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Best Tv 40 Inch Smart Tv 4k of 2026
Last updated on 02/04/2026
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1
Samsung Crystal UHD 50" U7000F, Crystal Processor 4k, 4k Upscaling, Object Tracking Sound Lite, One UI Tizen, Smart TV, 2025
Samsung
18% Off
Why we love it
Stunning 4K picture enhancement.
Seamless gaming experience available.
Sleek design with tidy cabling.
Main Highlights
4K Upscaling & Crystal Processor 4K: Greater clarity guaranteed with intelligent 4K picture enhancement
Smart TV powered by Tizen OS: Watch and play. Get tailored recommendations from your favourite gaming and streaming apps*
Gaming Hub: Play 1000s of games from Xbox and more. No console required.*
Object Tracking Sound Lite: Sound that follows the action on screen
MetalStream Design: Expertly engineered for a slim profile and tidy cabling
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9.8
Exceptional
Check Price
9.8
Exceptional
Samsung
Samsung Crystal UHD 50" U7000F, Crystal Processor 4k, 4k Upscaling, Object Tracking Sound Lite, One UI Tizen, Smart TV, 2025
18% Off
Check Price
Show More
Why we love it
Stunning 4K picture enhancement.
Seamless gaming experience available.
Sleek design with tidy cabling.
Main Highlights
4K Upscaling & Crystal Processor 4K: Greater clarity guaranteed with intelligent 4K picture enhancement
Smart TV powered by Tizen OS: Watch and play. Get tailored recommendations from your favourite gaming and streaming apps*
Gaming Hub: Play 1000s of games from Xbox and more. No console required.*
Object Tracking Sound Lite: Sound that follows the action on screen
MetalStream Design: Expertly engineered for a slim profile and tidy cabling
Show More
Value for Money
2
Hisense 40" 40E5QTUK QLED FHD Smart TV - Quantum Dot Colour, Full HD, Dolby Atmos, Sports Mode, Games Mode, Dual Position Stand with Freely, Disney +, YouTube, Netflix
Hisense
Why we love it
Vibrant and stunning visuals.
Immersive audio experience.
Flexible viewing options available.
Main Highlights
Quantum Dot Colour: Experience true-to-life colour with our Quantum Dot & Mini-LED TV's. Producing over one billion shades of colour, you will experience and enjoy colour in it's truest and most natural way.
Direct Lit LED: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
Dolby Atmos: delivers the ultimate audio experience allowing you to feel and hear sounds from all directions. Enjoy immersive, natural and true to life sound. It's so realistic you'll feel every moment as if you are actually there.
Dual Position Stand: The unique and flexible dual position stand allows you the option of a fully upright display or a more relaxed leaned back position with an 8 degree tilt, ideal for table top positioning or low level viewing.
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9.7
Exceptional
Check Price
9.7
Exceptional
Hisense
Hisense 40" 40E5QTUK QLED FHD Smart TV - Quantum Dot Colour, Full HD, Dolby Atmos, Sports Mode, Games Mode, Dual Position Stand with Freely, Disney +, YouTube, Netflix
Check Price
Show More
Why we love it
Vibrant and stunning visuals.
Immersive audio experience.
Flexible viewing options available.
Main Highlights
Quantum Dot Colour: Experience true-to-life colour with our Quantum Dot & Mini-LED TV's. Producing over one billion shades of colour, you will experience and enjoy colour in it's truest and most natural way.
Direct Lit LED: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
Dolby Atmos: delivers the ultimate audio experience allowing you to feel and hear sounds from all directions. Enjoy immersive, natural and true to life sound. It's so realistic you'll feel every moment as if you are actually there.
Dual Position Stand: The unique and flexible dual position stand allows you the option of a fully upright display or a more relaxed leaned back position with an 8 degree tilt, ideal for table top positioning or low level viewing.
Show More
3
Hisense 43" 43E6QTUK 4K Ultra HD Smart TV AI TV - 4K UHD, Hi-View AI Engine, Precision Colour, AI Smooth Motion, Sports Mode with Freely, Disney +, YouTube, Netflix
Hisense
Why we love it
Vibrant and true-to-life colors.
Intelligent AI enhances every scene.
Stunning clarity in 4K resolution.
Main Highlights
Precision Colour: technology utilises the power of quad core processing to maximise colour reproduction ensuring you get the most accurate and life-like colours, no matter the content.
Hi-View AI Engine: uses advanced AI technology to upscale your content, no matter the input. Each frame is fine-tuned in real-time delivering incredible images by enhancing resolution, brightness, contrast and colour.
4K Direct Lit Viewing: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
AI Smooth Motion: Dealing with motion is one of the biggest challenges TV's have, Smooth Motion, powered by the AI processor means the TV is able to identify fast-moving objects and digitally reconstructs the individual pixels to deliver fluid smooth motion.
Show More
9.5
Superb
Check Price
9.5
Superb
Hisense
Hisense 43" 43E6QTUK 4K Ultra HD Smart TV AI TV - 4K UHD, Hi-View AI Engine, Precision Colour, AI Smooth Motion, Sports Mode with Freely, Disney +, YouTube, Netflix
Check Price
Show More
Why we love it
Vibrant and true-to-life colors.
Intelligent AI enhances every scene.
Stunning clarity in 4K resolution.
Main Highlights
Precision Colour: technology utilises the power of quad core processing to maximise colour reproduction ensuring you get the most accurate and life-like colours, no matter the content.
Hi-View AI Engine: uses advanced AI technology to upscale your content, no matter the input. Each frame is fine-tuned in real-time delivering incredible images by enhancing resolution, brightness, contrast and colour.
4K Direct Lit Viewing: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
AI Smooth Motion: Dealing with motion is one of the biggest challenges TV's have, Smooth Motion, powered by the AI processor means the TV is able to identify fast-moving objects and digitally reconstructs the individual pixels to deliver fluid smooth motion.
Show More
4
Amazon Fire TV 43" 4-Series (newest gen), 4K Ultra HD smart TV with Alexa Remote, HDR10+, fast processor, Dolby Audio, Ambient Experience, free and live TV
Amazon
44% Off
Limited time deal
Why we love it
Stunning 4K Ultra HD visuals.
Instant access to favorite content.
Fast performance with Wi-Fi 6.
Main Highlights
Get more from your TV – With 4K Ultra HD, enhanced brightness, and clear audio, the Fire TV 4-Series upgrades your entertainment.
Vivid views – 4K Ultra HD and HDR10+ deliver bright, crisp visuals with improved contrast, so details look beautiful even in dark scenes.
Speed, redefined – Jump right into what you love with Wi-Fi 6 and a new quad-core processor. Apps open and load fast and the picture stays smooth.
Instantly On - Introducing our custom Omnisense technology. Built-in sensors wake the display when you enter to show your favourite artwork or let you start watching in a jiffy
Find it fast. Watch it now. – Easily find what to watch from hundreds of thousands of films and TV episodes (subscriptions fees may apply), including thousands of episodes of free content.
Game away – Download free games from the Appstore or stream games from the cloud with Amazon Luna.
Fire TV Alexa Voice Remote – Get to your favourite apps fast with preset buttons, and control your entertainment with one remote.
Quick connections – Connect your soundbar, gaming consoles and more with four HDMI inputs. Use AirPlay to share content from compatible devices to your TV.
Show More
9.5
Superb
Limited time deal
Check Price
9.5
Superb
Amazon
Amazon Fire TV 43" 4-Series (newest gen), 4K Ultra HD smart TV with Alexa Remote, HDR10+, fast processor, Dolby Audio, Ambient Experience, free and live TV
44% Off
Limited time deal
Check Price
Show More
Why we love it
Stunning 4K Ultra HD visuals.
Instant access to favorite content.
Fast performance with Wi-Fi 6.
Main Highlights
Get more from your TV – With 4K Ultra HD, enhanced brightness, and clear audio, the Fire TV 4-Series upgrades your entertainment.
Vivid views – 4K Ultra HD and HDR10+ deliver bright, crisp visuals with improved contrast, so details look beautiful even in dark scenes.
Speed, redefined – Jump right into what you love with Wi-Fi 6 and a new quad-core processor. Apps open and load fast and the picture stays smooth.
Instantly On - Introducing our custom Omnisense technology. Built-in sensors wake the display when you enter to show your favourite artwork or let you start watching in a jiffy
Find it fast. Watch it now. – Easily find what to watch from hundreds of thousands of films and TV episodes (subscriptions fees may apply), including thousands of episodes of free content.
Game away – Download free games from the Appstore or stream games from the cloud with Amazon Luna.
Fire TV Alexa Voice Remote – Get to your favourite apps fast with preset buttons, and control your entertainment with one remote.
Quick connections – Connect your soundbar, gaming consoles and more with four HDMI inputs. Use AirPlay to share content from compatible devices to your TV.
Show More
5
LG OLED55C55LA 55-Inch OLEDevo 4K UHD Smart TV, (α9 AI Processor Gen7, Dolby Atmos, Freeview Play and Amazon Alexa, 120Hz) [Model 2025]
LG
8% Off
Why we love it
Stunning visuals with α9 AI.
Incredible brightness enhances experience.
Perfect blacks create deep contrast.
Main Highlights
Advanced α9 AI processor for stunning pictures and sound – Designed for and exclusive to LG OLED
Incredible brightness with Brightness Booster
Perfect Black – self-lit pixels provide infinite contrast
Smart webOS platform with advanced AI functionality plus all your favourite streaming services
Ultra Slim Design – sharp profile, narrow bezels and premium stand
Show More
9.5
Superb
Check Price
9.5
Superb
LG
LG OLED55C55LA 55-Inch OLEDevo 4K UHD Smart TV, (α9 AI Processor Gen7, Dolby Atmos, Freeview Play and Amazon Alexa, 120Hz) [Model 2025]
8% Off
Check Price
Show More
Why we love it
Stunning visuals with α9 AI.
Incredible brightness enhances experience.
Perfect blacks create deep contrast.
Main Highlights
Advanced α9 AI processor for stunning pictures and sound – Designed for and exclusive to LG OLED
Incredible brightness with Brightness Booster
Perfect Black – self-lit pixels provide infinite contrast
Smart webOS platform with advanced AI functionality plus all your favourite streaming services
Ultra Slim Design – sharp profile, narrow bezels and premium stand
Show More
6
40-inch LED 4K High-definition TV, Stereo Sound, Smart Projection, Powerful Chip Performance, Clear Picture Quality, Small Space
JunErQiCe
Why we love it
Stunning high-definition visuals.
Effortless smart screen projection.
Dynamic stereo surround sound.
Main Highlights
High-definition LCD panel, ultra-clear LCD panel has clear pictures only to bring more picture details and more real colors
Smart screen projection, the content of the small screen of the mobile phone is put on the big screen TV to watch, the picture quality is better, the operation is faster, the sound quality is higher, and it is not a bower at home
Stereo sound, a new generation of sound system, dual-unit woofer and composite frequency-increasing system to ensure the sound quality. Create a stereo surround effect, you can experience the hierarchical, clear and surging sound effect at home
True 4K ultra-clear, full of details, the definition is 4 times that of the previous generation FHD panel, no need to worry about the rough picture quality due to the large picture
Multiple interfaces, analog TV input port, HDML input port, network cloud, USB port, high-definition interface, AV (audio, video) output port, to meet various playback needs
Show More
9.3
Superb
Check Price
9.3
Superb
JunErQiCe
40-inch LED 4K High-definition TV, Stereo Sound, Smart Projection, Powerful Chip Performance, Clear Picture Quality, Small Space
Check Price
Show More
Why we love it
Stunning high-definition visuals.
Effortless smart screen projection.
Dynamic stereo surround sound.
Main Highlights
High-definition LCD panel, ultra-clear LCD panel has clear pictures only to bring more picture details and more real colors
Smart screen projection, the content of the small screen of the mobile phone is put on the big screen TV to watch, the picture quality is better, the operation is faster, the sound quality is higher, and it is not a bower at home
Stereo sound, a new generation of sound system, dual-unit woofer and composite frequency-increasing system to ensure the sound quality. Create a stereo surround effect, you can experience the hierarchical, clear and surging sound effect at home
True 4K ultra-clear, full of details, the definition is 4 times that of the previous generation FHD panel, no need to worry about the rough picture quality due to the large picture
Multiple interfaces, analog TV input port, HDML input port, network cloud, USB port, high-definition interface, AV (audio, video) output port, to meet various playback needs
Show More
7
Amazon Fire TV 40" 2-Series (newest gen), HD smart TV with Alexa Remote, fast streaming, Dolby Audio, Ambient Experience, free and live TV
Amazon
40% Off
Limited time deal
Why we love it
Smart entertainment for any space.
Lightning-fast app loading speed.
Wake display with motion sensors.
Main Highlights
Smart. Sized just right. – The Fire TV 2-Series has everything you need for essential entertainment that fits your space. Access apps fast and watch content come to life in Full HD 1080p.
Speed, redefined – Jump right into what you love with Wi-Fi 6 and a new quad-core processor. Apps open and load fast and the picture stays smooth.
Instantly On - Introducing our custom Omnisense technology. Built-in sensors wake the display when you enter to show your favourite artwork or let you start watching in a jiffy
Find it fast. Watch it now. – Easily find what to watch from hundreds of thousands of films and TV episodes (subscriptions fees may apply), including thousands of episodes of free content.
Game away – Download free games from the Appstore or stream games from the cloud with Amazon Luna.
Fire TV Alexa Voice Remote – Get to your favourite apps fast with preset buttons, and control your entertainment with one remote.
Quick connections - Connect your favourite accessories with two HDMI inputs. Use AirPlay to share content from compatible devices to your TV.
Show More
9.2
Superb
Limited time deal
Check Price
9.2
Superb
Amazon
Amazon Fire TV 40" 2-Series (newest gen), HD smart TV with Alexa Remote, fast streaming, Dolby Audio, Ambient Experience, free and live TV
40% Off
Limited time deal
Check Price
Show More
Why we love it
Smart entertainment for any space.
Lightning-fast app loading speed.
Wake display with motion sensors.
Main Highlights
Smart. Sized just right. – The Fire TV 2-Series has everything you need for essential entertainment that fits your space. Access apps fast and watch content come to life in Full HD 1080p.
Speed, redefined – Jump right into what you love with Wi-Fi 6 and a new quad-core processor. Apps open and load fast and the picture stays smooth.
Instantly On - Introducing our custom Omnisense technology. Built-in sensors wake the display when you enter to show your favourite artwork or let you start watching in a jiffy
Find it fast. Watch it now. – Easily find what to watch from hundreds of thousands of films and TV episodes (subscriptions fees may apply), including thousands of episodes of free content.
Game away – Download free games from the Appstore or stream games from the cloud with Amazon Luna.
Fire TV Alexa Voice Remote – Get to your favourite apps fast with preset buttons, and control your entertainment with one remote.
Quick connections - Connect your favourite accessories with two HDMI inputs. Use AirPlay to share content from compatible devices to your TV.
Show More
8
Hisense 40" 40E4QTUK FHD LED TV with Freely - Direct Lit LED, Dolby Audio, Natural Colour Enhancer, Games Mode, Sports Mode with Freely, Disney +, YouTube, Netflix
Hisense
Why we love it
Brilliant Brightness with LED.
Immersive Sound Experience Guaranteed.
Vibrant Colors from Natural Enhancer.
Main Highlights
Direct Lit LED: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
Dolby Audio & DTS: Hisense TV's feature DTS Virtual X and Dolby Audio technology guaranteeing superior sound quality, placing you at the centre of the action every time.
Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
Natural Colour Enhancer: maximises your TV’s colour reproduction to ensuring your content is enhanced showcasing true-to-life colours – the way they were meant to be seen.
Wide Viewing Angle: Forget the Friday night fight for the best seat in the house. Our TV's wide viewing angle means everyone has prime position, you'll enjoy vivid colours day or night.
Show More
9.2
Superb
Check Price
9.2
Superb
Hisense
Hisense 40" 40E4QTUK FHD LED TV with Freely - Direct Lit LED, Dolby Audio, Natural Colour Enhancer, Games Mode, Sports Mode with Freely, Disney +, YouTube, Netflix
Check Price
Show More
Why we love it
Brilliant Brightness with LED.
Immersive Sound Experience Guaranteed.
Vibrant Colors from Natural Enhancer.
Main Highlights
Direct Lit LED: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
Dolby Audio & DTS: Hisense TV's feature DTS Virtual X and Dolby Audio technology guaranteeing superior sound quality, placing you at the centre of the action every time.
Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
Natural Colour Enhancer: maximises your TV’s colour reproduction to ensuring your content is enhanced showcasing true-to-life colours – the way they were meant to be seen.
Wide Viewing Angle: Forget the Friday night fight for the best seat in the house. Our TV's wide viewing angle means everyone has prime position, you'll enjoy vivid colours day or night.
Show More
9
TCL 40SF560-UK 40" Full HD QLED Direct LED Smart TV with Fire TV, Alexa Voice Control, Vivid Colour & Enhanced Brightness
TCL
Why we love it
Vibrant colors for stunning visuals.
Crisp picture quality for immersion.
Seamless streaming with Fire TV.
Main Highlights
QLED: TCL QLED utilizes Colourful Quantum Crystals, which integrate nanoscale quantum dot materials with organic materials in multiple layers. Together with backlighting technology, this breakthrough achieves exceptional color and optical properties. Enhanced brightness further illuminates subtle details, delivering truly immersive, lifelike viewing experiences
Full HD: Crisp & sharp picture quality.
Direct LED offers enhanced image quality, energy efficiency, and provides a superior viewing experience.
Sit back, relax, and enjoy your favourites from Netflix, Prime Video, Disney+ and more. Alexa can also help you find new content and interact with your smart home devices to set the perfect mood for movie night.
Customise your viewing experience with up to six user profiles. Create your own world of entertainment by adding titles to your watchlist and getting your own recommendations.
Show More
9.1
Superb
Check Price
9.1
Superb
TCL
TCL 40SF560-UK 40" Full HD QLED Direct LED Smart TV with Fire TV, Alexa Voice Control, Vivid Colour & Enhanced Brightness
Check Price
Show More
Why we love it
Vibrant colors for stunning visuals.
Crisp picture quality for immersion.
Seamless streaming with Fire TV.
Main Highlights
QLED: TCL QLED utilizes Colourful Quantum Crystals, which integrate nanoscale quantum dot materials with organic materials in multiple layers. Together with backlighting technology, this breakthrough achieves exceptional color and optical properties. Enhanced brightness further illuminates subtle details, delivering truly immersive, lifelike viewing experiences
Full HD: Crisp & sharp picture quality.
Direct LED offers enhanced image quality, energy efficiency, and provides a superior viewing experience.
Sit back, relax, and enjoy your favourites from Netflix, Prime Video, Disney+ and more. Alexa can also help you find new content and interact with your smart home devices to set the perfect mood for movie night.
Customise your viewing experience with up to six user profiles. Create your own world of entertainment by adding titles to your watchlist and getting your own recommendations.
Show More
10
Philips 40PFS6000 2K HD LED Smart TV - 40 Inch Display with Pixel Plus, Titan OS Platform and Dolby Digital Sound, Works with Alexa and Google Voice Assistant
Philips
Why we love it
Compact and stylish design.
Ultra-sharp, vibrant picture quality.
Enhanced sound with vocal boost.
Main Highlights
COMPACT DESIGN Sleek, lightweight, and space-saving, this smart TV fits effortlessly into bedrooms, kitchens, and small living spaces. Its modern design blends seamlessly with any decor while delivering stunning visuals
ULTRA-SHARP PICTURE: Love everything you watch on this HD LED TV. Philips Pixel Precise HD engine optimises picture quality to deliver ultra-sharp images, rich colours and smooth motion
SUPPORTS HDR10: Experience vivid tones and brighter colours with High Dynamic Range (HDR10) and HLG. Enjoy enhanced contrast, from the darkest shadows to the brightest highlights, delivering stunning clarity and exceptional visual detail
DOLBY AUDIO WITH VOCAL BOOST: Enjoy crystal-clear Dolby Audio, from action scenes to nature visuals. Vocal Boost enhances dialogue, letting you adjust speech volume without affecting background sound so you never miss a word
TITAN OS PLATFORM: Seamless access to top streaming apps & hundreds of channels. Enjoy an intuitive interface, personalised homepage & advanced search, making it easier than ever to find & discover your favourite content
Show More
8.9
Excellent
Check Price
8.9
Excellent
Philips
Philips 40PFS6000 2K HD LED Smart TV - 40 Inch Display with Pixel Plus, Titan OS Platform and Dolby Digital Sound, Works with Alexa and Google Voice Assistant
Check Price
Show More
Why we love it
Compact and stylish design.
Ultra-sharp, vibrant picture quality.
Enhanced sound with vocal boost.
Main Highlights
COMPACT DESIGN Sleek, lightweight, and space-saving, this smart TV fits effortlessly into bedrooms, kitchens, and small living spaces. Its modern design blends seamlessly with any decor while delivering stunning visuals
ULTRA-SHARP PICTURE: Love everything you watch on this HD LED TV. Philips Pixel Precise HD engine optimises picture quality to deliver ultra-sharp images, rich colours and smooth motion
SUPPORTS HDR10: Experience vivid tones and brighter colours with High Dynamic Range (HDR10) and HLG. Enjoy enhanced contrast, from the darkest shadows to the brightest highlights, delivering stunning clarity and exceptional visual detail
DOLBY AUDIO WITH VOCAL BOOST: Enjoy crystal-clear Dolby Audio, from action scenes to nature visuals. Vocal Boost enhances dialogue, letting you adjust speech volume without affecting background sound so you never miss a word
TITAN OS PLATFORM: Seamless access to top streaming apps & hundreds of channels. Enjoy an intuitive interface, personalised homepage & advanced search, making it easier than ever to find & discover your favourite content
Show More
![LG OLED55C55LA 55-Inch OLEDevo 4K UHD Smart TV, (α9 AI Processor Gen7, Dolby Atmos, Freeview Play and Amazon Alexa, 120Hz) [Model 2025]](https://m.media-amazon.com/images/I/41EN5X5UG1L._SL160_.jpg)
