Best White Televisions 40 Inch Smart Tv of 2025
Last updated on 21/09/2025
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Best Choice
1
Amazon Fire TV 43-inch Omni QLED series 4K (Newest gen) | UHD smart TV, Dolby Vision IQ, hands free with Alexa
Amazon
35% OffFree Shipping
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Amazon
Amazon Fire TV 43-inch Omni QLED series 4K (Newest gen) | UHD smart TV, Dolby Vision IQ, hands free with Alexa
35% OffFree Shipping
Why we love it
- Incredible 4K Quantum Dot Display.
- Advanced HDR for realism.
- Hands-Free control with Alexa.
Main Highlights
- Stunning 4K Quantum Dot Display (QLED): makes films, TV programmes and live sport pop in brighter, richer and more lifelike colours.
- Advanced HDR: scenes leap off the screen in deep, realistic colour with Dolby Vision IQ and HDR10+ Adaptive. HDR10 and HLG are also supported.
- Adaptive Brightness: Fire TV automatically optimises the brightness of films and TV programmes through a built-in sensor that detects the lighting in your room.
- Fire TV Ambient Experience: turns your TV screen into a canvas for displaying over a thousand pieces of free artwork, personal photos, helpful Alexa widgets and more.
- Watch What You Want: stream over a hundred thousand films and TV programmes. Watch favourites with subscriptions to Netflix, Prime Video, Disney+ and more.
- Hands-Free TV with Alexa: with built-in microphones, just ask to turn on the TV, and find, launch or control content, so you can put down the remote.
- Connect All Your Devices: use the 4 HDMI inputs to connect to satellite TV and video game consoles. The HDMI eARC lets you add audio equipment for enhanced sound.
- Designed to Protect Your Privacy: built with privacy protection and controls, including a switch that electronically disconnects the microphones.
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Value for Money
2
Panasonic TV-40S55AEY, S55 Series 40 inch Full HD LED Smart TV, 2024, Fire TV, HD Colour Engine, HDR, Alexa Voice Control, Media Player, For An Exceptional Visual Experience
Panasonic
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Panasonic
Panasonic TV-40S55AEY, S55 Series 40 inch Full HD LED Smart TV, 2024, Fire TV, HD Colour Engine, HDR, Alexa Voice Control, Media Player, For An Exceptional Visual Experience
Why we love it
- HD Colour Engine delivers vibrancy.
- Instant access with Fire TV.
- Alexa Voice Control included.
Main Highlights
- HD COLOUR ENGINE: Experience vibrant visuals with this LED TV's HD Colour Engine processing chip, delivering natural colours and breathtaking content across TV shows, movies and games
- HIGH CONTRAST IMAGES: Enjoy a rich, high contrast picture with High Dynamic Range (HDR) technology, producing deeper blacks and brighter whites for an elevated viewing experience
- WITH FIRE TV BUILT-IN: Access your content instantly with Fire TV's intuitive, personalised main home screen, while the system also allows you to control compatible smart home devices, lighting, and more directly from your Full HD TV
- ALEXA VOICE CONTROL: Control your Smart TV with Alexa on the Voice Remote, making it simple to change channels, launch apps and manage compatible smart home devices using just your voice
- GAME MODE: Level up your gaming with the dedicated Game Mode, specially designed to reduce input lag and ensure a smooth gaming experience for all your favourite titles
- MEDIA PLAYER: Connect USB drives with ease to access all your personal music, videos, and photos through the built-in Media Player, making this HDR TV ideal for family entertainment
- CONNECTIVITY: HDMI x 1 (side) x 1 (back), HDMI 1.4 Support Feature, Ethernet x 1 (back), USB 2.0 x 1 (side), ARC (2 inputs, rear), Headphone Output x 1 (side), Digital Audio Output x 1 (rear)
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3
LG 32LQ63806LC TV 81.3 cm (32") Full HD Smart TV Wi-Fi White
LG
3% Off
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LG
LG 32LQ63806LC TV 81.3 cm (32") Full HD Smart TV Wi-Fi White
3% Off
Why we love it
- Stunning full HD visuals.
- Smart, Wi-Fi enabled performance.
- Elegant white design.
Main Highlights
- 2K FHD display with Direct LED; 80 cm screen diagonal, external dimensions : 73.6 x 43.7 x 8.29 cm, VESA standard: 200 x 200 mm
- Smart TV: webOS22 with Google Assistant and Amazon Alexa, compatible with Amazon Echo, Google Home, Apple AirPlay 2 and HomeKit; Home Dashboard, including LG remote control and 2x AAA batteries
- Processor: α5 Gen5 AI processor with AI Brightness Control and AI Sound ; Gaming Features: HGiG compatible, Game Optimizer
- Picture and sound: Active HDR with HDR10 Pro and HLG , HDR Dynamic Tone Mapping, Resolution Upscaler, two stage noise reduction; 2.0 sound system with 10 watts
- Tuner type and connectivity: Single triple tuner with USB recording, LAN , WLAN , Bluetooth 5.0, 2x HDMI 1.4 , 1x USB, optical digital output , CI slot
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4
PHILIPS 40PFS6000 2K HD LED Smart TV - 40 Inch Display with Pixel Plus, Titan OS Platform and Dolby Digital Sound, Works with Alexa and Google Voice Assistant
PHILIPS
12% OffFree Shipping
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PHILIPS
PHILIPS 40PFS6000 2K HD LED Smart TV - 40 Inch Display with Pixel Plus, Titan OS Platform and Dolby Digital Sound, Works with Alexa and Google Voice Assistant
12% OffFree Shipping
Why we love it
- Compact and stylish design.
- Ultra-sharp, vibrant picture quality.
- Enhanced sound with vocal boost.
Main Highlights
- COMPACT DESIGN Sleek, lightweight, and space-saving, this smart TV fits effortlessly into bedrooms, kitchens, and small living spaces. Its modern design blends seamlessly with any decor while delivering stunning visuals
- ULTRA-SHARP PICTURE: Love everything you watch on this HD LED Ambilight TV. Philips Pixel Precise HD engine optimises picture quality to deliver ultra-sharp images, rich colours and smooth motion
- SUPPORTS HDR10: Experience vivid tones and brighter colours with High Dynamic Range (HDR10) and HLG. Enjoy enhanced contrast, from the darkest shadows to the brightest highlights, delivering stunning clarity and exceptional visual detail
- DOLBY AUDIO WITH VOCAL BOOST: Enjoy crystal-clear Dolby Audio, from action scenes to nature visuals. Vocal Boost enhances dialogue, letting you adjust speech volume without affecting background sound so you never miss a word
- TITAN OS PLATFORM: Seamless access to top streaming apps & hundreds of channels. Enjoy an intuitive interface, personalised homepage & advanced search, making it easier than ever to find & discover your favourite content
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5
Panasonic TB-40S45AEY, S45 Series 40 inch Full HD LED Smart TV, 2024, TiVo, Google & Alexa Voice Control, Media Player, HDR, HDMI, For An Exceptional Visual Experience
Panasonic
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Panasonic
Panasonic TB-40S45AEY, S45 Series 40 inch Full HD LED Smart TV, 2024, TiVo, Google & Alexa Voice Control, Media Player, HDR, HDMI, For An Exceptional Visual Experience
Why we love it
- Crisp, realistic visuals with HDR.
- Personalised Smart TV experience.
- Effortless hands-free voice control.
Main Highlights
- FULL HD PICTURE PERFORMANCE: Elevate your viewing with this LED TV's High Definition resolution and HD Colour Engine, delivering crisp, realistic visuals and natural colours that make shows, movies and games come to life
- TIVO SMART TV: Discover new favourites with a personalised Smart TV experience powered by TiVo, offering access to streaming apps, and tailored recommendations based on your unique taste profile
- VOICE CONTROL: Experience effortless hands-free control with Google and Alexa voice control support, perfect for changing channels, adjusting the volume or turning the power on or off, all without reaching for the remote
- GAME MODE: Dive into the action with this Full HD TV's dedicated Game Mode, optimised for low latency and smooth gaming performance, ensuring you enjoy every session to the fullest
- FLEXIBLE VIEWING OPTIONS: Enjoy versatile viewing in any room, with the HD Triple Tuner, plus WLAN and HDMI, and easy access to personal content via the USB Media Player, making this HDR TV the ideal entertainment hub
- HIGH CONTRAST IMAGES: Immerse yourself in rich visuals, deeper blacks, brighter whites and an expanded colour palette with High Dynamic Range (HDR) technology
- CONNECTIVITY: HDMI x 1 (side) x 1 (back), HDMI 1.4 Support Feature, Ethernet x 1 (back), USB 2.0 x 1 (side), ARC (2 inputs, rear), Headphone Output x 1 (side), Digital Audio Output x 1 (rear)
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6
Hisense 40 inch Full HD QLED Smart TV 40A5NQTUK - Quantum Dot Colour, Natural Enhancer,HDR & HLG-Dolby Atoms, HDMI, Share to TV, and Youtube, Freeview Play, Netflix and Disney+ (2024 Model)
Hisense
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Hisense
Hisense 40 inch Full HD QLED Smart TV 40A5NQTUK - Quantum Dot Colour, Natural Enhancer,HDR & HLG-Dolby Atoms, HDMI, Share to TV, and Youtube, Freeview Play, Netflix and Disney+ (2024 Model)
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Why we love it
- Quantum Dot delivers precise colors.
- Enjoy seamless Type-C connectivity.
- Dual Position offers mobility.
Main Highlights
- Picture Quality: Quantum Dot Technology | Full HD (1920x1080) | Refresh Rate: 60 hertz | 178 wide viewing angle | AI Sports Mode
- Sound: 16 Watts Speakers | DTS Virtual: X | Dolby Atmos
- Connectivity: WiFi Built-in| Screen Mirroring |2 x USB 2.0 Ports to connect hard drives and other USB devices | 2 x HDMI 1.4 (HDMI 1 eARC supported) to connect latest gaming consoles, set-top box, Blu-ray Players | Ethernet | 3.5mm earphone Jack
- Design: Double Stand | Adjustable Stand Width | Bezelless Design
- Smart TV Features: VIDAA U7 OS| Supported Apps: Freeview Play, Netflix, Youtube, Apple TV, Disney+, Paramount Plus, NOW TV, Prime Video, BBC iPlayer, ITVX, All 4, My5, UKTV, Britbox, Channel 4, BBC News, BBC Sport, Rakuten TV, UEFA TV, Redbull TV, Chili, Plex, NBA etc.
- Warranty Information: 2 year warranty provided by Hisense
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7
Hisense 40" 40E4QTUK FHD LED TV with Freely - Direct Lit LED, Dolby Audio, Natural Colour Enhancer, Games Mode, Sports Mode with Freely, Disney +, YouTube, Netflix
Hisense
40% OffFree Shipping
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Hisense
Hisense 40" 40E4QTUK FHD LED TV with Freely - Direct Lit LED, Dolby Audio, Natural Colour Enhancer, Games Mode, Sports Mode with Freely, Disney +, YouTube, Netflix
40% OffFree Shipping
Why we love it
- Brilliant Brightness with LED.
- Immersive Sound Experience Guaranteed.
- Vibrant Colors from Natural Enhancer.
Main Highlights
- Direct Lit LED: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
- Dolby Audio & DTS: Hisense TV's feature DTS Virtual X and Dolby Audio technology guaranteeing superior sound quality, placing you at the centre of the action every time.
- Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
- Natural Colour Enhancer: maximises your TV’s colour reproduction to ensuring your content is enhanced showcasing true-to-life colours – the way they were meant to be seen.
- Wide Viewing Angle: Forget the Friday night fight for the best seat in the house. Our TV's wide viewing angle means everyone has prime position, you'll enjoy vivid colours day or night.
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8
Amazon Fire TV 40-inch 2-Series (Newest gen) | 1080p HD smart TV
Amazon
30% OffFree Shipping
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Amazon
Amazon Fire TV 40-inch 2-Series (Newest gen) | 1080p HD smart TV
30% OffFree Shipping
Why we love it
- Unrivaled entertainment access.
- Stunning HD picture quality.
- Innovative voice control features.
Main Highlights
- High definition TV: bring films and TV series to life in HD 1080p resolution, with support for HDR 10, HLG and Dolby Digital Audio.
- All your entertainment in one place: Fire TV gives you quick access to live TV, video games and music. You can stream over a hundred thousand films and TV programmes with subscriptions to Netflix, Prime Video, Disney+ and more.
- Stream for free: watch free films and TV episodes with apps, such as YouTube, Pluto TV, Tubi and more.
- Watch from room to room: All of your films and series from Fire TV devices will stay in sync, for a seamless viewing experience from one room to the next.
- Smart and always getting smarter: Fire TV adds new Alexa skills, features, smart home capabilities and voice functionality all the time.
- Press and ask Alexa: use the Fire TV Alexa Voice Remote to find your favourite content, get sports updates, control smart home devices and more.
- Connect all your devices: use the 2 standard HDMI inputs to connect to satellite TV and video game consoles. Use the HDMI ARC to input audio equipment for enhanced sound.
- Wireless Bluetooth listening: connect Bluetooth headphones for private listening to watch TV without disturbing those around you.
- Games on Fire TV: discover, explore and play games from the Amazon Appstore, Luna and Twitch.
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9
Cello Y22ZG0204 Made in UK 40 inch 1080p Full HD Smart Android TV with Freeview Play | Google Assistant | Google Chromecast | Disney+ | Netflix | Apple TV+ | Prime Video | BBC iPlayer | Google TV
Cello
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Cello
Cello Y22ZG0204 Made in UK 40 inch 1080p Full HD Smart Android TV with Freeview Play | Google Assistant | Google Chromecast | Disney+ | Netflix | Apple TV+ | Prime Video | BBC iPlayer | Google TV
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Why we love it
- Smart and user-friendly Google interface.
- Pre-loaded popular entertainment apps.
- Extensive connections for devices.
Main Highlights
- Cello Google 40 inch TV: The all-new smart user interface designed by Google exclusively for TV devices.
- GOOGLE PLAY STORE: All the most popular apps are either pre-loaded or available for download from the Google Play store for Android TV.
- ENTERTAINMENT APPS: Easily access Netflix, Prime Video, BBC iPlayer, Disney+, YouTube, ITV Hub, More 4 and Demand 5.
- GOOGLE ASSISTANT: Just say “Ok Google” or press the mic button on the remote to quickly find the latest movies, check the football scores or control home devices.
- GOOGLE CHROMECAST: Cast photos, videos, music and other content from your favourite devices straight to the TV.
- Connections for external devices : This slim and stylish British made Cello LED TV has 3 HDMI port, 1 Optical port, 1 RF port, 2 USB Input and 1 VGA Input. Different connections allow you to insert more devices on this TV.
- Freeview Play with 100 channels and 20,000 hours of free on-demand content
- MADE IN BRITAIN: Cello TVs are proudly made in the UK with our friendly customer service team located in County Durham and available on 0333 433 0312
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10
TCL 40SF540K 40-inch FHD Smart Television - HDR & HLG-Dolby Audio-DTS Virtual X/DTS-HD-Metal Bezel-less-Dual-band Wifi 5-with Fire OS 7 system
TCL
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TCL
TCL 40SF540K 40-inch FHD Smart Television - HDR & HLG-Dolby Audio-DTS Virtual X/DTS-HD-Metal Bezel-less-Dual-band Wifi 5-with Fire OS 7 system
Free Shipping
Why we love it
- Stunning Full High Definition display.
- Endless entertainment with Fire TV.
- Immersive surround sound experience.
Main Highlights
- See every detail with FHD: Compared to high definition screens, full high definition screen can present you with twice the real and detailed picture. Sit still and enjoy incredible picture details as the film makers intended.
- Endless entertainment: With Fire TV built-in, enjoy endless entertainment on thousands of apps and channels, including BBC iPlayer, Netflix, Prime Video, YouTube, Disney+, NOW, Freeview play and many more. (subscription fees may apply)
- Theatrical Sound Enjoyment: Inserted Dolby Decoder, giving you a memorable viewing experience with a pure, deep and impactful surround sound. DTS Virtual X /DTS-HD makes an enveloping sound that appears to emerge above, besides, and behind you, providing an immersive experience in any space.
- Smart voice control: Control the Smart TV easily with the included Voice Remote with Alexa. Change channels, adjust volume, open apps and much more. You can also operate other compatible smart home devices in your household with your voice.
- Mira Cast & Airplay 2 : Smart Cast helps you to gain considerable comfort by viewing and playing the media assets contained on your Android, iOS and Mac devices via Miracast and AirPlay.
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