10 Best Whitening Toothpaste That Works in The UK

Last updated on 08/06/2025

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MySweetSmile Dentist-Approved Teeth Whitening Powder - IndyBest Award-Winner - Enamel-Safe & Sensitivity-Free - Cool Mint Flavour - Removes Years of Stains - 6 Month Teeth Whitener Supply

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Why We Love It

Awarded 'Best Teeth Whitening Product.
Dentist-approved and enamel-safe formula.
Effortless and cost-effective use.

Main Highlights

REMOVE YEARS OF STAINS – GENTLY & EFFECTIVELY - Say goodbye to deep-set stains from coffee, tea, wine, smoking, and ageing with zero peroxide & zero sensitivity. This dentist-approved, non-abrasive powder gently lifts stains without irritation or enamel damage—so you can smile with confidence.
WHITER TEETH IN 3 SIMPLE STEPS – NO MESS, NO HASSLE - Achieve a brighter smile in just 3 easy steps—Dip, Brush, Rinse! Lightly dampen your toothbrush, dip it into the powder, and brush for 2 minutes. No messy gels, strips, or complicated kits—just hassle-free whitening twice a week for long-term stain removal.
DENTIST-RECOMMENDED & SAFE FOR SENSITIVE TEETH - Trusted by dental professionals, this enamel-safe formula is non-abrasive & peroxide-free, making it ideal for crowns, caps, veneers, and bonding. It helps maintain an even, natural-looking shade while preventing new stains from forming.
DERMATEST-APPROVED & MULTI-AWARD-WINNING - Independently tested in Germany by Dermatest, MySweetSmile’s dentist-approved Teeth Whitening Powder has earned a 5-Star Seal of Approval—proven to be safe, effective, and sensitivity-free. Voted Best Teeth Whitening Brand 2023 & 2024 by The Independent’s IndyBest Awards.
TRUSTED BY OVER 1 MILLION CUSTOMERS WORLDWIDE - Join 1M+ smiling customers across the UK, US & EU who trust MySweetSmile’s dentist-approved formulas for a brighter, healthier smile. As seen in The Guardian, Daily Mail, HELLO! and more—our formulas deliver professional-level whitening without sensitivity.

Enlighten White – Teeth Whitening Toothpaste - Clinical-Grade Advanced Enamel Protection and Stain Removal and Repellent Fluoride Toothpaste - Restore Gloss and Improve Colour - 75ml

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Why We Love It

Unique, plaque-repelling formula.
Promotes instant teeth whitening.
Vegan, cruelty-free product.

Main Highlights

UNIQUE FORMULA: Enlighten White is a low abrasion, enamel-safe formula that repells plaque and stains.
INSTANT WHITENING: Four modes of stain removal work together to safely prevent stains from foods, drinks and dental work. This enamel-safe toothpaste whitening formula is ideal for smokers and helps to restore and prolong a vibrant, white smile.
DENTIST-RECOMMENDED: Recommended by top cosmetic dentists and made in the EU for cavity prevention, tooth whitening and plaque removal. It can be used alone or with professional teeth whitener kits for impressive results.
SAFE FOR DAILY USE: Start your day with Enlighten White teeth whitening paste for a super-fresh, dazzling, all-day smile - safe to use twice daily. Apply as a dry application using your toothbrush for instant and visible results.
A PRODUCT YOU CAN TRUST: This mint-flavoured sensitive toothpaste is formulated with 1305 ppm fluoride and is vegan, gluten-free and sugar-free without animal testing. Pair with Enlighten Serum for overnight repair.

Enlighten White Duo Care Teeth Whitening Toothpaste and Sensitive Repair Serum - Stain Removal Toothpaste and Advanced Enamel Repair and Protect Toothpaste to Improve Colour - 2-Pack (75 ml Tubes)

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Why We Love It

Comprehensive dental care duo.
Safe for daily use.
Developed by professional dentists.

Main Highlights

DUO PACK: Each duo care bundle includes 1 tube of Enlighten White toothpaste; a low abrasion, enamel-safe formula that repels plaque and stains, and 1 tube of Enlighten Serum; a desensitising toothpaste that helps to regenerate and repair enamel.
ENLIGHTEN WHITE: Four methods of stain removal work together to safely eradicate staining from food, drink, and dental work. This toothpaste whitening formula is ideal for lifting discolouration and helps to restore and prolong a vibrant, whiter smile.
ENLIGHTEN SERUM: Tooth enamel is 97% hydroxyapatite, the active ingredient in Enlighten serum. With daily use, our enamel repair toothpaste rebuilds and restores the enamel to combat sensitivity and prolong the effects of professional dental whitening.
SAFE FOR DAILY USE: Suitable to use as a duo-care treatment, apply Enlighten White to a dry toothbrush in the morning for visible colour improvement and Enlighten Serum in the evening for overnight repair. Brush for 2 minutes, morning and night.
PRODUCTS YOU CAN TRUST: Developed by professional dentists, both Enlighten White and Enlighten Serum sensitive toothpaste are formulated with 1305 ppm fluoride and are vegan, gluten-free, and sugar-free without any animal testing.

Colgate Sensitive Instant Relief Repair + Gentle Whitening Toothpaste | Instant* and long-lasting** sensitivity relief | Protective layer with calcium** | Fluoride toothpaste | 4 pack, 75ml tubes

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Why We Love It

Blocks sensitivity pain instantly.
Seals and repairs sensitive areas.
Restores natural teeth whiteness.

Main Highlights

FOR INSTANT SENSITIVITY RELIEF*: Our Colgate Sensitive Instant Relief Repair + Gentle Whitening Toothpaste offers instant sensitivity relief* so you can enjoy your favourite food and drinks without hesitation
REPAIRS SENSITIVE AREAS: Our sensitive toothpaste repairs sensitive areas of your teeth** with continued use, ensuring long-lasting comfort and protection
WHITER TEETH: Our fluoride toothpaste helps to restore the natural whiteness of your teeth, giving you a brighter smile
PROTECTIVE LAYER: With calcium, our toothpaste forms a protective layer** that acts like a seal and prevents sensitivity from coming back**
WHITER TEETH: This Colgate whitening toothpaste helps to restore the natural whiteness of your teeth, giving you a brighter smile
INSTANT RELIEF: Colgate Sensitive Instant Relief Toothpaste is designed for sensitive teeth, giving you immediate* and long-lasting** relief
UNIQUE PRO-ARGIN TECHNOLOGY: The unique Pro-Argin technology in our toothpaste plugs the tubules and starts to block sensitivity instantly*
SUITABLE FOR DAILY USE: This Colgate toothpaste multipack is suitable for daily use and provides relief and protection when used as directed
DISCLAIMERS: *For instant relief, apply directly to the sensitive tooth with a fingertip and massage gently for 1 minute up to twice a day, and for children 6-12 years once a week or less frequently. **Repairs sensitive areas of teeth with continued use 2x per day. For lasting relief, apply to a gentle toothbrush, making sure to brush all sensitive areas of teeth

Colgate Max White Ultimate Radiance Whitening Toothpaste 75ml - 10X Whiter Teeth* - Instant Teeth Whitening Toothpaste^ - Deeply* Whitens - Helps Prevent Future Stains - Enamel Safe For Daily Use

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Why We Love It

Effective whitening formula.
Corrects enamel discoloration.
Promotes strong, healthy teeth.

Main Highlights

DUAL COLOUR-CORRECT ACTION: Our most advanced teeth whitening toothpaste, with dual colour-correct action, lifts deep-set stains* and instantly
whitens!
10X WHITER TEETH*: Unlike regular teeth whitening toothpaste that only removes surface stains, ours deeply whitens for 10X whiter teeth* using active oxygen molecules to decolourise deep stains. And, with phosphate salts, it helps prevent future surface stains.
INSTANT
WHITENING EFFECT: With blue optic brighteners to instantly
whiten your smile.
DISTINCTIVE SENSATION: You'll experience a distinctive warming sensation from the rich, blue teeth whitening foam as it activates to deeply whiten.
ENAMEL SAFE: Our at-home whitening toothpaste provides non-abrasive whitening of deep stains and is also enamel safe for daily use.
DISCLAIMERS: *Stains caused by food and drink vs fluoride toothpaste after 3 days.
Instant effect is temporary.

Oral-B Pro-3D White Clinical Intensive Whitening Toothpaste Radiant White 75ml

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Why We Love It

Whiter teeth in one day.
Protects against new stains.
Suitable for sensitive teeth.

Main Highlights

Whiter teeth in 1 day by removal of surface stains
Lifts surface stains and shields teeth to protect from new stains
Toothpaste suitable for sensitive teeth
Clinically proven, professionally designed
Evergreen mint flavor toothpaste

Happier Fresh Mint Toothpaste I Natural Whitening Toothpaste with Hydroxyapatite I Strengthen Enamel I Repair Protect and Reduce Sensitivity 75ml

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Why We Love It

Naturally whitens, proven results.
Reduces plastic waste significantly.
Natural ingredients, no parabens.

Main Highlights

Natural ingredient toothpaste scientifically proven up to whiten by up to 4 VITA bleachguide shades whiter in 4 weeks of daily use. Helps remineralise, dissolves surface stains and reduces sensitivity all in one.
Award winning toothpaste housed in endlessly recyclable aluminium tube: Help our mission to reduce the 1bn+ single use plastic tubes that are sent to landfil each year
Natural fresh mint flavour provides lasting freshness. Hydroxyapatite (same mineral teeth are made from!) helps strengthen enamel, reduce sensitivity and repair and protect your teeth
Whitening naturally has never been easier. Now you don't have to use toothpaste with artificial chemical. Happier is crafted SLS free and without parabens triclosan and other chemicals
Contains Sodium Fluoride 1450ppm as recommended by dentists

Nicotinamide Whitening Toothpaste, Intensive Teeth Whitening Toothpaste, Stain Removal Natural, Complete Care, Enamel Repair, Fresh Breath, Protect and Bright Teeth (2)

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Why We Love It

Effective whitening with nicotinamide.
Gentle formula for sensitive gums.
Delightful cherry blossom mint scent.

Main Highlights

【Effective Whitening with Nicotinamide】: Our toothpaste is enriched with nicotinamide essence and natural particles to remove stubborn stains from coffee, tea, and wine. It also contains calcium and hydroxyapatite for enamel repair and a brighter smile.
【Visible Results with Daily Use】: Brush twice a day for 3 minutes to see noticeable whitening and improved oral health. After 12 weeks of consistent use, enjoy a brighter smile with reduced yellowing.
【Gentle & Natural Oral Care】: Formulated with xylitol, Chondrus Crispus extract, and hydrated silica, our toothpaste provides gentle yet effective care for teeth and gums, cleansing thoroughly while protecting delicate oral tissues.
【Fluoride-Free Protection】: Our fluoride-free formula offers strong enamel protection and cavity prevention, making it perfect for those with fluoride sensitivity. Safe and effective for users of all ages.
【Nutrient-Rich for Gums & Fresh Breath】: Packed with nutrients to soothe sensitive teeth and fortify gums, our toothpaste helps prevent gum bleeding. Enjoy a fresh breath all day with the delightful cherry blossom peach scent combined with natural mint.

Whiter teeth in minutes.
Clinically proven whitening methods.
Gentle peroxide-free formula.

Main Highlights

Rapid White Instant Whitening Toothpaste immediately transforms your smile by whitening teeth up to 3 shades* after 1 use
This formulation safely and efficiently whitens and brightens teeth, removes stains, prevents tartar and plaque build-up and polishes the surface of the teeth
Optical whitening agent for immediate teeth whitening
A blend of PVP and polyphosphates work hard to achieve these immediate whitening results
Whitening silica maximises whitening and cleansing, yet its gentle abrasive action does not harm tooth enamel
Includes fluoride to help strengthen and remineralise tooth enamel to protect against tooth decay
Intense mint flavour for long-lasting freshness
It is suitable for everyday use to whiten teeth or as a maintenance programme following the use of a Rapid White treatment kit
Clinically proven & peroxide-free
*measured on the Bioform- scale

Opalescence Whitening Toothpaste Fluoride Cool Mint 133 g (4.7 oz)

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Why We Love It

Ensures maximum dental protection.
Promotes enamel restoration.
Aids dentin repair.

Main Highlights

Maximum enamel and dentin restoration protection.

8.7

Excellent

We scanned 1073 products

We reviewed these offers relevant to the Whitening Toothpaste That Works within online retailers such as Amazon, eBay and other local retailers, ensuring we covered all major brands and models. The products we selected come from trusted brands like MySweetSmile, Enlighten, Colgate, Oral-B, Happier, KoolShiro, RAPIDWHITE, Opalescence, all of which have a reputation for consistently delivering high-quality products that users love and innovative approaches for function & design.

For the best Whitening Toothpaste That Works in the market, we considered we took a deep dive into 5366 online reviews , focusing on elements like user satisfaction, performance in real-world conditions, and long-term reliability. Our ranking also evaluates each review’s relevancy, authenticity, up-to-dateness and depth so that the comparison is more sound.

We concluded that:

The clear winner of our analysis is MySweetSmile Dentist-Approved Teeth Whitening Powder - IndyBest Award-Winner - Enamel-Safe & Sensitivity-Free - Cool Mint Flavour - Removes Years of Stains - 6 Month Teeth Whitener Supply. We love many things about this product by MySweetSmile. What sets it apart from the competition is Awarded 'Best Teeth Whitening Product, Dentist-approved and enamel-safe formula, Effortless and cost-effective use.
The best value product for most shoppers and where user satisfaction is continuously the highest is Enlighten White – Teeth Whitening Toothpaste - Clinical-Grade Advanced Enamel Protection and Stain Removal and Repellent Fluoride Toothpaste - Restore Gloss and Improve Colour - 75ml by Enlighten based on online reviews by bloggers, experts and online shoppers.
The biggest bargain at the moment for Whitening Toothpaste That Works and the best cost-to-value ratio is Oral-B Pro-3D White Clinical Intensive Whitening Toothpaste Radiant White 75mlat Oral-B with a 50% discount.
Our list of the best Whitening Toothpaste That Works is updated regularly to reflect new releases and changes in product availability, so be sure to check back often for the latest rankings and discounts.

10 Best Whitening Toothpaste That Works in The UK

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Oral-B 3D White Advanced Toothpaste Express Whitening Glossy White 75ml

Colgate Max White Sparkle Diamonds Toothpaste 75ml - Teeth whitening toothpaste - Shines enamel for whiter teeth - Cooling sensation - Fights cavities - Fluoride toothpaste - Purple toothpast

Marvis Whitening Toothpaste, Mint, 85ml, Promotes the Natural Whitening of the Teeth, Plaque Removal Toothpaste, Long-Lasting Freshness

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Biomed Superwhite 97% Natural Whitening Toothpaste | Enamel Strengthening | Coconut Flavour, Vegan, SLES Free 100g

Sensodyne Pronamel Gentle Whitening Toothpaste, 75 ml

Pearl Drops Strong White Toothpaste, Polished Mint Flavour, Clinically Proven Whitening, Low Abrasion, Daily Use Formula, 75ml

Sensodyne Toothpaste Daily Care, Gentle Teeth Whitening Toothpaste for Everyday Care, 75ml

Dr. Wolff's Bioniq Repair Toothpaste 75ml | Fluoride Free Toothpastes for Daily Use | for Sensitive Teeth Inspired by Nature | Enamel Repair Whitening Toothpaste | Small Toothpaste for Travel & Home

Betterwhite Purple Teeth Whitening Toothpaste for Yellow Teeth | Colour Corrector with Stain Removal | Enamel Safe, Gentle Daily Use, Brightening Purple Toothpaste for a Natural White Smile - 30ml

We scanned 1073 products

We concluded that: