10 Best White Televisions 40 Inch Smart Tv in The UK

Last updated on 08/08/2025

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9.8

Exceptional

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Amazon Fire TV 43-inch Omni QLED series 4K (Newest gen) | UHD smart TV, Dolby Vision IQ, hands free with Alexa

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Why We Love It

Incredible 4K Quantum Dot Display.
Advanced HDR for realism.
Hands-Free control with Alexa.

Main Highlights

Stunning 4K Quantum Dot Display (QLED): makes films, TV programmes and live sport pop in brighter, richer and more lifelike colours.
Advanced HDR: scenes leap off the screen in deep, realistic colour with Dolby Vision IQ and HDR10+ Adaptive. HDR10 and HLG are also supported.
Adaptive Brightness: Fire TV automatically optimises the brightness of films and TV programmes through a built-in sensor that detects the lighting in your room.
Fire TV Ambient Experience: turns your TV screen into a canvas for displaying over a thousand pieces of free artwork, personal photos, helpful Alexa widgets and more.
Watch What You Want: stream over a hundred thousand films and TV programmes. Watch favourites with subscriptions to Netflix, Prime Video, Disney+ and more.
Hands-Free TV with Alexa: with built-in microphones, just ask to turn on the TV, and find, launch or control content, so you can put down the remote.
Connect All Your Devices: use the 4 HDMI inputs to connect to satellite TV and video game consoles. The HDMI eARC lets you add audio equipment for enhanced sound.
Designed to Protect Your Privacy: built with privacy protection and controls, including a switch that electronically disconnects the microphones.

Panasonic TV-40S55AEY, S55 Series 40 inch Full HD LED Smart TV, 2024, Fire TV, HD Colour Engine, HDR, Alexa Voice Control, Media Player, For An Exceptional Visual Experience

Why We Love It

HD Colour Engine delivers vibrancy.
Instant access with Fire TV.
Alexa Voice Control included.

Main Highlights

HD COLOUR ENGINE: Experience vibrant visuals with this LED TV's HD Colour Engine processing chip, delivering natural colours and breathtaking content across TV shows, movies and games
HIGH CONTRAST IMAGES: Enjoy a rich, high contrast picture with High Dynamic Range (HDR) technology, producing deeper blacks and brighter whites for an elevated viewing experience
WITH FIRE TV BUILT-IN: Access your content instantly with Fire TV's intuitive, personalised main home screen, while the system also allows you to control compatible smart home devices, lighting, and more directly from your Full HD TV
ALEXA VOICE CONTROL: Control your Smart TV with Alexa on the Voice Remote, making it simple to change channels, launch apps and manage compatible smart home devices using just your voice
GAME MODE: Level up your gaming with the dedicated Game Mode, specially designed to reduce input lag and ensure a smooth gaming experience for all your favourite titles
MEDIA PLAYER: Connect USB drives with ease to access all your personal music, videos, and photos through the built-in Media Player, making this HDR TV ideal for family entertainment
CONNECTIVITY: HDMI x 1 (side) x 1 (back), HDMI 1.4 Support Feature, Ethernet x 1 (back), USB 2.0 x 1 (side), ARC (2 inputs, rear), Headphone Output x 1 (side), Digital Audio Output x 1 (rear)

Panasonic TB-40S45AEY, S45 Series 40 inch Full HD LED Smart TV, 2024, TiVo, Google & Alexa Voice Control, Media Player, HDR, HDMI, For An Exceptional Visual Experience

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Why We Love It

Crisp, realistic visuals with HDR.
Personalised Smart TV experience.
Effortless hands-free voice control.

Main Highlights

FULL HD PICTURE PERFORMANCE: Elevate your viewing with this LED TV's High Definition resolution and HD Colour Engine, delivering crisp, realistic visuals and natural colours that make shows, movies and games come to life
TIVO SMART TV: Discover new favourites with a personalised Smart TV experience powered by TiVo, offering access to streaming apps, and tailored recommendations based on your unique taste profile
VOICE CONTROL: Experience effortless hands-free control with Google and Alexa voice control support, perfect for changing channels, adjusting the volume or turning the power on or off, all without reaching for the remote
GAME MODE: Dive into the action with this Full HD TV's dedicated Game Mode, optimised for low latency and smooth gaming performance, ensuring you enjoy every session to the fullest
FLEXIBLE VIEWING OPTIONS: Enjoy versatile viewing in any room, with the HD Triple Tuner, plus WLAN and HDMI, and easy access to personal content via the USB Media Player, making this HDR TV the ideal entertainment hub
HIGH CONTRAST IMAGES: Immerse yourself in rich visuals, deeper blacks, brighter whites and an expanded colour palette with High Dynamic Range (HDR) technology
CONNECTIVITY: HDMI x 1 (side) x 1 (back), HDMI 1.4 Support Feature, Ethernet x 1 (back), USB 2.0 x 1 (side), ARC (2 inputs, rear), Headphone Output x 1 (side), Digital Audio Output x 1 (rear)

Ambilight Philips 32PFS6939 80 cm Full HD LED Television TV Matt White

9% Off

Why We Love It

Stunning Full HD resolution.
Immersive Ambilight experience.
Powerful Dolby Audio sound.

Main Highlights

80cm Full HD LED TV - white
Ambilight
Screen resolution 1920 x 1080 pixels
Smart TV Platform
Dolby Audio - 12W RMS Sound

Samsung 43 Inch AU7020 UHD HDR 4K Smart TV (2023) - Crystal UHD 4K Smart TV With HDR Picture, Adaptive Sound Lite, PurColour Colour Technology & Q-Symphony Sound - Compatible With Alexa

Why We Love It

Crystal UHD 4K quality.
Immersive Adaptive Sound LITE.
Endless streaming options.

Main Highlights

Samsung Crystal UHD Smart 4K HDR TV - Discover why Samsung with the AU7020 Smart Television from Samsung. With a Crystal UHD 4K Processor, experience stunning 4K picture quality and epic contrast, immersive audio and limitless smart tv streaming.
Stunning 4K Picture With The Samsung AU7020 - Unlike other televisions, the Samsung AU7020 ultra HD smart 4K HDR TV makes you feel like you at at the movies, with a Crystal 4K Processor that upscales content to stunning 4K and PurColour Colour tech.
Immersive Audio From Your Samsung Smart TV - For a viewing experience that sounds as good as it looks, the AU7020 offers Adaptive Sound LITE, for audio that matches the content. Connect a Samsung Soundbar for harmonious Q-Symphony Audio.
Endless Smart TV Entertainment With The Samsung Smart TV Hub - Enjoy all of your favourite content in one place with the Samsung Smart hub. With YouTube, Amazon Prime Video, iPlayer, ITV X and many more built in so you never miss a minute of content.
What's In The Box With Your Samsung 4K Smart TV? - With the AU7020, you get our smart one solar cell TV remote, as well as a regular remote, TV stand legs, power cable, CI card adapter and user manual.

EMtronics EM40HDRW 40" Inch Full HD 1080p LED TV with Freeview, HDMI and USB - White

Why We Love It

Superior connectivity with HDMI and USB.
PVR function enhances viewing flexibility.
High-definition LED offers quality viewing.

Main Highlights

1 x USB / 2 x HDMI / Scart
PVR function lets you pause, rewind and record live TV
40 inch Full HD LED TV
Great Quality Picture
Show off your photos and videos thanks to two USB ports

LG LED UR78 43" 4K Smart TV, 2023 [Energy Class G]

29% Off

Why We Love It

Stunning 4K Ultra HD visuals.
Sleek, modern design aesthetic.
Enhanced gaming with optimisers.

Main Highlights

Sharp 4K Ultra HD picture & AI Sound, driven by the smart α5 AI processor
Sleek and slim design
webOS smart platform with Freeview Play, Netflix, Disney+ and more
Instant movie theatre with FILMMAKER mode and HDR
Enhance your gaming experience with built in Game Optimiser & ALLM

PHILIPS 40PFS6000 2K HD LED Smart TV - 40 Inch Display with Pixel Plus, Titan OS Platform and Dolby Digital Sound, Works with Alexa and Google Voice Assistant

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Why We Love It

Compact and stylish design.
Ultra-sharp, vibrant picture quality.
Enhanced sound with vocal boost.

Main Highlights

COMPACT DESIGN Sleek, lightweight, and space-saving, this smart TV fits effortlessly into bedrooms, kitchens, and small living spaces. Its modern design blends seamlessly with any decor while delivering stunning visuals
ULTRA-SHARP PICTURE: Love everything you watch on this HD LED Ambilight TV. Philips Pixel Precise HD engine optimises picture quality to deliver ultra-sharp images, rich colours and smooth motion
SUPPORTS HDR10: Experience vivid tones and brighter colours with High Dynamic Range (HDR10) and HLG. Enjoy enhanced contrast, from the darkest shadows to the brightest highlights, delivering stunning clarity and exceptional visual detail
DOLBY AUDIO WITH VOCAL BOOST: Enjoy crystal-clear Dolby Audio, from action scenes to nature visuals. Vocal Boost enhances dialogue, letting you adjust speech volume without affecting background sound so you never miss a word
TITAN OS PLATFORM: Seamless access to top streaming apps & hundreds of channels. Enjoy an intuitive interface, personalised homepage & advanced search, making it easier than ever to find & discover your favourite content

RCA Roku TV 40" FHD Smart TV, RK40FQ1 40 Inch TV with Apple TV+ BBC Netflix Freeview, HDR Dolby Audio HDMI USB Port, Large Screen TV for Living Room

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Why We Love It

Space-saving sleek design.
Roku provides rich content.
HDR for detailed images.

Main Highlights

RCA 40" Smart TV: Your RCA 40" FHD LED TV has a slim and lightweight design that saves you space and is perfect for your living room, home, meeting room.
Roku Smart TV: Your RCA TV is equipped with Roku operating system, which provides rich content. With built-in apps like BBC, Netflix, Freeview Play, Disney+, you can explore your favorite shows and movies.
HDR Technology: HDR technology enables an ultra-wide color space to display images with a high dynamic range, allowing you to enjoy more picture detail.
High Quality Sound System: Dolby Audio and DTS Studio Sound on your RCA TV simulates surround sound without additional loudspeakers, allowing you to enjoy rich stereo sound and immersive virtual surround sound.
Various Extension Interfaces: This compact and portable RCA TV has 2 x HDMI port, 2 x USB port, 1 x RF Input, 1 x RJ45, 1 x Optical. Various interfaces allow you to expand more devices on this TV.

TCL 40SF540K 40-inch FHD Smart Television - HDR & HLG-Dolby Audio-DTS Virtual X/DTS-HD-Metal Bezel-less-Dual-band Wifi 5-with Fire OS 7 system

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Why We Love It

Stunning Full High Definition display.
Endless entertainment with Fire TV.
Immersive surround sound experience.

Main Highlights

See every detail with FHD: Compared to high definition screens, full high definition screen can present you with twice the real and detailed picture. Sit still and enjoy incredible picture details as the film makers intended.
Endless entertainment: With Fire TV built-in, enjoy endless entertainment on thousands of apps and channels, including BBC iPlayer, Netflix, Prime Video, YouTube, Disney+, NOW, Freeview play and many more. (subscription fees may apply)
Theatrical Sound Enjoyment: Inserted Dolby Decoder, giving you a memorable viewing experience with a pure, deep and impactful surround sound. DTS Virtual X /DTS-HD makes an enveloping sound that appears to emerge above, besides, and behind you, providing an immersive experience in any space.
Smart voice control: Control the Smart TV easily with the included Voice Remote with Alexa. Change channels, adjust volume, open apps and much more. You can also operate other compatible smart home devices in your household with your voice.
Mira Cast & Airplay 2 : Smart Cast helps you to gain considerable comfort by viewing and playing the media assets contained on your Android, iOS and Mac devices via Miracast and AirPlay.

8.7

Excellent

We scanned 1917 products

We reviewed these offers relevant to the White Televisions 40 Inch Smart Tv within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like Amazon, Panasonic, PHILIPS, Samsung, EMtronics, LG, RCA, TCL, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best White Televisions 40 Inch Smart Tv in the market, we considered we took a deep dive into 9586 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is Amazon Fire TV 43-inch Omni QLED series 4K (Newest gen) | UHD smart TV, Dolby Vision IQ, hands free with Alexa. We love many things about this product by Amazon. What sets it apart from the competition is Incredible 4K Quantum Dot Display, Advanced HDR for realism, Hands-Free control with Alexa.
The best value product for most shoppers and where user satisfaction is continuously the highest is Panasonic TV-40S55AEY, S55 Series 40 inch Full HD LED Smart TV, 2024, Fire TV, HD Colour Engine, HDR, Alexa Voice Control, Media Player, For An Exceptional Visual Experience by Panasonic based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for White Televisions 40 Inch Smart Tv and the best cost-to-value ratio is Amazon Fire TV 43-inch Omni QLED series 4K (Newest gen) | UHD smart TV, Dolby Vision IQ, hands free with Alexaat Amazon with a 35% discount.
Our list of the best White Televisions 40 Inch Smart Tv is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best White Televisions 40 Inch Smart Tv in The UK

Related Deals You Might Like for White Televisions 40 Inch Smart Tv

Philips 40PHS6009 Full HD LED Smart TV - 40 Inch Display with Pixel Plus, Titan OS Platform and Dolby Digital Sound, Works with Alexa and Google Voice Assistant - Matt Black

Hisense 40 Inch Smart TV 40A4NTUK - FHD Resolution, Natural Colour Enhancer, DTS Virtual:X & Dolby Audio, AI Sports Mode, VIDAA OS with Youtube, Netflix and Disney+ and Freeview Play (2024 Model)

Toshiba 40LF2F53DB, 40 Inch Full HD Fire TV, TRU Resolution, TRU Micro Dimming, HDR10, Dolby Audio

Tees 32 inch FHD Smart TV, Tizen OS 1080P Television, Full HD Central Stand with Netflix Disney+ Gaming Hub Dolby Audio, Small Center Foot for Bedroom or Kitchen, Made in the UK

Toshiba 40" LV2553DB Full HD Smart VIDAA TV, HDR, Freely, Disney plus, Prime Video, Netflix, Dolby Audio, Works with Alexa, Works with Google Assistant, VIDAA Voice 2025

TCL 40SF540K 40-inch FHD Smart Television - HDR & HLG-Dolby Audio-DTS Virtual X & GRIFEMA GB1008-2 TV Wall Bracket for 13-43 inch TVs, TV Wall Mount for Flat &Curved TV, VESA 75x75MM

Merax High Gloss TV Stand Cabinet, Modern TV Unit Storage Sideboard with 3 Drawers, Shelves, for 40-60 inch TV, for Living Room Bedroom, White+Black/190 x 40 x 42 cm

Intec brackets White Cantilever arm Swivel and tilt TV bracket, Fits 17”-40” Inch TV’s - LG Samsung Sony Toshiba and most other Major Brands – LED and LCD TV’s. Easy Fit TV Bracket incl. Fixings

Govee TV Backlight 3 Lite with Camera Fisheye Correction, 2.4m for 40-50 Inch TVs, RGBICW TV LED Backlight, 4-in-1 Beads, WiFi, Work with Voice Assistant Alexa&App Controls

Govee LED TV Backlight, 2.4M RGBIC Backlight for 40-50 inch TV, Smart LED Strip with Bluetooth Wi-Fi and App Control, Works with Alexa and Google Assistant, Music Sync, 76 Profiles

We scanned 1917 products

We concluded that: