10 Best Straightening Shampoo in The UK

Last updated on 16/07/2025

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Coco & Eve Like A Virgin Shampoo & Conditioner Bundle Kit - Natural, Sulfate free Hair Care with Argan Oil, Coconut and Avocado Oil | For Dry Damaged, Color Treated Hair | Anti Frizz

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Why We Love It

Promotes healthier, cleaner hair.
Offers instant visible hydration.
Ensures ethical, clean formula.

Main Highlights

INSTANTLY HYDRATED, HEALTHY HAIR FROM THE FIRST WASH. Achieve virgin-like hair every day with our Super Hydrating Shampoo & Conditioner set. Formulated with ResistHyal Hyaluronic Acid technology, it increases moisture, boosting softness, smoothness, and gloss. Ideal for dry, frizzy, or damaged hair, this sulfate-free duo hydrates deeply without weighing down your locks. Say goodbye to dull, dry hair and hello to salon-quality hydration and shine with every wash.
CLEANER HAIR THAT LASTS LONGER. The Super Hydrating Shampoo cleanses your hair thoroughly from root to tip using a sulfate-free formula that doesn’t strip moisture, so your hair stays cleaner for longer. Enriched with Coconut-based surfactants and Fruit Enzymes, it washes away impurities without drying out the hair or scalp. Ideal for frizzy, sensitive, or dry hair, it ensures your hair stays fresh and full of volume between washes.
INSTANT HYDRATION WITH NO WEIGH DOWN. Our Super Hydrating Cream Conditioner delivers hair mask results with every use. This 2x thicker formula coats your hair for deep conditioning without devolumizing silicones, making it ideal for women with fine, curly, or frizzy hair. Infused with a blend of Coconut, Avocado, and Hyaluronic Acid, it increases hydration by 26 times, leaving your hair healthy, shiny, and full of bounce.
POWERFUL INGREDIENTS FOR STRONG, SHINY HAIR. Formulated with Coconut and Avocado oils, Pea Proteins, and ResistHyal technology, this set strengthens your hair from within, reducing split ends and frizz. It rebuilds and repairs damaged strands while adding gloss and softness. Perfect for daily use, this set leaves your hair looking naturally healthy and radiant. Suitable for normal to dry, curly, or straight hair types.
CLEAN, VEGAN, AND CRUELTY-FREE FORMULA. Proudly 100% vegan, cruelty-free, and ethically sourced, this shampoo and conditioner set is free from sulfates, silicones, and parabens. Safe for daily use on sensitive or color-treated hair, it delivers intense hydration and shine without harmful ingredients. This luxurious, salon-quality duo is perfect for maintaining your hair’s natural beauty, whether at home or on the go.

L'Oréal Professionnel Paris

L'Oreal Professional X-Tenso Care Straight Shampoo 230 ML & Masque 200 ML Combo Pack

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Main Highlights

L'Oreal Professional X-tenso Care Straight Shampoo 230 mL & Masque 200 mL Combo Pack by L'Oreal Paris

Cocochoco Professional Gold Keratin Kit In Box - Gold Keratin Hair Treatment (200 Ml) And Cleansing Shampoo (50 Ml) - Complex Keratin Treatment For Hair Straightening - For All Hair Types

13% Off

Why We Love It

Contains luxurious 24k gold gloss.
Tames unruly and frizzy hair.
Offers coveted anti-static effect.

Main Highlights

COCOCHOCO Professional Gold Keratin KIT in BOX - Gold Keratin Hair Treatment (200 ml) and Purifying Shampoo (50 ml) - Complex Keratin Treatment for Hair Straightening - For all hair types
Product type: HAIR_CLEANER_CONDITIONER
Brand: Cocochoco Professional
suitable for natural, but also chemically treated hair

John Frieda Frizz Ease Brazilian Sleek Frizz Immunity Smoothing Shampoo and Conditioner Duo Pack 2 x 500ml, Smoothing Anti-Frizz Shampoo and Conditioner Bundle For Frizzy, Dry Hair

5% OffFree Shipping

Why We Love It

Tames frizz for sleek styles.
Comes with practical pumps.
Suited for coarse hair.

Main Highlights

Salon-size Shampoo & Conditioner set with pumps
Tame unruly frizz for long lasting sleekness
Achieve sleek, glossy styles that last
With frizz immunity complex & Keratin drops
For frizzy, medium to coarse hair

Olaplex No. 4 Bond Maintenance Shampoo, Repairs, Strengthens, & Nourishes All Hair Types, Adds Shine & Leaves Hair Feeling Soft, 250ml

20% OffFree Shipping

Why We Love It

Promotes stronger, frizz-free hair.
Ethical, vegan, and cruelty-free.
Excludes harmful chemical components.

Main Highlights

Repairs and maintains bonds within the hair
Eliminates frizz and flyaway, Reduces breakage
Vegan friendly and Cruelty Free
Free from parabens, Sulphates and phosphates
Note: Item does not have expiry date rather have PAO(Period After Opening) of 12 months.
Instructions for use: "1. Apply and massage product throughout hair. 2. Rinse product from hair. 3. Follow with Olaplex N°5 Bond Maintenance Conditioner (sold separately)."

Fanola Straightening Shampoo, Deep Cleansing and Nourishing Straightening Shampoo for Rebel and Unruly Hair, Enriched Formula with Cotton Oil, 1000

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Why We Love It

Eliminates frizz and smooths.
Nourishes and strengthens hair.
Ideal for rebellious hair.

Main Highlights

STRAIGHTENING SHAMPOO: Naturally straight hair may be frizzy, dry and dull: this is why it is important to treat them with Fanola Straightening Shampoo. Its light formulations do not weigh down the hair and provide strength and shine to the lengths
ENRICHED FORMULA: The special formula enriched with Cotton Oil makes straightening easier and eliminates frizz, cleansing very gently and nourishing deeply
FOR REBEL HAIR: After applying Fanola Straightening Shampoo even the most difficult hair are soft, manageable and light. Ideal to control natural smooth, wavy or unruly hair
HOW TO USE: Apply to damp hair, massage gently, rinse off
SMOOTH CARE: A line of specific products for the care and maintenance of perfectly smooth hair. Suitable for straight, wavy or unruly hair, it facilitates straightening and eliminates frizz, as well as softening and controlling even the wildest hair thanks to its formula enriched with Cotton Oil

L'Oréal Professionnel Paris

L'Oreal Professionnel X-Tenso Care Straight Shampoo 230 Ml

Free Shipping

Why We Love It

Gives maximum shine.
Provides deep nutrition.
Reduces hair breakage.

Main Highlights

L'oreal professional x-tenso care straight shampoo hair lipids. It gives maximum shine. Gives deep nutrition. Anti-break and anti-dryness.
L'oréal Professionnel X Tenso Care Straight Shampoo (230A ml)

Kativa Maintenance Kit Post Straightening 2 Units | Shampoo and Conditioner Post Treatment || Extends the Duration of Straightening | Provides Hydration | Eliminates Frizz | Professional Quality

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Why We Love It

Repairs hair with keratin.
Suitable for all hair types.
Leaves hair soft and shiny.

Main Highlights

Intensive protective and repairing treatment based on keratin and arginine
Package includes salt and sulphate free shampoo and conditioner
The products leave hair soft, shiny and smooth.
They are suitable for all hair types

Fanola Straightening Shampoo, Deep Cleansing and Nourishing Straightening Shampoo for Rebel and Unruly Hair, Enriched Formula with Cotton Oil, 350

39% Off

Why We Love It

Eliminates frizz effectively.
Nourishes and enhances shine.
Softens and controls hair.

Main Highlights

STRAIGHTENING SHAMPOO: Naturally straight hair may be frizzy, dry and dull: this is why it is important to treat them with Fanola Straightening Shampoo. Its light formulations do not weigh down the hair and provide strength and shine to the lengths
ENRICHED FORMULA: The special formula enriched with Cotton Oil makes straightening easier and eliminates frizz, cleansing very gently and nourishing deeply
FOR REBEL HAIR: After applying Fanola Straightening Shampoo even the most difficult hair are soft, manageable and light. Ideal to control natural smooth, wavy or unruly hair
HOW TO USE: Apply to damp hair, massage gently, rinse off
SMOOTH CARE: A line of specific products for the care and maintenance of perfectly smooth hair. Suitable for straight, wavy or unruly hair, it facilitates straightening and eliminates frizz, as well as softening and controlling even the wildest hair thanks to its formula enriched with Cotton Oil

John Frieda Frizz Ease Brazilian Sleek Frizz Immunity Shampoo 250ml, Moisturising Shampoo for Dry, Frizzy Hair

8% OffFree Shipping

Why We Love It

Tames unruly frizz effectively.
Provides long-lasting sleekness.
Perfect for medium to coarse hair.

Main Highlights

Tame unruly frizz for long lasting sleekness
Achieve sleek, glossy styles that last
With frizz immunity complex & Keratin drops
For frizzy, medium to coarse hair

9.0

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We scanned 275 products

We reviewed these offers relevant to the Straightening Shampoo within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Coco & Eve, L'Oréal Professionnel Paris, COCOCHOCO, John Frieda, OLAPLEX, FANOLA, KATIVA, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best Straightening Shampoo in the market, we considered we took a deep dive into 1376 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Coco & Eve Like A Virgin Shampoo & Conditioner Bundle Kit - Natural, Sulfate free Hair Care with Argan Oil, Coconut and Avocado Oil | For Dry Damaged, Color Treated Hair | Anti Frizz. We love many things about this product by Coco & Eve. What sets it apart from the competition is Promotes healthier, cleaner hair, Offers instant visible hydration, Ensures ethical, clean formula.
The best value product for most shoppers and where user satisfaction is continuously the highest is L'Oreal Professional X-Tenso Care Straight Shampoo 230 ML & Masque 200 ML Combo Pack by L'Oréal Professionnel Paris based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for Straightening Shampoo and the best cost-to-value ratio is Fanola Straightening Shampoo, Deep Cleansing and Nourishing Straightening Shampoo for Rebel and Unruly Hair, Enriched Formula with Cotton Oil, 350at FANOLA with a 39% discount.
Our list of the best Straightening Shampoo is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best Straightening Shampoo in The UK

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We scanned 275 products

We concluded that: