 5.3 connectivity: The smart watch can be paired with a smartphone simultaneously. The 360° noise-canceling microphone provides a stable hands-free calling experience even in strong winds (up to 30 km/h). Receive real-time notifications via WhatsApp, SMS, and Instagram (Android and iOS). The 2.01-inch HD touchscreen (360×360) features over 220 watch faces and high-definition glass for clear viewing even in bright sunlight or at night.

GRV Smart Watch Answer Dial Call,Smart Watches for Women Men with Heart Rate Monitor,Step Counter,Sleep Tracker,Sports Fitness Tracker Watch Call SMS Notification Smartwatch for Android iOS Phone

Free Shipping

Why We Love It

Enhances efficient daily activity tracking.
Ensures stable and secure connection.
Supports diverse, personalized watch faces.

Main Highlights

【Seamless Connectivity with Bluetooth Calling & Smart Alerts】This Bluetooth calling smart watch ensures stable, fast connections with Bluetooth 5.0, letting you make and receive calls from your wrist. Stay updated with real-time notifications for SMS, WhatsApp, Facebook, Instagram, and more. Includes call reminders, alarms, stopwatches, and countdown timers, making it an ideal smart watch for work and daily life.
【Multi-Sport Tracking & 24/7 Activity Monitoring】Track your fitness goals with 100+ sports modes including running, cycling, walking, football, basketball, golf, tennis, athletics, boxing, rugby and more. This fitness smart watch accurately measures steps, calories, active minutes, and distance. Perfect for those looking for a smartwatch for fitness tracking or sports enthusiasts.
【Comprehensive Health Monitoring & Smart Wellness Insights】Stay healthy with continuous heart rate monitoring, SpO2 levels, and sleep tracking. The smartwatch offers detailed reports on sleep quality, including deep sleep and light sleep stages. It also features a menstrual cycle tracker, offering tailored health insights for women.
【Customizable Watch Faces for Style & Versatility】Make it your own with customizable watch faces. Choose from 4 pre-installed styles or personalize your smartwatch with your favorite photo. This affordable smart watch for men and women offers flexible design options to suit any occasion.
【Long Battery Life & Quick Charging for All-Day Use】Enjoy up to 5-7 days of battery life on a single charge with smart power-saving technology. Whether you’re tracking workouts, receiving notifications, or going about your day, this smartwatch stays powered longer, making it perfect for those looking for a long battery life smartwatch.
【Waterproof Smartwatch for Everyday & Outdoor Adventures】Rated IP68 waterproof, this smartwatch is built for everyday use. It’s perfect for washing hands, exercising, or running errands in the rain. Not suitable for hot water or seawater, but great for light outdoor activities and casual workouts.

RUIMEN Smart Watch Answer Dial Call,Smart Watches for Women Men HD Touch Screen Fitness watch with SpO2-Monitor Heart Rate Sleep Monitor Pedometer Watch Multi Sports Mode for Android iOS

Free Shipping

Why We Love It

Enhanced User Experience with BT5.0.
Promotes Healthy Lifestyle Tracking.
Offers Practical, Everyday Functions.

Main Highlights

【Better Performance】This Bluetooth smart watch designs with a 1.85-inch TFT high-definition full touch screen offers you a better user experience. BT5.0 can offer faster and stable connection, resolution ratio of 280 *240 offers excellent image quality. There are a variety of dials and DIY dial designs. You can also choose your favorite picture in the App (GloryFit) to customize the dial to release your unique personality.
【Answering Calls/Dialing & Text/ Call Reminder】Built-in speaker, you can make calls or received calls through the watch after connecting to Bluetooth, you will not miss any important calls when you are exercising, cycling, running...(cannot support insert sim card). Support information reminder(Message, Facebook, Twitter, WhatsApp, Instagram, Wechat etc). Note: Can not reply to message.
【Healthy Partner on The Wrist】The fitness watch records daily steps, distance, calorie consumption. Smart watch use high-performance sports optical sensors, which can monitor physical health indicators and 24-hour heart rate monitoring. It can monitor blood oxygen, sleep tracking, physiological cycle reminder. Connect the watch to the APP to check the body monitoring data which can help you better understand health and adjust lifestyle reasonably.
【100+ Sport Modes & IP68 Waterproof】The fitness watch has 20 sports modes as standard for you, you can choose a new sport mode from the over 100 sports modes in the App and transfer it to the watch. View your fitness data analysis to help you achieve better exercise results. Our smart watch also meets IP68 waterproof standards, which means you can wear it for living waterproof, please note that it is not resistant to hot water or sea water.
【More Practical Functions】The digital sport watch is compatible with most iOS 9.0 and Android 6.0 smartphones. It can also work as an assistant: music and camera control, weather display, sedentary reminder, alarm clock, stopwatch, find phone, flashlight, bring you more smart experience. Large capacity and low power consumption design offers longer endurance. It can last for 5-7 days under full charged (depends on individual usage).

Health Fitness Tracker with 24/7 Heart Rate, Blood Oxygen, Blood Pressure, Sleep Tracker, Step Counter, 5ATM Waterproof Activity Trackers and Smart Watches for Women Men Kids (S & L Bands Included)

Free Shipping

Why We Love It

Optimizes health and sleep tracking.
Supports 24 diverse sports modes.
Smart notifications with BLE 5.0.

Main Highlights

【Health Monitoring and Sleep Tracker】Measure your health indicators (SpO2, heart rate, stress, female menstrual cycle, etc.) 24/7. In addition, this smart fitness watch automatically monitors your sleep status (deep sleep, light sleep, wake up) and provides comprehensive sleep quality analysis, so that healthy sleep starts now. Data for reference only, not for medical use.
【24 Sports Modes & IP68 Waterproof】Amzhero Fitness Tracker supports 24 sports such as walking, running, mountaineering, swimming, yoga, hiking, cycling, treadmill, etc. IP68 waterproof design can be worn while washing hands, getting wet or swimming. Not applicable for high humidity and corrosive locations such as spas and seawater.
【Smart Alerts Via BLE 5.0】When connected to your mobile phone via BLE5.0, all notifications, including incoming calls, text messages and social media app alerts, will vibrate on your wrist via the watch, so you won't miss any important moments. Meanwhile, it will vibrate to remind you when you are sedentary to prevent cervical and lumbar spine diseases.
【15-Day Battery Life & Wide Compatibility】This activity trackers is equipped with a 300mAH high-capacity battery that charges for 2 hours and supports 15 days standby time. Large capacity, low power consumption design, longer battery life. Our free app "Gloryfit" supports smartphones with iOS 9.0 / Android 6.0 or later. Each package contains 2 silicone straps.
【Ultra-slim & Custom Watch Dials】1.47-inch full touch screen, smart life at your fingertips. With a slim and lightweight ergonomic design that fits your wrist, you can choose from more than 100 carefully designed dials in the app, and upload your own photos to change the dials as you like, making every day a unique experience!

8.7

Excellent

We scanned 362 products

We reviewed these offers relevant to the Smartwatch Black Friday Deals within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Fitbit, OUKITEL, HUAWEI, Cillso, Hwagol, FEELNEVER, IOWODO, GRV, RUIMEN, Amzhero, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best Smartwatch Black Friday Deals in the market, we considered we took a deep dive into 1811 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Google Fitbit Versa 4 Fitness Smartwatch with built-in GPS and up to 6 days battery life - compatible with iOS 15 or higher & Android OS 9.0 or higher, Black/Graphite. We love many things about this product by Fitbit. What sets it apart from the competition is Maximized battery life, Water-resistant design, Comprehensive fitness features.
The best value product for most shoppers and where user satisfaction is continuously the highest is Smart Watch for Men Women, Answer/Make Call, 1.39"HD Screen Fitness Watch with Heart Rate/Sleep Monitor/SpO2/Pedometer, Activity Tracker 100+ Sport Modes, IP68 Waterproof Smartwatch for IOS Android by OUKITEL based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for Smartwatch Black Friday Deals and the best cost-to-value ratio is Military Smart Watch for Men(Answer/Make Calls), 2.01"Fitness Watch with Compass/Flashlight/100 Days Battery/Heart Rate/SpO2/Sleep Monitor/100+ Sports/Tracker，Outdoor Sports Smartwatch for Android iOSat IOWODO with a 70% discount.
Our list of the best Smartwatch Black Friday Deals is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best Smartwatch Black Friday Deals in The UK

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We scanned 362 products

We concluded that: